brand news
Posted by Shirley Brady on July 19, 2011 06:00 PM

Apple's blockbuster earnings report includes surprises, such as popularity of iPads over Mac sales to education market.
Baidu launches browser in China.
Bank of America posts record quarterly loss.
Coca-Cola gains market share despite soft market.
Dupont sued over herbicide as brand supports sustainable aquaculture.
Facebook and NBC partner for GOP presidential debate, as Facebook ads increase 1,900% in year, 104% in one quarter.
Goldman Sachs prepares to trim workforce in wake of disappointing quarter.Continue reading...
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brand news
Posted by Shirley Brady on July 18, 2011 06:00 PM

News Corp.'s Rupert Murdoch and son James prepare to testify Tuesday before a British parliamentary hearing on phone-hacking scandal as former News of the World whistleblowing journalist is found dead and The Sun's website is hacked.
Borders calls off auction, announces plans to liquidate and close doors by September.
Cisco slashes workforce by 11,500 positions.
Apple seeks to expand iPhone availability in China.
CNN is first TV network to stream 24/7 online and on mobile.
Delta cuts service to smaller markets.
Dunkin' Brands leads wave of IPOs in the US.Continue reading...
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brand news
Posted by Shirley Brady on June 20, 2011 06:00 PM

Apple is bigger than the Greek economy.
Barack Obama steps up with personal tweets.
BlackBerry parent RIM's financial woes see executives and developers exit.
BMW faces tougher competition from Audi and Mercedes-Benz.
Colgate completes acquisition of Sanex personal care brand.
Foursquare passes 10 million user mark.
Google will digitize 250,000 out-of-copyright titles for the British Library.
HopStop adds 20 cities.
IBM readies social media tracking solution.Continue reading...
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brand accolades
Posted by Mark J. Miller on June 16, 2011 03:00 PM

The company that invented the memory and hard drive in your computer, the magnetic strip on your credit card, the punch cards developed for Social Security, the … well, a whole lot of things, International Business Machines (originally the Computing Tabulating and Recording Corporation) today turns 100.
The brand's marketers have created a rich array of materials to celebrate the centennial, including corporate citizenship projects, producing a terrific series of short films, making Watson a celebrity, producing an e-book and a hardcover book, a social marketing campaign, and (of course) a company-wide celebration.
Some of the press coverage today looks at another significant number — the fact that CEO Sam Palmisano is turning 60 — which is the age that IBM CEOs generally retire. He’s been in the position since 2002.Continue reading...
More about: IBM, Accolades, Heritage Brands, Corporate Citizenship, Corporate Social Responsibility, CSR, Social Marketing, Centenary, Anniversaries, Technology, Best Global Brands
doing good
Posted by Sheila Shayon on June 9, 2011 11:30 AM

IBM marks 100 years in business on June 16, a rare achievement by any standard — and considering that its business is technology, make that an astounding achievement.
To mark its centenary, the brand is launching global initiatives that will incorporate all 170 countries of operation, including hundreds of local grants to support employees' volunteer activities in support of "smarter planet initiatives" as a global "Celebration of Service" in which tens of thousands of IBMers, retirees and partners will participate.Continue reading...
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brand news
Posted by Dale Buss on June 7, 2011 09:00 AM

Airbus may develop longer-range plane to rival Boeing.
Apple tucks Newsstand into WWDC announcements.
AT&T's bid for T-Mobile is supported by Microsoft and Facebook.
Barack Obama's chief economist, Austan Goolsbee, resigns.
Bayer prostate-cancer drug shows promise.
BHP Billiton starts first US Gulf well since BP disaster.
BP tries to salvage Rosneft deal.Continue reading...
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brand news
Posted by Shirley Brady on May 23, 2011 09:00 AM

Amazon "gives away" Lady Gaga's new album for 99 cents.
AOL shuts down India portal.
Apple rumored to be planning a store in NYC's Grand Central and a curved glass iPhone.
Barnes & Noble's Nook "crushes" Amazon's Kindle in the glossy magazine department.
Cisco accused of aiding Chinese crackdown on dissidents.
Disney's Pirates of the Caribbean 4 scores fourth biggest global weekend opening.
Ellen DeGeneres boycotts Twitpic in wake of Twitter app's photo agency deal.
Ford plans in-car driver health monitoring with Medtronic.
Foursquare and Groupon reportedly in partnership talks.Continue reading...
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brand news
Posted by Shirley Brady on May 3, 2011 06:00 PM

Chicago Bulls guard Derrick Rose named NBA MVP.
Pac-10 signs $3 billion, 12-year deal with FOX and ESPN, the richest ever for a college conference, and plans its own TV network under looming Pac-12 name.
Pfizer weighs break-up.
Apple revamps iMac line.
BlackBerry and Microsoft team up to battle Google search.
BP to pay $85 million for 2006 Alaska oil spill.
CBS picks 60 Minutes reporter Scott Pelley as Katie Couric replacement.Continue reading...
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