Posted by Shirley Brady on March 28, 2012 12:02 PM
American Express has tapped comedian and uber-tweeter Aziz Ansari for brand's first Twitter Sync TV campaign, which breaks tonight. Check out the :15 version of the commercial below, along with other headlines this hour.Continue reading...
search and destroy
Posted by Sheila Shayon on March 19, 2012 03:16 PM
When Matt Cutts speaks, people listen. So when Google’s software engineer and webspam guru recently posted (on his Google+ page, of course) that ICANN's looming dotbrands — the generic (vanity, customized, branded) top level domains or TLDs that are fast approaching — won't boost search engine results, the SEO and domain name worlds sat upright.
Cutts was responding to ARI Registry Services CEO Adrian Kinderis, who penned an op-ed column that argued: “Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will,” wrote Kinderis, basing his argument on Google’s ranking algorithms that search for domain name keywords thus enabling business and brands to create commanding "clean name spaces."Continue reading...
Posted by Sheila Shayon on March 16, 2012 03:37 PM
ICANN 43, the other digital conference of note this week, wraps up today in Costa Rica with a piece of the Internet’s future in hand, as the April 12th deadline for domain name applications draws near.
As of March 10th, an estimated 254 applicants had registered their intent to apply for generic top-level domain names or so-called dot-brands, each one having up to 50 new gTLDs, although "the actual number of new gTLDs for which application will be made is still unknown," according to an official advisory.
The expectation is the number will be relatively low as major companies including Coca-Cola and General Electric plus 50 or so other big brands remain opposed, citing reasons of increased costs, customer confusion and potential for Internet fraud.Continue reading...
Posted by Shirley Brady on January 12, 2012 05:26 PM
More than seven years in the making, the Internet Corporation for Assigned Names and Numbers is now accepting applications for new generic top-level domains (gTLDs).
As ICANN puts it, "The world of .com, .gov, .org and 19 other gTLDs will soon be expanded to include all types of words in many different languages. For the first time generic TLDs can include words in non-Latin languages, such as Cyrillic, Chinese or Arabic." And, as brand marketers and lawyers are well aware, .brand URL extensions are now possible for company names, too.
Click here for more on what brands need to do in this new TLD era.
Posted by Mark J. Miller on January 10, 2012 11:22 AM
Plenty of brands (not to mention lawmakers and regulators) are not happy that the Internet Corporation for Assigned Names and Numbers (aka ICANN) is going right ahead — despite 11th hour hearings — and opening the doors Thursday for a possible barrage of applications for new generic top-level domain names (.brandchannel, anyone?)
There are currently about 20 such domains (.mil, .edu, .gov, etc.), while so-called gTLDs will add the likes of .canon as companies can snap up their brand names as domain suffixes. It’s taken more than six years of hemming and hawing, but even on the eve of dotbranding, the move is still creating controversy among brand holders.
The fear is that those doors will turn into floodgates, and brands will find cybersquatters registering for their trademarks or similar words to their trademarks. The $185,000 registration fee should scare some off, but it also is a hefty price for corporations to pay to make defensive registrations. Reuters reports that Lawrence Strickling, administrator of the Commerce Department's National Telecommunications and Information Administration, sent a letter to ICANN last Tuesday asking the organization to find ways to make it so such registrations aren’t needed.
"In meetings we have held with industry over the past weeks, we have learned that there is tremendous concern about the specifics of the program that may lead to a number of unintended and unforeseen consequences and could jeopardize its success," Strickling wrote, according to Reuters.
Rod Beckstrom, ICANN's president, told Adweek that the U.S. government has a seat on ICANN’s Government Advisory Committee and has been able to address its qualms directly. He also noted that applications won’t just be awarded on a first-come, first-serve basis. Continue reading...
Posted by Sheila Shayon on December 15, 2011 10:58 AM
Yesterday's hearing by the Subcommittee on Communications and Technology of the House Energy and Commerce Committee added to the push-back in Washington to ICANN’s imminent plan to introduce generic top-level domains (gTLDs) ushering in the likes of .nike, .ford and other potential branded URLs.
In rare bipartisan unity these days, Republicans and Democrats reiterated concerns articulated last week in a similar hearing before the Senate Commerce Committee.
"I don't think it's ready for prime time," said Rep. Greg Walden, R-Ore., chairman of the subcommittee. “The more we do our role, the more ICANN may take a second look at it. Based on what I heard today, they should delay.” (Walden also cited an Apple example that hinted at his own confusion on the issue.)
Advertisers have been lobbying hard against the ICANN initiative and Dan Jaffe, EVP of the Association of National Advertisers, (ANA), testifying on behalf of its Coalition for Responsible Internet Domain Oversight (CRIDO), said the plan is a “reckless experiment” that threatens business and consumers.
"The ICANN program would pile billions of dollars of cost onto a challenging global economy," Jaffe testified. "These are resources that could be much better spent on job creation. This is not merely a bad policy choice but a serious threat to the legitimate interests of both companies and consumers on the Internet. We believe that both the decision and the process ICANN followed are fundamentally flawed and that the roll-out should be delayed.”Continue reading...
Posted by Sheila Shayon on December 14, 2011 01:01 PM
Brands are waiting to see what happens with ICANN's gTLD program launch, with a second hearing (following last week's grilling) taking place today in Washington.
In the meantime, another domain game — the introduction of .xxx website addresses — is convincing trademark-holders and brand marketers to protect their name and reputation from purveyors of adult content who they fear could sabotage their good names. Nowhere is this more true than for academic brand managers.
The ICM Registry gave trademark holders a one-time chance to pay $200 per address as a blocking charge in a ‘sunrise sale,’ and among the first academic brands to step up was the University of Kansas, buying kansas.xxx, rockchalkjayhawk.xxx, jayhawks.xxx, and more recently, kustore.xxx, kugirls.xxx and jayhawk.xxx for about $3,000 according to the AP.
"It's truly a preventative blocking measure, blocking others from doing it," commented Paul Vander Tuig, the university's trademark licensing director, to USA Today.
As we noted earlier this month, the scandal-rocked Penn State snapped up some .xxx domains to avoid further embarrassment. Carnegie Mellon, Indiana, Purdue, Pittsburgh and The University of Missouri have followed suit, with the latter securing missouri.xxx, missouritigers.xxx and mizzou.xxx.Continue reading...
Posted by Sheila Shayon on December 8, 2011 06:50 PM
With ICANN’s opening of the application period for new generic Top Level Domains (gTLDs) one month away, attention is being paid in Washington, D.C. with two hearings this week, or, as Domain Name Wire wrote, “Get ready for representatives to pretend like they know about domain names.”
This morning’s U.S. Senate Committee on Commerce, Science, and Transportation hearing aimed to "examine the merits and implications of this new program and ICANN's continuing efforts to address concerns raised by the internet community."
In an piece titled “ICANN opens pepper-spray, fires in own face,” Kieren McCarthy, CEO at .Nxt, Inc., who believes the hearing's witness list “is stacked against the program,” wrote:
“Having spent seven years putting together plans for the greatest expansion of the Internet, and with applications for potentially thousands of new extensions due to open in just over a month, ICANN should be riding high. Instead it is the focus of not one but two Senate hearings this month and a huge campaign that includes giants such as Procter & Gamble, Hewlett Packard, JC Penny, Johnson & Johnson and Kellogg's to get ICANN to either delay or restructure the program."Continue reading...