brand news

Brand News You Can Use: AstraZeneca, Coca-Cola, News Corp. and more

Posted by Dale Buss on May 2, 2014 09:14 AM

TOP STORIES

Brands to Watch

Apple, Facebook lead Big Tech brands fighting data requests as White House panel calls for big data reforms to protect privacy.

AstraZeneca rejects raised bid by Pfizer as "inadequate."

Avon reaches settlement of bribery probe.

Bayer eyes Merck’s OTC consumer business.

Burberry officially has a new CEO in Christopher Bailey as Angela Ahrendts takes retail reins at Apple.

Coca-Cola pressured by Warren Buffett on executive pay.

Exxon sticks with Russia drilling despite geopolitical tensions.

Fiat faces tough turnaround in Europe.

GM recalls 50,000 Cadillac SUVs, returns to bankruptcy court to fend off suits.

News Corp. acquires Harlequin Books for HarperCollins.

Below, news on brand innovation, culture, and more:Continue reading...

The Big Game

For Food and Bev, Super Bowl Will Be a Battle of the Brands

Posted by Dale Buss on January 29, 2014 06:50 PM

No doubt Scarlett Johansson's ad for Sodastream will be among the most-anticipated of the the big game on Sunday. Cheerios' reprise of its mixed-race family will strike some of the most emotional cords. And a Budweiser spot featuring a puppy and a Clydesdale might convert a lot of snack-table napkins into makeshift hankies.

But more impressive than all of those things individually is the likelihood that food and beverage brands finally will rival automakers as the highest-impact vertical choosing to advertise in the Super Bowl this year. (Watch some of the Big Game spots that have already released below.)

One brand in particular, Pepsi, has a lot riding on the Super Bowl—so much in fact that the brand launched a seperate lead-in campaign to build up excitement for the Pepsi-sponsored halftime show.

"The heart and soul of our brand is pop culture and sports and music," Simon Lowden, CMO of Pepsi Beverages North America, told brandchannel. "And there's no better event than the Super Bowl to bring that to life."

The Big Game will be a major platform for Pepsi's tack to what it is calling a "master brand" strategy in which it treats the variety of Pepsi products as a single brand rather than calling out individual products as has been its tendency.Continue reading...

chew on this

Will a 3D-Printed Hershey Kiss Taste As Good—Or Better?

Posted by Dale Buss on January 17, 2014 04:49 PM

As Hershey and its Reese's Peanut Butter Cup franchise brace for a Super Bowl marketing push for the new Butterfinger Peanut Butter Cup from Nestle, it's not like Hershey is just standing still bracing for the impact. The venerable chocolate brand created a new brand for China, for example.

And now Hershey is trying to harness one of the hottest digital technologies, 3D printing. Three-dimensional printing, of course, involves the layered deposition—or "printing"—of just about any material following a digital pattern of minuscule detail.

There's no reason food can't be printed like anything else in this technology. NASA, for instance has spent $125,000 funding a 3D pizza printer that could potentially be used to prepare space food, according to Fast Company.Continue reading...

china

The Week in China: iPhone Limbo, Fan BingWOW, Made in USA..err..China and more

Posted by Abe Sauer on December 20, 2013 02:51 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: more Apple and China Mobile… hooking up with Fan Bingbing… Rodman gets rich off North Korea... snoozing in IKEA… Foxconn in America… Germans say nein to Chinese brands… Qeelin… China's dads get a show… smog rules… Huawei goes empty nest… Mercedes wins… Victorinox… big pharma… nobody likes the price... and more.Continue reading...

brand news

In the News: Target, Whole Foods, Chipotle and more

Posted by Dale Buss on December 19, 2013 09:18 AM

In the News

Target hit by credit card breach of as many as 40 million customers that started on Black Friday.

Whole Foods stops selling Chobani in favor of non-GMO yogurts.

Chipotle joins fast-casual pizza race.

A&E suspends patriarch Phil Robertson from Duck Dynasty over anti-gay remarks.

Allstate launches new online game to help avoid holiday mayhem.

AstraZeneca buys out Bristol-Myers Squibb in diabetes joint-venture.

Bayer buys cancer-drug partner Algeta for $2.9 billion.

Boeing loses out to Saab in providing fighter jets for Brazil and taps likely CEO successor.

Chevrolet sees a top US marketer leave.

Christie's finalizes appraisal of Detroit Institute of Arts collection.

Daimler gets stake in Aston Martin with engine supply deal.

Darden spins out Red Lobster amid shareholder pressure.Continue reading...

brand strategy

Hershey Brings Jolly Rancher's Branded Flavor Intensity to Indian Palates

Posted by Dale Buss on December 6, 2013 03:47 PM

India's sweet tooth has been growing lately to the tune of 18 percent average increases in candy sales annually, so it's no wonder that global giants including Mondelez and Hershey are targeting the sub-continent. In fact, Hershey has chosen India as the first country outside North America to launch the Jolly Rancher brand.

The first Jolly Rancher product will be lollipops, coming in three flavors: green apple, watermelon and mango. Hershey claimed in a statement that the mango variety was developed specifically for consumers in India and that, overall, the new Jolly Rancher products have been tailored "to appeal, specifically, to local palates with bold, fruity flavors that are unlike any other candy available in the market."

More than that, the company said, "The lollipops offer a long-lasting fruit-like taste experience that is distinct from the typical lollipop currently available in India." Sounds a lot like the taste-intense positioning that Jolly Ranchers has used generally.Continue reading...

brand news

In the News: Sears, Nike, Spotify and more

Posted by Dale Buss on December 6, 2013 09:14 AM

In the News

Sears files to spin off Lands' End as company's struggles disenchant investors.

Nike features Man-U's Wayne Rooney in ads for new soccer ball as spokesman LeBron James hinders efforts to market his own new shoe.

Spotify introduces free mobile music service.

Dell offers employee buyouts to cut costs.

Electronic Arts refocuses to fix Battlefield bugs.

Ford pulls off lavish global launch of new Mustang and promises a convertible too, while company scion says CEO Alan Mulally isn't leaving next year.

GM may pull production out of Australia soon.

Hershey introduces Jolly Rancher in India.

Honda uses dealer cash incentives to push for better December than last year.

JCPenney discloses SEC peek into its finances.

Jaguar Land Rover plans Brazil output beginning in 2016.

NBC surveys feedback on The Sound of Music live telecast that featured tight integration with Walmart ads.

Nestle continues streamlining with sale of 10-percent stake in Givaudan flavor house.

Nissan crafts promotional car-design experience based on digital goggles.

Quiznos slows into a financial crisis.

Tesla dodges bullet aimed at its plan to sell in Ohio.

Unilever plans to cut SKUs by up to 30 percent and slash marketing headcount by 12 percent.

holidaze

A Very Branded Halloween: From Ghoulish Oreos to Domino's Box-O'-Lantern

Posted by Sheila Shayon on October 31, 2013 06:21 PM

The average American household will spend $44 on candy for Halloween this year, a total aggregated spend of more than $2 billion. And the top chocolate brands—Snickers, M&M's, and Reese's Peanut Butter Cups—won't be the only brands to benefit.

This year brings the usual bonanza of contests and antics from a broad swath of brands eager to show their playful—and spooky—sides.

From Google's witchy animation to FedEx's Zombie Survival Kit, here are a few that caught our eye:Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements