brand news

In the News: Pizza Hut, Toyota, Spotify and more

Posted by Dale Buss on October 10, 2012 09:02 AM

In the News

7-Eleven, JetBlue and Bliss go presidential with "poll" promotions as Pizza Hut comes up with a controversial dare ahead of next week's debate.

Toyota recalls 7.4 million vehicles globally for power-window glitch and 2.5 million Lexus vehicles, as it plugs Prius on the Home Shopping Network.

Samsung signs TV deal with Spotify.

BAE and EADS terminate merger talks.

Bain Capital buys maker of Craftsman Tools.

Ballmer touts new era at Microsoft as bonus trimmed.

Cadbury tells bishop it's not precious about purple.

Chevron is rejected by Supreme Court in Ecuadorian case.Continue reading...

brand news

In the News: Yum! Brands, ING, Yahoo and more

Posted by Dale Buss on October 9, 2012 09:03 AM

In the News

Yum! Brands third quarter earnings report is being closely watched.

Barclays to buy ING online assets.

Yahoo's Marissa Mayer urged to repurchase stock, profiled in New York magazine.

AT&T shares network with IBM to lure more customers to the cloud.

Amazon veers more into advertising.

American Airlines loses traffic over operational issues.

Apple asked by Taiwan to blur satellite image as Samsung spat dings brand perception.Continue reading...

brand news

In the News: Coca-Cola, GE, IBM and more

Posted by Dale Buss on September 26, 2012 09:06 AM

In the News

Coca-Cola announces Global Fund donation at Clinton Global Initiative meeting, teams up with Segway creator on clean water project and launches corporate blog.

GE's Jeff Immelt joins the few brave CEOs on Twitter.

IBM targets Amazon in the cloud.

AirAsia creates child-free quiet zones on flights.

Arby's sees gains under new owners.

Barnes & Noble plans to launch Nook video service.

Chase Bank tops customer-satisfaction study.Continue reading...

political season

US Political Advertising Heats Up as Campaigns Sharpen Messaging

Posted by Mark J. Miller on September 17, 2012 04:12 PM

It’s hard to know right now how the good people in the swing states of Florida, Ohio, Virginia, New Hampshire, Wisconsin, Iowa, Colorado, and Nevada will be voting on Nov. 6, but you can get a sense of what the campaign managers for President Obama and Mitt Romney think by watching how they spend their ad dollars.

Romney seems to have given up on Michigan, where he was born and his father served as governor, for the time being since his campaign has “abandoned their (advertising) efforts” in those two states, according to CBS Boston. Wherever the money is spent, though, there will be heaps of it. Total political ad spending this year is expected to add up to $1.1 billion, and only a third of that has been spent so far, according to Kantar Media's Campaign Media Analysis Group.

With the Romney camp sharpening its messaging and Team Obama getting tougher on China by filing a complaint via the World Trade Organization, get ready to see a whole lot of political ads, America, such as the latest from the Obama and Romney campaigns, above and below.Continue reading...

digital marketing

IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services

Posted by Sheila Shayon on September 7, 2012 05:34 PM

Technology and creativity are fusing to drive a new interdependence between two seemingly diverse business disciplines, the CIO and the CMO.

According to Gartner, by 2017 the head of marketing — not the head of technology — will have greater influence on technology purchases. Gartner predicted earlier this year that chief marketing officers would soon spend more on technology than chief information officers.

Anticipating that shift, IBM has just launched a new set of services targeting CMO’s and CIO’s to augment engagement with increasingly savvy and empowered customers. CMOs can now target customers as individuals instead of clustering them within vague demographic categories — a vital approach, as social media has also made the CMO responsible for building an internal employee culture that represents the company's brand in online interactions.

IBM will rapidly assess a business's current needs against future marketing vision, conduct a gap analysis to evaluate which of the future capabilities are currently supported through existing business architecture and then determine the new processes, technology, data, skills, and governance required for the transformation strategy. IBM will design customized roadmaps for clients built on industry-leading techniques and methodologies developed in worldwide client engagements.Continue reading...

brand news

In the News: Apple vs. Samsung, ESPN, Ford, Tiffany & more

Posted by Dale Buss on August 28, 2012 08:47 AM

5-Hour Energy and other energy-drink makers face New York state probe over ingredients and marketing.

Amazon reshapes computing with its cloud power.

Apple moves post-ruling efforts toward banning some Samsung phones from U.S. market as Korean company vows to fight, and Google looks at implications of case for its own business.

Avis drops "We Try Harder" tagline after 50 years in favor of "It's Your Space."

Axe enlists Jim Henson's shop to help with latest campaign.

Best Buy board steps to the side so founder can proceed with effort to take over company.

Boeing adds third line for Dreamliner assembly.

Bravo plans to launch another Top Chef spinoff.

Chevron marshals cash as investors wonder what energy company will do with it.

Disney sails through summer behind long-term plans.Continue reading...

brand news

In the News: CNN, Facebook, Nike and Lance Armstrong & more

Posted by Dale Buss on August 27, 2012 09:00 AM

2016 stuns by tapping into anti-Obama sentiment at weekend box office.

ABC seems to be tanking Nightline to make room for Jimmy Kimmel's move.

Apple cements its industry dominance with court victory over Samsung as verdict affirms the value of product-design innovation and raises questions about future of smartphone market.

CNN looks for a boost from HBO shows.

Carrefour needs turnaround plan.

CarMax plans next-generation outlet and entry into smaller markets.

Crain overhauls Advertising Age for digital world.

Facebook wants to redefine how reach is measured.

Ford vows to fix problems with MyFord Touch. Continue reading...

Did A Sponsor’s Female Chief Force Augusta Into The Present?

Posted by Mark J. Miller on August 21, 2012 10:19 AM

The old boy’s club of Augusta National stared down decades of pressure to open their doors to female members. Ten years ago, Martha Burk of the National Council of Women’s Organizations led a sustained yet fruitless push to get the snooty golf club to allow another gender into its doors, and the New York Times, under then-executive editor Howell Raines, dedicated a barrage of front-page stories to the topic.

Bad publicity didn’t change Augusta’s mind, as had happened in 1990 when the club invited its first African-American member after an Alabama golf club was excoriated for its whites-only admissions policies.

But suddenly, Augusta, home of the annual Masters golf tournament, has finally broken down, allowing its first two female members: former Secretary of State Condoleezza Rice and South Carolina financier Darla Moore, who Fortune magazine called on a 1997 cover “The Toughest Babe in Business.” Continue reading...

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