Brand marketers are getting smarter about understanding Hispanics. 

We recently looked at L'Oreal's major initiative in reaching out to the US Hispanic market.

This week, a first of its kind joint consumer insight community focusing on the Hispanic multicultural market was launched as a joint project of Communispace, an Omnicom-owned pioneer of online customer insight communities for leading brands, and Starcom MediaVest Group (SMG) Multicultural, a full-service media specialist company.

The community will help provide respective clients with rich insights into the fastest growing consumer group in the US.Continue reading...

One of the foundations of a strong brand is not just an understanding of its core market, but also a dedication to sticking with its changes in expectations. One ethnicity-bending brand appears to be doing just that, despite largely flying under the media's radar.

Its latest press release begins, "Hispanic population growth is expected in the 2010 census results. For Pizza Patrón, the leading pizza brand in the US Latino market, this is no surprise."Continue reading...