Posted by Shirley Brady on March 11, 2013 08:45 AM
Adidas aims to outrun Nike with bouncier shoes (Boost), Google ad test and increased soccer focus as Confederation Cup and FIFA World Cup loom, while Nike feels the heat in China.
Disney's Oz: The Great and Powerful wins weekend box office, marking a comeback for Disney's studio arm.
Old Spice introduces wolfish marketing director to boost men's animal magnetism.
America's Brand USA global marketing arm expands reach with $200M boost and German campaign.
Apple CEO Tim Cook may testify in e-book antitrust suit.
Beam looks past corruption scandal with new brand strategy in India.
Bumblebee and Chicken of the Sea expand U.S. tuna recall.Continue reading...
Posted by Dale Buss on February 27, 2013 11:16 AM
It may not make your salad taste better, reduce your wait for a table or remove any calories from the creme brulee, but American restaurant patrons can rest assured that Big Data is on the way to make their experience of eating away from home a better one.
With alliances like IBM with the Cheesecake Factory, the providers and purveyors of overwhelming numbers are helping restaurant operators marry their traditional huge volumes of transactional data—such as sales receipts from customers and information about purchase orders to suppliers—with "unstructured" data to help them automate decisions that will improve food safety and quality, labor productivity and other aspects of their operations. The end result is supposed to be more-satisfied customers, greater revenues and fatter profit margins.
"It's about enriching the more structured data with unstructured data in order to gain business insight," Paul Chang, global leader for consumer-products strategy for IBM, told brandchannel. "If you can do that then you can automate these processes."Continue reading...
Posted by Dale Buss on February 21, 2013 09:04 AM
Yahoo! teams up with Facebook for social site revamp as Marissa Mayer puts her stamp on the homepage.
GE sues Whirlpool over alleged price fixing in Europe.
New York Times puts Boston Globe on the block.
AB InBev updates Modela discussions with DOJ.
Alamo targets broader audience.
Apple files patent for slap version of rumored iWatch.
AT&T expands partnership with BMW.
Boeing plans to propose package of fixes for Dreamliner.
Burger King unveils new ads with a human element.Continue reading...
Posted by Mark J. Miller on February 18, 2013 12:44 PM
Across the globe, people everywhere are pulling out their cell phones and tablets and e-readers—in buses and trains, in hallways and doorways, on beaches and ski lifts, in bedrooms and in bathrooms. Everywhere, the world is turning to look at mobile devices. Those devices may be getting all the attention out in the world, but the mobile world is much deeper than that, of course, and will have many ramifications for how the world lives.
The mobile world will be taking a close look at itself when the annual Mobile World Congress opens in Barcelona on Feb. 25th. To kick things off, the mobile world’s major association, the GSMA, will showcase how it expects mobile will change in the future by building a “Connected City” that expands on last year's connected house exhibit by featuring everything from a town hall, department store, and apartment to an electrical store, hotel, cafe and lounge, and a car showroom, among other things. With each location, different brands and innovations will be featured.
At MWC's fully connected city street, AT&T will showcase how people can manage their energy consumption and home security. Deutsche Telekom and IBM will show off how their using mobile help create better public transportation as well as energy, security and water management. Aston Martin will show off a bike that features embedded sensors that communicate with an on-board computer to help athletes get a slew of data on how they are performing.Continue reading...
Posted by Mark J. Miller on February 13, 2013 11:38 AM
Tens of millions of Americans tuned in to President Obama’s State of the Union speech Tuesday night and a few brands benefited from getting a mention. Caterpillar, Ford and Apple were all named for bringing jobs back to America. Apple CEO Tim Cook even got a few seconds of airtime since he was sitting with First Lady Michelle Obama. Siemens America got a few sentences dedicated to its CEO saying that, “if we upgrade our infrastructure, they'll bring even more jobs.”
IBM snuck in there, too, as it has partnered with the City University of New York to create P-Tech, the Pathways in Technology early college high school in Brooklyn that serves grades 9-14 with a focus on technology and innovation. As Bloomberg Businessweek reports, "The 18-month-old experiment has caught not only the president’s eye but the attention of companies, politicians, and educators across the nation."
Students graduate with both a high school diploma and an associate’s degree in engineering or computers. The school, which opened in September 2011, has already inspired five more similar programs to start up in Chicago, Obama’s adopted hometown. Idaho has announced plans to open a similar school as well.Continue reading...
Posted by Dale Buss on February 5, 2013 09:01 AM
Barclays CEO vows to improve bank's ethics as company sets aside $1.6 billion for legal costs following exec shake-up.
S&P and McGraw-Hill sued by U.S. over controversial mortgage bond ratings.
KFC parent Yum! Brands suffers after China scandal.
Applebee's sees social media firestorm after employee posted customer receipt online.
AT&T introduces $1 mobile hotspot (with contract).
Axe broadens men's grooming portfolio.
Amazon and Samsung unseat Apple in customer engagement ranking.
Boeing finds experts stumped over Dreamliner's faulty batteries.Continue reading...
Posted by Dale Buss on January 28, 2013 09:04 AM
Boeing sees Dreamliner pass a battery inspection in Japan but planes are still grounded, and company faces possiblity of a $5-billion writedown.
Barnes & Noble plans to close as many as one-third of its retail stores over next several years.
Daimler, Ford and Nisssan ink deal on fuel-cell cars.
ABC sees advertisers such as Hyundai and University of Phoenix connect with network for Oscars telecast.
Apple shares may not be as important as IBM stock in terms of a market bellwether.
CBS scores nearly $4 million for average Super Bowl spot.
Cracker Barrel rolls out plan to expand into groceries.Continue reading...
Posted by Dale Buss on January 22, 2013 09:02 AM
McDonald's debuts new packaging featuring QR codes.
Samsung reportedly developing new Galaxy Tab 3 line-up and a tablet.
Walmart toughens ethics policies for suppliers with zero tolerance policy.
AB InBev wins court bid to get back Bud EU trademark for beer.
Boeing faces intensifying probes on troubled Dreamliner.
Caterpillar woes deepen in China.
Cumulus brings country music back to New York City radio.
Daimler commits to innovation in mobility.Continue reading...