Posted by Abe Sauer on October 25, 2013 03:47 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: clean air job perks… "vulgar" foreign TV… CCTV goes after Samsung… 361° breaks out Kevin Love… Big Bang Theory art… iPad Air's chances… LVMH's strategy… Citroen branded content… Lane Crawford… Krispy Kreme in Taiwan… Chinese kids excelling at cigarette brand recognition... and more.Continue reading...
Posted by Dale Buss on October 25, 2013 09:33 AM
Twitter seeks $1.4 billion in biggest web IPO since Facebook and hires NBC vet as news chief.
Microsoft shares jump 5 percent on positive earnings.
Instagram rolls out in-stream ads as Facebook seeks boost in mobile revenues.
AT&T leans on less-lucrative tablets.
Apple sees Carl Icahn raise his stake in company and demand $150-billion buyback, while its VP of product design goes to Tesla.
BMW unveils 2 series coupes.
Boeing gets $21 billion in plane orders from China, report says.
BP ramps up drilling again.
Chipotle backs "Food for Thought" content area on Huffington Post.
Chobani touts quality in new campaign after recall.
Coca-Cola Femsa says new tax in Mexico would hurt jobs.
Dunkin' Donuts rolls out enhanced loyalty program.Continue reading...
Posted by Dale Buss on October 24, 2013 02:51 PM
Hyundai is having trouble with slumping earnings, but the chiefs of the Korea-based carmaker may be more concerned for the long term about the brand's squishy identity. As it has tried to stretch its marque from its initial positioning as an econobox maker to including luxury vehicles in its lineup, Hyundai has encountered difficulty in establishing a brand that can compete effectively in all of the segments that it now covers.
But even as Hyundai's latest earnings report was middling, company executives promised that they're tackling the brand challenge.
"We'll redouble efforts to enhance Hyundai's image as a provider of high-end and environmentally friendly automobiles," Kim Yeung-tae, a Hyundai vice president, said during a conference call, according to the Wall Street Journal.Continue reading...
Posted by Dale Buss on October 22, 2013 09:14 AM
Nokia unveils its first tablet.
Fisher-Price increases digital spending by half and targets Millennial moms.
SAB Miller targets mixed-gender drinking occasions.
Apple prepares 65-inch TV for release next year, analysts say.
Caesar's Entertainment faces money-laundering probe.
Dollar General pilots gas station.
eBay emerges as training ground for start-up CFOs.
Heineken promotes stylish home-draft system.
Hyundai recalls 27,500 Genesis sedans for brake issue.
Mercedes-Benz plans station-wagon version of CLA.Continue reading...
Posted by Dale Buss on October 21, 2013 09:27 AM
Netflix poised to pass HBO in paid US subscribers.
Chipotle raises menu prices for '14 due to higher costs, GMO shift as it moves East with tofu burrito.
Under Armour opens store in Shanghai and seeks the next big thing with inventor competition.
AT&T receives $4.9 billion in cell-tower deal.
Amazon bets on "betas" to turn web viewers into shoppers.
Apple adjusts tablet strategy to protect lead.
Art Van Furniture extends Michigan based into Chicago market.
Associated Press plans to enable sponsored content.
BlackBerry raises Canadian security concerns with potential deal abroad.
Bon Appetit is magazine of the year for Advertising Age.Continue reading...
Posted by Dale Buss on October 18, 2013 05:43 PM
The zombie marketing meme seems to be lasting as long as the creatures themselves. Witness the unexpiring hookup between Hyundai USA and The Walking Dead, and a new campaign by—who else?—Diehard Batteries as the latest examples.
Maybe Sears learned something from its zombie-related marketing effort on behalf of its store brand three years ago. In any event, its clever new ad features a couple in distress, the requisite zombie horde, and an unlikely hero: the battery that starts the getaway truck presumably after years of sitting idle.
Meanwhile, Hyundai now has committed to an endless relationship with the hit zombie series The Walking Dead, which started its new season on AMC last weekend as the most popular show on US cable television.Continue reading...
Posted by Dale Buss on October 18, 2013 10:46 AM
They've been ripening on the vine for a while, and now former GM CMO Joel Ewanick finally has the chance to express his sour grapes at the company that unceremoniously ousted him in the summer of 2012 after a dynamic two-year tenure.
Basically, Ewanick's take is this: I did the right things, I put together a great deal for Chevy with the Manchester United soccer sponsorship, and they didn't really want a change agent in marketing as much as I'd been led to believe.
"Right after the IPO [in 2010] General Motors was immediatley profitable, and I could see the attitude and the urgency in the room just go away," Ewanick said this week. "As soon as we were making money, ... it was like, 'Oh no. We don't want to do things that way. We have a way of doing things at General Motors,' and it quickly reversed."Continue reading...
Posted by Dale Buss on October 16, 2013 09:17 AM
Hyundai plans to launch performance sub-brand.
Twitter chooses tech-heavy NYSE for IPO even as losses widen.
NBC holds viewer lead early in new TV season.
Advance Auto Parts plans to buy Carquest parent for $2.04 billion.
Alibaba nears Facebook sales but with double the profit.
Alitalia faces tough conditions on refinancing from Air France, KLM and others.
Apple cuts orders of low-cost iPhone 5C as it confirms Oct. 22 iPad event.
Burberry transition poses tough test for new CEO.
Chrysler stars Triple Crown winner Miguel Cabrera in latest ad.
Domino's leans on digital innovation, not just new products.Continue reading...