brand news

Brand News: Apple, Ferrari, Target and more

Posted by Dale Buss on September 10, 2014 09:31 AM

TOP STORIES

Apple, under pressure to innovate, unveils iPhone 6 phones, Apple Pay mobile service and fitness-monitoring Apple Watch as brand gets "a little goofy" in first iPhone 6 ads and moves cautiously on data-sharing with Apple Pay, and Walgreen and a slew of merchants sign up and financial brands including Visa support it. Verizon and Sprint are already offering iPhone 6 discounts, while OK Go accuses Apple of ripping off its video for its launch teaser above.

Nike officially drops Baltimore Ravens player Ray Rice following domestic violence scandal. NFL, meanwhile, still scores big on television but faces questions about female fans in wake of Rice incident and possible action by regulators to scrap blackouts.

Ferrari chief quits following stand-off with Fiat Chrysler head Marchionne.

Microsoft nears deal to buy Minecraft-maker Mojang.

Target narrows its bullseye with emphasis on signature products as The Home Depot joins the data breach club.

MORE BRAND NEWS

Alibaba ventures into mobile games in search for new growth areas.

Audi plans to unveil self-driving system.

BMW pushes off decision whether to build electric MINI.

Clorox-owned Burt's Bees celebrates 30th birthday with Burt.

Colgate recruits actress Danica McKellar for smile promotion.Continue reading...

celebrity brandmatch

Jackie Ban: China's Preposterous Celebrity Product Placement Proposal

Posted by Abe Sauer on September 4, 2014 12:04 PM

Two giants of Chinese celebrity stand to be big losers if a new product endorsement law in China is enforced. (It won't be, but humor us.)

First, there is Jackie Chan, the acrobatic movie star who never uses a stunt double or met a product he wouldn't pitch.

The other is recently minted mega-star Fan Bingbing, who seems just as happy as the face of Louis Vuitton, L'Oreal, Cartier and Moet and Chandon as the face of a local laundry detergent and Lu Shou ("Thin Green") weight loss pills (below). Fan is also a fervent video gamer, apparently.

And then there are the foreigners.Continue reading...

brand news

Brand News: A&E/Vice, Nike, Apple and more

Posted by Alicia Ciccone on September 1, 2014 09:53 AM

TOP STORIES

A&E buys 10 percent of Vice for $250 million. 

Apple blocks developers from selling users' health data to marketers; bans hazardous chemicals following China investigation; reportedly strikes payments deal to make next iPhone a mobile wallet with American Express, Visa and MasterCard; sees iBeacon struggle with retailers; and grapples with possible iCloud (via “Find my iPhone”) hack that led to massive nude photo leak affecting Jennifer Lawrence and other actresses.

Nike re-signs (Under Armour-wooed) NBA star Kevin Durant to sneaker deal rumored to be worth $350 million.

Disney files patents for drone-controlled puppets as Google drones find better reception than Amazon tests.

P&G's Tide brand honors uniformed workers on Labor Day (above).

MORE BRAND NEWS

Alibaba faces stiffer homegrown competition ahead of upcoming IPO.

Art Everywhere partnership brings culture to outdoor advertising.

Bayer brings “world’s hangover cureBerocca to US.

BMW sees bomb-proof fleet get big buy-in from Australian government for G20 Summit. 

Comcast acquisition of Time Warner Cable protested by entertainment giants.Continue reading...

brand news

Brand News: Abercrombie & Fitch, Tencent, Rovio and more

Posted by Dale Buss on August 29, 2014 09:34 AM

TOP STORIES

Abercrombie & Fitch sheds logo-bearing clothes as Hollister brand struggles in UK.

China's TencentBaidu, and Wanda set up e-commerce company to take on Alibaba

Google develops delivery drones in Project Wing as its tech chief is considered leading candidate for US CTO.

Rovio Entertainment, parent company of Angry Birds franchise, says CEO will step down amid company's struggles.

Walmart looks online for Chinese growth.

MORE BRAND NEWS

Apple tries its midas touch on wearables.

Bud Light faces backlash over town-takeover stunt.

Centerplate faces calls for ouster of CEO after he abuses dog on video.

Dairy Queen investigates possible data breach.

Denny's arrives in New York City with $300 champagne brunch.Continue reading...

sports in the spotlight

From Shoulder Pads to Jell-O Molds, Brands Have Football Fever

Posted by Dale Buss on August 28, 2014 05:21 PM

After spending much of the offseason dabbling in off-the-field concerns ranging from trademark rights to television rights to gay rights, the twin behemoths of American football—the National Football League and the NCAA—figure fans are finally ready for some action on the field. Brand marketers of all kinds are right there with them intending to find new ways to leverage relationships with what remains the nation's most popular sport and its biggest TV-viewing engine.

Russell Athletic, for example, is teaming with Boeing to incorporate excess carbon fiber from the production of the company's latest plane, the 787 Dreamliner, into Russell shoulder pads and other protective athletic gear. The carbon filaments provide high strength-to-weight ratio and durability and so could prove ideal in helping the sport cut injuries. The partnership also is a way for Boeing to use scrap material as part of its sustainability push.

Meanwhile, a genuine on the-field star, Dallas Cowboys wide receiver Dez Bryant, is following in the footsteps of other NFL stars in launching a personal brand. In the case of the Pro Bowl pass catcher, it is "ThrowUptheX" apparel—named for the touchdown dance in which Bryant crosses his arms at the forearms.Continue reading...

brand news

Brand News: Burger King Buys Tim Hortons, Amazon, Best Buy and more

Posted by Dale Buss on August 26, 2014 09:37 AM

TOP STORIES

Burger King finalizes deal to buy Tim Hortons for about $11 billion, with explicit help of Warren Buffett, and will test portfolio approach to brands.

Amazon buys Twitch Video for $970 million to rival YouTube and eyes expansion in online-ad market.

Best Buy tops financial predictions as realignment starts to pay off.

Emmys sees HBO, CBS and PBS score most wins. as telecast gets tepid reviews.

Blue Buffalo gets slapped by National Advertising Division over pet food claims. 

MORE BRAND NEWS

Arby's pursues younger customers.

Buffalo Wild Wings invests in taco concept.

Century 21 partners in videos with cleaning expert.

Chevrolet and Buick achieve sole gains among auto brands in new customer-satisfaction survey.

Estee Lauder expands breast-cancer awareness to year-round campaign.Continue reading...

branded content

Branded Content Watch: Gatorade, Royal Caribbean, NRA and more

Posted by Abe Sauer on August 22, 2014 02:07 PM

This week in branded content, Gatorade gets sweaty, one Manning brother is back, and beards make babies cry. Check out the latest from Royal Caribbean, EA Sports, Fanta and more.

The Project: Coffee vs Gangs by Kenco

The Pitch: The campaign explains Kenco's initiative to train young Hondurans who are at risk of being sucked into gangs as coffee farmers. Kenco says it is "trying not to do things that are just a badging exercise," but that the brand is attempting to communicate a "real purpose."

The Verdict: Whether you think this campaign is bold or exploitative, you have to admit animated tattoos are incredibly cool.Continue reading...

brand news

Brand News: Ford, Sprint, McDonald's and more

Posted by Dale Buss on August 21, 2014 09:41 AM

TOP STORIES

McDonald's sees Russia shut four of its restaurants amid Ukraine tensions.

Ford plans hybrid-only family of products, report says.

Family Dollar rejects Dollar General bid and renews support of bid by smaller Dollar Tree.

Bank of America reaches $17-billion mortgage settlement with feds.

Sprint kills off "Framily" plan.

MORE BRAND NEWS

Apple stock hits new high on hopes for bigger iPhone.

Arby's lends Pharrell Williams' Grammy's hat to D.C. museum.

AT&T wins bid to bring fastest GigaPower broadband to Apple's backyard.

Barnes & Noble and Samsung introduce co-branded Galaxy Tab 4 Nook tablet.Continue reading...

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