digital marketing

IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services

Posted by Sheila Shayon on September 7, 2012 05:34 PM

Technology and creativity are fusing to drive a new interdependence between two seemingly diverse business disciplines, the CIO and the CMO.

According to Gartner, by 2017 the head of marketing — not the head of technology — will have greater influence on technology purchases. Gartner predicted earlier this year that chief marketing officers would soon spend more on technology than chief information officers.

Anticipating that shift, IBM has just launched a new set of services targeting CMO’s and CIO’s to augment engagement with increasingly savvy and empowered customers. CMOs can now target customers as individuals instead of clustering them within vague demographic categories — a vital approach, as social media has also made the CMO responsible for building an internal employee culture that represents the company's brand in online interactions.

IBM will rapidly assess a business's current needs against future marketing vision, conduct a gap analysis to evaluate which of the future capabilities are currently supported through existing business architecture and then determine the new processes, technology, data, skills, and governance required for the transformation strategy. IBM will design customized roadmaps for clients built on industry-leading techniques and methodologies developed in worldwide client engagements.Continue reading...

brand news

In the News: Apple vs. Samsung, ESPN, Ford, Tiffany & more

Posted by Dale Buss on August 28, 2012 08:47 AM

5-Hour Energy and other energy-drink makers face New York state probe over ingredients and marketing.

Amazon reshapes computing with its cloud power.

Apple moves post-ruling efforts toward banning some Samsung phones from U.S. market as Korean company vows to fight, and Google looks at implications of case for its own business.

Avis drops "We Try Harder" tagline after 50 years in favor of "It's Your Space."

Axe enlists Jim Henson's shop to help with latest campaign.

Best Buy board steps to the side so founder can proceed with effort to take over company.

Boeing adds third line for Dreamliner assembly.

Bravo plans to launch another Top Chef spinoff.

Chevron marshals cash as investors wonder what energy company will do with it.

Disney sails through summer behind long-term plans.Continue reading...

brand news

In the News: CNN, Facebook, Nike and Lance Armstrong & more

Posted by Dale Buss on August 27, 2012 09:00 AM

2016 stuns by tapping into anti-Obama sentiment at weekend box office.

ABC seems to be tanking Nightline to make room for Jimmy Kimmel's move.

Apple cements its industry dominance with court victory over Samsung as verdict affirms the value of product-design innovation and raises questions about future of smartphone market.

CNN looks for a boost from HBO shows.

Carrefour needs turnaround plan.

CarMax plans next-generation outlet and entry into smaller markets.

Crain overhauls Advertising Age for digital world.

Facebook wants to redefine how reach is measured.

Ford vows to fix problems with MyFord Touch. Continue reading...

Did A Sponsor’s Female Chief Force Augusta Into The Present?

Posted by Mark J. Miller on August 21, 2012 10:19 AM

The old boy’s club of Augusta National stared down decades of pressure to open their doors to female members. Ten years ago, Martha Burk of the National Council of Women’s Organizations led a sustained yet fruitless push to get the snooty golf club to allow another gender into its doors, and the New York Times, under then-executive editor Howell Raines, dedicated a barrage of front-page stories to the topic.

Bad publicity didn’t change Augusta’s mind, as had happened in 1990 when the club invited its first African-American member after an Alabama golf club was excoriated for its whites-only admissions policies.

But suddenly, Augusta, home of the annual Masters golf tournament, has finally broken down, allowing its first two female members: former Secretary of State Condoleezza Rice and South Carolina financier Darla Moore, who Fortune magazine called on a 1997 cover “The Toughest Babe in Business.” Continue reading...

brand news

In the News: Barclays, MundoFox, Ultra and more

Posted by Shirley Brady on August 13, 2012 08:36 AM

In the News

Barclays' new chairman may end free banking.

Barnes & Noble cuts Nook pricing to "lowest ever" ahead of new Amazon Kindle Fire.

BuzzFeed expands to radio with SiriusXM.

Chinese consumers counter economic gloom with travel boom.

CNN reportedly talks to reality TV producers to turn around ratings slump.

Dell challenges — insurmountable?

Fox backs new MundoFox channel for US Latinos.

GM CMO Ewanick's flame-out, re-parsed.

HSBC moves to squelch Occupy protest in Hong Kong.Continue reading...

app watch

IBM THINK: A Virtual Time Machine, From NYC Pop-Up to MoMA to Tablets

Posted by Sheila Shayon on July 26, 2012 01:19 PM

The new IBM THINK app for Apple iPad and Android tablets is inspired by scientific advances over the centuries, combining history and technology in an "innovation time machine." It’s a virtual timeline of images and historical anecdotes ranging from the history of ancient measurement to modern metrics of atoms with a scanning tunneling microscope, to the Wright Brothers' prototype airplane in 1903 through modern airline mechanical parts simulations and the history of metal detectors.

“Through thousands of images and historical anecdotes, IBM THINK brings to life stories of the history of progress, from space exploration to weather prediction and medical advances,” blogs IBM's head of design, Lee Green. “It documents the roots of Big Data, from early charts and scales to microscopes and telescopes, from RFID chips and biomedical sensors in clothing to breath-sensor diabetes detectors. Given its strong educational bent, the app will even be used to create lesson plans for middle school students later this year.”Continue reading...

response mechanism

Gartner - Marketing Departments Gaining New Technology Clout

Posted by Barry Silverstein on July 20, 2012 10:14 AM

Here's some good news for brand marketers: In five years, you might be the ones holding your company's technology pursestrings.

According to recent findings from Gartner, by 2017 the chief marketing officer will be responsible for more technology spending than the chief information officer. A comparison of IT and Marketing department budgets for 2011 shows that Marketing is around a 10 percent share of revenue vs. a 3.6 percent share of revenue for IT, according to Gartner. Whereas Marketing departments expect their average budget to increase about 9 percent, the average increase for IT departments will be about 4.7 percent.

Marketing departments have become big spenders on technology, driven by the need to track interactions and buying activity by customers across many channels. Customers now have many ways of interacting with a company — by phone, mail, and online. Increasingly, they're using mobile devices and social media, not just for personal reasons, but to conduct business.Continue reading...

brand news

In the News: iPhone 5, AT&T, Qantas and more

Posted by Dale Buss on July 18, 2012 09:02 AM

In the News

Apple slims down next iPhone as analyst says that iPad Mini and iTV are real products.

AT&T is introducing shared data plans as iPhone users fear iPhone FaceTime charges.

Bank of America swings to profit.

Bob Evans may be considering sale of Mimi's Cafe.

Coke and PepsiCo step up campaign against New York soda ban.

DirecTV finds unlikely friends in dispute with Viacom.

Ericsson earnings plunge on economic slowdowns.Continue reading...

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