2014 Brandcameo Product Placement Awards

chew on this

Applebee's Now Selling Inflatable You, So Real You Can Sneak Out for Lunch

Posted by Dale Buss on July 26, 2012 12:27 PM

Life-size inflatable dolls can be used for all sorts of things. There's that trick of setting one in the passenger seat of your car to fool cops policing high-occupancy vehicle lanes, of course. And, well, anyway, an unusual new line of blow-up dolls is now being offered by a surprising source: Applebee's, the casual-dining chain.

They're called Lunch Decoys, and they can be propped up at desks and on assembly lines "to trick bosses and coworkers into thinking you're still hard at work while you're actually at Applebee's enjoying the delicious Pick 'N Pair Lunch menu," as a spokesperson put it. "Now Applebee’s not only offers a great lunch menu, but also a foolproof way to slip out of the office and get it." But wait, there's more!Continue reading...

doing good

Funny or Die? That's ONE Way to Fight AIDS

Posted by Sheila Shayon on July 25, 2012 10:02 AM

Funny or Die has tapped a droll troupe of Hollywood talent — Zach Galifianakis, Sarah Silverman, Tracy Morgan, Chloe Moretz, Marisa Tomei and Isaiah Mustafa — to join forces with Bono's anti-poverty group ONE on a new campaign, part of a larger global initiative to reach "the beginning of the end of AIDS" by 2015. 

The star-studded video from Funny or Die asks viewers to sign a petition on ONE to reverse proposed budget cuts to the life-saving AIDS program, PEPFAR, and fulfill America’s commitments to the Global Fund to Fight AIDS, Tuberculosis and Malaria.Continue reading...

branded entertainment

A Small Insurer's Big Leap Into Branded Entertainment

Posted by Sheila Shayon on July 23, 2012 11:32 AM

Who said the little guys lack imagination and moxie? Hiscox insurance services target small businesses — direct, online, and in real-time. But how to get that message out and stand out from the crowd? Scripted web video programming — with a sense of humor, and some heavy-hitting talent.

This summer the brand is launching season two of original "entrepreneurial comedy series" Leap Year, the story of five friends who lose their jobs, follow their dreams and start their own business.Continue reading...

ad watch

Virgin Mobile Australia Taps Brad Pitt's Younger Brother, Doug

Posted by Shirley Brady on July 4, 2012 04:55 PM

Virgin Mobile Australia's latest campaign features a celeb by association: "This is Doug Pitt, the second most famous Pitt in his family. Unlike his brother, Doug's not a super star, he's never been featured on the front page and never made big bucks from a celebrity endorsement. Virgin Mobile believe in a fair go for all, and want your help to make things a little fairer in the Pitt family. Visit fairgobro.com.au and show Doug some 'like'."

digital moves

Wanda Sykes Hosts Interactive Gain Scent Matchmaker Studio on YouTube

Posted by Sheila Shayon on July 2, 2012 05:24 PM

P&G's Gain brand enrolled comedian and actress, Wanda Sykes, to help consumers find their perfect scent match.

On the brand's YouTube channel an interactive video questionnaire features Sykes as a virtual matchmaker ("like Cupid, for your nose!"), guiding users through a tongue-in-cheek personality test to determine the Gain variety scent best suited to their likes.Continue reading...

campaigns

Canada's Biggest Brand Strength: Humour (or Humor), Eh

Posted by Shirley Brady on June 27, 2012 01:19 PM

Everyone knows the funniest Americans were born in Canada, so why not leverage that to bring a few tourism dollars north of the border?

Now playing in New York City: a series of spots featuring Canadian expat actor Eric McCormack, pitching the great white north to Manhattanites and visitors. The "Canada for Fun" tourism and branding campaign, from a consortium of Canadian tourism boards, aims to boost awareness of "why Canada is such a fun place to visit." It just launched in the New York metro market on NBC-owned TV stations; online at CanadaForFun.com and YouTube, where you can watch more of the spots; in taxis (where this expat Canadian caught the campaign); and on digital signage in commuter rail stations such as Penn Station. 

"Humour is an intrinsic part of our culture and is a great way to give Americans who haven't had a chance to visit Canada an inside look at their northern neighbours. We hope they enjoy Eric's take on our myths and realities," noted Greg Klassen, SVP of the Canadian Tourism Commission. Follow along on Twitter: @canadaforfun and #canadaforfun 

on the road again

Chuck Wagon: Charles Schwab Rolls Out Mobile Truck Campaign

Posted by Sheila Shayon on June 13, 2012 03:54 PM

P&G and Walmart aren't the only brands putting the "mobile" into their marketing mix by hitching their brands to the food truck craze.

A new kind of chuck wagon hits New York City today as financial services brand Charles Schwab invites locals to their “Oh, Chuck! Truck” on June 13-14 for the chance to win $10,000 in a Schwab Brokerage Account. 

The campaign is part of Schwab’s YouTube video series, “Oh, Chuck! I Blew My Cash,” which features Chuck proffering financial advice to people confessing to unfortunate purchases causing regret and angst.Continue reading...

social media watch

Applebee’s Takes Some Ribbing for Tongue-in-Cheek Social Media Tutorials

Posted by Sheila Shayon on June 8, 2012 03:15 PM

Applebee’s is not only a neighborly restaurant brand, but it's virtually friendly, too, chatting away on Twitter and Facebook to connect with customers. Now it's purporting to parlay its social media savvy with a tongue-in-cheek campaign. “Life Is Better Shared” is a series of social media tutorials, riffing on our obsession with living life online and scoring a wacky, humorous, double-play. 

The main message being proffered across multiple channels including YouTube, Tumblr, Twitter, and Pinterest is “to promote Applebee’s as the number one spot in America for women to enjoy a much needed girls night out – any night of the week,” with an Applebee’s Girls Night Out Goddess as hostess. Grab your BFF’s and 'enjoy delicious food and tasty drinks.'"

The secondary message:  “While sharing online is rad, sometimes life is better shared offline. A little more face time and a little less Facebook can do the soul some good. That’s what this campaign is all about - spending time offline at Applebee’s with your BFF’s. Talking without the use of abbreviations. Actually laughing out loud instead of just LOLing. Sharing those dirty little secrets with your besties you would never share with your entire social network.” And, of course, ordering entrees and apps to share with those besties over girl's night out drinks at Applebee's, right?Continue reading...

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