retail

IKEA Offers Russians a Night at the Movies—in Bed

Posted by Mark J. Miller on December 11, 2014 12:02 PM

Russia may be suffering through an economic downturn, but IKEA announced in September that it plans to invest 2 billion euros ($2.5 billion) to expand and upgrade its stores in the country.

To extend that goodwill, the world's biggest furniture retailer is bringing its brand to the public in unexpected places. Its latest foray into веселье (you know—"fun") is to take over a Russian movie house in a Moscow suburb and offer up a night at the movies with a twist.

Instead of watching the film the regular boring way, IKEA replaced cinema seats with beds so that moviegoers could curl up together, and snack on some choklad and popcorn.Continue reading...

sustainability

Greenpeace's Latest Big Win: Getting IKEA to Commit to Sustainable Palm Oil

Posted by Sheila Shayon on November 21, 2014 02:31 PM

IKEA is the latest company to adopt a new sustainable policy for sourcing palm oil, marking one more big victory this year for Greenpeace.

“IKEA's decision to clean up its supply chain for products containing palm oil is good news," stated Joao Talocchi, Greenpeace USA Palm Oil Campaigner.

“Commitments over the past year from companies like Procter & Gamble, Colgate-Palmolive and General Mills have brought the palm oil industry to a tipping point. We’re now at the stage where it's unacceptable for companies not to address rainforest destruction with their suppliers."Continue reading...

brand news

In the News: Alibaba, Burberry, Hyundai and more

Posted by Dale Buss on November 4, 2014 09:15 AM

TOP STORIES

Alibaba revenues rise 54 percent in first earnings report as public company.

Apple and Google overcome differences for Disney Movies Anywhere partnership.

Burberry unveils Romeo Beckham as star of holiday ad campaign.

Hyundai and Kia are sanctioned with $350 million U.S. fine for misleading fuel-economy claims.

Emirates Airlines drops out as FIFA sponsor. Continue reading...

brand news

Brand News: #ChevyGuy, LeBron, Honda and more

Posted by Dale Buss on October 31, 2014 09:16 AM

TOP STORIES

Chevrolet rolls big with #ChevyGuy tongue-tied World Series fumble with #technologyandstuff hashtag as GM halts deliveries of Colorado pickup for air-bag problem.

Honda and Takata are sued over air bag defects as US officials also home in.

Nestle commissions empathetic robot to sell Nescafe machines in Japan as the New Yorker profiles Lowe's robot.

Starbucks slates e-commerce delivery for 2015.

LeBron James returns to Cleveland with a loss to the Knicks but a stunning Nike ad among sponsor tributes. Continue reading...

holidaze

Boo Who? 27 Halloween Commercials You May Have Missed

Posted by Abe Sauer on October 30, 2014 09:04 PM

You know the IKEA spoof of The Shining—now take a look at what some other brands are doing with their Halloween advertising this year, from C to V:Continue reading...

brand news

Brand News: Lowe's Robot, Alibaba-Apple, Twitter and more

Posted by Dale Buss on October 28, 2014 09:10 AM

TOP STORIES

Alibaba eyes payments tie-up with Apple (and rebrands travel unit) as Apple sees 1 million+ Apple Pay accounts activated in first 72 hours, and sees Mac sales gains.

Lowe's tests retail-ready, $50K multilingual robot at Orchard Supply Hardware store.

Tesla unveils lease discount amid softness.

Twitter sees user engagement slow down.

YouTube considers paid subscription, ad-free business model as music service looms.Continue reading...

branded entertainment

Branded Entertainment Watch: Air New Zealand and Virgin Airlines Take Off

Posted by Abe Sauer on October 24, 2014 01:21 PM

The Pitch: "The Most Epic Safety Video Ever Made" for Air New Zealand 

The Plot: The stars and director of Peter Jackson's The Hobbit trilogy finale talk safety for passengers of Air New Zealand.

The Verdict: Air New Zealand has partnered with The Hobbit producers before. And while this certainly doesn't help move the nation away from the stereotype of "The Lord of the Rings country," it's definitely enjoyable. Continue reading...

campaigns

RedRug: IKEA Remake of The Shining Halloween Ad is Not to be Missed

Posted by Shirley Brady on October 20, 2014 10:12 AM

From the wags behind the award-winning Apple-mocking "bookbook" commercial extolling their visionary print catalog, IKEA's Singapore team is back with a Halloween ad that channels Stanley Kubrick's creepy Stephen King classic, The Shining, complete with a boy on a tricycle and a play on the "redrum" motif. Watch it (if you dare) below.Continue reading...

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