2014 Brandcameo Product Placement Awards

doing good

Facebook Timeline Turns Lifeline with Organ Donor Move

Posted by Sheila Shayon on May 1, 2012 01:01 PM

In a truly social move, Facebook has added a timeline tool that lets its 161 million members in the U.S. and 30 million U.K. members share their organ donor status with friends in order to facilitate connecting potential donors and recipients.

In an exclusive interview with ABC News for Good Morning America that aired today on Mayday appropriately, CEO Mark Zuckerberg announced the life-saving commitment: "What we hope will happen is that by just having this simple tool, we think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. That can be a big part of helping solve the crisis that's out there." 

The plan — outlined in a co-bylined piece by Zuckerberg and Facebook COO Sheryl Sandberg on the ABC News website — is to leverage social media to encourage more organ donors. With the new Facebook feature, users can register as organ, eye and tissue donors and link to the donor registry in their state as well as post videos or status updates about their decision to be a donor as well as indicate their wish to donate upon death.Continue reading...

cause celeb

Lady Gaga Launches Born This Way Foundation at Harvard

Posted by Shirley Brady on February 29, 2012 03:46 PM

As announced last month, Lady Gaga and her mother, Cynthia Germanotta, today launched the Born This Way Foundation, "a movement to celebrate individuality and empower young people," in a kick-off event at Harvard University. The event was streamed live with guests including Oprah Winfrey and Deepak Chopra.

While more programs and partnerships are yet to be announced, one piece revealed was on-campus for the announcement: the "Born to be Brave" bus (at top) which will take the foundation's message across the U.S., including serving as a tailgating-like focal point for fans at Gaga's shows and "to serve as a place where youth can go to feel connected and learn about civic engagement opportunities."Continue reading...

celebrity brandmatch

Ben & Jerry's Linsanity Flavor Leaves Bad Taste for Some

Posted by Mark J. Miller on February 28, 2012 11:55 AM

The world is not tiring of New York Knicks point guard Jeremy Lin. And why should it? 

Unless you’ve been living in a cave for the last month, you are likely aware that the 23-year-old Harvard grad, who happens to be the first American-born NBA player of Chinese or Taiwanese descent, surprisingly led the New York Knicks on a seven-game winning streak and has scored 17 0r more in nine out of the 11 games he’s started. His play has lifted the hopes of Knicks fans that their team can find some triumphs this season as well as in the playoffs.

With his success on the court has come a lot of off-the-court love and attention, of course, particularly from folks who’d like to stick his name on their products. Nike, not surprisingly, has stepped in to give him his own shoe deal. And now Ben & Jerry’s has released a limited-edition ice cream, according to the Boston Globe.

The new flavor, “Taste the Lin-Sanity,” is only being served at Ben & Jerry's Harvard Square "scoop shop" in Cambridge, Mass., which makes sense as Lin is an alum — although it would be a surefire hit in the NYC market, too. It was intended to be a fun tribute, although it proved uncool to a few who felt the ingredients were insulting. OK, racist.Continue reading...

brand news

In the News: American Airlines, Pfizer, GM and more

Posted by Dale Buss on February 2, 2012 09:01 AM

In the News

American Airlines parent AMR plans to cut 13,000 jobs and pensions.

Apple's iPhone 5 may be coming in June.

Benetton family plans to take retailer private.

Deutsche Bank profit tumbles on European debt crisis.

Facebook sets stage for historic IPO as valuation game begins.

GM cancels half of upfront ad commitments in cost-cutting move.

Google responds to Microsoft criticism of privacy policies.Continue reading...

cause celeb

Cause Up: Lady Gaga Launches Foundation to Boost Gay Youths

Posted by Sheila Shayon on January 26, 2012 01:01 PM

Pop phenom Lady Gaga is going to Harvard — not to go back to school, but to launch the Born This Way Foundation, her first foray into setting up a non-profit as a charitable endeavor to channel her well-publicized support of gay rights, teens and ongoing fight against homophobia.

Gaga established the youth anti-bullying charity with her mother, Cynthia Germanotta, who commented: "My daughter's foundation was born out of her passion to create a better world where people are kinder and nicer to one another and are accepted for who they are, regardless of how different they may be."

"She has experienced many of the struggles that our youth encounter today, and identifies with the lasting effects they can have without proper support," her mother added. "Together, we look forward to creating a new movement that will engage and empower youth and accept them as valuable members of our society."

Her non-profit foundation focuses on “youth empowerment and issues like self-confidence, well-being, anti-bullying, mentoring and career development,” and will be unveiled on February 29th at Harvard’s Sanders Theatre, to an audience of policy makers, nonprofits, foundation leaders and youth, all committed to “a kinder and braver world,” according to a press release.Continue reading...

brand news

In the News: Bing, Downton Abbey, McDonald's & more

Posted by Dale Buss on January 12, 2012 09:02 AM

In the News

Archer-Daniels-Midland to cut 1,000 jobs.

Arby's hires ex-Burger King marketer as CMO.

Bank of America and other U.S. banks struggle with customer service on Twitter.

Bing passes Yahoo for the first time.

CBS sees Ashton Kutcher consider return to Two and a Half Men.

Chrysler nudges up Jeep Wrangler output.

Coca-Cola finds fungicide in orange juice.

Continental could add extra fuel tanks to deal with unscheduled stops.

Downton Abbey frenzy in America creates marketing hook for book industry.Continue reading...

doing good

Pepsi Refresh Project Expands to Canada with $1M in Grants

Posted by Shirley Brady on January 2, 2012 12:20 PM

Pepsi's new year's resolutions include bringing the Pepsi Refresh Project to Canada with a commitment to supporting social innovation and community projects with "over $1 million" in grants to non-profits, businesses and individuals seeking funding for positive ideas that will have an impact on their communities.

The latest expansion of PepsiCo's crowdsourced social good platform, which launched in 2010 by redirecting its $20 million annual Super Bowl budget and subsequently faced allegations of cheating before expanding in Europe, Asia and Latin America last year and becoming a marketing case study at Harvard, follows a company-backed survey that found "92 per cent of Canadians would like to do something to improve the world around them, but many lack the money and the know-how to put their ideas into action."Continue reading...

brand news

In the News: Yelp IPO, JLo x Gucci x Fiat, Newsweek Woes & more

Posted by Dale Buss on November 18, 2011 09:02 AM

In the News

Accenture introduces global brand campaign.

Alamo trademark flap resolved in Texas.

Anna's Thins cookies adopt a new look.

Apple's iPad tested as voting device in Oregon, continues "App Store" fight with Amazon.

Best Buy ups holiday spending and introduces "Game On, Santa" campaign.

Boeing wins its biggest-ever commercial-jet deal even as mechanism for deal is criticized.

Cannes adds Mobile Lions award.

Coach pushes for China to become its No. 1 market within three years.

Deutsche Borse and NYSE seek to appease European Union.

Fiat introduces another TV commercial featuring Jennifer Lopez and its Gucci edition.Continue reading...

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