social media watch
Posted by Sheila Shayon on February 25, 2013 02:48 PM
While Hollywood royalty gathered in the Dolby Theater for the 85th Academy Awards, officially rebranded as "The Oscars," the rest of us watched on TV, Twitter and Facebook.
Not only was there a name change for the revered Awards, an image refresh with production values more reminiscent of the Tonys and lesser-known host MacFarlane, but the integration of social media and television found a new rhythm paving the way for social TV as "the screen"—mirroring and integrating broadcast and digital.
In all, there were more than 8.9 million tweets about the show.
Rookie host Seth MacFarlane lived up to his reputation as a provocative ‘outsider’ bringing fresh verve to an old gig while two brands, Samsung and Honda, seized the horns of the newest category—Best use of Social TV.
Samsung’s massive prosumer marketing message around its Galaxy products leveraged TV spots featuring director Tim Burton and the “upcoming” Unicorn Apocalypse film set, where viewers can follow game developers in real-time as they create the video game.
With four and a half minutes of air time during the Oscars, the six spots extended the Unicorn Apocalypse theme introduced earlier by 72andSunny, underscoring Samsung Galaxy products as useful for work and play. The overall message: Galaxy products are the next big thing in business.Continue reading...
Posted by Shirley Brady on February 25, 2013 10:02 AM
As promised, a slew of new ad campaigns made their red carpet debut during the Oscars telecast Sunday night on ABC and in local markets. Below, check out new campaigns for Samsung Mobile (starring director Tim Burton and a unicorn), Kristen Chenoweth for Royal Caribbean, Jennifer Aniston for Aveeno, Naomi Watts for Pantene and more. Then tell us which (if any) you think deserve best in show—and which marketers should have saved a million dollars or so.Continue reading...
Posted by Dale Buss on February 25, 2013 09:07 AM
"Argo" wins Oscar for Best Picture as 85th Academy Awards widely distribute recognition among films, actors and others, while The Onion runs into critical barrage over tweet about young actress.
KFC launches campaign in China after an antibiotics scandal damaged the brand.
IKEA withdraws Swedish meatballs from store restaurants in 14 European countries on horsemeat scare.
Barnes & Noble chairman mulls buyout that could split it in two and put B&N's Nook e-reader up for sale.
BP may be closing in on a settlement as spill trial nears.
BYD targets electric-vehicle sales.
Darden warns of sales declines at its restaurant brands including Olive Garden.Continue reading...
Posted by Dale Buss on February 11, 2013 09:03 AM
Pope Benedict XVI plans to resign due to poor health in move that hasn't been seen for centuries.
Grammys honors Mumford & Sons and FUN, as Chevrolet bows new "Find New Roads" campaign, Honda launches music-related campaign with the show, and Miracle Whip launches video campaign.
American Airlines and U.S. Airways are seen as likely to obtain U.S. approval of a merger.
Apple sees buzz develop about potential "iWatch."
Cadillac targets 35-percent gain in retail sales this year.
Chrysler donates $1 million to Future Farmers of America after Super Bowl spot scores with viewers as its dealers hunger for more Jeep Wranglers and Grand Cherokees.
Coca-Cola plans to relaunch Vanilla Coke in U.K.Continue reading...
Posted by Dale Buss on February 6, 2013 04:59 PM
Honda's "Innovator Series" attempts to position the automaker with envelope-pushing individuals.
With the Super Bowl over, many auto brands in the U.S. market are picking up in their marketing programs where they left off late last year. And while the eight brands that advertised during the game are all trying to extend those new advertising platforms in various ways (mainly through social media), others are turning — or rather, turning back — to associating themselves with innovation. Nissan, Honda, Ford and Lexus are among those employing the approach.
In fact, a new ranking of innovative companies across all industries, by Boston Consulting Group, gives automakers ten slots in the top 50, the highest total for the car industry since the consultancy began its ranking in 2005. Hyundai is ranked No. 10; Toyota, 11; Ford, 12; Kia, 13; BMW, 14; Nissan, 22; Audi, 25; GM, 29; and Renault, 34. VW dropped to 45th in this survey from 15th overall in 2010, the last time senior executives were polled.
Posted by Dale Buss on February 6, 2013 09:06 AM
Disney sees higher TV ad revenues drive quarter and considers ESPN exit from U.K. sports coverage.
Dell seeks to transform brand, going private in $24 billion buyout under founder Michael Dell, as Microsoft gambles on involvement.
U.S. Postal Service plans to cut Saturday mail as Hallmark fights the cuts.
Apple loses right to iPhone brand in Brazil.
Arby's launches "fan of the week" promo via Facebook.
Lance Armstrong reportedly under investigation for obstruction and other serious crimes.
BP is hit by new $34 billion claim from U.S. state governments over Gulf spill.Continue reading...
Posted by Dale Buss on February 1, 2013 09:02 AM
AB InBev sees U.S. government sue to block acquisition of Grupo Modelo.
Best Buy Canada blames Walmart and Target for closure of 15 stores as Sears Canada downsizes.
P&G launches dual Old Spice Men in new campaign.
BlackBerry touts deal with NHL and begins selling new BlackBerry 10 in U.K. as investors retreat.
AstraZeneca and Bristol-Myers deepen diabetes-marketing alliance.
Chrysler reports 16-percent increase in January sales, strongest in five years.
GM promotion with Costco proves its worth.
Google submits proposal to resolve antitrust concerns in Europe.Continue reading...
Posted by Dale Buss on January 28, 2013 06:45 PM
It's not exactly the USA versus the USSR over which country could get to the moon first. (Actually, the technology involved is, in many ways, more complicated.)
But the sudden rivalry between two coalitions of global automakers over fuel-cell technology will be an interesting and important struggle over the next few years. Which team — Daimler, Ford and Nissan, or BMW and Toyota — will be first to jointly bring an affordable, zero-emission car to market powered by hydrogen?
"We believe we were never as close to reaching a breakthrough in fuel-cell cars as today thanks to this partnership," said Thomas Weber, Daimler's head of research and development, according to Automotive News.
The age of mass-market, affordable fuel cell electric vehicles may soon be here thanks to a unique, three-way agreement among Nissan, Daimler and Ford. The three auto giants have joined forces to share Research & Development and investment for this next-generation, zero-emission technology.Continue reading...