Posted by Dale Buss on December 13, 2012 09:04 AM
Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.
Apple settles European e-book price-fixing probe with publishers.
Applebee's interviews creator of #HireKevin campaign.
BMW and Boeing plan to collaborate on making carbon fiber.
Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.
Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...
Posted by Dale Buss on December 4, 2012 09:01 AM
Microsoft denied "Killer Instinct" trademark, as Microsoft-Google patent fight rests on "fairness" definition and Motorola is denied injuction against Microsoft in patent suit. Microsoft-Intel push to combat Apple in tablet space, meanwhile, seen as "sputtering."
American Suzuki forges ahead with incentives amid US wind down.
Apple wins six new design patents, sees increasing pricing tension with retailers and Steve Jobs bio pic starring Ashton Kutcher heading to Sundance.
Applebee's plans to open "green" restaurant in New York's Harlem where Hot Bread Kitchen is a rising local brand.
Balenciaga hires designer Alexander Wang as creative chief.
Baxter agrees to buy medical-equipment maker Gambro in company's biggest acquisition.Continue reading...
Posted by Dale Buss on November 28, 2012 04:04 PM
So far, the brand brain trusts for Kia and Hyundai have been keeping their own counsel about how they might react further to the equity damage done by their gas mileage misstatements that surfaced earlier this month. But early returns suggest they might not want to wait too long.
The sibling Korean-owned brands are suffering declines in "purchase intent" as measured by Edmunds.com, with most Hyundai and Kia models taking hits in that specific indicator for the few weeks ending November 18, a couple of weeks after the brands disclosed that they had mistakenly inflated gas-mileage ratings for several of their most fuel-efficient vehicles, admitted it to the EPA, and began reimbursing owners financially for the violation.
The errors reportedly arose from procedural errors, as Canada's Globe and Mail noted: "The joint testing operations in South Korea led to incorrect fuel consumption ratings. Hyundai and Kia have revised upward their average combined fleet fuel consumption ratings by 0.3 litres/100 km for the 2013 model year. 'I sincerely apologize to all affected Hyundai and Kia customers, and I regret these errors occurred,' said Dr. W. C. Yang, Hyundai/Kia’s chief technology officer."
As part of the response, Hyundai US created a website explaining the adjusted fuel economy reimbursements, as did Kia. Kia also released a nostalgic TV commercial, above, evoking its 60 years in the US and "how far we've come since that first bicycle." But it may need to do more to reassure car buyers.Continue reading...
Posted by Dale Buss on November 27, 2012 10:09 PM
When the Los Angeles Auto Show holds its media preview on Wednesday, it'll become more apparent than ever that in the world of cars, as in some other things, California remains vastly disconnected from the rest of America.
That's because the nation's strictest emissions standards and laws mandating electric-vehicle sales put a premium for auto brands on showing the best side of their electrification efforts at the L.A. show. And so while EVs have continued to sell at a snail's pace across most of the rest of the United States, California has become a robust market for electric vehicles.
It's also America's hottest market for sexy cars, of course, which is why Jaguar USA is at the LA Auto Show. The brand hosted a pre-show event Tuesday night to unveil the all-new F-TYPE two-seater. It also unveiled the trailer for Desire, a short film being released next year, which stars Emmy Award-winning actor Damian Lewis, produced by Ridley Scott Associates with music by Lana Del Rey. Check it out below along with other previews at the LA Auto Show.Continue reading...
Posted by Dale Buss on November 19, 2012 08:59 AM
Hostess liquidation sees opportunists stock up on Twinkies as future of its brands hangs in balance and unions cling to hope of a buyer.
BP seen as takeover target now, as valuation slides.
GM opens $1.3 billion China plant for Baojun budget brand.
Ben & Jerry's turns fans' Instagram pictures into ads.
CCTV ad haul for Chinese television bodes well for economy.
Cisco to buy networking-hardware company Meraki for $1.2 billion.
Citigroup to cut more jobs.
Dish Network is frustrated in dream of breaking into wireless.Continue reading...
Posted by Dale Buss on November 13, 2012 09:01 AM
Microsoft announces the departure of Windows chief (and Ballmer's heir apparent) in wake of Windows 8 launch.
LG breaks through with new smartphone.
Hostess Brands starts closing plants as workers strike.
Acura brings Dr. Phil and Suze Orman into its Christmas promo campaign.
Apple finally gives in on employee perks.
Bojangles recruits American Idol winner Scotty McCreery for campaign.
Cadillac shows design chops in China.
Callaway Golf drives buzz on Twitter for new high-tech driver.Continue reading...
Posted by Abe Sauer on November 12, 2012 12:32 PM
Country? England. Gun? Shot. Agent? Provocateur. Murder? Employment. Skyfall? Product placement.
The latest James Bond film hit the US this weekend, letting audiences decide for themselves what all the product placement hubbub was about. The verdict? Meh. Some valuations have nailed down some dollar numbers on just how much exposure Skyfall brought its top-line brand partners, but what about the unidentifiable brands on-screen?
Despite no label ever being seen, at least one already has backorders going into 2013. And what to make of Bond's glorious return to tobacco?Continue reading...
Posted by Dale Buss on November 2, 2012 04:21 PM
It's not the kind of message that auto marketers want to hear as they experiment feverishly with social media and get ready to plop down really big bucks on TV ads in the next Super Bowl, but brand loyalty is fading among American car buyers.
Among the reasons — according to Experian's 2012 study on corporate and brand loyalty (see infographic below) cited by Time.com — is that Americans are holding on to cars longer. The average age of the nation's "car park" has exceeded more than 10 years for the first time. The resulting "pent-up" demand is helping fuel a strong and steady recovery in U.S. car sales. But the fact that buyers wait longer times before visits to dealerships is eroding their brand loyalty.
Another factor swaying car brand loyalty: the plethora of information now available online that makes it easier than ever to assess vehicle models. The more car buyers learn, TIME notes, the more likely they are to switch brand loyalty.Continue reading...