brand news

In the News: Boeing, Barnes & Noble, Dreamliner and more

Posted by Dale Buss on January 28, 2013 09:04 AM

In the News

Boeing sees Dreamliner pass a battery inspection in Japan but planes are still grounded, and company faces possiblity of a $5-billion writedown.

Barnes & Noble plans to close as many as one-third of its retail stores over next several years.

Daimler, Ford and Nisssan ink deal on fuel-cell cars.

ABC sees advertisers such as Hyundai and University of Phoenix connect with network for Oscars telecast.

Apple shares may not be as important as IBM stock in terms of a market bellwether.

CBS scores nearly $4 million for average Super Bowl spot.

Cracker Barrel rolls out plan to expand into groceries.Continue reading...

brand news

In the News: McDonald's, Samsung, Walmart and more

Posted by Dale Buss on January 22, 2013 09:02 AM

In the News

McDonald's debuts new packaging featuring QR codes.

Samsung reportedly developing new Galaxy Tab 3 line-up and a tablet.

Walmart toughens ethics policies for suppliers with zero tolerance policy.

AB InBev wins court bid to get back Bud EU trademark for beer.

Boeing faces intensifying probes on troubled Dreamliner.

Caterpillar woes deepen in China.

Cumulus brings country music back to New York City radio.

Daimler commits to innovation in mobility.Continue reading...

brand news

In the News: Budweiser, Amazon, Boeing and more

Posted by Dale Buss on January 11, 2013 09:02 AM

In the News

AB InBev will return Clydesdales to Budweiser Super Bowl advertising.

Amazon offers free MP3 of CD purchases.

Apple was awarded 1,136 US patents last year, while top spot went to IBM.

BBC back in the spotlight with former star Jimmy Savile's official police report on abuses.

BlackBerry is restoring service in Europe as US carriage firms up for closely watched BlackBerry 10.

Boeing faces FAA investigation of 787 Dreamliner.

David Beckham strips off again for H&M.

Dish Network charges CBS with censorship due to litigation.

ESPN favored for more spending by ad execs in survey.

Ford plans to hire 2,200 white-collar workers as American Express begins mass layoffs.Continue reading...

brand news

In the News: AIG, Boeing, KFC and more

Posted by Dale Buss on January 10, 2013 09:01 AM

In the News

AIG decides against joining federal lawsuit.

Boeing tries to defuse fears about Dreamliner.

Yum! Brands apologizes for KFC chicken probe in China.

ArcelorMittal plans to issue stock to cut debt of world's largest steelmaker.

Chrysler sees push from UAW for IPO.

Coca-Cola files claim in China against false fungicide rumors.

Dish Network looks at spectrum as prize in Clearwire gambit as FCC opens doors.

Ford doubles dividend with business humming.Continue reading...

tech innovation

IBM Predicts Five Tech Innovations Coming to Your Senses

Posted by Mark J. Miller on December 17, 2012 03:29 PM

Smartphones are pretty smart as it is now. But in five years’ time, they could be smelling you to see if you have a cold, allow users to feel objects from across the globe, and see such things as cell structures that are likely to turn into a melanoma. Not too shabby, right?

Some of IBM’s top researchers share the news on these potential capabilities – and plenty more – in the company’s new list of five predictions of innovations that will change our lives in the next five years. The annual "Smarter Planet" look what’s coming down the pike in the world of technology this year is grouped around cognitive computing, another name for trying to get computers to behave more like humans.

“With all due respect to current technology, our computers today are just large calculators,” said Paul Bloom, the CTO of Telecom Research at IBM. “They calculate very fast and lots of data, but they really don’t think.” That is about to change. IBM has released five videos (watch below) to showcase how computing may change each of the five senses — hearing, smelling, tasting, touching, and seeing. Researchers, for example, are getting closer to “hearing” mudslides and other natural disasters before they actually occur.

"This is really an assistive technology," commented Dr. Bernard Meyerson, IBM's VP of research. "It can't go off on its own. It's not designed to do that. What it's designed to do, in fact, is respond to a human in an assistive manner. But by providing a human-style of input, it's freed us from the task of programming and moved to the task of training. It simply has — not more intelligence — but more bandwidth, and there's a huge difference between the two."Continue reading...

tech in the spotlight

Cisco Replaces "The Human Network" With "Tomorrow Starts Here"

Posted by Shirley Brady on December 10, 2012 04:29 PM

Cisco wants to be more than the largest manufacturer of computer networking equipment. It wants to guide customers through the myriad possibilities of the Internet of Everything, a phrase it's co-opting in service of its new brand positioning.

The tech brand has shut down its six-year-old tagline, "The Human Network." Its new tagline, unveiled today in a $100 million campaign — "Tomorrow Starts Here," a phrase you'll find, fittingly, all over the Internet and beyond: on its homepage and on social media as a promoted hashtag on Twitter, on its Facebook page, in a new TV campaign, in an infographic, in a series of blog posts, and in a new print campaign that comes to life via augmented reality and Cisco's mobile app.

The brand's chief marketing officer, Blair Christie, told TheStreet.com that it's more than just a campaign and new tagline.Continue reading...

brand news

In the News: Apple, Beam, Nook and more

Posted by Dale Buss on December 10, 2012 09:05 AM

In the News

Apple joins Google in $500M+ bid for Kodak patents; smacked by USPTO as 'Steve Jobs Patent' for iPhones and iPads deemed invalid and Siri secrets revealed.

Diageo seen as unlikely to bid for Beam following UK report that drinks giant talked to Suntory about joint bid.

Barnes & Noble cuts Nook price from $99 to $79.

Michael Bloomberg weighs making bid for The Financial Times, which includes the paper and a half-interest in The Economist

Caribou Coffee celebrates 20th anniversary.

Carlos Slim brings Telcel brand to U.S. for Mexico calls.

CVS Caremark reportedly aims to acquire drug-store chain in Brazil.

Chili's begins soft rollout of new menu items.

Darden Restaurants looks to retool value proposition for its Olive Garden and Red Lobster restaurants.Continue reading...

brand news

In the News: Aston-Martin, Gilt, YouTube and more

Posted by Dale Buss on December 7, 2012 09:02 AM

In the News

Aston-Martin sells stake to Italian private-equity firm.

Citigroup sees CMO depart for Gilt.

YouTube relaunches site to feature original channels.

Coca-Cola relaunches Glaceau Vitimanwater in the UK.

Daily Beast considers charging for web content as Washington Post also plans paywall.

Delta faces California suit over app.

Ford finds opportunities in "social shifting."

Google to rein in free Google Apps.Continue reading...

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