Posted by Sheila Shayon on July 23, 2012 11:32 AM
Who said the little guys lack imagination and moxie? Hiscox insurance services target small businesses — direct, online, and in real-time. But how to get that message out and stand out from the crowd? Scripted web video programming — with a sense of humor, and some heavy-hitting talent.
This summer the brand is launching season two of original "entrepreneurial comedy series" Leap Year, the story of five friends who lose their jobs, follow their dreams and start their own business.Continue reading...
Posted by Shirley Brady on July 4, 2012 04:55 PM
Virgin Mobile Australia's latest campaign features a celeb by association: "This is Doug Pitt, the second most famous Pitt in his family. Unlike his brother, Doug's not a super star, he's never been featured on the front page and never made big bucks from a celebrity endorsement. Virgin Mobile believe in a fair go for all, and want your help to make things a little fairer in the Pitt family. Visit fairgobro.com.au and show Doug some 'like'."
Posted by Sheila Shayon on July 2, 2012 05:24 PM
P&G's Gain brand enrolled comedian and actress, Wanda Sykes, to help consumers find their perfect scent match.
On the brand's YouTube channel an interactive video questionnaire features Sykes as a virtual matchmaker ("like Cupid, for your nose!"), guiding users through a tongue-in-cheek personality test to determine the Gain variety scent best suited to their likes.Continue reading...
Posted by Shirley Brady on June 27, 2012 01:19 PM
Everyone knows the funniest Americans were born in Canada, so why not leverage that to bring a few tourism dollars north of the border?
Now playing in New York City: a series of spots featuring Canadian expat actor Eric McCormack, pitching the great white north to Manhattanites and visitors. The "Canada for Fun" tourism and branding campaign, from a consortium of Canadian tourism boards, aims to boost awareness of "why Canada is such a fun place to visit." It just launched in the New York metro market on NBC-owned TV stations; online at CanadaForFun.com and YouTube, where you can watch more of the spots; in taxis (where this expat Canadian caught the campaign); and on digital signage in commuter rail stations such as Penn Station.
"Humour is an intrinsic part of our culture and is a great way to give Americans who haven't had a chance to visit Canada an inside look at their northern neighbours. We hope they enjoy Eric's take on our myths and realities," noted Greg Klassen, SVP of the Canadian Tourism Commission. Follow along on Twitter: @canadaforfun and #canadaforfun
on the road again
Posted by Sheila Shayon on June 13, 2012 03:54 PM
P&G and Walmart aren't the only brands putting the "mobile" into their marketing mix by hitching their brands to the food truck craze.
A new kind of chuck wagon hits New York City today as financial services brand Charles Schwab invites locals to their “Oh, Chuck! Truck” on June 13-14 for the chance to win $10,000 in a Schwab Brokerage Account.
The campaign is part of Schwab’s YouTube video series, “Oh, Chuck! I Blew My Cash,” which features Chuck proffering financial advice to people confessing to unfortunate purchases causing regret and angst.Continue reading...
social media watch
Posted by Sheila Shayon on June 8, 2012 03:15 PM
Applebee’s is not only a neighborly restaurant brand, but it's virtually friendly, too, chatting away on Twitter and Facebook to connect with customers. Now it's purporting to parlay its social media savvy with a tongue-in-cheek campaign. “Life Is Better Shared” is a series of social media tutorials, riffing on our obsession with living life online and scoring a wacky, humorous, double-play.
The main message being proffered across multiple channels including YouTube, Tumblr, Twitter, and Pinterest is “to promote Applebee’s as the number one spot in America for women to enjoy a much needed girls night out – any night of the week,” with an Applebee’s Girls Night Out Goddess as hostess. Grab your BFF’s and 'enjoy delicious food and tasty drinks.'"
The secondary message: “While sharing online is rad, sometimes life is better shared offline. A little more face time and a little less Facebook can do the soul some good. That’s what this campaign is all about - spending time offline at Applebee’s with your BFF’s. Talking without the use of abbreviations. Actually laughing out loud instead of just LOLing. Sharing those dirty little secrets with your besties you would never share with your entire social network.” And, of course, ordering entrees and apps to share with those besties over girl's night out drinks at Applebee's, right?Continue reading...
sip on this
Posted by Shirley Brady on June 1, 2012 12:14 PM
As New York City mayor Mike Bloomberg responded to criticism of his proposed ban on sugary drinks bigger than 16 ounces with statements of support, the inevitable animated version from Apple Daily's NMA.tv was released today. Hear more, in Bloomberg's own words, at this week's AllThingsD D10 conference.Continue reading...
Posted by Dale Buss on May 17, 2012 04:16 PM
Looks like BMW may be coming around to seeing things Audi's way — at least when it comes to advertising in the United States — by adding a light dash of humor to its marketing messaging.
The two German brands are duking it out for global leadership in luxury sales. But two things about their brawl are clear: BMW leads by a big margin in U.S. sales. And Audi leads by a big margin in use of humor in American advertising.
Notably beginning with its highly regarded "Godfather"-style commercial that debuted during the 2008 Super Bowl, Audi regularly has applied humor in its U.S. TV advertising, in part to create a premium image apart from the stuffy "old luxury" positioning of BMW and, especially, Mercedes-Benz.Continue reading...