2014 Brandcameo Product Placement Awards

ho-ho-holidays

Is Coca-Cola's 2012 Holiday TV Campaign a Classic?

Posted by Andrew Chan on November 19, 2012 01:05 PM

Coca-Cola pretty much has a lock on Christmas (or at least Santa Clause) as far as brands go. This holiday season, its holiday campaign features a giant Santa puppet and a catchy tune, "Something in the Air," composed by Grayson Sanders.

Does the campaign stand with the brand's iconic "Holidays Are Coming" campaign with its now-iconic festive red trucks, or its more recent "Snow Globes" holiday campaign?Continue reading...

celebrity brandmatch

UGG Keeps on Chugging with New Tom Brady Campaign

Posted by Mark J. Miller on November 19, 2012 11:18 AM

A few years ago, UGG was stomping all over its competitors, but these days, the Australian company is just dancing as fast it can to keep consumers buying.

Yes, there are still queues at the UGG store in New York's Soho district, but that's mostly among tourists, which is why the brand is opening in the trendier Meatpacking district, joining Patagonia and Lululemon in cozying up to crowds at the Standard Hotel and upmarket retailers such as Jeffrey in a bid to woo higher-end shoppers.

The brand sparked a sheepskin boot craze more than a decade ago, and while it's trying to shore up its US business with a new commercial featuring brand ambassador Tom Brady ("Pink Slip," above) and a new store aimed at men, its popularity persists in markets such as the UK, where this month, the company is opening its seventh concept store and working hard to woo kids of all ages.Continue reading...

holidaze

Ad Watch: Cartier Puts a Panther Under the Tree

Posted by Shirley Brady on November 19, 2012 10:19 AM

Cartier's panther is back — 16 million views (for "L'Odyssée de Cartier") later — for the luxury brand's holiday campaign.

retail watch

Grey Thursday, Pre-Black Friday Rush Lures Really Early Bird Shoppers

Posted by Dale Buss on November 16, 2012 12:02 PM

The retail stampede is on, as early bird shoppers are being wooed this year to become pre-bird shoppers.

Whether Black Friday actually starts on Thanksgiving Thursday at 5:23 p.m., which is when eBay says it starts, or 9 p.m., which is when Target is opening its doors, doesn't really matter anymore. The fact is that America's biggest shopping day is getting a jump on itself, and there's no going back. Neither will retailers trying to get a jump on Black Friday by pre-positioning themselves with shoppers weeks ahead of time as they set their Black Friday plans.

Walmart already has released its Black Friday promotions online — buy now! — telling USA Today that it has bought so "deep" that it will have enough of some of the hottest electronics items — including iPad 2s — to satisfy shoppers who are sure to swarm their stores on Thanksgiving night while the day's slate of NFL games on TV is still playing itself out. Of course, retail workers are outraged, with charges of "pure greed" being bandied about, while at least one Walmart (in Bergen County, NJ) is being forced to close for two hours on Thanksgiving to give staffers a chance to gobble down some turkey.

Walmart and other bricks-and-mortar chains have been shifting more of their deals for Black Friday to the web for some time now. Staples plans to begin on Thanksgiving Day with some special mobile offers. The National Retail Federation projects that fewer Americans will brave physical stores this year than last year — but thanks to the deals and ease of shopping online, they'll spend more.Continue reading...

logo-a-gogo

Starbucks Blows Up Logo for Holiday Collection with Rodarte

Posted by Mark J. Miller on November 14, 2012 02:07 PM

The holiday shopping season is in full swing, and Starbucks would love to offer one-stop shopping so its caffeinated customers needn't bother with any other retailer. Why not pick up some gifts while refuelling during holiday shopping?

To help make that happen, the 41-year-old company collaborated with funkster designers Rodarte, the fashion label known for its hip clothing and Black Swan costumes, to create a few limited edition stocking stuffers for its North American holiday collection.

Rodarte has designed for Starbucks a tumbler as well as a tote bag, reusable up sleeve, and a Starbucks card. If it appears that the Starbucks logo is a bit blurry and pixelated, you don't need to get your eyes checked because it is — a daring choice for a brand that put so much energy and cash into its logo redesign almost two years ago.Continue reading...

damage control

It's Cher vs. Hair as Donald Trump Protest Ropes in Macy's

Posted by Abe Sauer on November 14, 2012 12:03 PM

"Cher joins 400,000" is not an x-rated film for the AARP set — it's a headline trumpeting news that the singer/actress has signed a petition lobbying Macy's to "dump Trump."

Following Donald Trump's harsh comments against Barack Obama, including a $5 million offer to see the president's passport application and college transcripts, a "boycott Trump" effort has been growing. Macy's CEO was drawn into the fray after protesters zoomed in on Trump's "birther" comments its holiday campaign (top).

Trump's answer to anyone who opposes him is typically a metaphorical version of "you're fired." It's an impotent response to a boycott effort as impotent as Trump's hair piece.Continue reading...

luxury watch

For US Luxury Shoppers, Small is Big and Quality Trumps Brand Names

Posted by Barry Silverstein on November 14, 2012 11:12 AM

Luxury brands can take some comfort from at least one new forecast. Luxury spending is poised to make a comeback next year in the US — but on a modest scale, according to the Luxury Shopping Survey, just published by Accenture.

Of the more than 2,000 U.S. adults surveyed, half of them said they are likely to make a "small" luxury purchase in the next six months. What categories would move them from "likely" to "definitely"? The items they indicated they're ready to splurge on include specialty food or drinks (53 percent of respondents), luxury clothing (48 percent) and luxury personal care products (48 percent). More than half (57 percent) intend to purchase luxury apparel that they could mix into their everyday wardrobe.

"Consumers want a taste of luxury in their everyday lives, and are willing to spend a little extra for the experience, but the emphasis is on small items," commented Tom Jacobson, managing director of the Accenture Pricing & Profit Optimization practice. "They may think twice about purchasing a new handbag, but shop for a wallet as an alternative."Continue reading...

sip on this

Pepsi Launches Fat-Blocking Cola in Japan

Posted by Shirley Brady on November 13, 2012 01:17 PM

Pepsi has launched its latest specialty cola for Japan, Pepsi Special, which claims to not only block fat but help you lose weight. Below, check out the TV campaign that features women portraying unhealthy temptations — a slice of pizza and a giant hamburger — along with an ABC News segment on the launch.Continue reading...

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