2014 Brandcameo Product Placement Awards

brand news

In the News: RIM, Groupon, Beckham & more

Posted by Shirley Brady on January 3, 2012 05:41 PM

Brands to Watch

US auto sales for 2011 face boost by year-end holiday advertising, as global auto sales rise on Chinese demand.

Apple TV rumors generate biggest buzz heading into CES.

Bakon Vodka goes mobile.

Ben & Jerry's slated as first Facebook sponsored stories ad in users' newsfeed.

Benetton takes edgy Unhate campaign to Tripoli.

Bentley sells more cars in China than UK.

Better Business Bureau tops its own scams of the year list.

BlackBerry-maker RIM reportedly identifies replacement for co-chairmen as analysts fear the worst.Continue reading...

tech innovation

Let the New Year’s Forecast Games Begin!

Posted by Sheila Shayon on December 23, 2011 11:01 AM

IBM’s “5 in 5” predictions are out and making waves, forecasting five innovations “which will alter the tech landscape in the coming five years,” according to Bernie Meyerson, VP of innovation at IBM. A recap:

1. People power will come to life: Created energy, generated by anything that moves or produces heat, will be captured, stored in batteries, and used to power things from phones and cars to homes and offices and cities. “You’ll see new ecosystems of generation and capture,” Meyerson said. “You generate 60 to 65 watts while walking. You could easily use that to power a phone forever.”

2. You will never need a password again: Machines will automatically know you are who you say you are…or not. Each person’s unique biological identity is biometric data, a.k.a., multi-factor biometrics, such as retina scans, voice files and facial definition, which will be harnessed and used to create an online password.Continue reading...

brand news

In the News: AT&T, Amazon, EA & more

Posted by Dale Buss on December 20, 2011 09:02 AM

In the News

Amazon creates towns of seasonal warehouse workers to fulfill holiday orders.

Apple gets patent-infringement victory over Google in Android case as Google sets to announce a solar-energy venture.

AT&T finally kills T-Mobile bid, giving it few strategic options to challenge Verizon and leaving future of Deutsche Telekom in the U.S. in doubt

Bi-Lo wants to merge with Winn-Dixie and take it private.

Conoco gets ground-breaking permit for drilling in Alaska.

EA's Star Wars: The Old Republic game sees fan frenzy for today's launch.

Facebook points to future with design of its new headquarters complex.Continue reading...

brand news

In the News: AT&T Warns, GM Re-Volts, TomTom's New Beat

Posted by Dale Buss on December 9, 2011 09:05 AM

In the News

Apple still sees consumer demand for iPhone 3GS.

AT&T warns blocking T-Mobile deal will lead to higher prices.

Amazon provokes retailers with new price-check app.

Banana Republic opens Paris flagship.

Bill Gates rumored to consider returning to Microsoft.

Billabong uses augmented reality in new campaign.

Carrefour mulls merger with French supermarket chain.

Dean & Deluca expands from New York to Singapore.

Jamba Juice to tap into schools market with self-serve units.

Ford to restart dividend after five years.

GM CEO Dan Akerson acts aggressively to staunch Volt damage.Continue reading...

brand news

In the News: Barbie, Facebook, HP & more

Posted by Dale Buss on November 14, 2011 09:05 AM

In the News

Amazon ships Kindle Fire and Kindle Touch early.

Apple searches for next retailing genius, recalls first-generation iPod Nano devices.

Audi A7 wins car of the year nod.

Barbie links with Stardoll for premium collection.

BMW promotes sustainability with China roadshow.

Boeing cements wide-body lead over Airbus with biggest ever deal, with Emirates.

Borders demise parsed by Bloomberg Businessweek.

Call of Duty: Modern Warfare 3 launch smashes records.

China 'ready' to allow foreign companies to issue stock.

Chevrolet woos Sonic buyers with perks program, while GM slows Chevrolet Cruze production.

Citrus Australia introduces new seal of authenticity.

Crowne Plaza tilts makeover toward young travelers.

Deutsche Boerse defends NYSE Euronext deal.

Disney buys Babble.com for $40M to reach 'hipster parents.'

Estee Lauder co-founder Evelyn Lauder dies, lauded for launching Pink Ribbon campaign for breast cancer research.

Facebook nears U.S. privacy settlement that would make public sharing opt-in, not opt-out.Continue reading...

best global brands

IBM Names First Female CEO

Posted by Shirley Brady on October 25, 2011 06:30 PM

The IBM board of directors today elected Virginia "Ginni" Rometty president and CEO of the company, effective January 1, 2012. She succeeds IBM chairman, president and chief executive officer Samuel J. Palmisano, who retires as IBM's traditional age of 60 and will remain chairman of the board.

"Ginni Rometty has successfully led several of IBM's most important businesses over the past decade—from the formation of IBM Global Business Services to the build-out of our Growth Markets Unit," Palmisano said in a statement. "But she is more than a superb operational executive. With every leadership role, she has strengthened our ability to integrate IBM's capabilities for our clients. She has spurred us to keep pace with the needs and aspirations of our clients by deepening our expertise and industry knowledge. Ginni's long-term strategic thinking and client focus are seen in our growth initiatives, from cloud computing and analytics to the commercialization of Watson. She brings to the role of CEO a unique combination of vision, client focus, unrelenting drive, and passion for IBMers and the company's future. I know the board agrees with me that Ginni is the ideal CEO to lead IBM into its second century."Continue reading...

brand news

Brands to Watch: Apple Disappoints, GM Goes Hollywood, IBM in the Green

Posted by Shirley Brady on October 18, 2011 05:58 PM

Brands to Watch

Apple misses first earnings target since 2002, as iPhone sales disappoint (although Mac and iPad sales set new records).

Cheerwine expands US footprint with PepsiCo distribution deal.

GM is reportedly in talks to back a Cannonball Run remake by British director Guy Ritchie.

IBM named the greenest company in America by Newsweek.

James Franco suits up for Gucci.

Orbitz fined for misleading advertising.

RIM announces BBX OS for BlackBerry tablets and smartphones.

Yahoo beats estimates.

brand news

In the News: CEO Shuffle, Apple's Core, Mattel Eyes HIT

Posted by Shirley Brady on October 18, 2011 08:45 AM

Air France replaces CEO, Mercedes-Benz USA CEO is ousted in Daimler exec shuffle, and Olympus shares plunge as its CEO is fired.

Apple sells 4 million iPhone 4S units in first weekend, as Samsung sues to block the device in Japan and Australia and HTC loses Apple patent case in US. Steve Jobs' Silicon Valley memorial service reportedly filled with humor and music, as company prepares to honor late co-founder and report earnings on Tuesday. Starbucks and Apple are also partnering in the UK on free music downloads.

Mattel eyes UK's HIT Entertainment, home to Thomas the Tank Engine and other kids' properties.

Bank of America posts $6.2 billion quarterly profit, while Goldman Sachs reports $428 million loss.

BlackBerry customers receive free apps and tech support to make amends for outages.Continue reading...

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