campaigns

RedRug: IKEA Remake of The Shining Halloween Ad is Not to be Missed

Posted by Shirley Brady on October 20, 2014 10:12 AM

From the wags behind the award-winning Apple-mocking "bookbook" commercial extolling their visionary print catalog, IKEA's Singapore team is back with a Halloween ad that channels Stanley Kubrick's creepy Stephen King classic, The Shining, complete with a boy on a tricycle and a play on the "redrum" motif. Watch it (if you dare) below.Continue reading...

brand news

Brand News: Apple Tops Interbrand's Best Global Brands and more

Posted by Dale Buss on October 9, 2014 07:58 AM

TOP STORIES

Apple CEO receives open letter from Carl Icahn as brand remains #1 on Interbrand's Best Global Brands report as Huawei debuts on ranking (more from CEO Jez Frampton, above).

Audi slips behind Mercedes-Benz in global sales battle as it seeks $2.5 billion in annual cost cuts. 

iHeartRadio makes first foray into smartwatches.

IKEA enters insurance business.

HTC expands into personal cameras with quirky RE "selfie smartphone."Continue reading...

Mirror, Mirror: IKEA Seduces with Five-Minute Furniture and Full-On Flattery

Posted by Mark J. Miller on October 6, 2014 10:12 AM

When IKEA discovered that nearly half of Brits surveyed didn’t receive a single compliment during the span of week and that a third of the UK population thinks it looks its worst (but don't we all) before 9 a.m. on Monday mornings, the Swedish furniture giant decided to do something about it.

Faster than you can say "Mirror, Mirror..." the retailer's UK arm developed a talking mirror that (thanks to a little digital wizardry) compliments customers with pick-up lines such as “Have you been working out?” and “Your eyes are mesmerizing?” or “You look fabulous today.” The mirror even wolf-whistles at shoppers strolling by.

While the words are spoken (although not, alas, in Billy Crystal-as-Fernando's "You look mahvelous" voice), they are written across the mirror as well. The impact on customers, as you might expect, was immediate and hilarious, as you can see below.Continue reading...

sustainability

Business, World Leaders Urged to Walk Their Talk at UN Climate Summit

Posted by Sheila Shayon on September 23, 2014 06:15 PM

During the kick-off to the United Nations Climate Summit on Tuesday, business leaders and political leaders vowed to action plans on behalf of their companies or countries. Commitments made to UN Secretary General Ban Ki-moon and the General Assembly included, on the corporate side:

IKEA announced it's expanding the availability of residential solar panels from the UK to the Netherlands and Switzerland and six additional countries and also unveiled "a new commitment for all plastic material used in its home furnishing products to be 100% renewable and/or recycled by 2020."

Mondelez International Chairman and CEO Irene Rosenfeld "joined world leaders at the UN Climate Summit to announce the first global timeline to slow and then end forest loss. The New York Declaration on Forests strives to cut forest loss in half by 2020, and end it by 2030—and also calls for restoring at least 350 million hectares of degraded forest lands by 2030, an area greater than the size of India." She also pledged "new support for the UNDP Indonesia Sustainable Palm Oil Platform."

• In all, 39 major companies (incuding Walmart, Unilever and McDonald's) and 32 countries (but not, alarmingly, Brazil) signed the Declaration on Forests, including Asia Pulp and Paper, whose longtime foe Greenpeace welcomed the Declaration but also urged that voluntary action not replace government action.Continue reading...

sustainability

Brands Unite Around Climate Change Ahead of UN Summit

Posted by Sheila Shayon on September 22, 2014 02:01 PM

A tipping point has been reached vis-à-vis climate change. Sunday's People’s Climate March (supported by Ben & Jerry's and a host of organizations) drew an estimated 400,000 people in New York alone, making it the largest climate march in history. And it's not just private citizens, but corporate citizens that are taking a stand in response to customer demands ahead of Tuesday’s opening of the UN Climate Summit in New York.

UN Secretary General Ban Ki Moon has identified the issue as a top priority and is using NYC's Climate Week to set the stage for the UN Framework Convention on Climate Change taking place in Paris in December 2015.

On the eve of this week's Climate Summit, companies are speaking out and aligning their brands with popular sentiment by making pledges to help fight global warming, with the Climate Group announcing commitments by "100 of the world's largest companies" to adopt renewable power by 2020.

Case in point: Apple CEO Tim Cook, barely catching his breath from a record opening weekend for iPhone 6 sales, flew from California to attend a Climate Week kick-off event in New York, where he commented that "Apple has a very core value of leaving the world better than we found it."

In addition to calling Apple's new HQ the "greenest building on the planet," Cook announced that the company's 2013 goal to get its data centers fully powered by renewable energy sources is six percent shy of that goal.Continue reading...

brand news

Brand News: Apple, Home Depot, Jimmy Choo and more

Posted by Dale Buss on September 9, 2014 09:09 AM

TOP STORIES

Apple launch today of new iPhone (starring U2) is biggest test yet for CEO Tim Cook.

General Mills buys Annie's organic foods brand.

Home Depot confirms major data breach that could rival Target's breach.

Jimmy Choo plans $1 billion IPO.

McDonald's August sales slump as US decline reaches fourth month.

MORE BRAND NEWS

AbbVie and other drug makers are sued by FTC for delaying generic competition of testosterone-replacement drugs.

Amazon slashes price of Fire smartphone.

Baltimore Ravens fires player Ray Rice after domestic-violence video surfaces, and NFL suspends him indefinitely.

Coach names new president and COO.

Dave & Buster's Entertainment files for second IPO attempt in three years.Continue reading...

branded content

Branded Content Watch: Kahlua, Reebok, Playboy and more

Posted by Abe Sauer on September 5, 2014 01:22 PM

This week in branded content, Kahlua tells a cocktail tale, Lee finds a new audience in China, Reebok pumps it up for its birthday in France and more. Check out the latest branded videos from New Balance, Jack Daniels and IKEA after the jump, and keep your eyes peeled for an upcoming content collaboration between Leonardo DiCaprio, Brad Pitt, Robert De Niro and Martin Scorsese for a short film for a Macau casino.Continue reading...

brand news

In the News: Apple, Starbucks, Voya and more

Posted by Dale Buss on September 5, 2014 09:36 AM

TOP STORIES

Apple beefs up security (as BlackBerry touts its own) after celebrity hacking, amid plans for new smartwatch and larger iPhones and appeal in hiring ruling.

Starbucks plans smaller, express-style stores.

US Postal Service cuts e-commerce delivery rates in pre-holiday move and delivers Amazon groceries in test.

Visa teams with NFL to push new online-payments service.

Voya completes metamorphosis from ING US.

MORE BRAND NEWS

Barclays tests finger vein scanners.

Boeing closes in on $10 billion Ryanair order.

BP is exposed to civil liabilities following $50 billion fine in Gulf Oil disaster.

Burberry leverages social media for new fragrance.Continue reading...

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