2014 Brandcameo Product Placement Awards

brand inspiration

Hyundai, Diehard, Even 'Carrie' Hope Their Marketing Memes Last as Long as the Undead

Posted by Dale Buss on October 18, 2013 05:43 PM

The zombie marketing meme seems to be lasting as long as the creatures themselves. Witness the unexpiring hookup between Hyundai USA and The Walking Dead, and a new campaign by—who else?—Diehard Batteries as the latest examples.

Maybe Sears learned something from its zombie-related marketing effort on behalf of its store brand three years ago. In any event, its clever new ad features a couple in distress, the requisite zombie horde, and an unlikely hero: the battery that starts the getaway truck presumably after years of sitting idle.

Meanwhile, Hyundai now has committed to an endless relationship with the hit zombie series The Walking Dead, which started its new season on AMC last weekend as the most popular show on US cable television.Continue reading...

car talk

Over a Year Later, Ewanick Reflects on Bitter Break-Up with GM

Posted by Dale Buss on October 18, 2013 10:46 AM

They've been ripening on the vine for a while, and now former GM CMO Joel Ewanick finally has the chance to express his sour grapes at the company that unceremoniously ousted him in the summer of 2012 after a dynamic two-year tenure.

Basically, Ewanick's take is this: I did the right things, I put together a great deal for Chevy with the Manchester United soccer sponsorship, and they didn't really want a change agent in marketing as much as I'd been led to believe.

"Right after the IPO [in 2010] General Motors was immediatley profitable, and I could see the attitude and the urgency in the room just go away," Ewanick said this week. "As soon as we were making money, ... it was like, 'Oh no. We don't want to do things that way. We have a way of doing things at General Motors,' and it quickly reversed."Continue reading...

brand news

In the News: Hyundai, Twitter, NBC and more

Posted by Dale Buss on October 16, 2013 09:17 AM

In the News

Hyundai plans to launch performance sub-brand.

Twitter chooses tech-heavy NYSE for IPO even as losses widen.

NBC holds viewer lead early in new TV season.

Advance Auto Parts plans to buy Carquest parent for $2.04 billion.

Alibaba nears Facebook sales but with double the profit. 

Alitalia faces tough conditions on refinancing from Air France, KLM and others.

Apple cuts orders of low-cost iPhone 5C as it confirms Oct. 22 iPad event. 

Burberry transition poses tough test for new CEO.

Chrysler stars Triple Crown winner Miguel Cabrera in latest ad.

Domino's leans on digital innovation, not just new products.Continue reading...

auto motive

Kia Reaches Even Further Upscale with $70,000 K900

Posted by Dale Buss on September 23, 2013 08:08 PM

Kia is pushing the envelope to luxury faster than any brand in memory that started in the industry's bargain basement. And if they succeed, the Korean marque's plans to bring a new sedan costing up to $70,000 to the US by early next year would be one of the most remarkable and quick transformations of an auto brand in American auto industry history.

The company has been sharing its plans to introduce a new US flagship early next year: A full-sized, rear-wheel-drive luxury sedan called the K900, according to Automotive News. This from a brand that just a few years ago was selling mainly econobox sedans to Americans and earning only a middling reputation for quality and reliability.

Kia will be doing so on the back of at least three significant factors that could suggest success for the K900: a steady climb in sales of the Kia brand in the US market over the last several years; success for its sibling brand Hyundai in moving similarly upscale; and the strong reception from reviewers, dealers and American consumers for its most recent envelope pusher, the Cadenza sedan it introduced last spring at price points pushing $42,000.Continue reading...

auto motive

No Shortage of Sporty Glitz at Frankfurt Despite Still-Suffering Euro Auto Sales

Posted by Dale Buss on September 10, 2013 11:52 AM

Two topics have dominated industry chatter at the Frankfurt Motor Show this week: When will the European market begin recovering? And what's with all the new SUVs that are on display at the show?

Oh, and 'Where's Waldo?' Or, rather, why did Fiat CEO Sergio Marchionne abruptly cancel his planned appearances at the show?

There are signs that sales in Europe at least have flattened out. But while UK car sales rose in August by 11 percent in their 18th consecutive month of growth, that has been a contrast to Germany, France, Italy and Spain, all of which have continued to suffer sales declines.

"Clearly, Europe still has a long way to recover," Jonathan Browning, president and CEO of Volkswagen of America Group, told brandchannel. "Eastern and Central Europe are showing a few more signs of rebound, but they're still relatively weak."Continue reading...

brand news

In the News: Neiman Marcus, Apple, McDonald's and more

Posted by Dale Buss on September 10, 2013 09:32 AM

In the News

Neiman Marcus majority stake sold for $6 billion to Canadian, US investment partners. 

Apple will reveal new products today and may put focus back on fingerprint security with latest iPhone.

McDonald's tries multi-person meals.

Abercrombie & Fitch loses bias suit over firing Muslim woman.

Burger King stretches with "sense-swap" campaign.

Campbell bets on child-centered new campaign.

Dunkin' Donuts launches first TV ad made entirely from Vine.

Furniture Brands files for Chapter 11.

Gatorade grows market share with G Force sales and marketing team.

Google offers antitrust concessions to EU.

Hyundai workers end strike after reaching wage deal.

Jaguar mulls small SUV to challenge BMW.

L'Oreal attacks e-commerce.Continue reading...

brand news

In the News: JCPenney, Samsung, McDonald's and more

Posted by Dale Buss on September 5, 2013 09:26 AM

In the News

JCPenney reportedly shelves Martha Stewart deal. 

Samsung unveils Galaxy Gear smartwatch as Qualcomm also enters smartwatch fray.

McDonald's tests higher-priced dollar menu. 

Anheuser-Busch InBev partners with University of Illinois for big data edge.

Balenciaga sues former creative director for defaming brand. 

BlackBerry seeks buyer by November.

Campbell will launch soup K-Cups next year.

Chobani recalls "fizzy" Greek-yogurt cups.

Covergirl joins NFL's pitch to female fans.

Dunkin' Donuts taps Eli Manning to promote app.

El Chico expands rebranding program.

GoDaddy steps away from jiggle marketing.Continue reading...

sporting brands

This College Football Season, One of the Biggest Rivalries Will Be Nissan vs. Hyundai

Posted by Dale Buss on August 30, 2013 08:02 PM

Sure, there's the Michigan-Notre Dame game on Sept. 7 and plenty of other rivalries duking it out on the football field this season, but another major tilt will be going on this season as well: Nissan vs. Hyundai.

Both brands are staking claims to having a disproportionate presence in marketing around college football this year, and it marks the third season of major emphasis for both Hyundai and Nissan. Nissan continues to focus on its marketing partnership with the Heisman Trophy while Hyundai's embrace of the game is more general.

"Our goal has been to position Nissan as the premier partner of the Heisman Trophy and also owning the space in college football," Vinay Shahani, director of marketing communications and media for Nissan USA, told brandchannel. In the past, Nissan has been "the biggest advertiser on ESPN for college football."Continue reading...

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