Posted by Mark J. Miller on November 8, 2012 12:07 PM
The removal of Lance Armstrong’s name atop the winners list of seven straight Tours de France has also meant the removal of tens of millions of sponsorship dollars for the once-beloved cyclist.
One of those organizations that split from Armstrong has been sponsoring him since before he even was diagnosed with testicular cancer and even helped pay for some of his treatment: Oakley sunglasses. Well, Oakley apparently isn’t just disgusted with the whole sport of cycling, even though Armstrong clearly isn’t the only pro in recent years who has been nabbed for taking performance-enhancing drugs.
According to Bloomberg, after 12 months of negotiating, Oakley has signed on to be a sponsor of the Tour de France itself rather than any team or individual rider. That certainly seems like a safer way to go, though plenty of sponsors, such as Rabobank, have decided to leave the sport behind for now. The move comes as the Tour looks to rehabilitate its scandal-tarnished brand ahead of its centenary next year.
“I would like to see that the sport be what it once was,” Oakley CEO Colin Baden told Bloomberg. “It’s unfortunate what we’ve all experienced. It would be really nice to get back to the place where it’s admired, respected and understood.” It appears that getting to that point may take some time, but the Tour at least has one sponsor that will stick around and help the sport get through.
One thing Oakley also isn’t abandoning is Lance Armstrong’s Livestrong Foundation. “My wife’s a cancer survivor,” Baden told Bloomberg. “My belief and hope is that the foundation can continue its mission. Only time will tell, but it’s something we as a brand will still stand behind and we believe strongly that fighting cancer is a worthy cause.”
[Photo credit: Marc Pagani Photography / Shutterstock.com]
Posted by Mark J. Miller on November 1, 2012 04:33 PM
Depending where you were, you may have celebrated Halloween on Oct. 31st. At Procter & Gamble, they've been celebrating the company's 175th anniversary.
That's right: P&G – mother of such consumer packaged goods icons as Tide, Pampers, and Comet, among others – is now 175 years old, but a look back at the company's history reveals that the whole endeavor might not have started if an errant flame and a rapscallion hadn’t done their dirty work all those years ago — or if an opinionated father and father-in-law hadn't intervened.
Or put another way, Mr. Procter's failures in England led to P&G's global success today — and Procter took a Gamble that paid off.Continue reading...
Posted by Mark J. Miller on October 24, 2012 12:07 PM
The Tour de France is turning 100 next year, its organizers hope with a clean slate. It will be the first one to take place after the historic removal of Lance Armstrong’s seven straight wins from 1999 to 2005, even if it can't do much about its yellow (jersey) branding that recalls Armstrong's Livestrong yellow.
The Tour announced its route for next summer’s big race on Wednesday. Tour de France President Jean-Etienne Amaury said organizers will keep fighting the “plague” of doping, even as he didn't mention Armstrong by name.
One thing the Tour has got to be thankful for is that, unlike the many sponsors of Armstrong that have quickly ended their relationships with him, none of their sponsors have cut the cord just yet, the Associated Press reports.
"We don't sponsor a team or an individual, we sponsor a sporting event that each year attracts great public enthusiasm," stated French bank LCL spokesman Pierre Baillot, the AP reports. "The wider public knows how to draw a distinction."Continue reading...
Posted by Mark J. Miller on October 10, 2012 01:02 PM
Coca-Cola may have just been ranked as the top global brand by brandchannel’s owner, Interbrand, but the beverage giant apparently thinks you might be able to help make its brand even stronger. Yes, you.
For more than 125 years, the company has had a logo that hasn’t changed a whole lot, as you can see above. As the Blank You Very Much design contest website notes, “the classic lettering was originally designed in the early 1900s by Coca-Cola’s former bookkeeper, Frank Robinson,” and the swirl “was added in 1969 to represent the unique contour of the glass bottles.”
Coca-Cola and the Blank You Very Much site have joined forces and are asking designers across America to work with the iconic logo in a fresh way, incorporating it into a design that could work as a t-shirt. Don’t worry, Coke fans; there is no plan to change the logo. In fact, the rules are very clear on how the logo can be used.Continue reading...
Posted by Mark J. Miller on October 5, 2012 02:19 PM
The Chanel Spring/Summer 2013 women's ready to wear runway show at the Grand Palais in Paris on Tuesday raised a few eyebrows, and not just for the new outfits from designer Karl Lagerfeld but for the design of the sets the 68 models strutted on, or the celeb wattage of Kanye West, Jennifer Lopez and her bedazzled four-year-old daughter in the front row.
It was hard to miss the 13 towering wind turbines that dominated the stage, and the solar panels that graced the stage and inspired the tiles on the catwalk. Green, it seems, must be the new black. What’s sexier than a few turbines? "Energy is the most important thing in life," Lagerfeld, who's known for his grand pronouncements, stated. "If I had to build a house, I would put (wind turbines) in the garden.”Continue reading...
Posted by Shirley Brady on October 4, 2012 04:01 PM
Chanel has released a trailer and the first chapter (below) for "Inside Chanel," the first time it's telling its brand story online with an interactive timeline and iconic advertising images such as Marilyn Monroe and Andy Warhol's No. 5 bottle.Continue reading...
Posted by Sheila Shayon on October 1, 2012 12:04 PM
While the Boy Scouts brand has been rocked by the organization's mishandling of pedophilia charges, the century-old Girl Scouts have gone from strength to strength in their centennial year. The latest change: the iconic Girl Scout Cookies are getting a redesign for the first time since 1999, honoring the significance and continued growth of the $790-million girl-led business.
The iconic packaging highlights five financial, literacy and entrepreneurship skills that the Girl Scout Cookie Program teaches: goal setting, decision making, money management, people skills, and business ethics and the redesign matches the embodiment of Girl Scouting in 2012, part of the brand’s 100th anniversary celebrated in March.
“We have more than 50 million cookie customers across the country, and the cookie box is the most tangible and powerful way for us to communicate directly with consumers,” stated Girl Scouts USA CEO Anna Maria Cháve about the new cookie box packaging, which features "stories of what Girl Scouts do today."Continue reading...
Posted by Shirley Brady on September 14, 2012 04:04 PM
Tiffany celebrates its 175th anniversary today, opening its doors on Sept. 14, 1837. Fans are posting congrats on the brand's Facebook page — with some celebrating by buying a bauble or two from its 1837 anniversary collection and special edition Rubedo rose-gold jewelry, and others lusting after "the one and only" yellow Tiffany diamond, all 128.54 carats, re-set for its 175th anniversary.Continue reading...