Take the survey!

brand history

Aston Martin Gears Up for 100th Anniversary With Centenary Logo

Posted by Mark J. Miller on December 12, 2012 05:07 PM

When January 15 rolls around in the new year, it will mark a significant birthday for luxury auto brand Aston Martin: the company’s 100th anniversary.

It’s been shut down by world wars, owned by a few different entities, and nearly shut down production in the early 1980s when sales dwindled, but somehow the Aston Martin brand lived on. Only last week, Italian private equity firm Investindustrial picked up 37.5% of the company.

It's still an elite pleasure, with only 4,200 vehicles sold last year, according to Reuters. Likely helping to keep the brand alive has been its use by British secret agent James Bond in a number of films, including this year’s Skyfall, and Ian Fleming’s original books. The International Spy Museum in Washington, D.C., counts an Aston Martin as part of its collection.

To start getting fans in the spirit of its upcoming anniversary, the automaker posted a video on YouTube with its CEO giving a glimpse of the special 100th logo (check it out below) at a recent race. The centenary logo was “created to resemble a nautilus shell as each of the 100 years is represented by a point in the spiral,” according to LuxuryDaily.com.Continue reading...

brand history

Lacoste Invites Fans to Reinvent Iconic L.12.12 Polo Shirt on 12/12/12

Posted by Sheila Shayon on December 12, 2012 04:37 PM

Lacoste is celebrating its upcoming 80th anniversary — since founder Rene Lacoste unveiled the L.12.12 (get the timing?) — with a public invitation to help invent the Polo of the Future.

Fans can go to a bespoke website launching today and submit their vision of a futuristic polo shirt on the brand's Facebook page, with the most creative to be rendered by an artist and featured online. 

As more inspiration, its new commercial shows one vision of the Polo of the Future — a shirt that changes color with the swipe of a hand.Continue reading...


Let There Be Fight: University of California Logo Outrage Continues

Posted by Mark J. Miller on December 11, 2012 01:01 PM

There are lots of smart folks at the University of California who have brought up tons of innovations that have affected pretty much the rest of the world. In the past week, though, the corporate body that oversees the University of California's campuses has been getting plenty of ill feeling from its nearly 235,000-member student body (and plenty of others) because of one of its latest innovations: a change to its logo.

The logo, created internally by the university's internal marketing team in collaboration with students, consists of a large U with a C at the bottom with “University of California” written at its right. The old logo had much more of a traditional feel with an open book inside a circle and the school’s motto (“Let There Be Light”) and founding year (1868) prominently displayed. But even an extensive branding toolkit and Vimeo video hasn't convinced critics to adopt the new look.

The school claims that the old logo isn’t being ditched completely, the Los Angeles Times reports. It will still appear on diplomas and official letterhead. However, the seal, which was introduced way back in 1910, “does not reproduce well for many Internet uses and that it is often confused with variations created by the 10 individual UC campuses.”Continue reading...

branded entertainment

Kikkoman Tells Its 400-Year History With Original Short Film

Posted by Shirley Brady on December 10, 2012 10:01 AM

Started by a woman in a time when women didn't start companies. Governed for nineteen generations, not by a corporate policy, but by a family philosophy. Brewed naturally by master craftsmen the same way today as it has been for almost four hundred years. Passing on old traditions while making new ones, takes time.

That's the pitch that Kikkoman US is hoping will bring viewers and distributors to Make Haste Slowly: The Kikkoman Story — a 24-minute commissioned film on the Japanese brand's almost 400-year history — with the hopes it picked up by a TV network as a non-fiction program. “Audiences want authenticity,” said the short's Academy Award-nominated director Lucy Walker to Adweek. “Nobody’s going to watch 24 minutes of phony stuff.” Check out another clip below.Continue reading...

brand and bottle

Heineken: 140 Years Young With Nods To Past, Toasts To Future

Posted by Dale Buss on December 7, 2012 02:08 PM

No wonder Pantone has selected emerald green for its color of the year. It's Heineken's 140th anniversary, and the Dutch beer giant is unscrewing all the caps to celebrate.

Today in Amsterdam, the Dutch brand is debuting a video wall projection made from 5,000 beer bottles on the side of its headquarters building. Not in Amsterdam? Worry not — fans can check it out from 4pm ET to 10pm ET, every day from Dec. 7th through January 2nd, on Heineken's Facebook page and post on the brand's virtual wall.

And that's not all it's doing on Facebook.Continue reading...

chew on this

Burger King 55-Cent Whoppers for Burger's 55th Anniversary

Posted by Shirley Brady on December 3, 2012 11:01 AM

Burger King is celebrating the 55th anniversary of its Whopper hamburger with a whopper of a deal:

"Hurry in to any participating BURGER KING® restaurant nationwide from December 6th through December 9th, to enjoy an Original WHOPPER® Sandwich for just 55 cents, when you purchase any WHOPPER® Sandwich, including the new Wisconsin White Cheddar WHOPPER® or the spicy ANGRY WHOPPER®, available for a limited-time-only."

Also new to the menu for the iconic sandwich's 55th, which is being sold with retro packaging? Seasoned sweet potato cury fries. The fast food brand, which is testing home delivery, is inviting fans to submit their own Whopper moments on Facebook, as you can see in its new TV campaign below:Continue reading...

auto motive

Lincoln Embraces the Future; But First, a Nod to the Past

Posted by Dale Buss on November 30, 2012 03:14 PM

One sign Ford believes it's really going to turn around Lincoln this time is that it is trying to make a big splash for its new vehicle-design language and brand repositioning on America's coasts.

At the press preview at the Los Angeles Auto Show this week, Lincoln is displaying the all-new MKZ midsize sedan that will be sold beginning next year, and a hybrid version of the car, as part of a brand exhibit that also features a handful of classic Lincolns from over the decades.

The Lincoln brand has declined to more or less a rounding error in sales in California recently even though the brand's headquarters was located in Southern California for a few years.Continue reading...

brands under fire

PepsiCo's Frito-Lay Cracker Jack'd by PR Flap Over Caffeine

Posted by Mark J. Miller on November 16, 2012 10:52 AM

When Jack Norworth and Albert Von Tilzer wrote the words and music to “Take Me Out to the Ballgame” way back in 1908, neither one of them had ever been to a professional baseball game. The pair didn’t mind making some bucks, though, and were surely pleased when the tune caught on. 

If they were writing the song today, of course, they’d probably charge Cracker Jacks a product-placement fee for giving it a mention. Frankly, Cracker Jack brand owner Frito-Lay should probably give Major League Baseball a bit of earnings since a good chunk of the product’s sales likely come from soft-hearted baseball fans who want their kids to experience the game like it was in the old days.

In those olden days, of course, Major League games were played during the day so getting sugared up with Cracker Jacks wouldn’t keep anybody up into the night. That didn’t happen till 1935 when the Cincinnati Reds shone a light down on a game against the Philadelphia Phillies. Now, of course, most professional games are played at night in order to rake in more dollars. Some of those games, especially in the postseason, can go well into the night.

And if you’re having trouble staying awake for the ninth inning, Cracker Jack is about to introduce a product that can help you out, with an extra twist that certainly snapped a few folks to pay attention. A hue and cry has been raised over Cracker Jack'D, which includes a "Cocoa Java" flavor that's just rolling out to stores. Cue a PR kerfuffle — not what Frito-Lay execs had in mind as the iconic brand celebrates its centenary.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence