shopper insights

Do Consumers Care if it's Black Friday, Cyber Monday or Mobile Monday?

Posted by Sheila Shayon on November 26, 2012 05:07 PM

We won’t know for sure until tomorrow, but according to the IBM Digital Analytics Benchmark, “all signs point to Cyber Monday being a banner year for retailers, marketers and CMOs. With sales up 24.1 percent over 2011, the multiscreen shopper is out in full force this year.”

Black Friday in-store sales were undercut by Thanksgiving Early Bird sales, as well as mobile and web e-commerce, and according to the Wall Street Journal, "Total spending for the weekend reached an estimated $59.1 billion, a 13% increase from a year ago, according to the National Retail Federation...A consumer survey conducted for the trade association by BIGinsight found that shoppers spent an average of $423 over the weekend, up 6% from $398 last Thanksgiving weekend."

Sales projections for today, re-christened ‘Mobile Monday,’ will be further fueled by smartphones leveraging a plethora of apps. "Our findings reinforce that mobile is not just another channel," Chia Chen, mobile practice leader for Digitas, told Mobile Commerce Daily. "It's a technology-driven cultural phenomenon that is changing how people are connecting to brands and commerce.” Continue reading...

black friday

Black Friday In-Store Sales Undercut by Thanksgiving Early Birds, Mobile and Web

Posted by Shirley Brady on November 25, 2012 10:10 PM

The so-called "Grey Thursday" pre-Black Friday rush didn't seem to stop Walmart from having its best Black Friday ever. So how did it all play out over the weekend, and as Cyber Monday morphs into Mobile Monday?

According to the Wall Street Journal, "Total spending for the weekend reached an estimated $59.1 billion, a 13% increase from a year ago, according to the National Retail Federation. Last year the group said sales rose 16% over the weekend. A consumer survey conducted for the trade association by BIGinsight found that shoppers spent an average of $423 over the weekend, up 6% from $398 last Thanksgiving weekend."

As noted by Reuters, comScore estimated that "Black Friday sales during the 24 hours of November 23 passed $1 billion ($1.042 billion) in online sales for the first time, making it the heaviest online spending day to date in 2012 (with 57 million shoppers visiting e-commerce sites) and a 26-percent increase versus Black Friday 2011. Thanksgiving Day (November 22), while traditionally a lighter day for online holiday spending, achieved a strong 32-percent increase to $633 million."

According to IBM's Black Friday 2012 report, US shoppers once again took advantage of early promotions this holiday season, driving a 17.4 percent increase in online sales Thanksgiving Day. This increase set the stage for 20.7 percent growth on Black Friday. Online sales on Black Friday increased 21% over last year, IBM estimated by analyzing data from 500 retailers, including 50 of the 100 largest web retailers. The biggest surge came from mobile consumers, with sales reaching 16.3 percent, led by the iPad. Other takeaways by IBM:Continue reading...

brand news

In the News: Hurricane Sandy, World Series, GM Light and more

Posted by Dale Buss on October 28, 2012 11:45 PM

US Eastern Seaboard braces for Hurricane Sandy, as NYSE (for first time since 9/11) and NASDAQ halt trading on Monday and thousands of flights are cancelled.

San Francisco Giants beat Detroit Tigers to win baseball's World Series.

GM tests magnesium to produce lighter cars.

NBC wins Premier League broadcast rights.

Toyota misfires with Chinese buyers.

Apple masters art of planned obsolescence, while Steve Jobs' yacht finally revealed.

EDF Energy in UK raising prices 10.8%.

IBM reports nanotube chip breakthrough.

McDonald's leans more on Dollar Menu.

News Corp. bids for Penguin books, owned by Pearson.

Univision to launch UVideos digital network spin-off.

Vodafone restructuring to result in "massive" job losses.

& British police arrest pop star Gary Glitter as more arrests are expected in Jimmy Savile scandal.

brand news

In the News: A123, Bank of America, Coca-Cola and more

Posted by Dale Buss on October 17, 2012 09:09 AM

In the News

A123 Systems files for bankruptcy.

American Airlines adds meal reservations at O'Hare flights.

Avon is warned by FDA on marketing of anti-wrinkle products.

BP nears deal to sell Russian stake.

Bank of America earnings plunge over charges related to Merrill Lynch acquisition.

Cargill launches campaign for Truvia to benefit Bolivian children.

Coca-Cola braces for China slump.Continue reading...

brand news

In the News: Pizza Hut, Toyota, Spotify and more

Posted by Dale Buss on October 10, 2012 09:02 AM

In the News

7-Eleven, JetBlue and Bliss go presidential with "poll" promotions as Pizza Hut comes up with a controversial dare ahead of next week's debate.

Toyota recalls 7.4 million vehicles globally for power-window glitch and 2.5 million Lexus vehicles, as it plugs Prius on the Home Shopping Network.

Samsung signs TV deal with Spotify.

BAE and EADS terminate merger talks.

Bain Capital buys maker of Craftsman Tools.

Ballmer touts new era at Microsoft as bonus trimmed.

Cadbury tells bishop it's not precious about purple.

Chevron is rejected by Supreme Court in Ecuadorian case.Continue reading...

brand news

In the News: Yum! Brands, ING, Yahoo and more

Posted by Dale Buss on October 9, 2012 09:03 AM

In the News

Yum! Brands third quarter earnings report is being closely watched.

Barclays to buy ING online assets.

Yahoo's Marissa Mayer urged to repurchase stock, profiled in New York magazine.

AT&T shares network with IBM to lure more customers to the cloud.

Amazon veers more into advertising.

American Airlines loses traffic over operational issues.

Apple asked by Taiwan to blur satellite image as Samsung spat dings brand perception.Continue reading...

brand news

In the News: Coca-Cola, GE, IBM and more

Posted by Dale Buss on September 26, 2012 09:06 AM

In the News

Coca-Cola announces Global Fund donation at Clinton Global Initiative meeting, teams up with Segway creator on clean water project and launches corporate blog.

GE's Jeff Immelt joins the few brave CEOs on Twitter.

IBM targets Amazon in the cloud.

AirAsia creates child-free quiet zones on flights.

Arby's sees gains under new owners.

Barnes & Noble plans to launch Nook video service.

Chase Bank tops customer-satisfaction study.Continue reading...

political season

US Political Advertising Heats Up as Campaigns Sharpen Messaging

Posted by Mark J. Miller on September 17, 2012 04:12 PM

It’s hard to know right now how the good people in the swing states of Florida, Ohio, Virginia, New Hampshire, Wisconsin, Iowa, Colorado, and Nevada will be voting on Nov. 6, but you can get a sense of what the campaign managers for President Obama and Mitt Romney think by watching how they spend their ad dollars.

Romney seems to have given up on Michigan, where he was born and his father served as governor, for the time being since his campaign has “abandoned their (advertising) efforts” in those two states, according to CBS Boston. Wherever the money is spent, though, there will be heaps of it. Total political ad spending this year is expected to add up to $1.1 billion, and only a third of that has been spent so far, according to Kantar Media's Campaign Media Analysis Group.

With the Romney camp sharpening its messaging and Team Obama getting tougher on China by filing a complaint via the World Trade Organization, get ready to see a whole lot of political ads, America, such as the latest from the Obama and Romney campaigns, above and below.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements