The BBC report above details a pop-up ice-cream shop in London's Covent Garden area with an unusual — and some would say, gag-inducing — twist. The Icecreamists is getting a ton of press in the UK and beyond for its latest flavor: human breast milk.

Dubbed Baby Gaga, it uses real breast milk from a nursing mother, and costs about US$30 per serving. The latest batch has sold out, and it may be their last batch. According to their Twitter feed, local officials weren't amused, calling it a health hazard following complaints from two men, apparently.

It's the latest shock tactic for a brand that launched as a pop-up shop at London's Selfridges in 2009 with some unusual flavor combinations.Continue reading...

A Bathing Ape, the Japanese cult brand that, in its heyday, was beloved by hip-hop artists, DJs, skateboarders and others seeking street cred through streetwear, has just been sold.

Created by Tomoaki Nagao, a Tokyo-based designer and musician better known as Nigo, the clothing and kicks line arrived in America when it opened a store in New York in 2005. Its 2008 store launch in Los Angeles brought out celeb fans of the Harajuku-born brand including superfan Pharrell Williams, Jermaine Dupri, Pete Wentz, Joel Madden, Mike Tyson, Jonah Hill, Serena Williams. Pepsi has also collaborated with BAPE on a series of limited edition bottles.

It has cooled off considerably since then — its LA store closed last year, and its New York store no longer attracts the lineups it once did. No matter: it was just snapped up by Hong Kong's I.T. apparel group, which wants to further the brand's expansion in China. A Bathing Ape last month opened its first store in Beijing, and already boasts retail outlets in Shanghai, Hong Kong, Singapore, and Taiwan.

Nigo will stay on with the brand for two years, and has been working on a side project — the Ice Cream / Billionaire Boys Club luxury streetwear lines — with Pharrell Williams since 2005.

What would you do for a Klondike Bar? If the answer is: flee your nagging wife and children and reclaim your manhood, you seem to be Klondike’s newest target market.

On the Klondike website currently, you will find a man cave, where you can play a video game that revolves around helping staid, suburban Khaki Pants Pete go out on the town with a 21-year-old babysitter and watch pudding wrestling at a strip club. (Because real men drink Buds, watch the NFL and eat dainty delicious ice cream sandwiches.)

If this technique had been used to promote either Budweiser or the NFL it would have made sense – rather than forcing viewers to imagine a world where ice cream bars are the ultimate in rebellion.Continue reading...