Posted by Mark J. Miller on September 20, 2013 06:13 PM
Heineken Aims for Second Screens
According to Heineken, 70 percent of fans watching the UEFA Champions League soccer matches are doing so at home with a tablet, and 77 percent of tablet owners have their devices nearby during games, so why not take advantage of that?
Heineken is looking to spur more tablet usage during European matches by offering up big-name soccer stars to chat with during games. Dutch legend Ruud Gullit will be the first to take part in the #sharethesofa campaign with more headliners to follow.
According to Mashable, those who tweet #sharethesofa will also be elligible for prizes, including earning the company of two soccer stars who will join them on their own couch to watch a match.Continue reading...
Posted by Mark J. Miller on September 10, 2013 02:56 PM
First introduced several months ago as a concept at Milan Design Week, Heineken is readying to roll out its interactive Heineken Ignite bottle in seven key markets around the globe.
The “first interactive bottle” is outfitted with eight bright LEDs, an eight-bit microprocessor, a motion detector, and a wireless network transceiver that allows the bottle to light up when you raise it to take a sip, clink bottles, and even flash along to the beat of real-time music, according to PSFK.Continue reading...
Posted by Mark J. Miller on September 6, 2013 06:35 PM
Bud Light Looking for a Touchdown
The NFL season is now underway, which means that Bud Light, the official beer sponsor of the NFL, is filling every possible medium with NFL-related advertising. It also serves as a sponsor of 28 of the league’s 32 teams. From special cans with team logos to commercials that highlight the origins of fan superstitions, Bud Light is all about pro football these days.
The first of four Bud Light commercials to debut this season, “Quinoa,” hit airwaves Thursday and features “a fan who believes that if he eats a tasteless veggie burger, it might lead his team to victory,” MediaPost reports. The ad is the latest installation in its "It’s Only Weird If It Doesn’t Work" campaign.
“Our goal is to do everything we can to enhance the NFL fan’s experience,” said Rob McCarthy, vice president, Bud Light, in a release. “We know how fans think, and we understand that football becomes front and center in their lives from Kickoff weekend until the Super Bowl.”
For each of the teams that Bud Light sponsors, it will host tailgate parties and have events that feature photo and video kiosks centers. Some will even have Bud Light recycling trailers on hand.Continue reading...
Posted by Dale Buss on September 2, 2013 09:47 AM
Verizon Wireless and Vodafone agree on $130 billion deal.
Microsoft gives board seat to activist.
Coca-Cola FEMSA buys Brazilian bottler.
GM predicts that Chevrolet sales will hit 5 million globally for first time.
Heineken says it struggles with Heineken Light in US.
HTC sees executives held amid probe in Taiwan.
Pernod Ricard admits Ballentine's is struggling.
Peugeot/Citroen loses market share in France.
RCA Records launches new gospel label.Continue reading...
Posted by Mark J. Miller on August 23, 2013 06:03 PM
Diageo Wins Packaging Battle for Parrot Bay
The American Beverage Corporation (ABC) and Pouch Pac Innovations have been trying to stop Diageo from distributing its frozen Parrot Bay ready-to-drink cocktail line, but the court system has declared Parrot Bay the winner. The brand could face a jury trial next year, though, related to its packaging, according to Beverage Daily.
ABC felt that Parrot Bay too closely parroted its own Daily Cocktails. “With the introduction of these frozen cocktail pouches, Daily's essentially created and built an extremely successful frozen cocktail market,” ABC said earlier this year. That concern apparently didn’t bother the courts.
ABC is now in the process of deciding if it wants to get dragged through a jury trial.Continue reading...
Posted by Dale Buss on August 23, 2013 09:33 AM
Microsoft CEO Steve Ballmer says he will retire within 12 months.
QVC debuts second channel, QVC Plus.
Yahoo courts Katie Couric for video series.
Airbnb seeks to create "movie" entirely with Vine.
Al-Jazeera America makes debut with few national advertisers.
American Airlines and US Airways get states' support in merger bid.
Audi reveals new A8 family.
BMW will unveil X5 plug-in hybrid, featuring all-wheel drive, at Frankfurt show.
CBS cuts carriage deal with Verizon.
Coca-Cola hired private eye to snoop in Honest Tea trademark case.Continue reading...
Posted by Dale Buss on August 1, 2013 09:31 AM
Lululemon insider says brand purposely shuns plus-size customers.
JCPenney says it has backing after reports that lender cut funding to clothing suppliers, and clash with Macy's over Martha Stewart nears end.
Starbucks and Google partner on Wi-Fi upgrade at restaurants.
Abbott nutritional brands poised to benefit from changing demographics.
Chrysler finds trucks and SUVs powering 40th consecutive month of sales increases.
Diageo is desperate to "crack the code" for North American beer.
Estee Lauder aims to brand beauty sleep.
Facebook now lets users embed public posts on other websites.
Farmers Insurance revamps logo.
Ford settles with US on delayed recall.Continue reading...
Posted by Sheila Shayon on July 12, 2013 07:08 PM
Heineken is inviting passengers at New York's JFK airport to play "Departure Roulette’"and be whisked away to an unexpected destination by pushing a button on their game-show-style board.
On Tuesday, a passenger arrived at JFK for a flight to Vienna, but was lured to push the button and was rerouted to Cyprus with the beer-maker giving him a hotel room for two nights and $2,000 to cover expenses.
The initiative from Wieden+Kennedy New York is part of the US launch of W+K Amsterdam’s “Dropped” campaign that sent four men to remote destinations around the world and filmed how they made their way out.Continue reading...