Posted by Sheila Shayon on May 29, 2012 10:04 AM
Since 1968, winning an Effie Award has been recognized as a symbol of marketing communications excellence for advertisers and agencies globally. Effie is a pseudo-acronym, an abbreviation derived from the word effectiveness, and its award, is a singular mark of advertising/marketing excellence.
The 2012 North American Effie Effectiveness Index, announced last week at the 44th annual Effie Awards Gala in New York, ranked Procter & Gamble as the most effective advertiser in North America and IBM as the most effective brand.Continue reading...
social media watch
Posted by Sheila Shayon on May 24, 2012 04:01 PM
IBM’s new study of 1709 global CEOs in 64 countries and 18 industries shows top executives and brand leaders are embracing openness, transparency and employee empowerment over the traditional command-and-control ethos that has defined the corporation for the last 100 years.
While just 16% of C-suite occupants surveyed actively participate in social media, adding or replacing email and phone usage, that number is projected to increase to 57% by 2017.
“As CEOs ratchet up the level of openness within their organizations, they are developing collaborative environments where employees are encouraged to speak up, exercise personal initiative, connect with fellow collaborators, and innovate,” the study concludes.Continue reading...
Posted by Dale Buss on May 22, 2012 08:48 AM
Alibaba regains control of future with purchase of Yahoo stake.
Audi will bundle SiriusXM traffic subscriptions in select 2013 models.
Best Buy tops profit estimates on smartphone sales.
Comcast leads U.S. cable operators to create nationwide CableWiFi network of hot spots, and launches integrated local ad sales.
Crocs taps bloggers to promote new styles.
DC Comics intends to bring a major character out of the closet.
Facebook's 11 percent drop on Monday sees fingers pointed at Morgan Stanley, raises more questions about its mobile strategy and creates schadenfreude moment for News Corp.'s ill-fated MySpace acquisition.
General Mills announces layoffs.
Google seals acquisition of Motorola Mobility.Continue reading...
Posted by Shirley Brady on April 19, 2012 11:14 AM
While Apple's Siri chats with iPhone-happy celebs and Microsoft brings voice-recognition to Windows Phone via Bing, AT&T has been in the speech recognition business for more than a decade (dating back to the Bell Labs days) with AT&T Watson, which it's now opening to other mobile developers with APIs being released in June.
Not to be confused with IBM's Jeopardy! champ of the same name, AT&T's voice recognition tool transcribes spoken words into text on the fly. In the video above, AT&T highlights how it's making Watson accessible to other developers, who can integrate this technology into their own mobile apps — including in-car connected systems, as AT&T talked up at CES this past January.
Posted by Dale Buss on April 18, 2012 09:01 AM
Amazon plans to republish James Bond novel series.
Apple and Samsung are ordered into a patent-settlement conference, while Apple pressures Beijing with iPad snub.
Eatzi's expands into new locations.
Berkshire Hathaway will remain firmly under Warren Buffett's control as he undergoes prostate-cancer treatment.
Best Buy sees CEO search influenced by founder.
Bristol-Myers Squibb tops Corporate Responsibility Magazine's Best Corporate Citizens 2012 ranking.
Chevrolet touts Volt with Klout.
Citicorp sees executive pay plan ovewhelmingly rejected by shareholders.Continue reading...
Posted by Mark J. Miller on April 9, 2012 11:56 AM
IBM proved an effective social change agent back in 1990, when it pulled its TV advertising from the PGA Championships that were being played at an Alabama club that only allowed members that were white. The club changed its policies and Augusta National, home of the Masters, soon followed the same path and admitted its first black member.
Bloomberg News observes that IBM now has the power to make change again, as one of the three main sponsors of the Masters at the now-80-year-old Augusta, which has faced escalating criticism in recent years for not allowing women to join. (Martha Burk, anyone?) IBM, of course, named a female CEO, Virginia “Ginni” Rometty, back in January.
“The company’s CEO traditionally dons the club’s signature green member blazer at the tournament, as do the CEOs of co-sponsors Exxon Mobil Corp. and AT&T Inc.,” Bloomberg noted. “IBM will have to decide whether to keep spending the money if its CEO lacks equal status with other sponsors.” In the end, Rometty attended -- wearing a pink jacket, not a green one. Continue reading...
Posted by Dale Buss on April 9, 2012 08:59 AM
AOL sells patents to Microsoft.
AT&T spends big to support launch of Numia smartphone by Nokia as it staves off a walkout by its workers.
Augusta National leaves unsettled the question of membership of IBM CEO Virginia Rometty; Bubba Watson wins its Masters tournament in dramatic fashion.
Avon names new CEO from Johnson & Johnson.
CDC says anti-smoking ads prompt lots more "quit attempts."
Cotton launches new look.
Google plots web-domain buying spree.
Great Wolf Resorts sees sweetened offer to buy company.
Kia keeps brand humming in non-launch year. Continue reading...
Posted by Dale Buss on April 6, 2012 08:54 AM
Costco reports surge in monthly sales.
Coty wants Avon in part to build in Brazil.
Current TV struggles to meet audience targets.
Dairy Queen rolls out new national campaign.
Del Monte and Fresh Del Monte engage in food fight.
Delta considers entering fuel-refining business to cut costs.
Facebook said to pick Nasdaq for IPO.Continue reading...