Posted by Dale Buss on May 21, 2012 09:01 AM
Houghton Mifflin Harcourt Publishing files for bankruptcy.
Chipotle faces federal probe.
Facebook deals with aftermath of less-than-stellar IPO showing, as NASDAQ admits some fault and site faces pressure to perform for advertisers. Facebook co-founder Mark Zuckerberg, meanwhile, surprises with post-IPO wedding to his longtime girlfriend.
Alibaba and Yahoo strike a $7 bullion stock deal.
AT&T sings praises of Facebook fans.
Apple and Samsung talk today about ending smartphone-patent war.
Barclays to sell $6.1 billion BlackRock stake.
BMW Guggenheim Lab prepares Berlin debut.
Carl's Jr. seeks $100-million IPO.Continue reading...
Posted by Dale Buss on April 20, 2012 08:55 AM
American Airlines sees unions support merger with US Airways.
CW rankles TV stations by rushing shows to web.
Chipotle pays attention to ingredients and boosts profits.
Cracker Barrel makes more moves to streamline.
Foursquare eyes June for launch of new advertising platform.
GE out-earns analysts' expectations on gains in energy business.
Hulu unveils four original series.
News Corp. faces dozens more hacking lawsuits.Continue reading...
Posted by Dale Buss on April 17, 2012 08:59 AM
ABC edges out NBC in the morning.
AOL pushes to grab TV-ad dollars.
Apple loses luster on its shares.
Audi set to buy Ducati, Bloomberg reports.
BlackBerry store sits as quiet marker of RIM failed strategy.
Coca-Cola profit beats estimates.
Coty says it has lined up capital for Avon bid.Continue reading...
Posted by Shirley Brady on February 24, 2012 08:05 PM
As it has done for the past three Academy Award ceremonies, jcpenney will hit the Oscars red carpet by promoting its recent "brand refresh," showing off that it's had a little work done (new logo, single-monikered lowercase name) and is making a comeback in true Hollywood fashion.
New brand face Ellen DeGeneres will be featured in five 30-second commercials (watch "Changing Room" above and a sneak peek at others set in the Wild West, Victorian England and ancient Rome, below) that will air in North America during ABC's telecast on Sunday night.
Other brands debuting new campaigns at the 84th annual Academy Awards include Hyundai's new Wes Anderson commercials, and a glamorous spot for the sixth-generation SL roadster by Mercedes-Benz.Continue reading...
Posted by Shirley Brady on February 24, 2012 07:35 PM
Hulu will air its first TV commercial on ABC during the Oscars telecast Sunday night. Starring one of the channel's own stars, Eva Longoria of Desperate Housewives, it touts Hulu Plus and brings back Will Arnett, whose character was introduced during the Super Bowl — and whose Up All Night airs on NBC.
video killed the _____ star
Posted by Sheila Shayon on February 23, 2012 02:02 PM
America's online video portals — AOL, Google and YouTube, Hulu, Microsoft Advertising including MSN, and Yahoo! — are once again locking arms to muscle in on the U.S. TV upfront marketplace by touting their web video programming in a collaborative series of presentations orchestrated by Digitas.
The brands are taking turns in a roundrobin pitch to ad agencies, media buyers and brand marketers during the fourth annual Digital Content NewFronts, taking place in New York over two weeks, from April 19th to May 2nd.
The objective: woo a bigger slice of marketing dollars from TV to their respective online video and digital content hubs.Continue reading...
Posted by Michael Waltzer on February 8, 2012 08:02 PM
And the votes are in... This past Super Bowl was one heck of a showdown, and not just involving the teams. The highly anticipated and heavily judged commercials have been hotly debated all week. As rated by ad-trackers including Hulu, USA Today and Nielsen, the outcome of votes have made it clear which ads reign supreme. Check out the winners below.Continue reading...
Posted by Dale Buss on February 6, 2012 05:08 PM
As the world's biggest stage for marketers, we'd have to give Super Bowl XLVI, generously, a B-minus. While the game was compellingly competitive right until the last play, and Madonna acquitted herself pretty well for a 53-year-old halftime-show attraction, America's brand marketers barely held up their end of the extravaganza.
For one thing, there was no genuine stand-up-and-cheer advertising moment during NBC's telecast as there was last year, in Chrysler's spot featuring Eminem and its new Chrysler 200 "Imported from Detroit," although Clint Eastwood was a worthy successor.
In fact, stand-out moments in the ads were almost non-existent; the humor that carried most of the ads didn't come close to an outbreak of hilarity; and a few spots manifested jump-the-shark syndrome, such as an NBC promo that cameoed Betty White.Continue reading...