Best Global Green Brands 2013

green shoots

Auto Brands Dominate Global Green Initiatives, New Report Says

Posted by Dale Buss on June 12, 2013 01:51 PM

No industry is in the environmental spotlight like autos. It transformed the globe and remains the most impactful on the planet and on humanity.

That's why it's especially encouraging to see car companies stepping up around the world to the sustainability challenge, certainly in how they're approaching the environmental impact of their vehicles but also in a myriad other ways including engineering and design, manufacturing practices, future-product planning and even marketing.

In fact, auto makers hold four of the top five spots in Interbrand's Best Global Green Brands 2013 report: No. 1 Toyota, No. 2 Ford, No. 3 Honda, and No. 5 Nissan.Continue reading...

brand news

In the News: Lululemon, Mondelez, Google and more

Posted by Dale Buss on June 11, 2013 09:16 AM

In the News

Lululemon CEO steps down.

Mondelez to launch coffee pods for rival Nespresso machine. 

Google cuts illegal drug site search ads and videos.

Adidas sued by church over Adizero trademark. 

American Airlines unveils post-merger top management team.

Apple allows iTunes Radio users to pay to avoid ads.

Boeing sees no jet bubble.

CBC apologizes for botched national radio rebranding

Citibank could face $7 billion loss on currency swings, analyst says.

Comcast beefs up in-home Wi-Fi.

Dole Food gets buyout offer from CEO.Continue reading...

china

The Week in China: Secret Luxury, Custom Nikes, McDonald's Rice Wraps and more

Posted by Abe Sauer on June 7, 2013 02:41 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Nike WeChats... No-logo lux... BMW's Zhi Nuo... Disneyland... Gap... Xiaomi... First Lady Peng LiYuan's iPhone... Jackie Chan for Kirin... and more.Continue reading...

brand news

In the News: Dell, Dow Chemical, Google and more

Posted by Dale Buss on May 17, 2013 09:16 AM

In the News

Dell reports 79 percent drop in profit as takeover battle continues.

Dow Chemical is ordered to pay $1.2 billion in price-fixing case.

Google Glass expands apps and integrates Facebook and Twitter.

Apple fights back in antitrust case over e-book pricing as it loses luster in global poll.

Audi shifts to high-performance models to propel sales.

BlackBerry regains lost market share in Canada.

Citigroup bans traders from using Bloomberg terminal chat groups.Continue reading...

brand news

In the News: Walmart, Abercrombie & Fitch, Microsoft and more

Posted by Dale Buss on May 16, 2013 09:20 AM

In the News

Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.

Microsoft to Google: We need APIs to fix YouTube app.

Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.

Apple defends brand (but not Steve Jobs) in US book price-fixing suit.

Boeing and GE hunt for engine defect in 777s.

Campbell Soup uses digital marketing to target Millennials.

Capri-Sun targeted by German ad watchdog for misleading marketing.

Cisco profit is boosted by services.Continue reading...

brand news

In the News: Google, Apple, Burger King and more

Posted by Dale Buss on May 15, 2013 09:20 AM

In the News

Google CEO Larry Page discloses vocal-cord condition as company plans music-streaming service.

Apple is being investigated for its role in e-book pricing.

Burger King rolls out BK Rib to bust McRib by McDonald's.

ABC tests expanding Nielsen ratings to mobile and plans to consolidate Dancing with the Stars to Monday evenings.

Amy's Baking Company goes rogue after Kitchen Nightmares rejection, shows what brands shouldn't do on social.

Bloomberg terminal-use issue highlights stress in corporate culture as Wall Street firms begin to regard it as competitor.

Dell will miss profit estimates.

Dollar General looks to hire 10,000 new employees this month.Continue reading...

brand news

In the News: ESPN, Honda, Chrysler and more

Posted by Dale Buss on April 30, 2013 09:15 AM

In the News

ESPN apologizes for comments by commentator after NBA player announces he's gay.

Honda recalls almost 46,000 Fits in North America.

Chrysler sees profit tumble on poorly executed product launches.

Alibaba and Sina form alliance of China online businesses.

Apple files for new technology that tells whether to text or call friends.

Asos prepares marketing drive to grow global brand.

BP reviews safety after oil leak in North Sea.

Best Buy sells Europe unit back to Carphone Warehouse.

BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...

brand news

In the News: Chrysler, Samsung, Burger King and more

Posted by Dale Buss on April 29, 2013 09:14 AM

In the News

NBA star Jason Collins comes out as the first openly gay active male athlete in American sports.

Primark is first retailer involved in Bangladesh factory collapse to offer aid to victims. 

Chrysler earnings plunge on model changes. 

Samsung reveals 7-inch Galaxy Tab 3.

Burger King tweaks menu and message after first-quarter sales decline.

BYD of China plans to sell "made in USA" buses.

Bayer pays $1.1 billion for birth-control company.

Boeing returns Dreamliner to the air but must reassure passengers, as China is deemed likely to approve the plane in May.

Canon crowdsources short films.

Honda scores so far with mid-cycle remake of Civic.Continue reading...

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