shopper insights

Do Consumers Care if it's Black Friday, Cyber Monday or Mobile Monday?

Posted by Sheila Shayon on November 26, 2012 05:07 PM

We won’t know for sure until tomorrow, but according to the IBM Digital Analytics Benchmark, “all signs point to Cyber Monday being a banner year for retailers, marketers and CMOs. With sales up 24.1 percent over 2011, the multiscreen shopper is out in full force this year.”

Black Friday in-store sales were undercut by Thanksgiving Early Bird sales, as well as mobile and web e-commerce, and according to the Wall Street Journal, "Total spending for the weekend reached an estimated $59.1 billion, a 13% increase from a year ago, according to the National Retail Federation...A consumer survey conducted for the trade association by BIGinsight found that shoppers spent an average of $423 over the weekend, up 6% from $398 last Thanksgiving weekend."

Sales projections for today, re-christened ‘Mobile Monday,’ will be further fueled by smartphones leveraging a plethora of apps. "Our findings reinforce that mobile is not just another channel," Chia Chen, mobile practice leader for Digitas, told Mobile Commerce Daily. "It's a technology-driven cultural phenomenon that is changing how people are connecting to brands and commerce.” Continue reading...

black friday

Black Friday In-Store Sales Undercut by Thanksgiving Early Birds, Mobile and Web

Posted by Shirley Brady on November 25, 2012 10:10 PM

The so-called "Grey Thursday" pre-Black Friday rush didn't seem to stop Walmart from having its best Black Friday ever. So how did it all play out over the weekend, and as Cyber Monday morphs into Mobile Monday?

According to the Wall Street Journal, "Total spending for the weekend reached an estimated $59.1 billion, a 13% increase from a year ago, according to the National Retail Federation. Last year the group said sales rose 16% over the weekend. A consumer survey conducted for the trade association by BIGinsight found that shoppers spent an average of $423 over the weekend, up 6% from $398 last Thanksgiving weekend."

As noted by Reuters, comScore estimated that "Black Friday sales during the 24 hours of November 23 passed $1 billion ($1.042 billion) in online sales for the first time, making it the heaviest online spending day to date in 2012 (with 57 million shoppers visiting e-commerce sites) and a 26-percent increase versus Black Friday 2011. Thanksgiving Day (November 22), while traditionally a lighter day for online holiday spending, achieved a strong 32-percent increase to $633 million."

According to IBM's Black Friday 2012 report, US shoppers once again took advantage of early promotions this holiday season, driving a 17.4 percent increase in online sales Thanksgiving Day. This increase set the stage for 20.7 percent growth on Black Friday. Online sales on Black Friday increased 21% over last year, IBM estimated by analyzing data from 500 retailers, including 50 of the 100 largest web retailers. The biggest surge came from mobile consumers, with sales reaching 16.3 percent, led by the iPad. Other takeaways by IBM:Continue reading...

black friday

Google Expands Indoor Retail Maps in Time for Black Friday

Posted by Shirley Brady on November 22, 2012 03:03 PM

This holiday shopping season is all about mobile, and Google wants to help Black Friday shoppers not get lost. Last November, the Google Maps app headed indoors, mapping the interiors of locations such as IKEA, airports and shopping meccas such as Mall of America. This month, it expanded its indoor retail mapping in time for Black Friday sales beyond Android devices, and now offers "over 10,000 detailed floor plans of locations in nine countries," including Macy's New York City flagship. Google is also promoting its voice-activated search app this holiday season.


Peeps on Earth: Not Just for Easter Any More

Posted by Mark J. Miller on November 22, 2012 11:55 AM

The folks that make Peeps, those little marshmallow-chick candies found nesting in Easter baskets each year, have tried to market their product to fit other holidays such as Christmas (snowman and Christmas tree Peeps!), Valentine’s Day (heart Peeps!), and Halloween (Guys: there are pumpkin, ghost, and cat Peeps!) Nice try, Peeps, but the enduring image of the candy is still poking out of Easter baskets, no matter what Just Born seems to do. After all, 700 million of the sugar-beeked things are sold around that time of year.  

Undeterred, Peeps is soldiering on and making another effort this year to break the wall down and market itself as a year-round sweet treat. The brand's holiday 2012 collection includes a new Peeps on Earth line of T-shirts, infant clothing, and water bottles, according to a press release.Continue reading...

tech champs

Dell Seeks to #Inspire This Holiday With 100 Leading Tech Influencers List

Posted by Sheila Shayon on November 22, 2012 11:01 AM

Dell has announced its #Inspire 100 list of leading influencers in entrepreneurship, philanthropy, education and media who use technology to empower and inspire others. The list launched on Dell’s Facebook page, and the #inspire hashtag on Twitter is tied to Dell’s “Inspired Giving” holiday campaign.

Curators of the list along with Dell include Elliott Bisnow, founder of Summit Series; Josh Kopelman, founder, First Round Capital; Ingrid Vanderveldt, Dell Entrepreneur in Residence; Shauna Robertson, partner, Crowdrise; and Tina Wells, member of Dell Women Entrepreneur Network (DWEN) and Founder and CEO of Buzz Marketing Group.

The four categories of risk takers are: World Changers, Entrepreneurs, Creatives and Tastemakers and one-minute video highlights, interviews and vignettes of those honored are featured on Facebook.Continue reading...

celebrity brandmatch

St. Jude Brings Out Jennifer Aniston, Sofia Vergara, Robin Williams for Holiday 2012

Posted by Shirley Brady on November 22, 2012 10:42 AM

St. Jude Children's Research Hospital celebrates Thanksgiving with messages from its roster of celebrity supporters including Marlo Thomas, daughter of founder Danny Thomas, plus Sofia Vergara, Jennifer Aniston, Robin Williams, Michael Strahan, Luis Fonsi, and Shaun White:Continue reading...

ad watch

Allstate Thanksgiving Campaign Thanks Agents for Sandy Efforts

Posted by Shirley Brady on November 22, 2012 10:14 AM

Allstate's 2012 Thanksgiving campaign thanks its insurance agents (such as Frank Vento and Lilian Rodriguez, whose own home was flooded; watch their stories, below) for going above and beyond during super storm Sandy. Any other Thanksgiving campaigns you'd note today? Post a comment below. Allstate's message:

Sandy was one of the most devastating storms to hit our country in the last 50 years. Over 50 million Americans in 20 states were impacted. Today, Allstate would like to thank the over 1,000 Allstate Agents who worked around the clock, helping customers before, during and after, super storm Sandy. All of you truly are, Agents of Good. Share their good works with others.Continue reading...

retail watch

Watch Out, Bargain Hunters: One in Five Duped Into Buying Fake Goods Online

Posted by Sheila Shayon on November 21, 2012 05:02 PM

"Buyer beware" applies now, more than ever, as holiday shoppers take to the web and mobile to snap up bargains. According to the latest MarkMonitor Shopping Report, one in five bargain hunters in the U.S. and Europe mistakenly shopped on e-commerce sites selling counterfeit goods while searching for deals online.

“Consumers are being waylaid by rogue e-commerce sites, causing brands to lose business. The findings from our Shopping Report underscore the importance of developing proactive brand protection strategies in the digital age,” said Fredrick Felman, chief marketing officer of MarkMonitor, Thomson Reuters' enterprise brand protection business.

Working with Nielsen “to analyze anonymized data from Nielsen’s permissioned online panelists in six countries over a nine-month period, nearly five million shopping sessions were surveyed…focusing on the search terms the shoppers employed, such as 'fake,’ 'replica,’ 'cheap' or ‘discount,’ to determine their motivation.”

The MarkMonitor Shopping Report examined multiple demographics including age, income, education levels, and household size, and found that there are only minimal differences between online consumers seeking counterfeit goods and bargain hunters looking for a good deal on legitimate goods.

“These findings really challenge the common assumption that consumers who purchase counterfeit goods are distinctly different than those consumers buying genuine goods,” said Eric Solomon, SVP, global digital audience measurement, Nielsen.

“Deal seekers outnumbered consumers seeking fakes at the rate of 20 to 1,” notes the release from MarkMonitor, but deceptive pricing on counterfeit goods, often priced comparably to legitimate goods on sale, discounted at 25–50% off list prices, suggest ‘blowout’ or year-ender sales and lure unsuspecting shoppers.Continue reading...

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