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brand news

In the News: iPhone 5, AT&T, Qantas and more

Posted by Dale Buss on July 18, 2012 09:02 AM

In the News

Apple slims down next iPhone as analyst says that iPad Mini and iTV are real products.

AT&T is introducing shared data plans as iPhone users fear iPhone FaceTime charges.

Bank of America swings to profit.

Bob Evans may be considering sale of Mimi's Cafe.

Coke and PepsiCo step up campaign against New York soda ban.

DirecTV finds unlikely friends in dispute with Viacom.

Ericsson earnings plunge on economic slowdowns.Continue reading...

shopper insights

IBM Augmented Reality App Aims to Personalize Shopping

Posted by Sheila Shayon on July 2, 2012 04:13 PM

It's hard to say which is cooler news out of IBM's research labs — the development of plastic ninjas to destroy deadly bacteria, or the news that it's testing augmented reality shopping, "like applying search or a personalized version of Google Goggles to the world of physical store shelves,” as Ad Age puts it.

IBM's mobile app acts like a personal shopping assistant, giving consumers personalized product information while they browse. Consumers download it, then input selection criteria, such as, a low-sugar, high-fiber breakfast cereal, then pan the shelves with their mobile device’s camera across the cereal shelf to identify products that match. 

When the app recognizes a product, the AR technology overlays digital details on the image, such as price, ingredients, and discounts, even providing same-day coupons and loyalty points.Continue reading...

brand news

In the News: Apple China, Barclays, Bristol-Myers and more

Posted by Shirley Brady on July 2, 2012 08:45 AM

In the News

Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.

Barclays scandal forces out chairman, saying "the buck stops with me."

Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.

Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.

AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.

Applebee's rolls out fresh menu, look and campaign.Continue reading...

brand news

In the News: AOL, BBC, Domino's and more

Posted by Dale Buss on June 11, 2012 09:01 AM

In the News

AOL faces crossroads with shareholders at annual meeting.

Airbus may take eight weeks for A380 wing fix.

Apple rumor mill churns ahead of WWDC announcements this week as it beats Google for loyalty of app developers.

BBC hires marketing chief from Diageo.

BMW and Audi post record sales as China boom continues.

CNN reportedly close to acquiring Mashable.

Domino's overseas business now beats U.S.

Facebook already appears past days of wild user growth.Continue reading...

brand news

In the News: GM, Ducati, Facebook and more

Posted by Dale Buss on June 4, 2012 08:55 AM

In the News

GM pressures TV networks for discounts in upfront.

Ducati is booming in North America.

Facebook sees future in India, and explores access for under-13-year-olds as fallout from botched IPO continues.

Adidas sues Merrell over three-stripe design.

Apple/Motorola patent trial will feature Steve Jobs 'testimony.'

Big Tobacco goes to war in California.

BlackBerry-maker RIM victim of own 'identity crisis' (at least it's still cool with South African youths).Continue reading...

brand accolades

Take a Bow: Brand Winners in the 2012 North American Effie Awards

Posted by Sheila Shayon on May 29, 2012 10:04 AM

Since 1968, winning an Effie Award has been recognized as a symbol of marketing communications excellence for advertisers and agencies globally. Effie is a pseudo-acronym, an abbreviation derived from the word effectiveness, and its award, is a singular mark of advertising/marketing excellence.

The 2012 North American Effie Effectiveness Index, announced last week at the 44th annual Effie Awards Gala in New York, ranked Procter & Gamble as the most effective advertiser in North America and IBM as the most effective brand.Continue reading...

social media watch

IBM CEO Study: Collaboration Trumps Command & Control

Posted by Sheila Shayon on May 24, 2012 04:01 PM

IBM’s new study of 1709 global CEOs in 64 countries and 18 industries shows top executives and brand leaders are embracing openness, transparency and employee empowerment over the traditional command-and-control ethos that has defined the corporation for the last 100 years.

While just 16% of C-suite occupants surveyed actively participate in social media, adding or replacing email and phone usage, that number is projected to increase to 57% by 2017.

“As CEOs ratchet up the level of openness within their organizations, they are developing collaborative environments where employees are encouraged to speak up, exercise personal initiative, connect with fellow collaborators, and innovate,” the study concludes.Continue reading...

brand news

In the News: Gucci, Morgan Stanley, Webby Awards and more

Posted by Dale Buss on May 22, 2012 08:48 AM

In the News

Alibaba regains control of future with purchase of Yahoo stake.

Audi will bundle SiriusXM traffic subscriptions in select 2013 models.

Best Buy tops profit estimates on smartphone sales.

Comcast leads U.S. cable operators to create nationwide CableWiFi network of hot spots, and launches integrated local ad sales.

Crocs taps bloggers to promote new styles.

DC Comics intends to bring a major character out of the closet.

Facebook's 11 percent drop on Monday sees fingers pointed at Morgan Stanley, raises more questions about its mobile strategy and creates schadenfreude moment for News Corp.'s ill-fated MySpace acquisition.

General Mills announces layoffs.

Google seals acquisition of Motorola Mobility.Continue reading...

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