2014 Brandcameo Product Placement Awards

brand news

In the News: Nielsen, HBO, Juicy Couture and more

Posted by Dale Buss on October 8, 2013 09:21 AM

In the News

Nielsen formally unviels plans to track TV-related conversations on Twitter

HBO brings a la carte programming to Google Play

Juicy Couture brand is sold for $195 million. 

ACE bandage brand partners with LL Cool J for promotion. 

Alcatel-Lucent sheds 10,000 jobs.

Amazon defeats IBM in CIA cloud dispute.

Burt's Bees tweaks literary classics in Vine, Instagram campaign.

Dollar General opens 11,000th store.

Dunkin' Donuts adds SoCal units.

Google puts support behind program to create affordable internet. 

JCPenney sees bottoming-out.Continue reading...

brand news

In the News: Disney, Fox, L'Oreal and more

Posted by Dale Buss on August 16, 2013 09:23 AM

In the News

Disney readies for risky Disney Infinity debut this weekend. 

Fox plans weekend debut of new sports channel.

L'Oreal makes $843 million takeover bid for China's Magic Holdings

Acura teams with Thrillist for MDX experience.

Al Jazeera promises fewer than usual commercials.

Apple tightens App Store rules on kids' data. 

Boeing traces trail of faulty fire extinguishers in 787s.

Cadillac lures Clint Eastwood to concept-car reveal.

Cosi changes operational approach as chain struggles.

Google ticks off marketers with Gmail overhaul as it blocks Microsoft's YouTube Windows app. 

H&M may source clothing from Ethiopia.

IBM buys security firm to further plans of Israeli cybersecurity lab. 

JetBlue partners with British Airways.Continue reading...

brand news

In the News: Coca-Cola, GM, Sony and more

Posted by Dale Buss on August 6, 2013 09:33 AM

In the News

Coca-Cola recalls Minute Maid sold in China over botulism scare.

GM slashes price of Chevrolet Volt by $5,000.

Sony rejects spinoff of Hollywood properties. 

23andMe "personal genetics" firm launches first ad push.

Christie's is asked to appraise the art pieces in City of Detroit collection.

Chrysler explains its struggles with launch of crucial new Jeep Cherokee.

DreamWorks Animation CMO resigns

Farmers Insurance launches zany online videos.Continue reading...

brand news

In the News: Lululemon, JCPenney, Google and more

Posted by Dale Buss on August 1, 2013 09:31 AM

In the News

Lululemon insider says brand purposely shuns plus-size customers. 

JCPenney says it has backing after reports that lender cut funding to clothing suppliers, and clash with Macy's over Martha Stewart nears end.

Starbucks and Google partner on Wi-Fi upgrade at restaurants.

Abbott nutritional brands poised to benefit from changing demographics.

Chrysler finds trucks and SUVs powering 40th consecutive month of sales increases.

Diageo is desperate to "crack the code" for North American beer.

Estee Lauder aims to brand beauty sleep.

Facebook now lets users embed public posts on other websites. 

Farmers Insurance revamps logo.

Ford settles with US on delayed recall.Continue reading...

cloudsourcing

Amazon Gaining Traction in the Cloud as it Threatens Venerable Tech Brands

Posted by Sheila Shayon on July 22, 2013 05:39 PM

Amazon isn't only expanding its e-commerce offerings. The leading e-tailer has nearly beat out IBM on a $600 million, 10-year US Central Intelligence Agency contract. Long the gold standard in advanced computing and data, IBM and others are increasingly challenged by Amazon's growing cloud data services. 

IBM has stalled the process for now with an appeal, but it’s a fact that Amazon Web Services (AWS) has evolved into a robust competitor in supplying information technology and services to enterprise companies and government agencies.

"AWS is one of the main spokes of the bull case on Amazon shares," Ron Josey, analyst at JMP Securities, told Reuters. "Software and IT investors are aware of and are trying to size AWS, and what the impact could be on their sector."

Public cloud computing, pioneered by AWS in 2006, offers organizations power, storage and other services at prices cheaper than they can manage themselves. To date, AWS has worked with Samsung, Pfizer, PBS and NASA, generating $2 billion annually with expectations to hit $10 billion in the near future—growth largely spurred by government cloud spending.Continue reading...

china

'Pandamonium' as Western China Prepares for Boom Decade

Posted by Abe Sauer on July 2, 2013 11:46 AM

It may be best known as the home of China's Pandas, but Chengdu may soon be more appropriately known for one of its other contributions to the world: money. Depending on who you ask, it was the late Tang or early Song dynasty when Chengdu, located in China's western Sichuan Province, became the global birthplace of paper currency. As hundreds of executives from Fortune 500 companies gathered at this month's Chengdu Fortune Global Forum, the city looked primed to forget the panda and return to its financial pedigree.

Unilever is opening its first west China manufacturing plant in Sichuan, and VW's Chengdu plant is already months into its goal of 450,000 cars a year (and maybe even, someday, a VW China "hover car"). And where better to drive to than Chengdu's shiny new Apple Store? Chengdu is fattening with global corporations ready to gorge on the simmering consumer growth promise of underdeveloped western China. The numbers are staggering.Continue reading...

brands with a cause

IBM Launches Simple, Brilliant Outdoor Ad Campaign

Posted by Mark J. Miller on June 7, 2013 07:57 PM

Advertising for innovative products and services are everywhere, but it's rare to find any that will actually help you out in that very moment. IBM does just that with its new outdoor advertising campaign from Ogilvy & Mather France, Adweek reports.

A simple curve in three different outdoor ads help them turn into structures that are actually useful to passersby: benches, shelters, and a smooth runway along a stairwell for bikes or luggage. The simple bit of innovation showcases the way IBM approaches the world while also hoping to inspire others to share their ideas on making cities more efficient and effective for its residents.Continue reading...

brand news

In the News: Apple, Toyota, Allegiant Air and more

Posted by Dale Buss on June 5, 2013 09:03 AM

In the News

Apple faces a limited ban on product sales in wake of court victory by Samsung.

Toyota recalls nearly a quarter-million Prius and Lexus hybrids.

Allegiant Air emerges as most profitable airline in America.

Amazon plans major expansion of grocery delivery, report says, while it is attacked by French culture minister as "destroyer of bookshops" and reaches deal with Viacom to stream kids' shows.

Bloomberg begins fund to invest in startups.

Carl's Jr and Hardee's go after McDonald's disaffected Angus customers.

Chrysler challenge of federal recall effort on Jeeps is unusual.

Delta plans to reduce operations at Memphis hub.Continue reading...

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