social commerce

eBay Falls in Love With Social All Over Again

Posted by Sheila Shayon on February 24, 2012 03:02 PM

eBay CEO John Donahoe, speaking at the DLD Conference last month in Munich, commented that: “Innovation is not driven by retailers. Innovation is technology-enabled and consumers are driving it. Consumers are in charge here.”

Now his online auction-based brand is looking to innovate by returning to its roots to create more of a community among its users — and, naturally, attract new useres.Continue reading...

search and destroy

Blooming Pity: Valentine's Day Florist Wars Turn Ugly Online

Posted by Sheila Shayon on February 15, 2012 05:41 PM

This year's Valentine's Day flower-ordering rush didn't bring any bouquets for the brands. On the second biggest day of the year for sending flowers, after Mother’s Day, disappointed U.S. customers took to Facebook and Twitter in droves to voice their outrage at 1-800-FlowersFTD and ProFlowers. No wonder a website call exists.

But a lesser known story occurred when Chez Bloom, a florist in Minneapolis, MN checked-in online at about 4 P.M. on Valentine’s Day. Chez Bloom's Twitter account posting a few tweets complaining about the incorrect information, but there's no doubt the misinformation impacted sales. Call it the war of the roses.

Owner Laura Chase told brandchannel, “It was a very busy and successful day, too busy to check online, until late afternoon when I went looking for any reviews of our deliveries. I Googled Chez Bloom and up came this screen shot." (Take a closer look below.)

"I Googled all the other local shops I could think of – and same thing appeared," Chase continued. "It’s a good thing I took a screen shot because by 5PM it was taken down. I nearly fell off my chair. They also had TV ads saying local florists were sold out, and showing a deceptive ad with a kit that had to be assembled. It’s beyond despicable. We were not sold out. We’d like to know how many others were treated this way. It’s maybe a class action lawsuit.”

We called ProFlowers and spoke with Jen Caroll, Director PR and Corporate Communications.Continue reading...

social marketing

Dove Wants to Be Your Tweetheart

Posted by Sheila Shayon on February 14, 2012 11:01 AM

In honor of Valentine's Day, London's Victoria Station is hosting an interactive billboard (which it's calling a ‘tweet screen’) to engage the public through February 19th. Over the seven-day run of the interactive campaign, Dove will post a question on the JCDecaux large-format Transvision screen in the path of 350,000 commuters daily.

The public is invited to respond via tweets using the #DOVELOVE hashtag or by SMS DOVELOVE to 60002 or via the Dove Facebook page at

On Monday, the question was, "What makes you feel beautiful?" with responses sent via Twitter or SMS posted on the screen. Today, on Valentine's Day, the question is: "What do you love about your Valentine?" with Dove brand ambassadors handing out white tulips.Continue reading...

mobile marketing

Brands Go Mobile for a Piece of $17.6B Valentine's Day Spending

Posted by Sheila Shayon on February 13, 2012 05:07 PM

While Starbucks is updating its Cup Magic app for an augmented reality spin to Valentine's Day in the West, in China it's partnering with Jiepang, a social check-in service, for last-minute Valentine’s dates via a mobile app (see above) and in-store postcards.

Any check-in (in select parts of China) will earn a blue or pink Valentine’s badge which garners two free cups of coffee by purchasing a Starbuck’s reward card. A handful of lucky winners will be eligible for one of 520 Nokia N9 phones, while everybody gets a shot at a coffee date.

A whopping $17.6 billion in Valentine’s Day spending is projected for this year, with NRF’s 2012 Valentine’s Day survey by BIGinsight estimating that 62.2% of online shoppers plan to spend on loved ones (including pets) as follows:Continue reading...

social marketing

Kraft Runs #VoiceofLove Valentine's Day Promotion with Ted Williams

Posted by Shirley Brady on February 13, 2012 10:01 AM

Here's another novel Valentine's Day promotion — Kraft is running a Twitter-based campaign with brand voice Ted Williams. The "homeless to Hollywood" voiceover phenom is reading fans' Valentine's Day Tweets tagged #voiceoflove and for every tag, Kraft will donate 100 boxes (up to 100,000 in total) of Kraft Macaroni & Cheese to Feeding America. Check out one example below and more on KMC's YouTube channel.Continue reading...

brand bites

Brand Bites: Valentine's Day Campaigns You'll Fall in Love With

Posted by Abe Sauer on February 10, 2012 12:29 PM

Call it awww-gmented reality: Starbucks has updated its Cup Magic augmented reality app, introduced before Christmas, in time for Valentine's Day. Send and receive 3D virtual messages by scanning limited edition love heart adorned cups — more info here.

More Valentine's brand love below, from Pizza Hut, Heineken and more:Continue reading...

tech champs

Apple Reports Record Earnings on Strong Holiday Sales

Posted by Shirley Brady on January 24, 2012 07:15 PM

The triumphant sub-headline on Apple's quarterly earnings report press release says it all: "Highest Quarterly Revenue and Earnings Ever All-Time Record iPhone, iPad and Mac Sales."

Its profits more than doubled, with record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion, and it now boasts a whopping $97.6 billion in the bank — more than the market capitalization of all but 52 companies. “We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs,” said Tim Cook, Apple’s CEO. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”

Covering the all-important holiday selling period through Dec. 31st, 2011, the company reported that international sales "accounted for 58 percent of the quarter’s revenue. The Company sold 37.04 million iPhones in the quarter, representing 128 percent unit growth over the year-ago quarter. Apple sold 15.43 million iPads during the quarter — beatimg the number of PC's that HP sold in the quarter, and a 111 percent unit increase over the year-ago quarter — xxx. The Company sold 5.2 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter."

The only flat note: Apple sold 15.4 million iPods in the quarter, "a 21 percent unit decline from the year-ago quarter" — as the Los Angeles Times commented, "which is not terrible, because Apple did not upgrade most of the iPods available last Christmas."Continue reading...

that's all, folks

2011, Buh Bye!

Posted by Shirley Brady on December 23, 2011 06:01 PM

We're taking a break for the holiday — see you on January 3rd, best wishes to all our readers!

Below, enjoy a little end-of-year silliness from the web wags at Jib Jab.Continue reading...

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