brand accolades

Social Marketing: The Best of the Best of

Posted by Sheila Shayon on December 23, 2010 11:30 AM

We've been deluged with end-of-the-year "best of lists," including best ad/marketing campaigns of 2010 and social media accolades. We particularly like how Ad Age meshes both in a list that highlights how social cause-related marketing came of age this year for brands, encompassing serious social campaigns, do-good initiatives, geo-location outreach, environmental awareness – and pure entertainment that even Grover wanted to copy.Continue reading...

We are the Soap

Posted by Sheila Shayon on June 10, 2010 01:00 PM

A new video effort is seeking to bring relief to Haitians, but not of the We are the World variety produced in February to spur global support for earthquake disaster relief.

An original soap opera is now being produced with United Nations funding for Haitians living in the sprawling Port-au-Prince camps. The TV series aims to educate and entertain the displaced masses who have no access to TV or radio, and to fill huge gaps in communication from the Haitian government.

Under the Sky, billed as a comedic soap opera, follows a fictional family of five forced to move into the camps after losing their home.Continue reading...

brand ambassadors

New Use for Knock-Offs: Helping Haiti

Posted by Barry Silverstein on April 26, 2010 11:25 AM

Brandchannel has reported extensively about counterfeit or knock-off products. This month alone, more than $240 million worth of fake goods were confiscated in the U.S., including more than $18 million worth of faux designer sunglasses.

This is a chronic problem that only seems to get worse in a global economy, especially for designer and luxury brands. Counterfeit goods made to look like the real thing are sold for a fraction of the price of the originals, creating a huge black market and devaluing brands.

So we have to applaud the state of New York for a creative solution. Instead of destroying $10 million worth of confiscated clothing and shoes with fake labels, the district attorney's office in Brooklyn, New York came up with a novel idea: Send the goods to Haiti.Continue reading...

brand of crazy

Nothing Will Stop A Haitian Vacation

Posted by Isobella Jade on January 20, 2010 04:28 PM

Come on, it’s time to do the limbo on the Royal Caribbean cruise ship that recently docked in Haiti.

Not even a horrific earthquake that killed over 200,000 Haitians, will stop the party on the other side of Haiti, or stop a Royal Caribbean cruise ship from docking. On the other side of Haiti, about 80 miles from Port au Prince, at the Labadie Beach Resort, the sunscreen was on and the fish were flying.

From the view on the top deck there was nothing to fear at all. In comfortable beach chairs while digesting a recently enjoyed buffet meal and cocktail, passengers sat in awe over the beautiful Haitian landscape; the rolling hills, the aqua crystal blue sea and the creamy white sand. Some were even preparing to go Jet Skiing.Continue reading...

Headline Roundup: Buy, Buy, Buy

Posted by Sara Zucker on January 20, 2010 08:04 AM

MetLife is in final negotiations to purchase AIG. [WSJ]

AMC purchases Kerasotes Showplace Theatres. [LA Times]

Verizon raises termination fee. [Washington Post]

Motorola launches a rewards program for loyal customers. [AdWeek]

Toyota seeks out lithium battery supply in Argentina. [WSJ]

Citigroup experiences a fourth-quarter $7.6 billion loss. [CNN Money]Continue reading...

Around The Web: Sadness Abounds

Posted by Jim Thompson on January 14, 2010 07:20 PM

Tragedy in Haiti fuels rumors, innuendo, and speculation regarding relief efforts. [Ad Age]

World supports Google's decision on China. [NYT]

Gerber launches a campaign featuring healthier Gerber Generation. [BrandWeek]

Cadbury benefits from talk of Hershey bid. [Guardian]

France proposes options to Google regarding taxes, information. [NYT]

More about: , , , , ,

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia