Posted by Dale Buss on September 5, 2013 09:26 AM
JCPenney reportedly shelves Martha Stewart deal.
Samsung unveils Galaxy Gear smartwatch as Qualcomm also enters smartwatch fray.
McDonald's tests higher-priced dollar menu.
Anheuser-Busch InBev partners with University of Illinois for big data edge.
Balenciaga sues former creative director for defaming brand.
BlackBerry seeks buyer by November.
Campbell will launch soup K-Cups next year.
Chobani recalls "fizzy" Greek-yogurt cups.
Covergirl joins NFL's pitch to female fans.
Dunkin' Donuts taps Eli Manning to promote app.
El Chico expands rebranding program.
GoDaddy steps away from jiggle marketing.Continue reading...
Posted by Dale Buss on August 30, 2013 08:02 PM
Sure, there's the Michigan-Notre Dame game on Sept. 7 and plenty of other rivalries duking it out on the football field this season, but another major tilt will be going on this season as well: Nissan vs. Hyundai.
Both brands are staking claims to having a disproportionate presence in marketing around college football this year, and it marks the third season of major emphasis for both Hyundai and Nissan. Nissan continues to focus on its marketing partnership with the Heisman Trophy while Hyundai's embrace of the game is more general.
"Our goal has been to position Nissan as the premier partner of the Heisman Trophy and also owning the space in college football," Vinay Shahani, director of marketing communications and media for Nissan USA, told brandchannel. In the past, Nissan has been "the biggest advertiser on ESPN for college football."Continue reading...
Posted by Dale Buss on August 27, 2013 09:27 AM
Bill Ackman gives up stake in JCPenney.
Samsung confirms Galaxy Gear Smartwatch for Sept. 4.
Billabong reports record loss and writes down value of brands.
Adobe has some bold plans for online ad business.
Amazon exposes cloud's dark lining with weekend outage.
Apple plans to launch trade-in program for iPhone, report says.
AT&T sees its commercial straight man leap to Saturday Night Live.
Best Buy will see founder unload some of his shares this year.
Chevrolet does deal with University of Texas Longhorns for Silverado.
Cracker Barrel revamps menu with lighter dishes and rejects activist investor's third attempt to join its board.
Ford ramps up output of Fusion to challenge Toyota's Camry.Continue reading...
Posted by Dale Buss on August 15, 2013 01:45 PM
Those cute TV ads for Ford using the La Linea stick-figure character to tout the superior fuel economy of its C-Max Hybrid—and poke fun at the Toyota Prius v—take on a whole new cast now that Ford reportedly plans to announce a mea culpa and reduce the stated fuel-economy ratings of the C-Max.
The restatement, expected tomorrow, according to Automotive News, will comprise "a rare and potentially costly move that Ford spent months feverishly working to avoid," as the publication put it. Cutting the ratings would be "a blow to Ford's carefully cultivated image as a fuel-economy leader, a core tenet that CEO Allan Mulally has emphasized since joining the company in 2006."
Not to mention, well, embarrassing. Ford has run into a number of problems lately of similar magnitude that clearly have dinged its brand if not its sales, including owner frustrations with operating its MyFord Touch telematics system and logistics and quality problems with some key vehicle launches including the Ford Escape SUV and the new Lincoln MKZ sedan.Continue reading...
Posted by Dale Buss on August 14, 2013 09:22 AM
Taco Bell reveals Fiery as third flavor of Doritos Locos Tacos.
Coca-Cola defends safety of artificial sweeteners in new ad.
Adidas gains on Nike in China by balancing performance with fashion.
AB InBev disputes MillerCoors claims about superiority of Coors Light cans.
AOL apologizes over public firing of Patch director.
Absolut launches artistic redesign of flavored-vodka range.
Amazon hires for a secret N.J. warehouse, perhaps signaling New York grocery delivery.
Apple is pushed on buyback by Carl Icahn after he reveals $1.5 billion stake.
BMW uses humorous new campaign to boost diesel.
Chipotle faces shortage of "responsibly raised" meat.
Craigslist costs local newspapers $5 billion in classified-ad revenue.Continue reading...
Posted by Dale Buss on August 5, 2013 08:02 PM
Hyundai has been doing a solid job of landing its products on hot cable-TV shows during the last few years, getting its Genesis Coupe featured on USA Network's Burn Notice and its Tucscon SUV a starring role in the AMC Network hit The Walking Dead. But lately the auto brand's efforts are having to bow to some realities imposed by the popular fictional worlds.
The brand is re-upping its relationship with The Walking Dead with advertising during the show when it debuts again in October and is "in negotiations" about the details of that, David Matathia, director of marketing communications for Hyundai USA, told brandchannel. He said that Hyundai, among other things, will be executing "custom ad units where we're leveraging original artists from the Walking Dead franchise, so when our [ads] appear in fan magazines, they come accross as a unique connection to the show."
In its new "The Walking Dead Chop Shop" app, Hyundai had to figure out how to leverage fans' affection for the extremely reliable kiwi-green Hyundai Tucson featured in the TV show without violating logical rules around the the vehicle’s “persona.”Continue reading...
Posted by Dale Buss on July 2, 2013 04:43 PM
For now, at least, there appear to be enough customers to go around for the US auto industry, with most brands reporting sales increases for June, and a collective extension of the four-year sales recovery seemingly in the cards. Sales in June sizzled at a 16.9-million annual pace, seasonally adjusted, which makes for the hottest US market in six years.
And brands didn't have to do it with more incentive spending as they'd feared heading into June. Overall industry incentives were down slightly from a year ago and about $100 less than the per-vehicle average in May, Ford reported, in large part due to a collective pullback in incentives for pickup trucks. Pickup truck sales stayed strong during June as they have all year.
All of that means other brands largely didn't follow the lead of troublemaker Nissan when it launched aggressive incentive spending in May which some feared would lead the US market into an incentive-driven price war of old.Continue reading...
Posted by Dale Buss on July 2, 2013 09:13 AM
Zynga hires head of Microsoft Xbox as its new CEO.
Penguin and Random House merger complete.
Bitcoins see mainstreaming proposal by Winkelvoss twins of Facebook fame.
BF Goodrich introduces venture led by all-terrain tires.
Buffalo Wild Wings launches its own craft beer.
Chevrolet goes for heartstrings with advertising for new Silverado pickup.
Chipotle celebrates 20th anniversary with treasure hunt.
Chrysler reports best June sales in six years as Hyundai previews an all-time sales record.Continue reading...