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Heineken Off to a Rough 2014 as New Campaign is Banned in the UK

Posted by Mark J. Miller on February 17, 2014 04:24 PM

It was a rough 2013 for Heineken, and 2014 hasn't started off much better. 

The company saw its 2013 profit drop 53 percent, with only $1.87 billion in revenue compared to 2012's $3.98 billion. The company was hoping that “gradual improvement of the global economy should help spur growth” this year, according to the Wall Street Journal

But even an improved economy can't help Heineken avoid the loss of a major ad campaign. That's exactly what's happening in the UK, where it's newest ads for Kronenbourg 1664 have been banned by the UK Advertising Standards Authority. The ad watchdogs have a problem with the fact that the brew seems to pass itself off as French in the ads, when in reality it is brewed in the UK, according to Ad Age. While the commercial and print campaign contain text saying so, the ASA still feel it is misleading.Continue reading...

brand news

In the News: Yelp, Chick-fil-A, Toyota and more

Posted by csauser on February 12, 2014 09:33 AM

In the News

Yelp unveils website revamp and upgrades local content.

Chick-fil-A launches switch to antibiotic-free chicken.

Toyota recalls 1.9 million Priuses to update software.

Annie's Homegrown sets to roll out new snacks strategy.

Audi boosts output of A3, Q5 in Germany.

Belk launches contest offering Edwin McCain as wedding singer.

Burger King beefs up Big King.

Dean Foods hurt by food-stamp losses.

Paula Deen readies comeback.

Dow Chemical rejects activist investor's call for major breakup.

DuPont moves toward approval of GMO crop in Europe.Continue reading...

brand news

In the News: GM, Crocs, Snapchat and more

Posted by Dale Buss on November 14, 2013 09:14 AM

In the News

GM could see exit of CEO Dan Akerson next year, Reuters says.

Crocs considers ways to go private.

Snapchat becomes one of most sought-after tech businesses after reportedly turning down $3 billion buyout from Facebook. 

AT&T creates mystery of locked, used iPhones.

Alitalia prepares restructuring aimed at getting more resources out of Air France.

American Airlines and US Airways set up major-airport route grab with their merger as deal cruises through courts.

Ateliers Pleyel stops piano production in France.

Baidu faces suits over video piracy.

Boeing sees unionists reject new labor deal for 777X production.

Burberry is weighed down by beauty business.

Cisco tells of big revenue dropoff in emerging markets.

Cracker Barrel shareholders reject activist's third bid to be on board.Continue reading...

brand news

In the News: BT, CBS, Alibaba and more

Posted by Dale Buss on November 11, 2013 09:11 AM

In the News

BSkyB shares hit by BT Champions League football rights deal win.

CBS criticized for not running more extensive apology over flawed Benghazi report.

Alibaba set for US$5B boost from China's online "Singles Day."

Adidas sprints for lead with Smart Run watch.

Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.

Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.

Bank of America may have to pay US $864M over "Hustle" loans.

Bloomberg curbs reporting that might anger China.

Boeing and Japan Air Lines face another Dreamliner battery incident.

Bottega Veneta unveils new 'green' headquarters.

Cadillac's new CMO aims to focus brand around design.

Charmin pulls cheeky Twitter ad campaign.Continue reading...

brand news

In the News: Twitter, Abercrombie & Fitch, Nestle and more

Posted by Dale Buss on November 7, 2013 08:20 AM

In the News

Twitter prices IPO at $26 for today's launch. 

Abercrombie & Fitch will increase styles, sizing to improve sales. 

Nestle sells Jenny Craig.

Amazon offers olive branch to independent bookstores.

Bitcoin hits all-time high. 

Facebook debuts new like and share buttons. 

Fiat says Italy car market shows no signs of recovery.

Rob Ford, Toronto mayor, admits to using crack cocaine—while wearing an NFL neck tie.

GM expands online Shop-Click-Drive program nationwide.

Google is ordered to remove sex images by French court.Continue reading...

brand news

In the News: Nokia, Fisher-Price, SAB Miller and more

Posted by Dale Buss on October 22, 2013 09:14 AM

In the News

Nokia unveils its first tablet.

Fisher-Price increases digital spending by half and targets Millennial moms.

SAB Miller targets mixed-gender drinking occasions.

Apple prepares 65-inch TV for release next year, analysts say.

Caesar's Entertainment faces money-laundering probe.

Dollar General pilots gas station.

eBay emerges as training ground for start-up CFOs.

Heineken promotes stylish home-draft system.

Hyundai recalls 27,500 Genesis sedans for brake issue.

Mercedes-Benz plans station-wagon version of CLA.Continue reading...

cocktail hour

All the News You Can Drink: Heineken Home Brews, 7-Eleven Wine, Chicago-Flavored Vodka and more

Posted by Mark J. Miller on October 18, 2013 06:37 PM

Heineken Teams Up with Marc Newson

Home brewers are no longer a tiny niche market of experimental adventurers. The group keeps growing, particularly as the craft-beer movement continues to put its dent into the bottom lines of major beer purveyors.

And Heineken is getting in on the action. It has teamed up with design god Marc Newson and Krups to create what a company release calls “a sleek, stylish draught beer lifestyle appliance” called The Sub. The machine comes with a 2-liter keg that allows consumers to craft “perfect quality, super chilled beers” such as Heineken, Affligem, Desperados, and Birra Moretti Baffo d'Oro in their own homes. Seasonal beers will also be available.

The Sub will first be found in France and Italy in 2014 and be rolled out to other markets throughout the year. Newson-designed extras such as a full serving case, glassware, mats, and a skimmer are optional accessories. Heineken is calling it “the future of beer,” but consumers might just call it “convenient.”Continue reading...

brand news

In the News: Aquafina, Amazon, Infiniti and more

Posted by Dale Buss on October 1, 2013 09:21 AM

In the News

Aquafina introduce water line targeting teens.

Amazon plans to hire 40 percent more seasonal workers for this holiday.

Infiniti plans to cut inventories and raise standards for dealers.

AT&T plans ultrafast-internet system for Austin, Texas.

Adobe targets next generation of creatives.

Cardlytics debuts new visual identity and logo.

CNN and NBC scrap projects on Hillary Clinton.

Chrysler reports best September sales since 2007; all US automakers report today.

Dish Network and Walt Disney reach short-term deal to avoid blackout.

GM encounters softening sales in India.

Google closes in on deal to end European antitrust case over search.

Heineken hints at creating "high-end" home-beer machine.

JPMorgan settlement could falter over question of "wrongdoing."

Merck aims to save $2.5 billion by cutting additional 8,500 jobs, extending layoffs to 20% of workforce in shift to sales-driven R&D.

Microsoft and Nokia make inroads in Europe's lower-end smartphone market.Continue reading...

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