Posted by Abe Sauer on January 27, 2014 03:47 PM
It's been almost one year since Oreo's swift response to the Super Bowl blackout changed the way we think about how brands can leverage social media (especially Twitter) to ride the moment and create a brand-centered conversation. It's something other brands—like Poland Spring—have failed to do.
Last night's Grammy Awards saw a couple of the most popular real-time uses of Twitter since Oreo's example. It also was the occasion for a bizarre (successful?) Twitter campaign about armpits.Continue reading...
license to thrill
Posted by Mark J. Miller on January 23, 2014 05:16 PM
When a major disaster strikes, AMC’s The Walking Dead wants to be sure fans can put to use all the savvy survival skills they saw enacted on the hit show. To do so, it has partnered with First My Family to sell $130 branded emergency survival kits.
The kits are good enough to keep two people alive for 72 hours, but don’t contain anything specific to battle zombies (though the waterproof matches that come in some kits could do the trick). What fans will find are emergency food rations and water, a first-aid kit, LED flashlight, two Mylar space blankets, two ponchos, leather-palm work gloves, and four procedural facemasks.
Just hope that you don't need one before the second half of season 4 starts on Feb. 9. According to the Los Angeles Times, kits won’t arrive until February or March.Continue reading...
Posted by Mark J. Miller on January 22, 2014 06:39 PM
America's biggest ad derby may be the Super Bowl, but the entire globe has the World Cup, an event, as Ad Age puts it, that is like "having the Super Bowl every day for an entire month.”
Ad deals related to the Cup are bringing in enormous amounts of money—much more than the $4 million-per-spot price tag of this year's 30-second Super Bowl ads. Brazil’s largest TV network, Globo, which has exclusive broadcast rights for the Cup, has struck deals with eight major companies—AmBev, Coca-Cola, Banco Itau, Johnson & Johnson, Hyundai, Nestle, wireless business Oi and local retailer Magazine Luiza—that will see the companies pay out a combined $600 million in order to occupy “451 thirty-second TV commercials, hundreds of quick mentions with visuals when announcers talk about World Cup games, and 359 5-second commercials created by Globo that feature four marketers at a time and run at the beginning and end of soccer games and other programming, and during commercial breaks,” Ad Age reports.
And that’s just what Globo is getting. Networks across the world are getting nearly as big a piece of the ad pie. After all, at least 1 billion people watched the final of the 2010 World Cup in South Africa and 3.2 billion caught part of the Cup at some point during the month.Continue reading...
detroit auto show
Posted by Dale Buss on January 15, 2014 02:57 PM
Ford's CMO said something Snowden-esque about privacy at CES last week. And at NAIAS this week, Ford's CEO clawed back what he said. It was one of the biggest illustrations yet of how connectivity and all that it implies has become one of the most important dimensions of the global auto—and greater tech—industries.
The controversy began last week when Ford CMO Jim Farley said at a panel that the company can use global-positioning technology to know when Ford drivers break laws.
"We know everyone who breaks the law; we know when you're doing it," Farley said, according to Business Insider. "By the way, we don't supply that data to anyone."Continue reading...
detroit auto show
Posted by Dale Buss on January 15, 2014 11:15 AM
Ron Burgundy may be a pretty big deal, but he wasn't big enough to oust Honda at the advertising awards bestowed at the North American International Auto Show in Detroit.
Instead, Honda and its advertising agencies beat out a Dodge Durango TV ad featuring Ron Burgundy, and other contenders, to win two of the five 2013 car-ad honors given by The One Club, a not-for-profit ad industry organization that hosts the annual ad festival, The One Show.
Honda UK’s ad, “Hands,” which depicts the history of the brand and its vehicles through a pair of hands and is voiced by Garrison Keillor, won the TV Advertising award.Continue reading...
tech in the spotlight
Posted by Sheila Shayon on January 10, 2014 07:16 PM
As the International Consumer Electronics Show wraps up its annual spectacle in Las Vegas, it's difficult to make the call on who or what exactly 'won' CES 2014. With brands (and marketers) big and small from nearly every sector presenting impressive tech, it's hard not to call everyone a winner—especially consumers.
Still, this year's show presented some key themes, the most apparent being "connectivity." As consumers adopt more technology into their lives, the task at hand is to now connect those technologies—create an ecosystem of sorts that allows for seamless control and enjoyment.
On that front, the automotive and mobile industries made a strong showing at CES, where Google's Android unveiled the Open Automotive Alliance and connected-car platform with nearly 10 major automakers signed on, including GM, Honda, Audi and Hyundai. The Alliance, meant to develop connected-car innovations with the same standards, plans to see the first vehicle with Android integration by the end of this year.
Similarly, AT&T announced its own connected-car platform and new AT&T Drive Studio in Atlanta, where the company will partner with developers to create specialized apps for automakers like Audi and Tesla.
But the car wasn't the only environment to get the connected treatment.Continue reading...
Posted by Dale Buss on January 10, 2014 02:49 PM
Detroit is gearing up for its most extravagant and optimistic auto exhibition in seven years, and there will be no shortage of things for the industry to tout as the North American International Auto Show opens with a press preview on Monday and Tuesday for thousands of car journalists, bloggers, photographers, videographers and other qualified enthusiasts from around the world.
There are sure to be some show-stopping individual vehicles, for sure. The North American Car and Truck/Utility of the Year will be identified on Monday morning, for example, with the new Mazda3, new Cadillac CTS and new Chevrolet Corvette Stingray contending as finalists in one category and the Acura MDX, new Jeep Cherokee SUVs and Chevrolet Silverado pickup truck competing as finalists in the other.
Otherwise, the most-ogled pieces of sheetmetal are likely to include five that USA Today already identified as ones "to watch" at NAIAS.Continue reading...
Posted by Dale Buss on January 7, 2014 09:22 AM
Intel jumps into wearables with earbuds, watch.
BMW rolls out driverless car at CES racetrack.
Apple says App Store sales topped $10 billion in 2013.
AT&T lets content firms subsidize users' data costs.
American Airlines lands a flight after camera is found in bathroom.
Audi and BMW both plan laser headlamps this year.
BYD says Chinese cars are headed to US by late 2015.
Fitbit partners with Tory Burch for high-fashion wearable tech.
GE to spend $1 billion on Thermo Fisher buyout.
GM sees Opel/Vauxhall increase European share thanks to new Adam minicar.
Goodyear sees tire workers in France hold managers hostage.Continue reading...