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brand partners

Heineken Picks Artisanal American Brands for #Heineken100 Products

Posted by Dale Buss on October 16, 2014 04:02 PM

Heineken continues to press its advantages as a premier premium beer brand (#95 on Interbrand's new Best Global Brands report) in a world where volume brews continue to fade.

New Heineken US initiatives range from an extension of its #Heineken100 partnerships with American luxury goods designers, to a new long-term deal with US Major League Soccer and greater use of contextualized "native" advertising on mobile.

The #Heineken100 initiative is the most upper-crust by far. The brewer recruited Chris Gibbs, onwer of pioneering retail outpost Union Los Angeles, to identify and work with other tastemakers, defined artisans and creators who "not only embody Heineken's aspirational and metropolitan essence, but are on the cusp of becoming innovators in their industries," said Belen Pamukoff, Heineken's brand director of marketing, in a press release.

For the fifth year of #Heineken100, the three new brand partners are Parabellum, a premium bison leather goods brand; high-end eyewear label GLCO (Garrett Leight California Optical); and RTH, a Los Angeles-based purveyor of re-engineered American surplus apparel, handcrafted housewares, leather portage and Native American jewelry.Continue reading...

brand news

Brand News: It's New iPad Day, Fast Food Facebook Race and more

Posted by Dale Buss on October 16, 2014 09:09 AM

TOP STORIES

Apple accidentally leaks new iPads on iTunes ahead of today's reveal.

CBS mulls confirms offering online version of Showtime in response to HBO's standalone video announcement.

Clorox leads Ebola-related surge in sales of hand disinfectants.

Walmart warns about rough patch for sales and profits but makes progress with smaller stores and e-commerce.

Wendy's grows presence on Facebook as McDonald's pushes to become biggest brand on Facebook with 14,500 pages.Continue reading...

brand news

Brand News: Burberry, Google Express, Heineken and more

Posted by Dale Buss on October 14, 2014 08:35 AM

TOP STORIES

Mulberry issues profit warning as Burberry sees markets getting tougher as first-half revenues increase, breaking one billion pounds in sales.

Google expands same-day delivery service to Boston, Chicago and Washington, D.C., intensifying battle with Amazon.

Heineken scores four-year, $40 million US soccer deal.

Jimmy Choo is valued at up to $1 billion ahead of IPO.

Fidelity names Abby Johnson CEO, succeeding her father.Continue reading...

tech innovation

Heineken Frontier Accelerator Woos Tech Startups in Drive for Innovation

Posted by Sheila Shayon on October 2, 2014 12:18 PM

Back in 2010, Heineken set an ambitious target to reach an innovation rate of 6% by 2020. As part of that effort, almost two years ago the brewer issued a global innovation challenge to creatives under the auspices of its Innovators Brewhouse platform.

Now the Dutch beer giant is back with another global challenge, this time reaching out to tech, mobile and digital disruptors for innovative ideas to help "create an ecosystem of services and digital tools" by launching Frontier, an accelerator to foster innovation around the brand's product and customer experience.Continue reading...

and now, a word from our sponsor

Advertising Week New York Day One Highlights

Posted by Shirley Brady on September 29, 2014 07:32 PM

Mondelez VP of global media and consumer engagement B. Bonin Bough kicked off Advertising Week New York with his own sizzle reel—and more #AWXI Day One highlights:Continue reading...

sip on this

AB InBev May Gulp Down SABMiller as Heineken Holds On to Independence

Posted by Dale Buss on September 15, 2014 03:52 PM

AB InBev is shaking the beer industry up like a tumbling can of Bud, as the No. 1 company reportedly is considering acquiring No. 2 rival SABMiller and taking the consolidation route toward improving profitability in the face of almost-impossible odds of growing its empire by selling more beer.

What was for certain on Monday was that No. 3 Heineken said that it spurned a takeover approach from SABMiller, etablishing that the Heineken familiy that controls the Dutch brewer intends "to preserve the heritage and identity of Heineken as an independent company." A merger of the industry's Nos. 2 and 3 players, of course, would have made such an entity much more formidable against AB InBev at a time when the volume-beer industry continues to contract.

Bloomberg reported that SABMiller attempted to corral Heineken in part out of fear that AB InBev indeed is stalking it. "That SABMiller's inorganic [growth] optoins have been so publicly lessened puts ABI in an even stronger position, should it choose to make a move on SABMiller," Eddy Hargreaves, an analyst at Canaccord Genuity, said in a note today. "SABMiller shareholders may be even more likely now to welcome a bid."Continue reading...

brand news

Brand News: SABMiller, Amazon, Nissan and more

Posted by Dale Buss on September 15, 2014 09:37 AM

TOP STORIES

AB InBev seeks financing to buy SABMiller, which in turn is pursuing Heineken.

Microsoft agrees to buy Minecraft parent for $2.5 billion. 

NFL faces new issue of Adrian Peterson's behavior as it searches for new CMO in midst of PR crisis.

Nissan plans reduction in battery production as EV hopes fade.

Jimmy Choo opens flagship store in midst of London Fashion Week, where Burberry puts a Springin its step for S/S '15 womenswear show and Anya Hindmarch partners Tony the Tiger on boxes of Kellogg's Frosties cereal.Continue reading...

brand news

Brand News: A&E/Vice, Nike, Apple and more

Posted by Alicia Ciccone on September 1, 2014 09:53 AM

TOP STORIES

A&E buys 10 percent of Vice for $250 million. 

Apple blocks developers from selling users' health data to marketers; bans hazardous chemicals following China investigation; reportedly strikes payments deal to make next iPhone a mobile wallet with American Express, Visa and MasterCard; sees iBeacon struggle with retailers; and grapples with possible iCloud (via “Find my iPhone”) hack that led to massive nude photo leak affecting Jennifer Lawrence and other actresses.

Nike re-signs (Under Armour-wooed) NBA star Kevin Durant to sneaker deal rumored to be worth $350 million.

Disney files patents for drone-controlled puppets as Google drones find better reception than Amazon tests.

P&G's Tide brand honors uniformed workers on Labor Day (above).

MORE BRAND NEWS

Alibaba faces stiffer homegrown competition ahead of upcoming IPO.

Art Everywhere partnership brings culture to outdoor advertising.

Bayer brings “world’s hangover cureBerocca to US.

BMW sees bomb-proof fleet get big buy-in from Australian government for G20 Summit. 

Comcast acquisition of Time Warner Cable protested by entertainment giants.Continue reading...

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