Posted by Dale Buss on January 24, 2013 05:29 PM
More and more, the Super Bowl is becoming the Auto Bowl.
Up from just a handful of car brands a few years ago, Super Bowl XLVII on Feb. 3 will feature no fewer than eight auto brands advertised by six different companies: Audi, Chrysler, Lincoln, Hyundai, Kia, Mercedes-Benz, Toyota and Volkswagen.
"A lot of us are there," Steve Shannon, CMO for Hyundai Motor America, told The New York Times, because "it sells cars." Specifically, the game, its walk-up and aftermath have become an unparalleled platform for launching or previewing new products, refining brand positioning, or both.
Audi of America plans to crowdsource the end of its Super Bowl spot by offering three different endings to a prom-night story on its YouTube channel. Lent an Audi S6 by his father, a boy exudes self-confidence as he drives to the dance, struts in, spies the prom queen and gives her a dramatic kiss. Then the prom king approaches him and... the rest will be determined by viewers who weigh in.Continue reading...
Posted by Dale Buss on January 22, 2013 09:02 AM
McDonald's debuts new packaging featuring QR codes.
Samsung reportedly developing new Galaxy Tab 3 line-up and a tablet.
Walmart toughens ethics policies for suppliers with zero tolerance policy.
AB InBev wins court bid to get back Bud EU trademark for beer.
Boeing faces intensifying probes on troubled Dreamliner.
Caterpillar woes deepen in China.
Cumulus brings country music back to New York City radio.
Daimler commits to innovation in mobility.Continue reading...
detroit auto show
Posted by Dale Buss on January 14, 2013 09:55 AM
The Motor City is the hub of the global auto industry once more, and the North American International Auto Show that opens with a press preview on Monday in Detroit's Cobo Center will underscore that welcome returning reality. It's also expected that the U.S. market as a whole will pick up share versus other global markets in 2013.
Over the last decade, Detroit's traditional "Big Three" automakers have been transformed. Their shares of the market collapsed; then the Great Recession whacked the U.S. car market; then the federal government bailed out two of them.
But now, arguably, General Motors, Ford and Chrysler are in their best shape collectively in a very long time.
Each is selling trucks at a healthy clip again, their most profitable segment. GM will finally shed the rest of the albatross of U.S.-government ownership soon and, with a slew of new-product launches ready for 2013, should enjoy a share uptick this year. Ford will be trying to build on its gains of the last few years with solid new models including a restyled Ford Fusion sedan, the hybrid-only C-Max and the new Escape. And Chrysler, now owned by Fiat, will attempt to keep building on its remarkable turnaround story.Continue reading...
Posted by Dale Buss on January 3, 2013 09:01 AM
Al Jazeera buys Current TV from Al Gore, prompting Time Warner Cable to drop channel.
Hormel Foods branches out as it buys Skippy peanut butter brand from Unilever.
Toyota declares a rebirth.
5-Hour Energy sees ad claims rebutted (again).
AB InBev plans to launch stronger U.S. version of Budweiser this year.
Amazon wins dismissal of App Store false-ad claim by Apple.
Apple "bet" energizes AT&T.
China recovery confidence spurs Hong Kong luxury sales.Continue reading...
Posted by Dale Buss on December 6, 2012 06:45 PM
Just weeks after taking egg on the face again from Consumer Reports over its confusing MyFord Touch system, Ford again is a target of the influential consumer bible over mileage claims for its new hybrid vehicles.
According to Automotive News, Consumer Reports researchers found that the Ford Fusion hybrid delivered only 39 MPG in its real-word tests on the highway and in city driving, far short of the 47 MPG claimed by Ford for the model. And Consumer Reports said that the C-Max hybrid hit only a combined 37 MPG, far short of the 47 MPG Ford claims for it.
"These two vehicles have the largest discrepancy between our overall-mpg results and the estimates published by the EPA that we've seen among any current models," Consumer Reports noted. "Among current models, more than 80 percent of the vehicles we've tested are within 2 mpg."
A Ford spokesman told brandchannel that "driving styles, driving conditions, and other factors can cause mileage to vary." Ford's Fusion website puts an asterisk on the 47 mpg figure: *EPA-estimated 47 city/47 hwy/47 combined mpg. Actual mileage will vary.Continue reading...
Posted by Dale Buss on November 30, 2012 09:02 AM
Facebook details ding Zynga shares as partnership ends.
CNN needs more vibrancy in programming, incoming CEO Jeff Zucker says.
Lipitor generic cholesterol pill production halted by Ranbaxy following glass contamination.
Amazon tops Walmart with wealthy Americans, study says.
AT&T named best 4G network in Consumer Reports annual ranking, but places last for voice/text quality to #1 Verizon.
Chevrolet partners with Dailybreak for holiday push.
Chuck E. Cheese sees revamped mascot lose consumer appeal.
Cool Whip breaks new ground with frosting.
Duke Energy forces out CEO in settlement.Continue reading...
Posted by Dale Buss on November 28, 2012 04:04 PM
So far, the brand brain trusts for Kia and Hyundai have been keeping their own counsel about how they might react further to the equity damage done by their gas mileage misstatements that surfaced earlier this month. But early returns suggest they might not want to wait too long.
The sibling Korean-owned brands are suffering declines in "purchase intent" as measured by Edmunds.com, with most Hyundai and Kia models taking hits in that specific indicator for the few weeks ending November 18, a couple of weeks after the brands disclosed that they had mistakenly inflated gas-mileage ratings for several of their most fuel-efficient vehicles, admitted it to the EPA, and began reimbursing owners financially for the violation.
The errors reportedly arose from procedural errors, as Canada's Globe and Mail noted: "The joint testing operations in South Korea led to incorrect fuel consumption ratings. Hyundai and Kia have revised upward their average combined fleet fuel consumption ratings by 0.3 litres/100 km for the 2013 model year. 'I sincerely apologize to all affected Hyundai and Kia customers, and I regret these errors occurred,' said Dr. W. C. Yang, Hyundai/Kia’s chief technology officer."
As part of the response, Hyundai US created a website explaining the adjusted fuel economy reimbursements, as did Kia. Kia also released a nostalgic TV commercial, above, evoking its 60 years in the US and "how far we've come since that first bicycle." But it may need to do more to reassure car buyers.Continue reading...
Posted by Dale Buss on November 27, 2012 09:06 AM
Aston Martin draws bids.
ConAgra to buy Ralcorp in huge packaged-foods deal.
Nintendo sells out Wii U in first week in US.
Adidas features celebs including Snoop Lion, other celebrities in Ebenezer Scrooge holiday campaign.
Airbus jabs Boeing with "Pinocchio nose" in ad campaign.
Barnes & Noble updates holiday wish lists via Nook campaign.
Bombardier signs largest-ever deal, with VistaJet.
Ericsson files patent claim against Samsung.
Mario Batali expands restaurant empire to Boston.Continue reading...