Peeps on Earth: Not Just for Easter Any More

Posted by Mark J. Miller on November 22, 2012 11:55 AM

The folks that make Peeps, those little marshmallow-chick candies found nesting in Easter baskets each year, have tried to market their product to fit other holidays such as Christmas (snowman and Christmas tree Peeps!), Valentine’s Day (heart Peeps!), and Halloween (Guys: there are pumpkin, ghost, and cat Peeps!) Nice try, Peeps, but the enduring image of the candy is still poking out of Easter baskets, no matter what Just Born seems to do. After all, 700 million of the sugar-beeked things are sold around that time of year.  

Undeterred, Peeps is soldiering on and making another effort this year to break the wall down and market itself as a year-round sweet treat. The brand's holiday 2012 collection includes a new Peeps on Earth line of T-shirts, infant clothing, and water bottles, according to a press release.Continue reading...

tech champs

Dell Seeks to #Inspire This Holiday With 100 Leading Tech Influencers List

Posted by Sheila Shayon on November 22, 2012 11:01 AM

Dell has announced its #Inspire 100 list of leading influencers in entrepreneurship, philanthropy, education and media who use technology to empower and inspire others. The list launched on Dell’s Facebook page, and the #inspire hashtag on Twitter is tied to Dell’s “Inspired Giving” holiday campaign.

Curators of the list along with Dell include Elliott Bisnow, founder of Summit Series; Josh Kopelman, founder, First Round Capital; Ingrid Vanderveldt, Dell Entrepreneur in Residence; Shauna Robertson, partner, Crowdrise; and Tina Wells, member of Dell Women Entrepreneur Network (DWEN) and Founder and CEO of Buzz Marketing Group.

The four categories of risk takers are: World Changers, Entrepreneurs, Creatives and Tastemakers and one-minute video highlights, interviews and vignettes of those honored are featured on Facebook.Continue reading...

celebrity brandmatch

St. Jude Brings Out Jennifer Aniston, Sofia Vergara, Robin Williams for Holiday 2012

Posted by Shirley Brady on November 22, 2012 10:42 AM

St. Jude Children's Research Hospital celebrates Thanksgiving with messages from its roster of celebrity supporters including Marlo Thomas, daughter of founder Danny Thomas, plus Sofia Vergara, Jennifer Aniston, Robin Williams, Michael Strahan, Luis Fonsi, and Shaun White:Continue reading...

ad watch

Allstate Thanksgiving Campaign Thanks Agents for Sandy Efforts

Posted by Shirley Brady on November 22, 2012 10:14 AM

Allstate's 2012 Thanksgiving campaign thanks its insurance agents (such as Frank Vento and Lilian Rodriguez, whose own home was flooded; watch their stories, below) for going above and beyond during super storm Sandy. Any other Thanksgiving campaigns you'd note today? Post a comment below. Allstate's message:

Sandy was one of the most devastating storms to hit our country in the last 50 years. Over 50 million Americans in 20 states were impacted. Today, Allstate would like to thank the over 1,000 Allstate Agents who worked around the clock, helping customers before, during and after, super storm Sandy. All of you truly are, Agents of Good. Share their good works with others.Continue reading...

retail watch

Watch Out, Bargain Hunters: One in Five Duped Into Buying Fake Goods Online

Posted by Sheila Shayon on November 21, 2012 05:02 PM

"Buyer beware" applies now, more than ever, as holiday shoppers take to the web and mobile to snap up bargains. According to the latest MarkMonitor Shopping Report, one in five bargain hunters in the U.S. and Europe mistakenly shopped on e-commerce sites selling counterfeit goods while searching for deals online.

“Consumers are being waylaid by rogue e-commerce sites, causing brands to lose business. The findings from our Shopping Report underscore the importance of developing proactive brand protection strategies in the digital age,” said Fredrick Felman, chief marketing officer of MarkMonitor, Thomson Reuters' enterprise brand protection business.

Working with Nielsen “to analyze anonymized data from Nielsen’s permissioned online panelists in six countries over a nine-month period, nearly five million shopping sessions were surveyed…focusing on the search terms the shoppers employed, such as 'fake,’ 'replica,’ 'cheap' or ‘discount,’ to determine their motivation.”

The MarkMonitor Shopping Report examined multiple demographics including age, income, education levels, and household size, and found that there are only minimal differences between online consumers seeking counterfeit goods and bargain hunters looking for a good deal on legitimate goods.

“These findings really challenge the common assumption that consumers who purchase counterfeit goods are distinctly different than those consumers buying genuine goods,” said Eric Solomon, SVP, global digital audience measurement, Nielsen.

“Deal seekers outnumbered consumers seeking fakes at the rate of 20 to 1,” notes the release from MarkMonitor, but deceptive pricing on counterfeit goods, often priced comparably to legitimate goods on sale, discounted at 25–50% off list prices, suggest ‘blowout’ or year-ender sales and lure unsuspecting shoppers.Continue reading...

sporting brands

NBA Reveals Big Color Christmas Day Uniforms

Posted by Michael Waltzer on November 21, 2012 03:36 PM

TV's and tablets aren't the only thing people are getting excited about when it comes to holiday shopping. Sports fans get ready — for special one-color Christmas Day NBA uniforms. The Christmas tree light-like apparel is being revealed in a TV commercial breaking tonight, and can be purchased now at NBAStore.com and other retailers. Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson promote the "Big Color" uniforms in the commercial, created by Goodby, Silverstein & Partners. Reminiscent of Kit Kat's basketball spot, it's all about the sounds of the basketballs, with the stars dribbling basketballs, eventually taking the sounds of holiday music. Take a closer look at the Christmas Day uniforms below.Continue reading...


White House Puts Turkey Pardon to the Facebook Test, With Nate Silver Shout-Out

Posted by Shirley Brady on November 21, 2012 03:02 PM

The White House today was the scene of the annual pre-Thanksgiving turkey pardon, with Cobbler and Gobbler getting a reprieve — along with a shout-out to New York Times stats-cruncher Nate Silver ("once again, Nate Silver completely nailed it") and Facebook, the platform on which (in a first this year) the turkey pardon was opened to public voting. Portlandia-ready infographics (below) gave more details on each turkey's background to help voters decide. The First Family then went to Martha's Table, a food pantry in Washington, D.C., to help assemble Thanksgiving meals to be distributed to the less fortunate this holiday.Continue reading...

black friday

Pee-Commerce: The Curious Places Where America Goes Holiday Shopping

Posted by Sheila Shayon on November 21, 2012 01:08 PM

Americans are shopping en masse on mobile devices and increasingly in unusual places, including (ahem!) on the toilet, according to new research from CashStar, the digital gifting and incentives firm. And not because they're supporters of World Toilet Day.

Apparently, more than 38 million online adult Americans have shopped in the can — men, it seems, more prone to that kind of multitasking than women, in case you were wondering — while almost 17 million have shopped on their mobile device while standing in the retailer's physical store.

"Smartphones and tablets have enabled consumers to shop and gift on-the-go in more ways and places than ever before," said David Stone, co-founder and CEO of CashStar.

Other report findings include:

  • More than four million have shopped online while driving a car.
  • More than nine million admitted secretly shopping while in a business meeting.
  • More than seven million have filled their grocery and online shopping carts at the same time.

"The retailers who have been paying attention and catering to where and how consumers want to shop by mobile-optimizing their e-commerce sites and offering mobile eGift Cards will reap the rewards this holiday season and have a jump on the competition going into 2013,” added Stone.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence