Posted by Shirley Brady on November 24, 2011 05:15 PM
Coca-Cola's global holiday campaign will once again revolve around music, with British pop star Natasha Bedingfield. Now available on iTunes, her 2011 holiday anthem, "Shake Up Christmas" (a tune popularized last Christmas by the Grammy Award-winning band Train), has been recorded in six languages.
Additionally, Coca-Cola is introducing new television spots, online and mobile experiences, in-store promotions and packaging. A mobile app lets fans create and share personalized Christmas greetings by cropping a photo into a dance performance to ‘Shake Up Christmas,’ as well as a Facebook gaming application, customized Christmas wallpaper and ringtones.
Watch more of the campaign below — an extension of the global marketing platform "Open Happiness" — below. is set to launch this month in over 90 countries across the globe.Continue reading...
Posted by Mark J. Miller on November 24, 2011 09:00 AM
As UPS prepares to deliver a whopping 300 packages per second on its busiest holiday day (Dec. 22nd), the transportation giant is closed in the U.S. on Nov. 24/25th. Still, Thanksgiving makes us think of an earlier holiday this month, Veterans Day, and a UPS special delivery that struck us as an admirable way of giving back to those who serve.
That's when UPS announced that “it will award 10 franchises next year to qualified veterans and waive the franchise fee of nearly $30,000.” The UPS Store commitment is part of Operation Enduring Opportunity, a federal effort announced by First Lady Michelle Obama that has commitments from various companies to hire 100,000 vets or their spouses by 2014.Continue reading...
brand vs. brand
Posted by Shirley Brady on November 23, 2011 05:31 PM
Samsung Mobile today unveiled "The Next Big Thing is Already Here," an ad campaign promoting its Galaxy S II smartphone in the U.S. — and taking a swipe at white earbud-wearing devotees queuing up outside Apple stores for the latest Big iThing.
As its press release states, "The advertisement places current Galaxy S II owners outside long lines for another leading smartphone. When the Galaxy S II user compares the sleek design, large screen, 4G speeds and breadth of apps and content against the competitor’s phone, the consumers standing in line begin to show signs of regret and remorse over the smartphone they’re waiting for. The campaign concludes with the message that 'the next big thing is already here' in the competitive smartphone market."Continue reading...
Posted by Abe Sauer on November 22, 2011 02:02 PM
In a development that will be appreciated by male football fans everywhere, "The Diamond Store" Zales has a new holiday season ad campaign.
And… it's actually not that bad. But the campaign message is nearly the same as two years ago, what changed?Continue reading...
Posted by Shirley Brady on November 22, 2011 11:01 AM
Last night in New York, Lady Gaga arrived in a fairytale Chanel dress to open the most ambitious Barney's New York holiday display to date. In addition to providing the inspiration for the retailer's seasonal windows at its Madison Avenue flagship, a pop-up shop in-store (and online) called Gaga's Workshop has been set up throughout an entire floor of the store (a first) to sell items related to Gaga's highly designed persona.
The New York Times took note of the "displays of cookies, books, press-on nails and leather jackets, all housed in cartoonish sculptures by the artist Eli Sudbrack, some of which look like her head. 'There’s all sorts of affordable presents here, and they are guilt-free,' (Gaga) said, sipping tea from a pearl-encrusted cup. (Barneys is selling a version of that cup with a matching saucer for $65.)" Take a closer look below.Continue reading...
tech in the spotlight
Posted by Shirley Brady on November 22, 2011 08:30 AM
On Apple's to-do list this week: release new iPad 2 commercial (above), win key decision vs. HTC, tease global online Black Friday sale and reportedly get ready to open its massive Grand Central store in New York as early as today.
Posted by Abe Sauer on November 21, 2011 06:33 PM
Walmart is such a juggernaut that finding some bit of news that proves bad PR for the brand is about as easy as, well, finding a good deal at a Walmart (which is opening at 10pm on Thanksgiving Day, getting a jump with Target, Macy's, Best Buy, Kohl's and other retailers for whom Black Friday is Not Enough).
Case in point: "Jerseyville Wal-Mart sued over customer's slip." Or: "Wal-Mart ready to settle Netflix case for $27.5M." But two new developments cast the brand in an especially tough light, with one in a perfect position to link up with the 99%er movement.Continue reading...
Posted by Abe Sauer on November 21, 2011 01:45 PM
It was only a matter of time before Rebecca Black's so-bad-it's-classic smash song Friday was repurposed into a "Black Friday" commercial. Bravo, Kohl's.
But it isn't just a "Rebecca Black Friday" this year — look, guys, it's Justin Bieber for Macy's! And we mean "guys."Continue reading...