Best Global Green Brands 2014

brand news

In the News: Del Monte, Hershey, Toyota and more

Posted by Alicia Ciccone on October 11, 2013 09:26 AM

In the News

Del Monte to sell consumer products division for $1.68 billion.

Hershey plans to bring China-based Lancaster brand to US market. 

Toyota debuts hydrogen prototype as fuel cell race heats up. 

Activision's $8.2 billion Vivendi buyout is cleared. 

Aereo wins injunction battle against Boston TV station.

Best Buy promises $100 buy-back credit for new iPhones. 

Jeff Bezos has built Amazon into a $75 billion 'everything store,' as it looks to show shortform YouTube content on its video service. 

Boeing unveils "jumbo killer."

CVS tailors print ads to loyalty members' preferences.

Facebook removes option to block search by name.Continue reading...

brand news

In the News: JCPenney, KFC, H&M and more

Posted by Dale Buss on October 10, 2013 09:22 AM

In the News

JCPenney undoes more of Ron Johnson's handiwork with logo revamp.

KFC preps quality-assurance campaign in China.

H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers. 

A&E Networks pitches original programming.

Aereo Android app will debut Oct. 22.

Alcatel-Lucent must revise job-cut plans in France.

Apple reportedly slashes iPhone 5c production.

AT&T and GE partner for wireless global network.

BlackBerry warms to breakup exit strategy as brand expands office closures.

Chevrolet revs up major ad push for Malibu.Continue reading...

brand news

In the News: Fiat, BlackBerry, Macy's and more

Posted by Dale Buss on October 7, 2013 09:22 AM

In the News

Fiat loses momentum in US comeback.

BlackBerry discusses bids with big-name strategic buyers that would dismember brand.

Macy's rethinks web plans in China.

Allstate outflanks online rivals.

Boston Market offers promotion related to idled government workers.

Burger King sees perception gains after "Satisfries" launch.

C-Span finds interest amid government shutdown.

Chevrolet will limit supplies of new Corvette at first.

Cracker Barrel and Kraft settle trademark differences.

ESPN drops International X Games.

Frito-Lay introduces glow-in-the-dark Halloween packages.

GM prods dealers to sell cars online.

Hershey plans plant in Malaysia.Continue reading...

brand strategy

Hershey's Adjusts Sweet Tooth Pursuit with New Packaging, Global Expansion

Posted by Dale Buss on September 23, 2013 10:52 AM

Hershey is gearing up to take advantage of chocolate season—from Halloween through Christmas—but the company also has larger, longer-term goals in sight that amount to a significant refinement of its traditional approach.

The iconic confectionery brand is hot on portion-controlled, resealable packaging; is moving late but eagerly into international expansion; believes sustainability is important but not a sine qua non for its brands; and is open to making more acquisitions. All of that will help Hershey achieve its goal of reaching $10 billion in annual sales compared with the $6.6 billion it notched in 2012.Continue reading...

brand news

In the News: Kodak, Petco, Toyota and more

Posted by Dale Buss on September 4, 2013 09:14 AM

In the News

Kodak officially ends bankruptcy.

Petco launches transformation effort.

Toyota announces hybrids recall.

Amazon unveils new Kindle, Matchbook service. 

Bank of America exits China bank stake.

Bison Council pushes acceptance of the meat.

Chick-fil-A offers free breakfast, with reservation.

Chrysler posts 12 percent sales gain in August as all brands ready for US sales reports today.

Google partners with Nestle to name new operating system.

Hershey boosts ad spending and sales have followed.

Johnson & Johnson adds red warning label on Tylenol over dosage concerns.

JCPenney finds love from other hedge funds.Continue reading...

Major Food Brands Back $50 Million Campaign to Push Facts Up Front Labeling

Posted by Sheila Shayon on August 5, 2013 04:39 PM

The ongoing battle over the increasing girth of American consumers is heating up—again.

Marketers have joined forces on a $50 million campaign plugging front-of-pack labeling called Facts Up Front, dually motivated by bettering their image among consumers and getting federal regulators off their backs. The Facts Up Front initiative actually began in 2011, displaying stats such as calories, saturated fat, sodium and sugar content, but it was promoted lightly and had little effect on consumer sentiment. 

The latest campaign, funded by members of the Grocery Marketing Association and the Food Marketing Institute is being helmed by BBDO, Edelman and FoodMinds. Major food companies including General Mills, Kraft Foods Group, Mondelez International, Kellogg and Hershey will participate in the program which GMA estimates will include 70 to 80 percent of products from participating companies by year’s end.Continue reading...

survey says

Jeep, Hershey, Coke Rank as Most Patriotic Brands in US

Posted by Dale Buss on July 4, 2013 10:15 AM

Flag waving will come naturally this Fourth of July week for many Americans—and even for some American brands. Jeep and Hershey topped the list of "most patriotic brands" in the US in a new survey covering 197 famous brand names in 35 categories.

Brand Keys surveyed 4,500 consumers about the topic. "As marketers traditionally operate on the Independence Day theory that a patriotic, flag-waving call-to-emotion will motivate consumers to behave more positively toward their brands, we wanted to see which brands actually led when it came to that particular value," said Robert Passikoff, president of Brand Keys, in a statement.

Jeep made a natural No. 1, with its founding association with helping American forces win World War II, its progress as the original lifestyle-SUV brand in the Eighties and its ability to survive all sorts of changes in corporate ownership to remain a vital marque today.Continue reading...

afternoon snack

Mars Takes a Cue from Rival Hershey with Unwrapped Snacks

Posted by Dale Buss on July 1, 2013 04:58 PM

Mars candies, including Snickers and Milky Way are now available in unwrapped minis, a move propelled by the lazy snacking habits of today's younger generations—and the strategies of Mars' biggest competitor, Hershey. 

Mars has begun earnestly copying the strategy of its archrival Hershey by introducing bite-size versions of its iconic candy bars in unwrapped forms and then throwing a bunch of them in a resealable pouch. The format has proven very popular for Hershey treats such as Kit Kat, Rolo's and Reese's Peanut Butter Cups over the last two years, so Mars has begun to roll out its own version, with Milky Way Bites debuting in May and Snickers Bites this week.Continue reading...

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