Posted by Dale Buss on October 22, 2013 09:14 AM
Nokia unveils its first tablet.
Fisher-Price increases digital spending by half and targets Millennial moms.
SAB Miller targets mixed-gender drinking occasions.
Apple prepares 65-inch TV for release next year, analysts say.
Caesar's Entertainment faces money-laundering probe.
Dollar General pilots gas station.
eBay emerges as training ground for start-up CFOs.
Heineken promotes stylish home-draft system.
Hyundai recalls 27,500 Genesis sedans for brake issue.
Mercedes-Benz plans station-wagon version of CLA.Continue reading...
Posted by Mark J. Miller on October 18, 2013 06:37 PM
Heineken Teams Up with Marc Newson
Home brewers are no longer a tiny niche market of experimental adventurers. The group keeps growing, particularly as the craft-beer movement continues to put its dent into the bottom lines of major beer purveyors.
And Heineken is getting in on the action. It has teamed up with design god Marc Newson and Krups to create what a company release calls “a sleek, stylish draught beer lifestyle appliance” called The Sub. The machine comes with a 2-liter keg that allows consumers to craft “perfect quality, super chilled beers” such as Heineken, Affligem, Desperados, and Birra Moretti Baffo d'Oro in their own homes. Seasonal beers will also be available.
The Sub will first be found in France and Italy in 2014 and be rolled out to other markets throughout the year. Newson-designed extras such as a full serving case, glassware, mats, and a skimmer are optional accessories. Heineken is calling it “the future of beer,” but consumers might just call it “convenient.”Continue reading...
Posted by Dale Buss on October 1, 2013 09:21 AM
Aquafina introduce water line targeting teens.
Amazon plans to hire 40 percent more seasonal workers for this holiday.
Infiniti plans to cut inventories and raise standards for dealers.
AT&T plans ultrafast-internet system for Austin, Texas.
Adobe targets next generation of creatives.
Cardlytics debuts new visual identity and logo.
CNN and NBC scrap projects on Hillary Clinton.
Chrysler reports best September sales since 2007; all US automakers report today.
Dish Network and Walt Disney reach short-term deal to avoid blackout.
GM encounters softening sales in India.
Google closes in on deal to end European antitrust case over search.
Heineken hints at creating "high-end" home-beer machine.
JPMorgan settlement could falter over question of "wrongdoing."
Merck aims to save $2.5 billion by cutting additional 8,500 jobs, extending layoffs to 20% of workforce in shift to sales-driven R&D.
Microsoft and Nokia make inroads in Europe's lower-end smartphone market.Continue reading...
Posted by Mark J. Miller on September 20, 2013 06:13 PM
Heineken Aims for Second Screens
According to Heineken, 70 percent of fans watching the UEFA Champions League soccer matches are doing so at home with a tablet, and 77 percent of tablet owners have their devices nearby during games, so why not take advantage of that?
Heineken is looking to spur more tablet usage during European matches by offering up big-name soccer stars to chat with during games. Dutch legend Ruud Gullit will be the first to take part in the #sharethesofa campaign with more headliners to follow.
According to Mashable, those who tweet #sharethesofa will also be elligible for prizes, including earning the company of two soccer stars who will join them on their own couch to watch a match.Continue reading...
Posted by Mark J. Miller on September 10, 2013 02:56 PM
First introduced several months ago as a concept at Milan Design Week, Heineken is readying to roll out its interactive Heineken Ignite bottle in seven key markets around the globe.
The “first interactive bottle” is outfitted with eight bright LEDs, an eight-bit microprocessor, a motion detector, and a wireless network transceiver that allows the bottle to light up when you raise it to take a sip, clink bottles, and even flash along to the beat of real-time music, according to PSFK.Continue reading...
Posted by Mark J. Miller on September 6, 2013 06:35 PM
Bud Light Looking for a Touchdown
The NFL season is now underway, which means that Bud Light, the official beer sponsor of the NFL, is filling every possible medium with NFL-related advertising. It also serves as a sponsor of 28 of the league’s 32 teams. From special cans with team logos to commercials that highlight the origins of fan superstitions, Bud Light is all about pro football these days.
The first of four Bud Light commercials to debut this season, “Quinoa,” hit airwaves Thursday and features “a fan who believes that if he eats a tasteless veggie burger, it might lead his team to victory,” MediaPost reports. The ad is the latest installation in its "It’s Only Weird If It Doesn’t Work" campaign.
“Our goal is to do everything we can to enhance the NFL fan’s experience,” said Rob McCarthy, vice president, Bud Light, in a release. “We know how fans think, and we understand that football becomes front and center in their lives from Kickoff weekend until the Super Bowl.”
For each of the teams that Bud Light sponsors, it will host tailgate parties and have events that feature photo and video kiosks centers. Some will even have Bud Light recycling trailers on hand.Continue reading...
Posted by Dale Buss on September 2, 2013 09:47 AM
Verizon Wireless and Vodafone agree on $130 billion deal.
Microsoft gives board seat to activist.
Coca-Cola FEMSA buys Brazilian bottler.
GM predicts that Chevrolet sales will hit 5 million globally for first time.
Heineken says it struggles with Heineken Light in US.
HTC sees executives held amid probe in Taiwan.
Pernod Ricard admits Ballentine's is struggling.
Peugeot/Citroen loses market share in France.
RCA Records launches new gospel label.Continue reading...
Posted by Mark J. Miller on August 23, 2013 06:03 PM
Diageo Wins Packaging Battle for Parrot Bay
The American Beverage Corporation (ABC) and Pouch Pac Innovations have been trying to stop Diageo from distributing its frozen Parrot Bay ready-to-drink cocktail line, but the court system has declared Parrot Bay the winner. The brand could face a jury trial next year, though, related to its packaging, according to Beverage Daily.
ABC felt that Parrot Bay too closely parroted its own Daily Cocktails. “With the introduction of these frozen cocktail pouches, Daily's essentially created and built an extremely successful frozen cocktail market,” ABC said earlier this year. That concern apparently didn’t bother the courts.
ABC is now in the process of deciding if it wants to get dragged through a jury trial.Continue reading...