Posted by Dale Buss on January 11, 2012 09:01 AM
A&P prepares to emerge from bankruptcy.
ABC plans to screen new TV show in theaters.
Amazon backs Hollywood film-streaming format.
Apple's Tim Cook is America's highest-paid CEO.
Daimler still trying to fix Smart brand.
Fiat will begin to emphasize product marketing over brand in U.S.
Ford cites Thai flood impact on bottom line, while U.S. car-buyers are lukewarm to hybrids.
Fox Sports settles legal dispute with Los Angeles Dodgers.
Friendly Ice Cream exits Chapter 11.Continue reading...
Posted by Mark J. Miller on December 12, 2011 06:01 PM
Panasonic Corp. is having a rough go these days. The expectation is that it will have a $5.5 billion annual loss, Reuters reports, even though it announced in October that it was going to ditch its loss-making television division.
Panasonic also announced that it would move away from consumer electronics and into green technology, but the siren song of the growing smartphone industry has apparently enticed Panasonic to throw its efforts into that ring.
Reuters reports that Panasonic will introduce a new smartphone in Europe in 2012 and then roll the unit out into the U.S. and Asia with the goal of selling 15 million of the phones annually by the end of the fiscal year that finishes up in March of 2016.
The challenge, of course, is that the smartphone business is already saturated with powerhouses and two of them — Apple and Samsung — so dominate the industry that it makes it difficult for even such brands as HTC, the world’s fourth-largest smartphone manufacturer, to turn a large profit, Reuters notes.Continue reading...
Posted by Dale Buss on December 12, 2011 09:01 AM
Amazon considers remedy for Kindle faults.
Anheuser-Busch InBev plans reality show for Budweiser brand.
Apple and HTC face judgment day on patent dispute, as Apple celebrates 100M apps from the Mac App Store and The Beatles' success on iTunes.
AT&T reportedly gets a break in its T-Mobile acquisition plan.
Auto Nation seeks new dealerships in existing Sun Belt markets, while U.S. auto dealers get creative with promotions.
Diamond Foods faces challenge over payments to walnut growers, complicating acquisition of Pringles from P&G.
Disney Four Seasons hotel begins construction.
General Mills takes G-WIN digital innovation initiative global.
GM faces potentially long investigation of Volt fires.Continue reading...
Posted by Dale Buss on November 28, 2011 08:55 AM
Adbusters' role in branding Occupy movement examined in New York Times as Occupy LA protesters dig in heels.
Amazon eyes China growth.
Apple critiqued for not getting social media (but does it matter to brand loyalists?) as digi-savvy toddlers' parents fuel iPad sales.
Black Friday sales boost LG and Samsung as e-tailers are poised for Cyber Monday lift.
BSkyB's James Murdoch loses investors' confidence.
China's Chery automaker launches Qoros brand as Subaru joint venture gains lifeline.
Coach, expanding in China, will list shares on Hong Kong's Hang Seng stock exchange.
Coca-Cola, McDonald's, Nestle and Mars sign European pledge to only promote nutritious products on their websites.
Disney releases mobile app for Spider-Man, as the Marvel-owned web-slinger finds his feet on Broadway.Continue reading...
Posted by Sheila Shayon on November 23, 2011 10:04 AM
Facebook is finally phoning home with an integrated HTC smartphone code-named “Buffy,” (as in vampire slayer, not songbird Sainte Marie). Buffy will operate on a modified version of Android that supports HTML5 as an applications platform, and it’s still 12 to 18 months out, as first reported when TechCrunch broke this story over a year ago.
“Although it has changed scope and leadership, Buffy has been an ongoing area of concern at the social networking giant for the past two years. These days, the project is led by Facebook CTO Bret Taylor,” reports AllThingsD.
“Our mobile strategy is simple: We think every mobile device is better if it is deeply social," a Facebook spokesperson comment to ATD. "We’re working across the entire mobile industry; with operators, hardware manufacturers, OS providers, and application developers to bring powerful social experiences to more people around the world."Continue reading...
tech in the spotlight
Posted by Shirley Brady on November 22, 2011 08:30 AM
On Apple's to-do list this week: release new iPad 2 commercial (above), win key decision vs. HTC, tease global online Black Friday sale and reportedly get ready to open its massive Grand Central store in New York as early as today.
Posted by Dale Buss on November 18, 2011 09:02 AM
Accenture introduces global brand campaign.
Alamo trademark flap resolved in Texas.
Anna's Thins cookies adopt a new look.
Apple's iPad tested as voting device in Oregon, continues "App Store" fight with Amazon.
Best Buy ups holiday spending and introduces "Game On, Santa" campaign.
Boeing wins its biggest-ever commercial-jet deal even as mechanism for deal is criticized.
Cannes adds Mobile Lions award.
Coach pushes for China to become its No. 1 market within three years.
Deutsche Borse and NYSE seek to appease European Union.
Fiat introduces another TV commercial featuring Jennifer Lopez and its Gucci edition.Continue reading...
Posted by Shirley Brady on November 4, 2011 07:35 PM
For the return of Call of Duty: Modern Warfare, Mountain Dew this week broke the new commercial, above. Directed by McG of Charlie's Angels big screen fame, it was created by BBDO NY with Activision and the former military advisors who consult on Call of Duty, with sound design by Music and Strategy. (Watch behind-the-scenes footage here).
Below, watch another audiocentric spot — HTC's new spot for Rezound, its smartphone with Beats Audio by Dr. Dre — and more.Continue reading...