brand news

Brand News: A&E/Vice, Nike, Apple and more

Posted by Alicia Ciccone on September 1, 2014 09:53 AM

TOP STORIES

A&E buys 10 percent of Vice for $250 million. 

Apple blocks developers from selling users' health data to marketers; bans hazardous chemicals following China investigation; reportedly strikes payments deal to make next iPhone a mobile wallet with American Express, Visa and MasterCard; sees iBeacon struggle with retailers; and grapples with possible iCloud (via “Find my iPhone”) hack that led to massive nude photo leak affecting Jennifer Lawrence and other actresses.

Nike re-signs (Under Armour-wooed) NBA star Kevin Durant to sneaker deal rumored to be worth $350 million.

Disney files patents for drone-controlled puppets as Google drones find better reception than Amazon tests.

P&G's Tide brand honors uniformed workers on Labor Day (above).

MORE BRAND NEWS

Alibaba faces stiffer homegrown competition ahead of upcoming IPO.

Art Everywhere partnership brings culture to outdoor advertising.

Bayer brings “world’s hangover cureBerocca to US.

BMW sees bomb-proof fleet get big buy-in from Australian government for G20 Summit. 

Comcast acquisition of Time Warner Cable protested by entertainment giants.Continue reading...

sports in the spotlight

Brands Put Wearable Tech On Display at the US Open

Posted by Sheila Shayon on August 25, 2014 04:33 PM

The US Open kicks off today in New York in what will be one of the most digitally-connected sporting events yet. With 700,000 people anticipated to attend, the Open's marketing partners and sponsors are set to activate on-site from the Billie Jean King National Tennis Center.

The tournament will function as a runway for Ralph Lauren, which is debuting its new wearable tech apparel collection created by Canadian company OMsignal, which is developing its own line of biometric smartwear. 

Ralph Lauren's debut anti-microbial and moisture-wicking "Polo Tech" shirt has embedded biometric sensors that measure heart rate, breathing rate and depth, steps and calories burned, all of which can be transmitted via Bluetooth to an iPhone app. 

As the official outfitter of the US Tennis Association, several ball boys and girls will be sporting the new tech tee on the courts.Continue reading...

brand news

Brand News: Ford, Sprint, McDonald's and more

Posted by Dale Buss on August 21, 2014 09:41 AM

TOP STORIES

McDonald's sees Russia shut four of its restaurants amid Ukraine tensions.

Ford plans hybrid-only family of products, report says.

Family Dollar rejects Dollar General bid and renews support of bid by smaller Dollar Tree.

Bank of America reaches $17-billion mortgage settlement with feds.

Sprint kills off "Framily" plan.

MORE BRAND NEWS

Apple stock hits new high on hopes for bigger iPhone.

Arby's lends Pharrell Williams' Grammy's hat to D.C. museum.

AT&T wins bid to bring fastest GigaPower broadband to Apple's backyard.

Barnes & Noble and Samsung introduce co-branded Galaxy Tab 4 Nook tablet.Continue reading...

brand news

Brand News: Gannett, Xiaomi, Coca-Cola and more

Posted by Dale Buss on August 5, 2014 09:16 AM

TOP STORIES

Gannett buys out Cars.com for $1.8 billion and separates broadcasting and publishing businesses via latest US media spinoff.

Rupert Murdoch's 21st Century Fox withdraws bid for Time Warner.

Walgreens reportedly capitulates to critics and will remain US-based following $16 billion merger with Alliance Boots.

Xiaomi passes Samsung as China's top smartphone maker.

Vitaminwater struggles over use of stevia as Coca-Cola shifts formulas.

Samsung takes stance on child labor as it takes golf fans behind the tournament.

MORE BRAND NEWS

adidas boosts marketing spending especially in the west.

Aflac invents the downward duck:Continue reading...

brand news

Brand News: GM, eHarmony, Target and more

Posted by Dale Buss on August 4, 2014 09:22 AM

TOP STORIES

GM looks for alternative supplies in China after deadly factory blast.

Target taps PepsiCo exec Brian Cornell for CEO role. 

eHarmony wants to find the perfect job match for you too. 

Jeep comes under fire in WSJ investigation into recalled vehicles. 

McDonald’s plans to restore full menu in China this week.

MORE BRAND NEWS

5-Hour Energy hits back at scientist’s claims that it is ineffective.

Acura looks to all-wheel drive to help recoup sales.

Aereo sees court nix request for “emergency” authorization to resume service.

Air New Zealand shares its social insights:Continue reading...

branded content

Branded Content Watch: Comedians, Comic-Con and Getting Quirky Edition

Posted by Abe Sauer on July 25, 2014 07:43 PM

Disruption, Beer Edition: Saturday Night Live alum Fred Armisen is no stranger to working with advertisers. His cult hit IFC network show Portlandia has a partnership with Subaru. But now Armisen has partnered with Heineken in a campaign called "Routine Interruption" which sees the comedian cold call unsuspecting people on a pay phone (and follows on the brand's campaign featuring Neil Patrick Harris). It's a quirky idea, but will it help sell beer?Continue reading...

social media watch

Heineken Launches Social Compass to Brand the Going Out Experience

Posted by Sheila Shayon on July 14, 2014 05:05 PM

Heineken’s latest social extension is a Twitter tool that will “unlock the secrets of their city” wherever a consumer is, offering restaurant, café and bar suggestions based on location. 

Part of the brewer’s Cities of The World campaign, the platform is an algorithmic mash-up of tweets, check-ins and photos across Twitter, Instagram and Foursquare that analyzes what locations are trending. Not only does a tweet to @wherenext generate a variety of choices, it links to a mobile-ready website with reviews and images.

“Yes, it’s a branded utility, but one of the key things we decided was that we didn’t want to do this on a Heineken handle,” Paul Smailes, Heineken's global head of digital, told The Drum. “We felt doing it on @wherenext provided more credibility for people to use it. What we found out from research was that there were varying degrees of credibility of trust for a brand to do it, people felt like, ‘Is this just going to be a Heineken bar finder service?’ We absolutely did not want to provide that kind of service or the perception that that was what we were doing.”Continue reading...

brand news

Brand News: Kellogg's, Aereo, GM and more

Posted by Dale Buss on June 26, 2014 09:41 AM

TOP STORIES

Kellogg's opens Recharge Bar with special branded concert from The Roots. 

Aereo sees US Supreme Court knock out its props, raising questions about future of broadcast industry innovation.

GM stops selling certain Chevrolet Cruze models for possible Takata air-inflator problem as CEO says recalls will continue. The company plans to close an Opel plant in Germany, as well. 

IKEA raises minimum wage at US stores.

P&G aims to change what it means to be “like a girl” with Always campaign.

MORE BRAND NEWS

Carnival foresees end to cheap Caribbean cruises.

Chipotle angers Texas agricultural industry over Australian beef imports. 

Darden shifts focus to Olive Garden update.

Del Taco parent is exploring sale of chain.

El Pollo Loco files for $100 million IPO.Continue reading...

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