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brand news

Brand News: Apple, LG, Amazon and more

Posted by Shirley Brady on February 16, 2015 09:31 AM

LG Urbane smartwatch

TOP STORIES

Apple improves iMessage and FaceTime security following hack as electric car news trickles out, Jony Ive is profiled in The New Yorker and Apple Pay earns the White House seal of approval.

LG releases luxury smartwatch (the Urbane, above) with Android ahead of Mobile World Congress as brand takes Samsung spat to YouTube.

Amazon drone air delivery plan faces setback with FAA move to regulate space.

Hershey faces backlash for move to ban UK-made Cadbury chocolates in the US.

adidas gets endorsement from Pharrell Williams in midst of Kanye West New York Fashion Week hype.Continue reading...

sustainability

IKEA's Annual Sustainability Report Shows Bright, LED-Lit Future

Posted by Sheila Shayon on January 28, 2015 12:28 PM

The IKEA Group Sustainability Report for fiscal year 2014, released today, indicates that the world's biggest furniture retailer is delivering on its People & Planet Positive strategy. The corporate citizenship-foucsed company is delivering results socially and financially, with total 2014 sales to EUR 28.7 billion, a 5.9% increase over 2013.

“FY14 was a good year for IKEA,” stated IKEA Group President and CEO Peter Agnefjäll. “We reached some important milestones towards becoming energy independent and saw a 58% increase in the sales value of products that enable people to live a more sustainable life at home. Sustainability is an integral part of our business strategy.”

As highlighted in the new report:

• Sales of IKEA products for a more sustainable life at home grew by 32% compared with 2013, reducing water usage and waste. Continue reading...

branded entertainment

Branded Entertainment Watch: Nike, Doritos, Weight Watchers and more

Posted by Abe Sauer on January 9, 2015 02:18 PM

Thai Life garbage man tv commercial

The Project: "Garbage Man" for Thai Life

The Plot: Some people see superheroes in spandex and a cape, others see them in grimy overalls with a broom.

The Verdict: Get out your Kleenex because Thai Life is back with one of its trademark true-life tales of heartbreaking humanity.Continue reading...

brand news

Brand News: #JeSuisCharlie, Samsung, Tesco and more

Posted by Dale Buss on January 8, 2015 09:14 AM

Je Suis Charlie

TOP STORIES

Charlie Hebdo continues publishing in wake of terror attack as #JeSuisCharlie nears 3 million Tweets in global protest.

Samsung reveals first annual profit fall in three years, as brand pivots at CES to embrace Internet of Things to recharge its growth.

Sony delays sale of PlayStation 4 in China as CEO speaks at CES to affirm strategy and hack more firmly linked to North Korea by FBI.

Cadillac to stage brand comeback during the Oscars, which is launching its own $5.5 million social media campaign.

Tesco's turnaround plan: halting store openings and slashing branded products.Continue reading...

retail

IKEA Hires First Children's Illustrator in Residence to Engage Kids

Posted by Shirley Brady on December 19, 2014 10:34 AM

IKEA has a charming idea to enchant kids with the idea of the family meal—hire a kids' book illustrator to spark their imaginations.

The Swedish furniture retailer's UK team tapped artist Sarah Horne as "illustrator-in-residence" in a first for the brand.

Its Wembley store in London invited her in to collaborate with kids on ways to bring fun back to the dinner table—part of the brand's commitment to make every meal a special occasion and enhance the quality of life at home. 

See what happened below.Continue reading...

brand news

Brand News: Sony, McRib, Gucci and more

Posted by Dale Buss on December 12, 2014 09:26 AM

McDonald's McRib UK 2014

TOP STORIES

Sony hack offends comedian Kevin Hart and President Obama (not to mention Angelina Jolie) as controversial film premieres, while company readies for PlayStation battle in China and life after game consoles.

McDonald's brings back the McRib on New Year's Even—to the UK.

Gucci CEO and creative director/girlfriend leave struggling brand.

Uber sells minority stake to China's Baidu.

SeaWorld CEO steps down in wake of Blackfish documentary backlash. Continue reading...

retail

IKEA Offers Russians a Night at the Movies—in Bed

Posted by Mark J. Miller on December 11, 2014 12:02 PM

Russia may be suffering through an economic downturn, but IKEA announced in September that it plans to invest 2 billion euros ($2.5 billion) to expand and upgrade its stores in the country.

To extend that goodwill, the world's biggest furniture retailer is bringing its brand to the public in unexpected places. Its latest foray into веселье (you know—"fun") is to take over a Russian movie house in a Moscow suburb and offer up a night at the movies with a twist.

Instead of watching the film the regular boring way, IKEA replaced cinema seats with beds so that moviegoers could curl up together, and snack on some choklad and popcorn.Continue reading...

sustainability

Greenpeace's Latest Big Win: Getting IKEA to Commit to Sustainable Palm Oil

Posted by Sheila Shayon on November 21, 2014 02:31 PM

IKEA is the latest company to adopt a new sustainable policy for sourcing palm oil, marking one more big victory this year for Greenpeace.

“IKEA's decision to clean up its supply chain for products containing palm oil is good news," stated Joao Talocchi, Greenpeace USA Palm Oil Campaigner.

“Commitments over the past year from companies like Procter & Gamble, Colgate-Palmolive and General Mills have brought the palm oil industry to a tipping point. We’re now at the stage where it's unacceptable for companies not to address rainforest destruction with their suppliers."Continue reading...

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