sustainability

Brands Unite Around Climate Change Ahead of UN Summit

Posted by Sheila Shayon on September 22, 2014 02:01 PM

A tipping point has been reached vis-à-vis climate change. Sunday's People’s Climate March (supported by Ben & Jerry's and a host of organizations) drew an estimated 400,000 people in New York alone, making it the largest climate march in history. And it's not just private citizens, but corporate citizens that are taking a stand in response to customer demands ahead of Tuesday’s opening of the UN Climate Summit in New York.

UN Secretary General Ban Ki Moon has identified the issue as a top priority and is using NYC's Climate Week to set the stage for the UN Framework Convention on Climate Change taking place in Paris in December 2015.

On the eve of this week's Climate Summit, companies are speaking out and aligning their brands with popular sentiment by making pledges to help fight global warming, with the Climate Group announcing commitments by "100 of the world's largest companies" to adopt renewable power by 2020.

Case in point: Apple CEO Tim Cook, barely catching his breath from a record opening weekend for iPhone 6 sales, flew from California to attend a Climate Week kick-off event in New York, where he commented that "Apple has a very core value of leaving the world better than we found it."

In addition to calling Apple's new HQ the "greenest building on the planet," Cook announced that the company's 2013 goal to get its data centers fully powered by renewable energy sources is six percent shy of that goal.Continue reading...

brand news

Brand News: Apple, Home Depot, Jimmy Choo and more

Posted by Dale Buss on September 9, 2014 09:09 AM

TOP STORIES

Apple launch today of new iPhone (starring U2) is biggest test yet for CEO Tim Cook.

General Mills buys Annie's organic foods brand.

Home Depot confirms major data breach that could rival Target's breach.

Jimmy Choo plans $1 billion IPO.

McDonald's August sales slump as US decline reaches fourth month.

MORE BRAND NEWS

AbbVie and other drug makers are sued by FTC for delaying generic competition of testosterone-replacement drugs.

Amazon slashes price of Fire smartphone.

Baltimore Ravens fires player Ray Rice after domestic-violence video surfaces, and NFL suspends him indefinitely.

Coach names new president and COO.

Dave & Buster's Entertainment files for second IPO attempt in three years.Continue reading...

branded content

Branded Content Watch: Kahlua, Reebok, Playboy and more

Posted by Abe Sauer on September 5, 2014 01:22 PM

This week in branded content, Kahlua tells a cocktail tale, Lee finds a new audience in China, Reebok pumps it up for its birthday in France and more. Check out the latest branded videos from New Balance, Jack Daniels and IKEA after the jump, and keep your eyes peeled for an upcoming content collaboration between Leonardo DiCaprio, Brad Pitt, Robert De Niro and Martin Scorsese for a short film for a Macau casino.Continue reading...

brand news

In the News: Apple, Starbucks, Voya and more

Posted by Dale Buss on September 5, 2014 09:36 AM

TOP STORIES

Apple beefs up security (as BlackBerry touts its own) after celebrity hacking, amid plans for new smartwatch and larger iPhones and appeal in hiring ruling.

Starbucks plans smaller, express-style stores.

US Postal Service cuts e-commerce delivery rates in pre-holiday move and delivers Amazon groceries in test.

Visa teams with NFL to push new online-payments service.

Voya completes metamorphosis from ING US.

MORE BRAND NEWS

Barclays tests finger vein scanners.

Boeing closes in on $10 billion Ryanair order.

BP is exposed to civil liabilities following $50 billion fine in Gulf Oil disaster.

Burberry leverages social media for new fragrance.Continue reading...

brand partners

All You Can Sleep: Airbnb, IKEA Team Up for One-Night Event in Australia

Posted by Mark J. Miller on August 22, 2014 05:14 PM

Most consumers who use Airbnb are generally expecting to find themselves sleeping in a house or apartment, but a few lucky Australians may wake up in an IKEA.

According to the Sydney Morning Herald, the two brands have partnered up for a social experiment of sorts: a one-night-only slumber party in one of the retailer’s locations in Sydney. A group of lucky guests will be selected to spend the night of August 31 in the store, getting to choose from bedrooms sets like "rustic charm, inner city living or moden elegance." They'll get to keep the sheets and pay only a $12 administration fee to Airbnb, but they will have to endure a communal dinner. Swedish meatballs, anyone?

"Airbnb gives people access to the most unique listings around the world from treehouses to yurts to villas, and now we're adding IKEA to the list," Eva Ross, Local Operations Lead at Airbnb Australia, said in a statement. "The experience is sure to thrill any guest."Continue reading...

brand news

Brand News: Gannett, Xiaomi, Coca-Cola and more

Posted by Dale Buss on August 5, 2014 09:16 AM

TOP STORIES

Gannett buys out Cars.com for $1.8 billion and separates broadcasting and publishing businesses via latest US media spinoff.

Rupert Murdoch's 21st Century Fox withdraws bid for Time Warner.

Walgreens reportedly capitulates to critics and will remain US-based following $16 billion merger with Alliance Boots.

Xiaomi passes Samsung as China's top smartphone maker.

Vitaminwater struggles over use of stevia as Coca-Cola shifts formulas.

Samsung takes stance on child labor as it takes golf fans behind the tournament.

MORE BRAND NEWS

adidas boosts marketing spending especially in the west.

Aflac invents the downward duck:Continue reading...

app watch

IKEA Founder Wants Consumers to Flap Their Way to Savings

Posted by Mark J. Miller on July 28, 2014 10:33 AM

The richest man in Sweden, Ingvar Kamprad, who also happens to be the founder of IKEA, wants to share his money-saving ways with consumers beyond them just buying his affordable, do-it-yourself furnishings.  

As the owner of Ikano Bank, Kamprad recently provided quite the savings incentive when the bank launched its own form of the viral mobile game Flappy Bird. In the game, users fly their piggy banks through challenges like jewelry stores and shoe retailers, Bloomberg reported. The “Flappy Saver” game ran from June 27 to July 18 and was played 1.52 million times, with the winner banking 100,000 krona ($14,625).Continue reading...

branded content

IKEA: A Brand That Knows How to Connect with Content

Posted by Tori Miner on July 24, 2014 05:06 PM

At its core, the IKEA brand is all about experience. From showrooms to social media, the brand conveys a deep understanding of how people live and a commitment to helping them better their everyday life. Ever the retail innovator, IKEA brings its creativity to life through original content and branded experiences designed to build stronger connections with their consumers around the world.

Its flagship content effort is available online today—its iconic catalog. The 2015 catalog is available in 32 languages, 67 printed editions, and 46 countries and territories, and its most sustainable publication to date. According to a press release, it's the largest print production ever to be printed on 100 percent FSC-certified paper, "from forest to printer."

With the theme of “Where the Everyday Begins and Ends,” the 2015 catalog app for iOS and Android devices includes extended content such as shareable DIY videos, 360° views of entire rooms, and a “Place in Your Room” feature where users can select from over 300 IKEA products and virtually place them in their own homes.Continue reading...

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