brand news

In the News: Amazon, American Express, General Mills and more

Posted by Dale Buss on October 1, 2014 09:28 AM

TOP STORIES

Amazon and Disney are back at peace.

American Express continues Everyday Moments campaign with Tina Fey (above).

Boeing must replace some pilot displays over worries about Wi-Fi interference.

General Mills announces more salaried job cuts as its CMO retires.

Microsoft promotes Windows 10 a game-changer.

News Corp. buys Move Inc.

MORE BRAND NEWS

American Apparel may let founder Dov Charney stay in some capacity.

Apple Pay anticipation signals new era at cash register.Continue reading...

brand news

Brand News: Marvel, Share a Coke, Chrysler and more

Posted by Dale Buss on September 26, 2014 09:01 AM

TOP STORIES

Apple rebuts reports of bending iPhones as it copes with "Bendgate" by pulling back curtain on testing lab.

Chrysler recalls nearely 350,000 vehicles from 2008 to fix ignition switches.

Coca-Cola sales edge up after "Share a Coke" promotion.

Marvel promotes branded superhero, Captain Citrus, with Florida Department of Citrus.

NFL security chief was sent Ray Rice video in April, report says.

MORE BRAND NEWS

Airbus says it may win a new A380 customer by year's end.

Air France pilots defend "gourmet" contracts.

Amazon rolls out grand plan to avoid holiday-delivery snafus again.Continue reading...

brand news

Brand News: Coca-Cola, Walmart, Clorox and more

Posted by Dale Buss on September 24, 2014 09:21 AM

TOP STORIES

Coca-Cola, PepsiCo and other soda makers vow to cut calorie consumption by 20 percent in ten years.

Home Depot sees fraudulent transactions surface in wake of data breach.

Walmart begins offering low-cost checking in bid to take on banks.

Clorox, subject of takeover chatter, doesn't plan to mimic P&G, as Colgate-Palmolive sparks takeover speculation and Pfizer held takeover talks seeking tax inversion.

Apple pitches "privacy" of new iPhones as users report bending issue and iOS 8 app crashing, as company acquires Prss digital magazine startup.

MORE BRAND NEWS

Air France quits low-cost Transavia unit.

Amazon tops customer-experience study and launches #AmazonWishList on Twitter while keeping unions at bay in Germany.

Beer?! joins the one-word app brigade.

Benjamin Moore partners with the CFDA to promote fashion designers.Continue reading...

brand news

Brand News: Apple, Ferrari, Target and more

Posted by Dale Buss on September 10, 2014 09:31 AM

TOP STORIES

Apple, under pressure to innovate, unveils iPhone 6 phones, Apple Pay mobile service and fitness-monitoring Apple Watch as brand gets "a little goofy" in first iPhone 6 ads and moves cautiously on data-sharing with Apple Pay, and Walgreen and a slew of merchants sign up and financial brands including Visa support it. Verizon and Sprint are already offering iPhone 6 discounts, while OK Go accuses Apple of ripping off its video for its launch teaser above.

Nike officially drops Baltimore Ravens player Ray Rice following domestic violence scandal. NFL, meanwhile, still scores big on television but faces questions about female fans in wake of Rice incident and possible action by regulators to scrap blackouts.

Ferrari chief quits following stand-off with Fiat Chrysler head Marchionne.

Microsoft nears deal to buy Minecraft-maker Mojang.

Target narrows its bullseye with emphasis on signature products as The Home Depot joins the data breach club.

MORE BRAND NEWS

Alibaba ventures into mobile games in search for new growth areas.

Audi plans to unveil self-driving system.

BMW pushes off decision whether to build electric MINI.

Clorox-owned Burt's Bees celebrates 30th birthday with Burt.

Colgate recruits actress Danica McKellar for smile promotion.Continue reading...

celebrity brandmatch

Jackie Ban: China's Preposterous Celebrity Product Placement Proposal

Posted by Abe Sauer on September 4, 2014 12:04 PM

Two giants of Chinese celebrity stand to be big losers if a new product endorsement law in China is enforced. (It won't be, but humor us.)

First, there is Jackie Chan, the acrobatic movie star who never uses a stunt double or met a product he wouldn't pitch.

The other is recently minted mega-star Fan Bingbing, who seems just as happy as the face of Louis Vuitton, L'Oreal, Cartier and Moet and Chandon as the face of a local laundry detergent and Lu Shou ("Thin Green") weight loss pills (below). Fan is also a fervent video gamer, apparently.

And then there are the foreigners.Continue reading...

brand news

Brand News: A&E/Vice, Nike, Apple and more

Posted by Alicia Ciccone on September 1, 2014 09:53 AM

TOP STORIES

A&E buys 10 percent of Vice for $250 million. 

Apple blocks developers from selling users' health data to marketers; bans hazardous chemicals following China investigation; reportedly strikes payments deal to make next iPhone a mobile wallet with American Express, Visa and MasterCard; sees iBeacon struggle with retailers; and grapples with possible iCloud (via “Find my iPhone”) hack that led to massive nude photo leak affecting Jennifer Lawrence and other actresses.

Nike re-signs (Under Armour-wooed) NBA star Kevin Durant to sneaker deal rumored to be worth $350 million.

Disney files patents for drone-controlled puppets as Google drones find better reception than Amazon tests.

P&G's Tide brand honors uniformed workers on Labor Day (above).

MORE BRAND NEWS

Alibaba faces stiffer homegrown competition ahead of upcoming IPO.

Art Everywhere partnership brings culture to outdoor advertising.

Bayer brings “world’s hangover cureBerocca to US.

BMW sees bomb-proof fleet get big buy-in from Australian government for G20 Summit. 

Comcast acquisition of Time Warner Cable protested by entertainment giants.Continue reading...

brand news

Brand News: Abercrombie & Fitch, Tencent, Rovio and more

Posted by Dale Buss on August 29, 2014 09:34 AM

TOP STORIES

Abercrombie & Fitch sheds logo-bearing clothes as Hollister brand struggles in UK.

China's TencentBaidu, and Wanda set up e-commerce company to take on Alibaba

Google develops delivery drones in Project Wing as its tech chief is considered leading candidate for US CTO.

Rovio Entertainment, parent company of Angry Birds franchise, says CEO will step down amid company's struggles.

Walmart looks online for Chinese growth.

MORE BRAND NEWS

Apple tries its midas touch on wearables.

Bud Light faces backlash over town-takeover stunt.

Centerplate faces calls for ouster of CEO after he abuses dog on video.

Dairy Queen investigates possible data breach.

Denny's arrives in New York City with $300 champagne brunch.Continue reading...

sports in the spotlight

From Shoulder Pads to Jell-O Molds, Brands Have Football Fever

Posted by Dale Buss on August 28, 2014 05:21 PM

After spending much of the offseason dabbling in off-the-field concerns ranging from trademark rights to television rights to gay rights, the twin behemoths of American football—the National Football League and the NCAA—figure fans are finally ready for some action on the field. Brand marketers of all kinds are right there with them intending to find new ways to leverage relationships with what remains the nation's most popular sport and its biggest TV-viewing engine.

Russell Athletic, for example, is teaming with Boeing to incorporate excess carbon fiber from the production of the company's latest plane, the 787 Dreamliner, into Russell shoulder pads and other protective athletic gear. The carbon filaments provide high strength-to-weight ratio and durability and so could prove ideal in helping the sport cut injuries. The partnership also is a way for Boeing to use scrap material as part of its sustainability push.

Meanwhile, a genuine on the-field star, Dallas Cowboys wide receiver Dez Bryant, is following in the footsteps of other NFL stars in launching a personal brand. In the case of the Pro Bowl pass catcher, it is "ThrowUptheX" apparel—named for the touchdown dance in which Bryant crosses his arms at the forearms.Continue reading...

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