brand news

In the News: Avon, Pringles, Tropicana and more

Posted by Dale Buss on February 15, 2012 09:04 AM

In the News

Apple slashes iAd pricing again as mobile ad share declines as its stock price and size cloud analysts' view of the rest of the economy.

Avon names new CFO to steer it through scandal and layoffs as it woos HSN CEO Mindy Grossman to take over.

Boeing locks in biggest order with Lion Air.

Carnival Cruise social-media strategy examined in wake of Italy disaster.

Embraer shows off Jackie Chan jet in China.

Heineken to cut costs, invest in emerging markets.Continue reading...

breaking news

Kodak Files for Bankruptcy in Bid to 'Transform' Business

Posted by Shirley Brady on January 18, 2012 11:55 PM

The CES announcements, the patent lawsuits against Apple, HTCSamsung and Fujifilm, the restructuring of its business operations, have all been a precursor to this: as expected, Eastman Kodak and its U.S. subsidiaries have filed for Chapter 11 bankruptcy protection.

"After considering the advantages of chapter 11 at this time, the Board of Directors and the entire senior management team unanimously believe that this is a necessary step and the right thing to do for the future of Kodak," Kodak chairman and CEO Antonio Perez stated. "Our goal is to maximize value for stakeholders, including our employees, retirees, creditors, and pension trustees. We are also committed to working with our valued customers.

"Chapter 11 gives us the best opportunities to maximize the value in two critical parts of our technology portfolio: our digital capture patents, which are essential for a wide range of mobile and other consumer electronic devices that capture digital images and have generated over $3 billion of licensing revenues since 2003; and our breakthrough printing and deposition technologies, which give Kodak a competitive advantage in our growing digital businesses."

Kodak's restructuring website reassures consumers that it will be business as usual during the reorganization process, for which it has secured $950 million from Citigroup to maintain operations. The 131-year-old film pioneer, founded in 1880 by George Eastman, expects to complete its U.S. restructuring in 2013, while legal challenges loom over pensions in the U.K. Read the full press release below.Continue reading...

brands under fire

Kodak Legal Challenges Mount as Bankruptcy Looms

Posted by Mark J. Miller on January 12, 2012 10:17 AM

As Kodak's chief blogger cheerily tweets from the Consumer Electronics Show in Las Vegas this week, where it's business as usual with product news and its marketing and sales team ensconced in a booth, the company is showing gritty resolve even as it faces possible bankruptcy. It may be having its financial troubles, but it isn’t going to allow itself to be pushed around. Cue the lawyers.Continue reading...

brand news

In the News: Hostess Brands, Apple, Starbucks & more

Posted by Dale Buss on January 11, 2012 09:01 AM

In the News

A&P prepares to emerge from bankruptcy.

ABC plans to screen new TV show in theaters.

Amazon backs Hollywood film-streaming format.

Apple's Tim Cook is America's highest-paid CEO.

Daimler still trying to fix Smart brand.

Fiat will begin to emphasize product marketing over brand in U.S.

Ford cites Thai flood impact on bottom line, while U.S. car-buyers are lukewarm to hybrids.

Fox Sports settles legal dispute with Los Angeles Dodgers.

Friendly Ice Cream exits Chapter 11.Continue reading...

going mobile

Better Late Than Never: Panasonic Debuting Smartphone in Europe

Posted by Mark J. Miller on December 12, 2011 06:01 PM

Panasonic Corp. is having a rough go these days. The expectation is that it will have a $5.5 billion annual loss, Reuters reports, even though it announced in October that it was going to ditch its loss-making television division. 

Panasonic also announced that it would move away from consumer electronics and into green technology, but the siren song of the growing smartphone industry has apparently enticed Panasonic to throw its efforts into that ring.

Reuters reports that Panasonic will introduce a new smartphone in Europe in 2012 and then roll the unit out into the U.S. and Asia with the goal of selling 15 million of the phones annually by the end of the fiscal year that finishes up in March of 2016. 

The challenge, of course, is that the smartphone business is already saturated with powerhouses and two of them — Apple and Samsung — so dominate the industry that it makes it difficult for even such brands as HTC, the world’s fourth-largest smartphone manufacturer, to turn a large profit, Reuters notes.Continue reading...

More about: , , , ,

brand news

In the News: Kindle, Panasonic, Virgin & more

Posted by Dale Buss on December 12, 2011 09:01 AM

In the News

Amazon considers remedy for Kindle faults.

Anheuser-Busch InBev plans reality show for Budweiser brand.

Apple and HTC face judgment day on patent dispute, as Apple celebrates 100M apps from the Mac App Store and The Beatles' success on iTunes.

AT&T reportedly gets a break in its T-Mobile acquisition plan.

Auto Nation seeks new dealerships in existing Sun Belt markets, while U.S. auto dealers get creative with promotions.

Diamond Foods faces challenge over payments to walnut growers, complicating acquisition of Pringles from P&G.

Disney Four Seasons hotel begins construction.

General Mills takes G-WIN digital innovation initiative global.

GM faces potentially long investigation of Volt fires.Continue reading...

brand news

In the News: Apple, Cyber Monday, Spider-Man & more

Posted by Dale Buss on November 28, 2011 08:55 AM

In the News

Adbusters' role in branding Occupy movement examined in New York Times as Occupy LA protesters dig in heels.

Amazon eyes China growth.

Apple critiqued for not getting social media (but does it matter to brand loyalists?) as digi-savvy toddlers' parents fuel iPad sales.

Black Friday sales boost LG and Samsung as e-tailers are poised for Cyber Monday lift.

BSkyB's James Murdoch loses investors' confidence.

China's Chery automaker launches Qoros brand as Subaru joint venture gains lifeline.

Coach, expanding in China, will list shares on  Hong Kong's Hang Seng stock exchange.

Coca-Cola, McDonald's, Nestle and Mars sign European pledge to only promote nutritious products on their websites.

Disney releases mobile app for Spider-Man, as the Marvel-owned web-slinger finds his feet on Broadway.Continue reading...

going mobile

Facebook Picks up the Phone

Posted by Sheila Shayon on November 23, 2011 10:04 AM

Facebook is finally phoning home with an integrated HTC smartphone code-named “Buffy,” (as in vampire slayer, not songbird Sainte Marie). Buffy will operate on a modified version of Android that supports HTML5 as an applications platform, and it’s still 12 to 18 months out, as first reported when TechCrunch broke this story over a year ago.

“Although it has changed scope and leadership, Buffy has been an ongoing area of concern at the social networking giant for the past two years. These days, the project is led by Facebook CTO Bret Taylor,” reports AllThingsD.

“Our mobile strategy is simple: We think every mobile device is better if it is deeply social," a Facebook spokesperson comment to ATD. "We’re working across the entire mobile industry; with operators, hardware manufacturers, OS providers, and application developers to bring powerful social experiences to more people around the world."Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements