brand news

Brand News: Twitter/Omnicom, Google's New Car, Microsoft and more

Posted by Shirley Brady on May 28, 2014 08:21 AM

TOP 5 STORIES

Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.

Google unveils internally built self-driving car (above) with no brakes or steering wheel.

Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.

Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.

Nasdaq nears 13-year high as tech stocks soar.

MORE BRAND NEWS

A+E reveals Bio cable network rebrand as FYI.

Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.

American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.

AP/Equilar study finds that median CEO pay passed $10 million in 2013.

Apple and Google vie for control of the Internet of Things.Continue reading...

brand news

Brand News: Abercrombie & Fitch, HP, Taco Bell and more

Posted by Shirley Brady on May 23, 2014 09:18 AM

TOP 5 STORIES

Brands to Watch

Abercrombie & Fitch is getting more modest.

Amazon hires more robots, escalates battle with Hachette.

Barclays fined $44 million over gold price fix.

HP to lay off up to 16,000 workers as results disappoint.

Taco Bell spin-off won’t get beer milkshakes after all.

MORE BRAND NEWS

Acura renews Jerry Seinfeld web series for four more seasons.

American Express sees a $25 trillion opportunity in mobile.

ANA acquires Brand Activation association.

Arby’s sells the sizzle in record-breaking 13-hour commercial bid.

Boeing is taking a page from Apple's design philosophy book.Continue reading...

app watch

Brand Babble: Applebee's Super-Fan Launches Chat App

Posted by Sheila Shayon on May 13, 2014 05:16 PM

While we don't suggest going out and trying to make the new Facebook (cough, cough, Google+), social networks have always been a sweet spot for brands looking to better engage with their customers. 

That's the reasoning behind the new social chat app WhatsApplebee's, which was created by developer Mike Lazer-Walker. While the app isn't directly affiliated with the chain restaurant, users can interact with fellow diners in real-time using the private messenger that only works within or very close to an Applebee's restaurant. 

The iOS app, which takes its name from a play on the popular WhatsApp messaging service, is free to download. Applebee's already has its own official app, which allows users to order appetizers and buy gift cards, but doesn't allow for in-app messaging like Lazer-Walker's. 

Whether the new app is a joke or not, branded social hubs are big business for brands. "Social needs to be a relevant extension of your brand. Many brands tend to want to be 'social' but they don’t have a real strategy," Jen Reddy, SVP Global Marketing at Communispace, told brandchannel. "Brands like Everlane do an amazing job of communicating their values and new news on their Instagram feed. If you are a customer or a fan you feel like the posts are meaningful and keep you connected. It’s all very thoughtful.”Continue reading...

brand news

Brand News: Citroen, Disney, Hillshire Brands and more

Posted by Dale Buss on May 12, 2014 09:33 AM

TOP 5 STORIES

Brands to Watch

Citroen becomes second automaker to name female CEO.

Disney aims to expand Frozen success to other platforms.

Hillshire Brands acquires Pinnacle Foods in $6.6 billion deal.

Ford tries to avert launch problems in big new-product year as it issues two more recalls on Escape.

Samsung reports chairman is stable after heart attack and surgery as company sets sights on biotech.

MORE BRAND NEWS:

Apple/Beats tie-up (still unconfirmed) faces skeptics.

AT&T interest in DirecTV reportedly heats up.

Audi strives to maintain lead despite product trough.

BMW triples carbon-fiber capacity in US plant.

Citizen plans first retail concept store in North America.Continue reading...

brand news

In the News: Men's Wearhouse, Toyota, Marlboro and more

Posted by Dale Buss on March 12, 2014 09:27 AM

In the News

Men's Wearhouse turns tables and buys Jos. A. Bank.

Toyota increases wages in Japan.

Marlboro is slammed for marketing to teens globally.

Allstate celebrates life journeys of Latinos.

Amazon works on music-streaming service.

Armalite outrages Italians over use of Michaelangelo's David in gun ad.

BMW cites strong initial demand for i8 plug-in hybrid.

Bon-Ton stores says CEO will leave next year.

Chobani still aims to raise capital despite denial of IPO pursuit.

GM reportedly faces criminal investigation in ignition-switch recall and stock tumbles.

Gatorade brings Propel back into brand family for a relaunch.Continue reading...

get creative

SXSW '14 Preview: Snowden, Gaga and Nye, Oh My!

Posted by Barry Silverstein on March 6, 2014 06:20 PM

Each year, it seems SXSW (South By South West) gets more and more curious—and this year is no exception. Once dedicated to music, the 2014 SXSW festival, running from March 7 through 16 in Austin, Texas, now defines itself as "Music, Film, Interactive." Indeed, the festival has served as the launch pad for some of the market's most high-profile startups, including Foursquare. 

Beyond that, SXSW is a potpourri of personalities, popular trends and brands vying for attention. Indeed, last year's extravaganza was a "feeding ground for viral campaigns and unique marketing stunts." This year? Well, you can expect more of the same—just amped up a few notches.

In fact, SXSW 2014 may end up being known for notoriety. None other than the world's most infamous whistleblower, Edward Snowden, will speak on March 10 via teleconference. He'll be conversing with Christopher Soghoian, principal technologist of the American Civil Liberties Union (ACLU) "on the impact of the NSA's spying efforts on the technology community, and the ways in which technology can help to protect us from mass surveillance," according to the festival's site.Continue reading...

brand news

In the News: Facebook, Taco Bell, Target and more

Posted by Dale Buss on March 6, 2014 09:25 AM

In the News

Facebook cracks down on illegal-gun posts.

Taco Bell and Kraft expand grocery deal with new items.

Target CIO and VP of technology services resigns in wake of data breach debacle. 

Walmart plans to unveil "tethering" strategy soon as pressure mounts to reject genetically-modified salmon. 

Apple sees judge deny request to ban Samsung products as it plans to bring full-screen video iAds to mobile. 

BP finds way to bypass US oil-export ban.

Bitcoin may require human oversight, as chief of an exchange for the digital currency is found dead in Singapore.

Bob Evans Farms looks to bounce back from tough winter as its "barbell" strategy lifts sales.

Business Insider sees further investment from Amazon CEO Jeff Bezos.Continue reading...

app watch

Could IBM's Watson Be the Next Big App Platform?

Posted by Barry Silverstein on February 27, 2014 04:19 PM

Amid the flurry of product announcements (even by left-for-dead BlackBerry) and buzz over wearables at this week's Mobile World Congress, there was a keynote speech by IBM CEO Ginni Rometty that may have long-term implications for the mobile application world.

During her presentation, Rometty announced the "IBM Watson Mobile Developer Challenge," a first of its kind global competition to encourage mobile developers to create mobile consumer and business apps powered by Watson, the company's super-computer of Jeopardy! fame. The competition comes on the heels of IBM's launching of the IBM Watson Group, which it unveiled at CES 2014 in January.

While Watson made news by beating human contestants on the popular Jeopardy! television show more than two years ago, the commercial viability of the super-computer, named after IBM founder Thomas J. Watson, has only recently gained traction. In November 2013, for example, Fluid, a digital shopping company, introduced its "Expert Personal Shopper" application, which incorporates consumer information to become smarter with each interaction and operates as a knowledgeable sales associate in the palm of a shopper's hand.Continue reading...

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