brand news

Brand News: Kellogg's, Aereo, GM and more

Posted by Dale Buss on June 26, 2014 09:41 AM

TOP STORIES

Kellogg's opens Recharge Bar with special branded concert from The Roots. 

Aereo sees US Supreme Court knock out its props, raising questions about future of broadcast industry innovation.

GM stops selling certain Chevrolet Cruze models for possible Takata air-inflator problem as CEO says recalls will continue. The company plans to close an Opel plant in Germany, as well. 

IKEA raises minimum wage at US stores.

P&G aims to change what it means to be “like a girl” with Always campaign.

MORE BRAND NEWS

Carnival foresees end to cheap Caribbean cruises.

Chipotle angers Texas agricultural industry over Australian beef imports. 

Darden shifts focus to Olive Garden update.

Del Taco parent is exploring sale of chain.

El Pollo Loco files for $100 million IPO.Continue reading...

brand news

Brand News: Bud Light, GM, Google and more

Posted by Shirley Brady on June 3, 2014 09:10 AM

TOP 5 STORIES

Apple gains “cool” among students with Beats deal, and opens door to possible Bitcoin payments.

Bud Light is creating Whatever, USA—a pop-up town for three days of summer fun.  

GM may be undercounting deaths linked to faulty switches as monthly sales hit seven-year high.

Google throttled in China ahead of Tiananmen Square anniversary.

KKR buys Interbrand Brands for $1.1 billion.

MORE BRAND NEWS

AT&T is spending $14 billion over three years on Project VIP network upgrade.

Bacardi promotes sustainability with “Good Spirited” program.

Coca-Cola scores on trust, Pepsi on empathy, new research finds.

Heineken promotes new red star beer cans.

LinkedIn launches first brand campaign in the UK.Continue reading...

brand news

Brand News: Twitter/Omnicom, Google's New Car, Microsoft and more

Posted by Shirley Brady on May 28, 2014 08:21 AM

TOP 5 STORIES

Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.

Google unveils internally built self-driving car (above) with no brakes or steering wheel.

Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.

Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.

Nasdaq nears 13-year high as tech stocks soar.

MORE BRAND NEWS

A+E reveals Bio cable network rebrand as FYI.

Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.

American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.

AP/Equilar study finds that median CEO pay passed $10 million in 2013.

Apple and Google vie for control of the Internet of Things.Continue reading...

brand news

Brand News: Target, Girl Scouts, Pfizer and more

Posted by Shirley Brady on May 26, 2014 09:15 AM

TOP 5 STORIES

Brands to Watch

Target Canada head makes aggressive 30-day guarantee as Target US hires Magna exec and talks up Altuzarra collaboration. 

General Mills, the Girl Scouts of the USA and Tootsie Roll take action on e-cigarettes using their product brand names.

Sony forms alliance for China PlayStation in Microsoft challenge as CEO touts wearable gaming.

Pfizer abandons AstraZeneca contentious bid.

New US gun control ads resonate in wake of Memorial Day Weekend mass shooting.

MORE BRAND NEWS

Apple seeks retrial and court order blocking sale of older Samsung phones as smart home system rumored for WWDC.

Carnival CEO addresses cruise industry challenges.

China plans to scrap millions of cars over emission standards.

Chipotle looks beyond the burrito.

Disneyland Paris opens Imagination Castle based on kids' drawings.

Hasbro exec dubbed "the father of G.I. Joe" has died, aged 86.

Heineken "shoe sale for women" campaign slammed as sexist.Continue reading...

brand news

Brand News: Red Lobster, Comcast, Pinterest and more

Posted by Shirley Brady on May 16, 2014 09:13 AM

TOP 5 STORIES

Brands to Watch

As contentious net neutrality proposal gets FCC greenlightComcast tightens data limits and firms up new "SpinCo" unit.

Red Lobster is sold by Darden for $2.1 billion.

Pinterest funding round brings valuation to $5 billion.

GM agrees to pay "substantial fine" over switch recall.

Microsoft celebrates Nokia acquisition with stylish brand book, and gets ready to reveal new Surface tablet.

ALSO IN THE NEWS:

Abbot Labs to buy CFR Pharmaceuticals for $2.9 billion.

Barclays stars in London Pride event's first ad campaign.

Cadbury's Dairy Milk touts ice cream in the UK with #freezethejoy push.

CBS unveils plans for 24-hour digital news channel.Continue reading...

campaigns

Heineken Thinks Global, Acts Local in New Campaign

Posted by Mark J. Miller on May 12, 2014 10:49 AM

Heineken is boosting its global profile by going local in its new marketing campaign, "Cities of the World." 

Six limited-edition bottles, each featuring different cities including New York, Shanghai, Berlin, Amsterdam, London and Rio de Janeiro, will be produced to coincide with the campaign's "local activity in more than 100 countries, starting with the US," and will be available globally. 

The campaign's two-minute ad is the seventh installment of the brand's "The Legend" series and follows a man on his adventure to find the woman of his dreams in a mysterious city.Continue reading...

brand news

Brand News: Citroen, Disney, Hillshire Brands and more

Posted by Dale Buss on May 12, 2014 09:33 AM

TOP 5 STORIES

Brands to Watch

Citroen becomes second automaker to name female CEO.

Disney aims to expand Frozen success to other platforms.

Hillshire Brands acquires Pinnacle Foods in $6.6 billion deal.

Ford tries to avert launch problems in big new-product year as it issues two more recalls on Escape.

Samsung reports chairman is stable after heart attack and surgery as company sets sights on biotech.

MORE BRAND NEWS:

Apple/Beats tie-up (still unconfirmed) faces skeptics.

AT&T interest in DirecTV reportedly heats up.

Audi strives to maintain lead despite product trough.

BMW triples carbon-fiber capacity in US plant.

Citizen plans first retail concept store in North America.Continue reading...

ad watch

Heineken Off to a Rough 2014 as New Campaign is Banned in the UK

Posted by Mark J. Miller on February 17, 2014 04:24 PM

It was a rough 2013 for Heineken, and 2014 hasn't started off much better. 

The company saw its 2013 profit drop 53 percent, with only $1.87 billion in revenue compared to 2012's $3.98 billion. The company was hoping that “gradual improvement of the global economy should help spur growth” this year, according to the Wall Street Journal

But even an improved economy can't help Heineken avoid the loss of a major ad campaign. That's exactly what's happening in the UK, where it's newest ads for Kronenbourg 1664 have been banned by the UK Advertising Standards Authority. The ad watchdogs have a problem with the fact that the brew seems to pass itself off as French in the ads, when in reality it is brewed in the UK, according to Ad Age. While the commercial and print campaign contain text saying so, the ASA still feel it is misleading.Continue reading...

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