health matters

CVS Celebrates Tobacco-Free Anniversary By Butting Out For Kids

Posted by Mark J. Miller on February 6, 2015 04:45 PM

In a major Throwback Thursday this week, CVS marked the one-year anniversary of ending its sales of tobacco products. The retailer is reveling in the positive effect its efforts have had in helping Americans quit smoking, despite whatever financial hit that decision caused to its bottom line.

In addition to cutting off the sale of tobacco products, as part of its corporate rebrand to CVS in September, the company introduced a smoking-cessation program that it says has since “provided personalized counseling and smoking cessation products, when appropriate, to hundreds of thousands” of customers.

Supporting that claim, CVS released data showing that 67,000 patients have filled a first prescription for a smoking-cessation drug or nicotine-replacement therapy in that time. It's also had thousands more engagements with its customers who smoke and want to discuss how to quit. The CVS website's Smoking Cessation Hub also posted seen nearly 1 million visits through December.Continue reading...

brand innovation

Breakthrough Branding: Theranos, with Walgreens, Revolutionizes Healthcare

Posted by Sheila Shayon on February 3, 2015 12:08 PM

Elizabeth Holmes dropped out of Stanford University at 19 with a big, disruptive idea.

She founded Theranos in 2003 with the goal of streamlining and standardizing blood tests via a handheld device. At the time, she was a sophomore majoring in chemical engineering at Stanford University, but she left academia to start her company with a bridge loan from a venture capitalist.

Now 30 and America’s youngest female billionaire, Holmes is the CEO of Theranos, and her company is disrupting the very profitable business of blood testing and analysis.

Its simple value proposition hinges around blood tests and early detection that can help detect dozens of medical conditions based on one or two drops of blood drawn with a finger pinprick. From that nanotainer of blood, Theranos can run more than 70 tests for anything from blood sugar abnormalities to sexually transmitted infections—and at a cost of 50 to 90 percent less than Medicare reimbursement rates.

Walgreens is a believer, both as an investor and retail partner.Continue reading...

tech in the spotlight

Tech Startups Look to Disrupt—and Reinvent—Healthcare Industry

Posted by Sheila Shayon on January 16, 2015 10:01 AM

Scanadu

While the device above looks simple and unthreatening, to the healthcare industry it's a major game-changer. Meet Scanadu, a diagnostic scanner that turns an iPhone into an electrocardiogram, urinalysis reader and drug testing device of the near future. 

By touching a Scanadu Scout, the tiny electronic gadget designed by Yves Béhar, to your forehead for a few seconds, physiological metrics including temperature, heart rate, blood oxygenation, respiratory rate, ECG, and diastolic/systolic blood pressure are delivered to the iPhone app to alert users to possible heath concerns.

The Scanaflo device debuted at CES 2015, and uses color strips dipped in a patient’s urine that change color based on levels of detected chemicals.Continue reading...

CES Watch

CES 2015: Can Connected Tech Read Your Mood—and Mind?

Posted by Catherine Straut on January 6, 2015 03:37 PM

Every January, marketers arrive in Las Vegas for the annual Consumer Electronics Show, eager to figure out what's on the minds of consumers. Now, thanks to some of the sci-fi sounding tech on display at CES 2015, they may have an edge in that effort. 

Take Melomind, the helmet-like wearable from France's myBrain that aims to read the user's mood—and keep them from feeling overwhelmed or stressed (two conditions that CES is known to exacerbate). Electrodes on each of the four arms that protrude from the core device measure brain waves and then send that data to an app.

Compatible with Android, iOS and Windows devices when the it launches later this year, the biofeedback will cue personalized musical tones to help the wearer relax. It also visualizes your results and progress over time, so you can keep track of your mental health and progress.Continue reading...

bc q&a

To Your (Digital) Health: 5 Questions with Walgreens VP Adam Pellegrini

Posted by Dale Buss on December 19, 2014 04:22 PM

Walgreens, Rite Aid and CVS are all headed in the same direction, as the American drugstore chain business is being redefined not only by vast changes in retailing but also by vast changes in healthcare. Their goal: Becoming the brand that consumers turn to as an overall healthcare partner, rather than just a place they stop on their way home to pick up a prescription or a toothbrush.

That's why all three pharmacy retailers have turned their stores into service clinics as well as retail outlets. It's why CVS took a chance this year with a decision to disassociate itself from cigarettes. It's why Rite Aid's RediClinic division is expanding health care delivery in Baltimore, Philadelphia and Seattle, among other places.

And it's why Walgreens has been innovating and investing heavily in a digital health platform that already has advanced the brand a long way toward this objective, including wearable tech and mobile apps.

As Walgreens readies for the retirement of CEO Greg Wasson and for a new global structure under its merger with Europe's Alliance Boots, brandchannel talked with Adam Pellegrini, vice president of digital health, about how its vision for the future of healthcare is well underway.Continue reading...

content strategy

GE Partners With Nas to Release First Documentary for Connected TVs

Posted by Shirley Brady on December 18, 2014 10:44 AM

GE is flexing its content muscles in a new direction, by releasing a documentary and video package aimed at youths, hip hop fans and science buffs.

The company is releasing its first feature film—a breakdancing documentary—for streaming platforms, connected TVs and mobile devices.

Shake the Dust, a documentary executive-produced by rapper Nasir "Nas" Jones, will debut on Christmas Eve in a partnership between GE and music video platform Vevo.Continue reading...

health matters

Walgreens Promotes Digital Health With Wearable Tech, Virtual Doctor Visits

Posted by Dale Buss on December 9, 2014 02:02 PM

Walgreens is trying to lead retailers with its digitized approach to healthcare. America's biggest drugstore chain's strategy now includes a branded wearable fitness monitor, in-store augmented reality product locators and a new telehealth partnership to provide around-the-clock access to physicians via its mobile app.

CVS may have stolen a march on the industry competition in the realm of anti-smoking, but Walgreens has become a trailblazer in setting up a systematic network of apps and other digital itouchpoints to give customers unprecedented control over their health and wellness information, whether they're in or outside the store.

"We're absolutely focused on this area of omnichannel digital health," Adam Pellegrini, vice president of digital health for the Chicago-based chain, recently told a recent conference. "We're working every day on new ideas."Continue reading...

health matters

Walgreens Promotes Digital Health With Wearable Tech, Virtual Doctor Visits

Posted by Dale Buss on December 9, 2014 02:02 PM

Walgreens is trying to lead retailers with its digitized approach to healthcare. America's biggest drugstore chain's strategy now includes a branded wearable fitness monitor, in-store augmented reality product locators and a new telehealth partnership to provide around-the-clock access to physicians via its mobile app.

CVS may have stolen a march on the industry competition in the realm of anti-smoking, but Walgreens has become a trailblazer in setting up a systematic network of apps and other digital itouchpoints to give customers unprecedented control over their health and wellness information, whether they're in or outside the store.

"We're absolutely focused on this area of omnichannel digital health," Adam Pellegrini, vice president of digital health for the Chicago-based chain, recently told a recent conference. "We're working every day on new ideas."Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements