brand news

Brand News: GM, eHarmony, Target and more

Posted by Dale Buss on August 4, 2014 09:22 AM

TOP STORIES

GM looks for alternative supplies in China after deadly factory blast.

Target taps PepsiCo exec Brian Cornell for CEO role. 

eHarmony wants to find the perfect job match for you too. 

Jeep comes under fire in WSJ investigation into recalled vehicles. 

McDonald’s plans to restore full menu in China this week.

MORE BRAND NEWS

5-Hour Energy hits back at scientist’s claims that it is ineffective.

Acura looks to all-wheel drive to help recoup sales.

Aereo sees court nix request for “emergency” authorization to resume service.

Air New Zealand shares its social insights:Continue reading...

branded content

Branded Content Watch: Comedians, Comic-Con and Getting Quirky Edition

Posted by Abe Sauer on July 25, 2014 07:43 PM

Disruption, Beer Edition: Saturday Night Live alum Fred Armisen is no stranger to working with advertisers. His cult hit IFC network show Portlandia has a partnership with Subaru. But now Armisen has partnered with Heineken in a campaign called "Routine Interruption" which sees the comedian cold call unsuspecting people on a pay phone (and follows on the brand's campaign featuring Neil Patrick Harris). It's a quirky idea, but will it help sell beer?Continue reading...

social media watch

Heineken Launches Social Compass to Brand the Going Out Experience

Posted by Sheila Shayon on July 14, 2014 05:05 PM

Heineken’s latest social extension is a Twitter tool that will “unlock the secrets of their city” wherever a consumer is, offering restaurant, café and bar suggestions based on location. 

Part of the brewer’s Cities of The World campaign, the platform is an algorithmic mash-up of tweets, check-ins and photos across Twitter, Instagram and Foursquare that analyzes what locations are trending. Not only does a tweet to @wherenext generate a variety of choices, it links to a mobile-ready website with reviews and images.

“Yes, it’s a branded utility, but one of the key things we decided was that we didn’t want to do this on a Heineken handle,” Paul Smailes, Heineken's global head of digital, told The Drum. “We felt doing it on @wherenext provided more credibility for people to use it. What we found out from research was that there were varying degrees of credibility of trust for a brand to do it, people felt like, ‘Is this just going to be a Heineken bar finder service?’ We absolutely did not want to provide that kind of service or the perception that that was what we were doing.”Continue reading...

brand news

Brand News: Kellogg's, Aereo, GM and more

Posted by Dale Buss on June 26, 2014 09:41 AM

TOP STORIES

Kellogg's opens Recharge Bar with special branded concert from The Roots. 

Aereo sees US Supreme Court knock out its props, raising questions about future of broadcast industry innovation.

GM stops selling certain Chevrolet Cruze models for possible Takata air-inflator problem as CEO says recalls will continue. The company plans to close an Opel plant in Germany, as well. 

IKEA raises minimum wage at US stores.

P&G aims to change what it means to be “like a girl” with Always campaign.

MORE BRAND NEWS

Carnival foresees end to cheap Caribbean cruises.

Chipotle angers Texas agricultural industry over Australian beef imports. 

Darden shifts focus to Olive Garden update.

Del Taco parent is exploring sale of chain.

El Pollo Loco files for $100 million IPO.Continue reading...

brand news

Brand News: Bud Light, GM, Google and more

Posted by Shirley Brady on June 3, 2014 09:10 AM

TOP 5 STORIES

Apple gains “cool” among students with Beats deal, and opens door to possible Bitcoin payments.

Bud Light is creating Whatever, USA—a pop-up town for three days of summer fun.  

GM may be undercounting deaths linked to faulty switches as monthly sales hit seven-year high.

Google throttled in China ahead of Tiananmen Square anniversary.

KKR buys Interbrand Brands for $1.1 billion.

MORE BRAND NEWS

AT&T is spending $14 billion over three years on Project VIP network upgrade.

Bacardi promotes sustainability with “Good Spirited” program.

Coca-Cola scores on trust, Pepsi on empathy, new research finds.

Heineken promotes new red star beer cans.

LinkedIn launches first brand campaign in the UK.Continue reading...

brand news

Brand News: Twitter/Omnicom, Google's New Car, Microsoft and more

Posted by Shirley Brady on May 28, 2014 08:21 AM

TOP 5 STORIES

Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.

Google unveils internally built self-driving car (above) with no brakes or steering wheel.

Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.

Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.

Nasdaq nears 13-year high as tech stocks soar.

MORE BRAND NEWS

A+E reveals Bio cable network rebrand as FYI.

Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.

American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.

AP/Equilar study finds that median CEO pay passed $10 million in 2013.

Apple and Google vie for control of the Internet of Things.Continue reading...

brand news

Brand News: Target, Girl Scouts, Pfizer and more

Posted by Shirley Brady on May 26, 2014 09:15 AM

TOP 5 STORIES

Brands to Watch

Target Canada head makes aggressive 30-day guarantee as Target US hires Magna exec and talks up Altuzarra collaboration. 

General Mills, the Girl Scouts of the USA and Tootsie Roll take action on e-cigarettes using their product brand names.

Sony forms alliance for China PlayStation in Microsoft challenge as CEO touts wearable gaming.

Pfizer abandons AstraZeneca contentious bid.

New US gun control ads resonate in wake of Memorial Day Weekend mass shooting.

MORE BRAND NEWS

Apple seeks retrial and court order blocking sale of older Samsung phones as smart home system rumored for WWDC.

Carnival CEO addresses cruise industry challenges.

China plans to scrap millions of cars over emission standards.

Chipotle looks beyond the burrito.

Disneyland Paris opens Imagination Castle based on kids' drawings.

Hasbro exec dubbed "the father of G.I. Joe" has died, aged 86.

Heineken "shoe sale for women" campaign slammed as sexist.Continue reading...

brand news

Brand News: Red Lobster, Comcast, Pinterest and more

Posted by Shirley Brady on May 16, 2014 09:13 AM

TOP 5 STORIES

Brands to Watch

As contentious net neutrality proposal gets FCC greenlightComcast tightens data limits and firms up new "SpinCo" unit.

Red Lobster is sold by Darden for $2.1 billion.

Pinterest funding round brings valuation to $5 billion.

GM agrees to pay "substantial fine" over switch recall.

Microsoft celebrates Nokia acquisition with stylish brand book, and gets ready to reveal new Surface tablet.

ALSO IN THE NEWS:

Abbot Labs to buy CFR Pharmaceuticals for $2.9 billion.

Barclays stars in London Pride event's first ad campaign.

Cadbury's Dairy Milk touts ice cream in the UK with #freezethejoy push.

CBS unveils plans for 24-hour digital news channel.Continue reading...

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