games people play

Disney Universe Crosses the UK With Giant Game Console

Posted by Shirley Brady on November 28, 2011 11:01 AM

To promote the  Disney Universe game for Wii, Playstation 3, Xbox 360 and PCs this holiday season, Disney marketers are grabbing the British public's attention with a different kind of mobile experience: Digital ad vans that are touring the U.K. (from London to Edinburgh) through Christmas. The giant game console lets passersby experience the multiplayer action-adventure game and play to win special Disney Universe merchandise.

next steps

Will Arnett Pleads AT&T's Case as T-Mobile Merger Wobbles

Posted by Shirley Brady on November 27, 2011 11:05 PM

After the head of the Federal Communications Commissioned moved to block AT&T buying T-Mobile's USA operations, AT&T announced on Thanksgiving Day that it was withdrawing (for now) its application with the FCC for its planned $39 billion purchase of T-Mobile USA — and would take a $4 billion charge against earnings, the amount owed to T-Mobile parent Deutsche Telekom in the event of a failed deal. Its next move? According to the New York Times, an asset sell-off is likely looming.

"Focusing on the antitrust trial, scheduled for February, the companies ... vowed to continue to pursue their bold plan to combine the second- and fourth-largest cellphone carriers in the United States," the Times reports of the buzz on Wall Street. "But the companies’ ambitions must be scaled back if they want any chance at a deal, analysts say. To address the objections of the Justice Department and F.C.C. that a merger would be anticompetitive, AT&T could agree to sell off 40 percent or so T-Mobile’s assets to wireless rivals, they say."

Possible scenarios include selling assets to rivals who opposed the merger: Sprint and MetroPCS, the third- and fifth-largest U.S. carriers. Good thing AT&T has hired a "high-powered Internet attorney" to plead its case: "High-powered internet attorney Kent Wesley," played by Will Arnett, who will say or do "whatever it takes to get you the AT&T 4G smartphone you deserve." See more of AT&T's "You've Got a Case" holiday campaign with Arnett below.Continue reading...

e-commerce

Cyber Monday Sales Expected to Set a Record

Posted by Shirley Brady on November 27, 2011 09:01 PM

Cyber Monday, the first Monday after American Thanksgiving, is the busiest online shopping day of the year thanks to promotions by brands (such as Verizon, above) touting web-exclusive specials to lure (panicked) holiday shoppers. This year's Cyber Monday tally is expected to reach $1.2 billion in sales, topping last year's $1 billion Cyber Monday take, according to comScore analyst Andrew Lipsman.

As for the just passed Black Friday web sales, comScore reported Sunday that U.S. retail e-commerce spending rose 26% on Nov. 25th compared with the same day last year. The firm reported $816 million in online sales for the day, up from $648 million.

"Despite some analysts’ predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, we still saw a banner day for e-commerce with more than $800 million in spending,” commented comScore chairman, Gian Fulgoni. "With brick-and-mortar retail also reporting strong gains on Black Friday, it’s clear that the heavy promotional activity had a positive impact on both channels."

Another web-only special returning year: in advance of Cyber Monday, U.S. officials have reportedly shut down more than 130 websites selling counterfeit goods by seizing their domain names.

holidaze

Saks Fifth Avenue Puts Fiat x Gucci 500 in Holiday Window

Posted by Shirley Brady on November 25, 2011 05:12 PM

Saks is back with a seasonal 3D holiday projection at its flagship store in New York. The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular this year. The 3D Projection mapping show runs every night for 5 hours through Jan 6th, making it the longest outdoor video mapping experience in the world. Also new this year: a Fiat 500 — the Gucci special edition — in one of the Christmas windows.Continue reading...

holidaze

Bergdorf's Goes to the Dogs This Holiday Season

Posted by Trent Edison on November 25, 2011 03:09 PM

Bergdorf Goodman goes to the dogs for its annual holiday video. BG Films presents "Unleashed," starring some of New York's most charismatic characters who invade the store in search of perfect gifts for their owners. Guest star, Salty, steals the show with a very sweet-natured performance. You can shop the video in a version that will be released on November 29 on BG.com.

holidaze

Tommy Hilfiger Invites the Hilfigers Back for the Holidays

Posted by Trent Edison on November 25, 2011 01:07 PM

Tommy Hilfiger has released its 2011 holiday television campaign, "Holiday Par-tay," which debuted internationally on Nov. 23. In this sequel to its Holiday 2010 campaign, the Hilfigers are celebrating the season at home and it’s time to “par-tay” like only they know how.

black friday

Black Friday Turns Ugly as Shoppers Vie for Extreme Deals

Posted by Shirley Brady on November 25, 2011 12:28 PM

Retailers are seeing bigger crowds at America's malls and stores in the wake of chains like Macy's and Target opening their doors at midnight. Toys R Us and a few other stores that opened on Thanksgiving Day are still overflowing with shoppers, reports AP.

Depending how today's retail rally goes, sales at U.S. brick-and-mortar stores may rise 2.8 percent — compared with 5.2 percent last year — to $465.6 billion this holiday season, according to the National Retail Federation estimates. Online revenue, fueled by Cyber Monday, could advance 15 percent to $37.6 billion, according to ComScore.

Black Friday/Cyber Monday isn't just an American phenom, with Canadian retailers getting into the spirit, and brands like Apple offering worldwide sales today. The down side: reports of violence in at least five states, primarily at Walmart stores, including two shootings and a pepper-spraying incident.

celebrity brandcasting

Deutsche Telekom Beams Mariah Carey Across Europe

Posted by Sheila Shayon on November 25, 2011 12:10 PM

Deutsche Telekom’s T-Mobile branded ‘Life is for sharing’ campaign reached new heights and lights in a multi-city, multi-media show starring Mariah Carey, witnessed live by thousands of Europeans in a hologram delivered simultaneously in Germany, Croatia, Macedonia, Montenegro and Poland, as well as streamed via the lifeisforsharing.tv channel.

Carey’s holographic form which appeared to be dancing with real dancers before her image burst into sky, was created using Musion technology’s Musion Eyeliner, a digital variation of a stage illusion called Pepper's Ghost, with HD video projection or LED screens that project images into a live stage setting.Continue reading...

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