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In the News: Aquafina, Amazon, Infiniti and more

Posted by Dale Buss on October 1, 2013 09:21 AM

In the News

Aquafina introduce water line targeting teens.

Amazon plans to hire 40 percent more seasonal workers for this holiday.

Infiniti plans to cut inventories and raise standards for dealers.

AT&T plans ultrafast-internet system for Austin, Texas.

Adobe targets next generation of creatives.

Cardlytics debuts new visual identity and logo.

CNN and NBC scrap projects on Hillary Clinton.

Chrysler reports best September sales since 2007; all US automakers report today.

Dish Network and Walt Disney reach short-term deal to avoid blackout.

GM encounters softening sales in India.

Google closes in on deal to end European antitrust case over search.

Heineken hints at creating "high-end" home-beer machine.

JPMorgan settlement could falter over question of "wrongdoing."

Merck aims to save $2.5 billion by cutting additional 8,500 jobs, extending layoffs to 20% of workforce in shift to sales-driven R&D.

Microsoft and Nokia make inroads in Europe's lower-end smartphone market.Continue reading...

cocktail hour

All the News You Can Drink: Heineken Aims for Second Screens, Walmart Wants to Be the King of Beers and more

Posted by Mark J. Miller on September 20, 2013 06:13 PM

Heineken Aims for Second Screens

According to Heineken, 70 percent of fans watching the UEFA Champions League soccer matches are doing so at home with a tablet, and 77 percent of tablet owners have their devices nearby during games, so why not take advantage of that? 

Heineken is looking to spur more tablet usage during European matches by offering up big-name soccer stars to chat with during games. Dutch legend Ruud Gullit will be the first to take part in the #sharethesofa campaign with more headliners to follow.

According to Mashable, those who tweet #sharethesofa will also be elligible for prizes, including earning the company of two soccer stars who will join them on their own couch to watch a match.Continue reading...

brand innovation

Heineken Readies to Ignite the Night with New Interactive Bottles

Posted by Mark J. Miller on September 10, 2013 02:56 PM

First introduced several months ago as a concept at Milan Design Week, Heineken is readying to roll out its interactive Heineken Ignite bottle in seven key markets around the globe.

The “first interactive bottle” is outfitted with eight bright LEDs, an eight-bit microprocessor, a motion detector, and a wireless network transceiver that allows the bottle to light up when you raise it to take a sip, clink bottles, and even flash along to the beat of real-time music, according to PSFK.Continue reading...

cocktail hour

All the News You Can Drink: Bud Light Blitzes NFL, Guinness Plays Ball, Heineken's Scavenger Hunt and more

Posted by Mark J. Miller on September 6, 2013 06:35 PM

Bud Light Looking for a Touchdown

The NFL season is now underway, which means that Bud Light, the official beer sponsor of the NFL, is filling every possible medium with NFL-related advertising. It also serves as a sponsor of 28 of the league’s 32 teams. From special cans with team logos to commercials that highlight the origins of fan superstitions, Bud Light is all about pro football these days.

The first of four Bud Light commercials to debut this season, “Quinoa,” hit airwaves Thursday and features “a fan who believes that if he eats a tasteless veggie burger, it might lead his team to victory,” MediaPost reports. The ad is the latest installation in its "It’s Only Weird If It Doesn’t Work" campaign. 

“Our goal is to do everything we can to enhance the NFL fan’s experience,” said Rob McCarthy, vice president, Bud Light, in a release. “We know how fans think, and we understand that football becomes front and center in their lives from Kickoff weekend until the Super Bowl.”

For each of the teams that Bud Light sponsors, it will host tailgate parties and have events that feature photo and video kiosks centers. Some will even have Bud Light recycling trailers on hand.Continue reading...

brand news

In the News: Verizon Wireless, Vodafone, Microsoft and more

Posted by Dale Buss on September 2, 2013 09:47 AM

In the News

Verizon Wireless and Vodafone agree on $130 billion deal.

Microsoft gives board seat to activist.

Coca-Cola FEMSA buys Brazilian bottler.

GM predicts that Chevrolet sales will hit 5 million globally for first time.

Heineken says it struggles with Heineken Light in US.

HTC sees executives held amid probe in Taiwan.

Pernod Ricard admits Ballentine's is struggling.

Peugeot/Citroen loses market share in France.

RCA Records launches new gospel label.Continue reading...

cocktail hour

All the News You Can Drink: Moet & Chandon at 270, Heineken Bows Down to Craft Beers and more

Posted by Mark J. Miller on August 23, 2013 06:03 PM

Diageo Wins Packaging Battle for Parrot Bay

The American Beverage Corporation (ABC) and Pouch Pac Innovations have been trying to stop Diageo from distributing its frozen Parrot Bay ready-to-drink cocktail line, but the court system has declared Parrot Bay the winner. The brand could face a jury trial next year, though, related to its packaging, according to Beverage Daily.

ABC felt that Parrot Bay too closely parroted its own Daily Cocktails. “With the introduction of these frozen cocktail pouches, Daily's essentially created and built an extremely successful frozen cocktail market,” ABC said earlier this year. That concern apparently didn’t bother the courts.

ABC is now in the process of deciding if it wants to get dragged through a jury trial.Continue reading...

brand news

In the News: Microsoft, QVC, Yahoo and more

Posted by Dale Buss on August 23, 2013 09:33 AM

In the News

Microsoft CEO Steve Ballmer says he will retire within 12 months. 

QVC debuts second channel, QVC Plus.

Yahoo courts Katie Couric for video series. 

Airbnb seeks to create "movie" entirely with Vine.

Al-Jazeera America makes debut with few national advertisers.

American Airlines and US Airways get states' support in merger bid.

Audi reveals new A8 family.

BMW will unveil X5 plug-in hybrid, featuring all-wheel drive, at Frankfurt show.

CBS cuts carriage deal with Verizon.

Coca-Cola hired private eye to snoop in Honest Tea trademark case.Continue reading...

brand news

In the News: Lululemon, JCPenney, Google and more

Posted by Dale Buss on August 1, 2013 09:31 AM

In the News

Lululemon insider says brand purposely shuns plus-size customers. 

JCPenney says it has backing after reports that lender cut funding to clothing suppliers, and clash with Macy's over Martha Stewart nears end.

Starbucks and Google partner on Wi-Fi upgrade at restaurants.

Abbott nutritional brands poised to benefit from changing demographics.

Chrysler finds trucks and SUVs powering 40th consecutive month of sales increases.

Diageo is desperate to "crack the code" for North American beer.

Estee Lauder aims to brand beauty sleep.

Facebook now lets users embed public posts on other websites. 

Farmers Insurance revamps logo.

Ford settles with US on delayed recall.Continue reading...

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