Posted by Sheila Shayon on October 2, 2014 12:18 PM
Back in 2010, Heineken set an ambitious target to reach an innovation rate of 6% by 2020. As part of that effort, almost two years ago the brewer issued a global innovation challenge to creatives under the auspices of its Innovators Brewhouse platform.
Now the Dutch beer giant is back with another global challenge, this time reaching out to tech, mobile and digital disruptors for innovative ideas to help "create an ecosystem of services and digital tools" by launching Frontier, an accelerator to foster innovation around the brand's product and customer experience.Continue reading...
and now, a word from our sponsor
Posted by Shirley Brady on September 29, 2014 07:32 PM
Mondelez VP of global media and consumer engagement B. Bonin Bough kicked off Advertising Week New York with his own sizzle reel—and more #AWXI Day One highlights:Continue reading...
sip on this
Posted by Dale Buss on September 15, 2014 03:52 PM
AB InBev is shaking the beer industry up like a tumbling can of Bud, as the No. 1 company reportedly is considering acquiring No. 2 rival SABMiller and taking the consolidation route toward improving profitability in the face of almost-impossible odds of growing its empire by selling more beer.
What was for certain on Monday was that No. 3 Heineken said that it spurned a takeover approach from SABMiller, etablishing that the Heineken familiy that controls the Dutch brewer intends "to preserve the heritage and identity of Heineken as an independent company." A merger of the industry's Nos. 2 and 3 players, of course, would have made such an entity much more formidable against AB InBev at a time when the volume-beer industry continues to contract.
Bloomberg reported that SABMiller attempted to corral Heineken in part out of fear that AB InBev indeed is stalking it. "That SABMiller's inorganic [growth] optoins have been so publicly lessened puts ABI in an even stronger position, should it choose to make a move on SABMiller," Eddy Hargreaves, an analyst at Canaccord Genuity, said in a note today. "SABMiller shareholders may be even more likely now to welcome a bid."Continue reading...
Posted by Dale Buss on September 15, 2014 09:37 AM
AB InBev seeks financing to buy SABMiller, which in turn is pursuing Heineken.
Microsoft agrees to buy Minecraft parent for $2.5 billion.
NFL faces new issue of Adrian Peterson's behavior as it searches for new CMO in midst of PR crisis.
Nissan plans reduction in battery production as EV hopes fade.
Jimmy Choo opens flagship store in midst of London Fashion Week, where Burberry puts a Springin its step for S/S '15 womenswear show and Anya Hindmarch partners Tony the Tiger on boxes of Kellogg's Frosties cereal.Continue reading...
Posted by Alicia Ciccone on September 1, 2014 09:53 AM
A&E buys 10 percent of Vice for $250 million.
Apple blocks developers from selling users' health data to marketers; bans hazardous chemicals following China investigation; reportedly strikes payments deal to make next iPhone a mobile wallet with American Express, Visa and MasterCard; sees iBeacon struggle with retailers; and grapples with possible iCloud (via “Find my iPhone”) hack that led to massive nude photo leak affecting Jennifer Lawrence and other actresses.
Nike re-signs (Under Armour-wooed) NBA star Kevin Durant to sneaker deal rumored to be worth $350 million.
Disney files patents for drone-controlled puppets as Google drones find better reception than Amazon tests.
P&G's Tide brand honors uniformed workers on Labor Day (above).
MORE BRAND NEWS
Alibaba faces stiffer homegrown competition ahead of upcoming IPO.
Art Everywhere partnership brings culture to outdoor advertising.
Bayer brings “world’s hangover cure” Berocca to US.
BMW sees bomb-proof fleet get big buy-in from Australian government for G20 Summit.
Comcast acquisition of Time Warner Cable protested by entertainment giants.Continue reading...
sports in the spotlight
Posted by Sheila Shayon on August 25, 2014 04:33 PM
The US Open kicks off today in New York in what will be one of the most digitally-connected sporting events yet. With 700,000 people anticipated to attend, the Open's marketing partners and sponsors are set to activate on-site from the Billie Jean King National Tennis Center.
The tournament will function as a runway for Ralph Lauren, which is debuting its new wearable tech apparel collection created by Canadian company OMsignal, which is developing its own line of biometric smartwear.
Ralph Lauren's debut anti-microbial and moisture-wicking "Polo Tech" shirt has embedded biometric sensors that measure heart rate, breathing rate and depth, steps and calories burned, all of which can be transmitted via Bluetooth to an iPhone app.
As the official outfitter of the US Tennis Association, several ball boys and girls will be sporting the new tech tee on the courts.Continue reading...
Posted by Dale Buss on August 21, 2014 09:41 AM
McDonald's sees Russia shut four of its restaurants amid Ukraine tensions.
Ford plans hybrid-only family of products, report says.
Family Dollar rejects Dollar General bid and renews support of bid by smaller Dollar Tree.
Bank of America reaches $17-billion mortgage settlement with feds.
Sprint kills off "Framily" plan.
MORE BRAND NEWS
Apple stock hits new high on hopes for bigger iPhone.
Arby's lends Pharrell Williams' Grammy's hat to D.C. museum.
AT&T wins bid to bring fastest GigaPower broadband to Apple's backyard.
Barnes & Noble and Samsung introduce co-branded Galaxy Tab 4 Nook tablet.Continue reading...
Posted by Dale Buss on August 5, 2014 09:16 AM
Gannett buys out Cars.com for $1.8 billion and separates broadcasting and publishing businesses via latest US media spinoff.
Rupert Murdoch's 21st Century Fox withdraws bid for Time Warner.
Walgreens reportedly capitulates to critics and will remain US-based following $16 billion merger with Alliance Boots.
Xiaomi passes Samsung as China's top smartphone maker.
Vitaminwater struggles over use of stevia as Coca-Cola shifts formulas.
Samsung takes stance on child labor as it takes golf fans behind the tournament.
MORE BRAND NEWS
adidas boosts marketing spending especially in the west.
Aflac invents the downward duck:Continue reading...