brand news

In the News: Boeing, Volkswagen, Adidas and more

Posted by Dale Buss on February 27, 2014 09:28 AM

In the News

Boeing designs self-destructing "Mission Impossible" smartphone.

Volkswagen cuts European worker bonuses on slump in demand and recalls almost 600,000 vans. 

Adidas to stop selling sexually-suggestive World Cup T-shirts after outcry. 

Barnes & Noble swings to profit on cost-cutting. 

Best Buy posts sales decline but returns to profit with cost cuts. 

Bitcoin falls in crosshairs of nations' regulators. 

eBay leads $133.7 million investment in Indian shopping site Snapdeal. 

European Union bans e-cigarette ads. 

Ford gets Mustang tie-up to Need for Speed and improves convertible top to take on German rivals. 

GM now faces federal investigation of its handling of recall.Continue reading...

mobile brands

Mobile World Congress '14: What to Expect from the World's Biggest Mobile Stage

Posted by Barry Silverstein on February 20, 2014 06:44 PM

Mobile World Congress, the largest annual event of its kind showcasing mobile innovations, will once again take place in Barcelona from Feb. 24-27. While Samsung was arguably the dominant player at last year's event and will surely be prominent again, old names like LG and Nokia, and newer ones like Huawei and Lenovo, are likely to steal some of the spotlight at this year's MWC. Wearables are also expected to play a leading role.

Samsung's big splash, via a promotion it has named "Unpacked 5," is expected to be the announcement of the Galaxy S5, which may well include the unveiling of the next iteration of Galaxy Gear, the wearable smartwatch that competitors are now trying to match. In fact, according to Bloomberg, HTC, the Taiwanese smartphone maker that has been battered by declining sales, is rumored to be demonstrating a smartwatch, "the first of three wearable devices," at MWC.

Not to be outdone, the Chinese company Huawei released a teaser video that offers glimpses of a few spiffy tablets and a smartphone with Siri-like intelligence. Rumored but unconfirmed is Huawei's introduction of a smartwatch as well. Smartphone manufacturer ZTE said last November it would launch a smartwatch in 2014 but was not expected to have one available at MWC.Continue reading...

brand news

In the News: AOL, IBM, McDonald's and more

Posted by Dale Buss on February 7, 2014 09:28 AM

In the News

AOL chief faces internal criticism after citing costs for staffers' "distressed babies."

IBM mulls selling chip-manufacturing operations.

McDonald's responds to gay-advocate criticism of Sochi sponsorship and opens first restaurant in Vietnam.

Aetna expects to lose money on Obamacare marketplaces.

Apple repurchases $14 billion in stock in two weeks.

Bank of America addresses credit offer to "Lisa Is A Slut McIntire."

Discovery Channel to debut late-night talk show. 

Dunkin' Donuts outlines four-prong growth plan.

Esurance gives away its $1.5 million Super Bowl savings to couple in California. 

Ferrari plans to stay in Italy.Continue reading...

brand strategy

Lenovo Aims to Build Global Tech Brand to Rival Samsung, Apple

Posted by Sheila Shayon on January 30, 2014 02:28 PM

Google’s mobile phone experiment has ended after just 22 months with the announcement that it sold Motorola's handset business to China's Lenovo Group for $2.91 billion. 

Following its $12.5 billion purchase of Motorola Mobility in 2012 to "supercharge Android," Google has uncharacteristically struggled to boost its market share in the mobile hardware business, with Motorola's global share of the smartphone market falling to about 1 percent in 2013. 

So while Google will retain Motorola's bank of 20,000 patents to be used to build up its successful Android brand, the aging brand's fate in hardware now lies in the hands of Lenovo—a little-known Chinese company that has been making some big moves in the tech world lately. In a blog post on the news, Motorola hailed Lenovo as its new brand steward.

“Lenovo has the expertise and track record to scale Motorola into a major player within the Android ecosystem,” Google CEO Larry Page wrote in a blog post about the sale. His sentiments are echoed by IDC analyst Ramon Llamas, who told the Wall Street Journal, "This gives Lenovo the all important foothold to get into North America.”Continue reading...

brand news

In the News: IKEA, P&G, Rovio and more

Posted by Dale Buss on January 29, 2014 09:13 AM

In the News

IKEA CEO vows e-commerce and delivery expansion as store sales fall. 

P&G will cut phosphate in all laundry soaps by 2016. 

Rovio reassures Angry Birds users it’s not complicit with NSA, rethinks ad relationships. 

Abercrombie & Fitch strips CEO of chairman title.

Beats by Dre stars Ellen Degeneres in Super Bowl ad.

Bruegger's unveils new restaurant prototype.

Cheerios plans Super Bowl spot reprising mixed-race family.

Chrysler posts third straight annual profit but Fiat scraps dividend to save cash.

Comcast grows TV subscribers for first time in 6 years.

Coors Light wants NHL Stadium Series in Rockies.

Dow Chemical swings to profit on sales growth in most businesses.

EA sees sales of older games drop.Continue reading...

brand news

In the News: Microsoft, Google, Apple and more

Posted by Dale Buss on January 27, 2014 09:14 AM

In the News

Microsoft posts record sales as Ballmer prepares exit; competes with Amazon on cloud storage prices; admits to Syrian Electric Army email breach; and releases global study on power of technology.

Google pushes back against data localization, faces protest in San Francisco, buys artificial intelligence startup DeepMind and announces global patent agreement with Samsung.

Apple reportedly eyes mobile payments service, as hopes are high for Q1 earnings release on Monday.

AIG says it’s on offense as corp rep restored.

AT&T quashes rumors of Vodafone bid.

Accenture tries to grab STEM graduates early.

Ally Financial readies pre-IPO roadshow.Continue reading...

brand news

In the News: McDonald's, Rovio, Goodyear and more

Posted by Dale Buss on January 23, 2014 09:22 AM

In the News

McDonald's brings in outsider as new CMO and ends "challenging year" with flat quarterly earnings, as it comes under tax scrutiny in France.

Rovio wants to be a bigger brand than Coca-Cola.

Goodyear and workers end fight in France.

AOL buys firm that personalizes web searches.

Arby's promotes variety with new ad strategy and calls new Smokehouse Brisket sandwich its most successful new product.

Boeing adds workers to boost Dreamliner production.

Kenny Chesney sues over unauthorized merchandise. 

Chili's introduces Fresh Mex menu.

Coach reports weak North American sales.

Darden defends Red Lobster spinoff plan amid investor resistance.Continue reading...

brand news

In the News: McDonald's, Target, Dannon and more

Posted by Dale Buss on January 22, 2014 09:08 AM

In the News

McDonald's launches Olympics social campaign.

Target drops health coverage for part-timers.

Dannon's Super Bowl ad will be a Full House reunion. 

Amazon denies it's considering online pay-TV service.

Apple gets court backing ahead of Samsung showdown.

Cadillac remains challenged by dealer inventories.

Candy Crush app owner seeks to trademark "candy."

Christie's says sales hit auction industry record of more than $7 billion.

Clorox advises against bleach facials.

Denny's wins with weirdness in social media game.

Dots retailer files for Chapter 11 bankruptcy.

Dove commissions short film on selfies.Continue reading...

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