brand news

Brand News: Malaysia Airlines, Apple, FedEx and more

Posted by Shirley Brady on July 17, 2014 05:51 PM

TOP STORIES

Malaysia Airlines experiences another tragedy, with attack on flight MH-17 killing all onboard.

Apple beefs up female leadership by naming Blackrock cofounder to board.

FedEx indicted for role in distributing prescription drugs to web pharmacies.

Alibaba eyes September IPO.

Starbucks promotes Fizzio soda as Teavana iced tea gets a TV commercial.

MORE BRAND NEWS 

Allstate teams with Kristin Chenoweth.

Amazon, Carnival and YouTube among best-perceived brands (per YouGov).

eBay sales show impact of data breach as site settles with LVMH over Louis Vuitton fakes.

eHarmony teams up with Limp Bizkit’s Fred Durst.

GM to use bankruptcy as a shield against recalled vehicle claims.Continue reading...

brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

branding together

Apple, IBM Give Each Other a Hand in Meeting of the Enterprise Minds

Posted by Sheila Shayon on July 16, 2014 02:07 PM

Apple and IBM's landmark partnership that's set to "redefine the way work will get done" is sending ripples through the industry, as the product/services duo are bound to disrupt the business plans of competitors like Microsoft and BlackBerry. 

Combining IBM’s big data and analytics expertise with Apple's user experience “could transform Apple, which ordinarily focuses squarely on consumers, into a true business powerhouse," The Verge notes. “It could also touch off a new battle with Microsoft, which now more than ever is focused on the enterprise and cloud services.”

Burying the hatchet of a longtime rivalry, the new partnership will “create simple-to-use business apps and sell iPhones and iPads to Big Blue’s corporate customers.” 

Aside from the projected product output, which includes 100 iPhone and iPad apps and on-site support to IBM’s business customers using Apple products, the deal signals “that under Tim Cook, Apple is trying to squeeze as much profit as it can out of the products that Apple created under Steve Jobs.," Forbes notes. "The question for investors is whether the deal with IBM is a signal that Tim Cook has no Jobs-like product innovation up Apple’s sleeve.”Continue reading...

branding together

Apple and IBM Partner to Transform How Companies Work

Posted by Shirley Brady on July 15, 2014 09:09 PM

Apple and IBM have struck a global partnership to work together to create business-software applications for iPhone and iPad users.

Highlights from the press release about the co-branded enterprise mobility deal:

The new IBM MobileFirst for iOS solutions will be built in an exclusive collaboration that draws on the distinct strengths of each company: IBM’s big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apple’s legendary consumer experience, hardware and software integration and developer platform.Continue reading...

brand news

Brand News: World Cup, Alibaba, Citigroup, Lindt and more

Posted by Shirley Brady on July 14, 2014 08:33 AM

TOP STORIES

Alibaba files highly anticipated US IPO.

Citigroup agrees to announce $7 billion settlement with US Justice Department.

GM faces federal criminal case over alleged misleading statements.

Lindt makes biggest acquisition ever with Russell Stover purchase.

Germany's 1-0 World Cup win makes star of "Super Mario" Gotze (Google's nod, above).

MORE BRAND NEWS

AARP woos marketers with spending power of Americans 50+.

Apple denies China security allegations, may be seeking fresh ad direction.

Brand USA comes under fire by conservatives.

Burberry shareholders revolt over CEO Christopher Bailey's pay.Continue reading...

brand news

Brand News: Kia Jingles, Harley Recalls, Sterling Takes the Stand and more

Posted by Dale Buss on July 10, 2014 09:33 AM

TOP STORIES

American Apparel gets $25 million lifeline from hedge fund as Bloomberg Businessweek details Dov Charney’s “sleazy” campaign to control company.

Harley-Davidson recalls 66,000 motorcycles.

Donald Sterling vows never to sell Los Angeles Clippers.

Kia adds “sonic branding” with startup jingle.

Samsung faces new child labor allegations.

MORE BRAND NEWS

adidas claims World Cup victory over Nike and introduces FuelBand rival smart band.

Aereo signals it sees path to survival.

Amazon offers to give Hachette e-book money directly to authors.

Apple patents a way to make all-glass devices and wins EU trademark for store designs.

Bob Evans risks shareholder unrest after weak quarter.

Boeing sees no end to jetliner boom.

Bud Light supports Lime ‘Ritas.Continue reading...

tech in the spotlight

At Wimbledon, IBM Boosts Engagement with Big Data

Posted by Mark J. Miller on July 7, 2014 01:40 PM

The oldest tennis tournament in the world got a digital facelift thanks to longtime partner IBM, which brought its famed supercomputer Watson to this year's Wimbledon event to help analyze both the events on the court and in the stands.

Over 200 IBM staffers were on-location this year to help translate and project the latest information about the tournament, from ball speed and direction to crowd engagement and noise levels. 

“The amount of data being captured, what’s involved with getting a single point on to the scoreboard, and the relationships between all the data touch points, is a major process,” Sam Seddon, Wimbledon client and program executive at IBM, told The Drum. “Everything has to be thought of, even things like where court sound comes from.”

This year, umpires kept score with tablets while match-related content was pushed to digital screens around the event, as well as the tournament's websites and mobile apps—all within seconds of occurence.Continue reading...

brand news

Brand News: China Auto Boom, Athletic Supporters, Manchester United and more

Posted by Shirley Brady on July 7, 2014 09:06 AM

TOP STORIES

China auto sales rise 14% on foreign brands such as Mercedes-Benz, which Daimler expects to pass Audi and BMW in market, while GM China sales riseVW expands local production and Alibaba-backed car hire startup challenges Uber in China with BMWs. Separately, Mercedes-Benz just unveiled its first self-driving super truck (above).

Tim Howard poised to rake in endorsements as Neymar exits World Cup due to back injury; the UK’s “most marketable” athlete Mark Cavendish is out of the Tour de France; and Roger Federer loses Wimbledon to Novak Djokovic, whose sponsors congratulate him.

Manchester United reveal new kit by Nike featuring new sponsor Chevrolet's logo. 

Samsung faces falling profits for third consecutive quarter, looks to appliances to goose US sales.

American Apparel remains in headlines as brand apologizes for Fourth of July tweet and ousted CEO finds allies and cedes stake.

MORE BRAND NEWS:

Advertisers target wearable gadgets as next ad frontier.

Airbnb steps up New York City marketing push.

Amazon cracks Stores' top 10 US retailer ranking, a first for an e-tailer.Continue reading...

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