Interbrand IQ: The Best Asian Brands Issue

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brand news

Brands to Watch: Angry Birds, Google and Motorola

Posted by Dale Buss on August 16, 2011 05:59 PM

Angry Birds maker and others look at Google gaming potential as Google hopes to keep growing like a startup, CFO says.

Berkshire Hathaway increases stake in Wells Fargo.

Ford wins out in new U.S. vehicle-satisfaction survey.

Honda faces difficult month as shortages persist.

HTC files trade complaint over Apple technology in iPads and iPhones.

News Corp. editors said to know of hacking in 2007.Continue reading...

viral buzz

Viral Video Watch: AT&T Supports blink-182 Comeback

Posted by Michael Waltzer on August 8, 2011 05:30 PM

It's interesting to see the different ways that artists handle copyright infringement and illegal downloads of their music.

Metallica sued Napster over people "sharing" their music, a band who is clearly against piracy. Radiohead pioneered a "pay what you want" deal to download an entire album in 2007, and tweaked that with its latest release. Music labels and artists, meanwhile, are constantly swatting down YouTube videos on copyright issues, while file-sharing sites are constantly being shut down as new ones pop up.

One band who not only doesn't mind the copyright issue on YouTube, but actually rewards fans for it, is blink-182.  On August 2nd they released their first single ("Up All Night") in eight years, and the video (above) has already had more 200,000 views. The catch? The video is comprised of footage uploaded onto YouTube by fans, whose amateurs videos illegally used ... blink-182's music. Why did they do it?Continue reading...

brand bites

Brand Bites: The Hoff, Kobe, Applemation & more

Posted by Abe Sauer on July 22, 2011 12:00 PM

Air New Zealand's Rico is back, this time with David Hasselhoff, who was down under last month to promote...Continue reading...

brand news

Brands to Watch: Quiznos, Apple, Lady Gaga & more

Posted by Shirley Brady on July 11, 2011 06:00 PM

Brands to Watch

Apple goes after HTC and Android phones with ITC complaint, while iTunes may test 1080p movies.

Citi, Wells Fargo and Visa are adding Groupon-like in-network deals.

EA acquires social gaming firm Ohai.

Google acquires Punchd, a digital loyalty startup.

Lady Gaga plans to intern for royal hatmaker Philip Treacy.

Microsoft is phasing out Windows XP.

NCR buys Radiant Systems for $1.2 billion.

Nortel patent sale cleared for Apple/Microsoft/RIM consortium.

Quiznos hires financial advisers for restructuring.

brand news

In the News: Unilever, PayPal, Facebook & more

Posted by Dale Buss on June 24, 2011 09:00 AM

In the News

Airbus order blocked by China.

Apple sues Samsung for patent infringement.

Chrysler looks to expand China salesforce.

Cisco increases original content.

Facebook redesign keeps ads visible as ad sales head says brands are overly obsessed with fans.

India's Force Motors unveils new logo and first SUV.

Ford changes fonts, adds voice-controlled apps to make driving easier.Continue reading...

mobile brands

Sprint Expanding Evo Brand

Posted by Mark J. Miller on June 9, 2011 04:00 PM

After doing well with the Evo smartphone last summer, Sprint is going back to the well to release new 3D 4G version of the phone as well as a tablet version.

The wireless brand will start shipping the new products from HTC on June 24th for $200 and $400 a pop. Both devices run Android 2.3.Continue reading...

brand news

In the News: Walmart, ING Direct, Playboy & more

Posted by Dale Buss on June 7, 2011 09:00 AM

In the News

Airbus may develop longer-range plane to rival Boeing.

Apple tucks Newsstand into WWDC announcements.

AT&T's bid for T-Mobile is supported by Microsoft and Facebook.

Barack Obama's chief economist, Austan Goolsbee, resigns.

Bayer prostate-cancer drug shows promise.

BHP Billiton starts first US Gulf well since BP disaster.

BP tries to salvage Rosneft deal.Continue reading...

campaigns

Is Sprint Really Asking Us to Spam an (Almost) 100-Year-Old Woman?

Posted by Shirley Brady on April 11, 2011 07:00 PM

As Sprint Nextel's press release notes, its latest spot (which drops CEO Dan Hesse and introduces a new tagline: "All. Together. Now.") which breaks tonight on primetime TV, riffs on its long-running 'Now Network' positioning."

While "that promoted the idea Sprint customers can get what they want, when they want while on the Sprint network (this) evolved positioning takes the Now Network concept a step further by celebrating the growing importance of what people are doing with their mobile devices – talking, texting, emailing, posting videos, tweeting and updating their Facebook pages – and encourages even more fun, uplifting social interaction with one another."

That's all well and good, but one rather unsettling aspect to the campaign is that it features the real email address and phone number for Veatrice Henson, a socially savvy almost-centenarian.Continue reading...

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