Best Global Green Brands 2014

tech in the spotlight

CES Begins to Rival Auto Shows as Platform for New Car Tech

Posted by Dale Buss on January 2, 2014 04:47 PM

There's no better way to understand how the automotive and digital-electronics industries are melding than to attend the International Consumer Electronics Show in Las Vegas each year. At CES 2014 next week, car brands from Ford and Audi to Hyundai and Mercedes-Benz will be vying—and sometimes cooperating with—reigning tech brands including Google and Apple to demonstrate which ones should dominate the crucial emerging space of connected, in-car infotainment.

In fact, CES arguably is emerging as a strong rival to any traditional auto show—such as the North American International Auto Show in Detroit that follows CES—as a platform for presenting the technological innovations that will shape the near- and long-term future of an industry that has quickly evolved to the frontier of electronics.

"You have to watch not only your competitors but innovators in general and what space they decide to move in as devices take on multifunctional features," Sheryl Connelly, Ford's futurist, told brandchannel.

That reality is part of the "quiet riot of innovation" that Connelly just named as one of the 10 top trends expected to influence consumers and brands in the coming year, which also include a growing planetary concern about water resources and rising evidence that "multitasking" leads to sacrifices in quality and safety in many pursuits.Continue reading...

auto motive

Hyundai Hopes US Leadership Turnover Boosts Prospects as Global Growth Slows

Posted by Dale Buss on January 2, 2014 12:39 PM

The crucible is getting hotter for Hyundai and Kia as the brands forecast their weakest sales growth in eight years thanks to intensifying competition and a stronger currency that is hampering exports.

And one of the most important arenas will be the United States, where Korean bosses ushered out their US CEO for Hyundai over the holidays and elevated the brand's sales chief, presumably in the hopes of squeezing more volume out of a tightening US market. Enter David Zuchowski, who told brandchannel he was surprised by news of John Krafcik's exit at the end of his contract, as of yesterday.

Chung Mong Koo, chairman of both automakers, told employees today in an annual meeting that he's predicting a combined global increase in deliveries for the two brands of only 4 percent, to nearly 7.9 million vehicles in 2014, which would comprise the slowest growth for the entity since 2006. But he vowed that the company would invest in improving vehicle safety and technology as competition gets fiercer and the global economy reaches a "low-growth era," according to Bloomberg.Continue reading...

brand news

In the News: Apple, Land Rover, Target and more

Posted by Dale Buss on December 23, 2013 09:08 AM

In the News

Apple strikes deal with China Mobile, opening door to world's biggest market.

Land Rover faces big to-do list for new US head.

Target offers 10 percent apology discount this weekend but says there are few reports of fraud from massive consumer-data breach, though its store traffic fell.

Bangladesh garment-factory owners are charged in Tazreen fire that killed 112.

Bitcoin runs into avoidance by banks.

Boeing gives union another chance to vote on new concessionary contract.

Cracker Barrel reverses field and decides to sell Duck Dynasty merchandise again.

Daimler considers building another plant in North America.

Darden faces pressure from another activist shareholder.

Fiat resumes talks with UAW about Chrysler stake.Continue reading...

brand news

In the News: Boeing, Coca-Cola, Ford and more

Posted by Dale Buss on December 13, 2013 09:19 AM

In the News

Boeing sees collapse of its renewed talks with machinists for 777X work.

Coca-Cola shakes up Americas management.

Ford plans to add 5,000 US jobs in 2014, hatches three new plants globally, and announces driverless-car initiative.

Bolthouse Farms leverages innovative Instagram tech.

DaVinci Wines debuts Facebook promo.

DirecTV explores online-video service and counts on addressable ads for future growth.

Google mulls designing its own server chips in threat to Intel.

Hilton explores creating new hotel brand aimed at affluent Millennials.

Hyundai plans to tout Genesis, Elantra in Super Bowl.Continue reading...

brand news

In the News: Pope Francis, Lululemon, Vice and more

Posted by Dale Buss on December 11, 2013 09:15 AM

Time names Pope Francis its Person of the Year.

Amazon delivery drones hit legal snag.

Barclays to end London bike sponsorship.

Chick-fil-A tests ordering app.

Costco misses estimates and boosts discounts.

Discovery Communications mulls bid for Scripps Networks, owner of Food Network and HGTV.

GM decides to halt vehicle manufacturing in Australia in 2017.

Gannett adds USA Today to local papers. Continue reading...

survey says

Amazon is Tops in Consumer Experience, While Facebook Hits a New Low

Posted by Sheila Shayon on December 6, 2013 06:03 PM

Amazon remains on top of ForeSee's Experience Index, which forms a comprehensive picture of customer experience across the 100 best global brands across seven industries, as ranked by Interbrand.  in four key consumer categories, Satisfaction, Retention, Upsell and Recommend, 

Amazon, which ranked highest in Satisfaction, Retention, Upsell and Recommend, leads its biggest competitor, Walmart, by 15 points. 

Predictive of business success, the report features data for American Express, Apple, Amazon, Coca-Cola, Cisco, Facebook, Gillette, Honda, Google, Microsoft, Morgan Stanley, Oracle and more. 

Top findings include:Continue reading...

sports in the spotlight

World Cup Draw Excites Brands and Fans Around the Globe

Posted by Mark J. Miller on December 6, 2013 11:28 AM

Soccer fever is running high across the globe as FIFA officials gather in Brazil today to draw names from a series of pots to decide what teams will face eachother in the first round of next summer’s World Cup.

The 32 teams that have earned a berth will not only find out how skilled their opponents are but also discover the schedule and locations of their first-round games. As the New York Times points out, Brazil could fit the four countries that have hosted the last three World Cups—South Africa, Japan, South Korea, and Germany—inside its borders, which means that some teams are going to be traveling far distances between games and playing in very different environments while others will get the lucky draw of playing all their first-round games in a much smaller area. England coach Roy Hodgson predicts that the travel for some teams could be more difficult than the actual opponents on the field.

When the names start getting pulled out of the pots to decide the eight groups of four, expect all of the World Cup official partners—Adidas, Coca-Cola, Hyundai/Kia, Emirates Air, Sony, Visa—to be on high alert.Continue reading...

brand news

In the News: Coach, H&M, 23andMe and more

Posted by Dale Buss on November 26, 2013 09:22 AM

In the News

Just launched: Interbrand IQ - BRIC and Beyond

Coach moves into 'lifestyle' territory with opening of new flagship store in New York. 

H&M aims to pay living wage for garment workers.

23andMe ordered to "discontinue marketing" DNA tests by FDA.

Anschutz Entertainment ousts CEO of concert promoter AEG Live.

Books-A-Million unveils book publishing on demand.

Chivas Regal runs first-ever branded web-video series.

Diageo set to sell most of Whyte & Mackay brand. 

El Al launches low-cost airline 'Up.'

Godiva meets Chinese flavor demands.

Google tightens security to prevent government data snooping.

Hyundai's 2015 Genesis aims to burnish brand.Continue reading...

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