brand news

In the News: Facebook, DirecTV, Mercedes-Benz and more

Posted by Dale Buss on January 16, 2012 09:01 AM

In the News

Adobe integrates social ad startup Efficient Frontier.

American Airlines partners with GayCities for promo.

Bank of America image officer lays out her turnaround strategy.

Carnival questions captain after cruise shipwreck off Italy kills six people.

DirecTV dispute blocks NFL games.

Facebook IPO appears to be set for May.

Fiat plans to make up to U.S. dealers after poor 500 launch.Continue reading...

brand news

In the News: American Airlines, MetLife, Apple and more

Posted by Dale Buss on January 13, 2012 09:03 AM

In the News

Apple suspends iPhone 4S sales in China after riot breaks out at Beijing launch.

Delta eyes bid for American Airlines, AFP says, and so do others.

MetLife cuts 4,300 jobs as company exits mortgage business.

BMW and Daimler plan to raise U.S. output.

Bank of America ponders retreat from some regions of U.S.

Best Buy sees fallout from holiday delivery foul-up.

CBS talks with David Letterman about a new contract.

CVS Caremark settles deceptive-pricing charges.

Chipotle plans to open second ShopHouse Asian restaurant.

Coca-Cola expands social marketing to Tumblr.Continue reading...

brand news

In the News: P&G, JetBlue, Kodak & more

Posted by Dale Buss on October 31, 2011 08:59 AM

In the News

Alfa Romeo launches Aquabatics social campaign.

AOL plays catch-up in mobile.

Buick is paying dividends for GM.

CNN said to be revamping its morning lineup.

DirecTV takes dispute with Fox to the web.

Disney leads big brands on apps front, while Disney-ABC extends Netflix and Amazon content deals.

DreamWorks' Puss in Boots wins the weekend box office by a whisker.

Facebook changes mean "reach" is up but "frequency" is down.Continue reading...

brand news

In the News: iPhone 4S, Hulu, News Corp & more

Posted by Peter Feld on October 14, 2011 08:55 AM

Apple fans camp overnight to buy new iPhone 4S, with co-founder Steve Wozniak first in line.

Etsy's revised privacy policy includes increased use of real names.

Gap to shutter one in five U.S. stores while expanding abroad.

Google beats expectations with strong earnings despite weak economy.

Hulu stops looking for a buyer.Continue reading...

brand news

Brands to Watch: iPhone 5, Gap, PayPal and more

Posted by Shirley Brady on October 3, 2011 07:00 PM

Apple's rumored virtual assistant feature could outshine Tuesday's iPhone 5 announcement (and rumor mill). Sprint, meanwhile, is reportedly buying 30.5 million iPhones from Apple.

Australia looks beyond cigarettes for plain packaging rules.

Bank of America shares fall on European fears.

Boeing ramps up commercial airline production.

Carnival Cruise Lines signs brand partners.

Daily Mail posts wrong Amanda Knox verdict.

ESPN pulls Hank Williams Jr. signature tune following Hitler remark.Continue reading...

brand news

Brands to Watch: Sprint vs. AT&T, Groupon, Yahoo & more

Posted by Shirley Brady on September 6, 2011 05:59 PM

Brands to Watch

Sprint sues AT&T to block T-Mobile USA merger; AT&T replies 'bring it on.'

Groupon delays IPO. 

Yahoo ousts CEO Carol Bartz in surprise shake-up.

Bing and Twitter renew partnership.

BMW signs Big Ten sponsorship deal.

BP's former CEO, Tony Hayward, is staging a comeback.

China to overtake Japan in luxury demand.Continue reading...

video killed the _____ star

Hulu Expands to Japan as Bidding Heats Up, Dish Gets Busy

Posted by Sheila Shayon on September 5, 2011 02:02 PM

The Hulu mission, “to help people find and enjoy the world's premium video content when, where and how they want it,” and “to create a service that users, advertisers and content owners unabashedly love,” has a yen to expand. Undeterred amidst domestic bidding acquisition battles in the U.S., Hulu has just launched a subscription service in Japan (at, the company’s first international foray. 

Japanese subscribers will have access to thousands of U.S. television episodes like 24, Bones, Criminal Minds, Desperate Housewives, Fringe, Grey’s Anatomy, Gossip Girl, Heroes, LOST, NCIS, Private Practice, Prison Break and Ugly Betty; and hundreds of feature films like Pirates of the Caribbean, Armageddon, Men in Black and more.Continue reading...

brand news

Brands to Watch: Hulu, Google+, T-Mobile, GM

Posted by Shirley Brady on August 31, 2011 06:51 PM

Brands to Watch

Hulu reportedly draws bids from Amazon, Yahoo and Google.

Google+ usage plateaus, while Google dominates US web brands, adds offline access to Gmail and apps in boost for Chromebook.

Dish Network revels in blocked AT&T merger with "challenger brand" T-Mobile, while AT&T forges on with $700 HTC Jetstream Android tablet announcement.

GM reboots "Chevy Runs Deep" campaign.

Amazon's Android tablet could erode Apple's iPad dominance, while @author program elevates writers' brands.

Apple may have another lost iPhone fiasco on its hands.

Britney Spears' medical records protected by judicial decision in branding lawsuit.Continue reading...

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