brand partners

All You Can Sleep: Airbnb, IKEA Team Up for One-Night Event in Australia

Posted by Mark J. Miller on August 22, 2014 05:14 PM

Most consumers who use Airbnb are generally expecting to find themselves sleeping in a house or apartment, but a few lucky Australians may wake up in an IKEA.

According to the Sydney Morning Herald, the two brands have partnered up for a social experiment of sorts: a one-night-only slumber party in one of the retailer’s locations in Sydney. A group of lucky guests will be selected to spend the night of August 31 in the store, getting to choose from bedrooms sets like "rustic charm, inner city living or moden elegance." They'll get to keep the sheets and pay only a $12 administration fee to Airbnb, but they will have to endure a communal dinner. Swedish meatballs, anyone?

"Airbnb gives people access to the most unique listings around the world from treehouses to yurts to villas, and now we're adding IKEA to the list," Eva Ross, Local Operations Lead at Airbnb Australia, said in a statement. "The experience is sure to thrill any guest."Continue reading...

brand news

Brand News: Gannett, Xiaomi, Coca-Cola and more

Posted by Dale Buss on August 5, 2014 09:16 AM

TOP STORIES

Gannett buys out Cars.com for $1.8 billion and separates broadcasting and publishing businesses via latest US media spinoff.

Rupert Murdoch's 21st Century Fox withdraws bid for Time Warner.

Walgreens reportedly capitulates to critics and will remain US-based following $16 billion merger with Alliance Boots.

Xiaomi passes Samsung as China's top smartphone maker.

Vitaminwater struggles over use of stevia as Coca-Cola shifts formulas.

Samsung takes stance on child labor as it takes golf fans behind the tournament.

MORE BRAND NEWS

adidas boosts marketing spending especially in the west.

Aflac invents the downward duck:Continue reading...

app watch

IKEA Founder Wants Consumers to Flap Their Way to Savings

Posted by Mark J. Miller on July 28, 2014 10:33 AM

The richest man in Sweden, Ingvar Kamprad, who also happens to be the founder of IKEA, wants to share his money-saving ways with consumers beyond them just buying his affordable, do-it-yourself furnishings.  

As the owner of Ikano Bank, Kamprad recently provided quite the savings incentive when the bank launched its own form of the viral mobile game Flappy Bird. In the game, users fly their piggy banks through challenges like jewelry stores and shoe retailers, Bloomberg reported. The “Flappy Saver” game ran from June 27 to July 18 and was played 1.52 million times, with the winner banking 100,000 krona ($14,625).Continue reading...

branded content

IKEA: A Brand That Knows How to Connect with Content

Posted by Tori Miner on July 24, 2014 05:06 PM

At its core, the IKEA brand is all about experience. From showrooms to social media, the brand conveys a deep understanding of how people live and a commitment to helping them better their everyday life. Ever the retail innovator, IKEA brings its creativity to life through original content and branded experiences designed to build stronger connections with their consumers around the world.

Its flagship content effort is available online today—its iconic catalog. The 2015 catalog is available in 32 languages, 67 printed editions, and 46 countries and territories, and its most sustainable publication to date. According to a press release, it's the largest print production ever to be printed on 100 percent FSC-certified paper, "from forest to printer."

With the theme of “Where the Everyday Begins and Ends,” the 2015 catalog app for iOS and Android devices includes extended content such as shareable DIY videos, 360° views of entire rooms, and a “Place in Your Room” feature where users can select from over 300 IKEA products and virtually place them in their own homes.Continue reading...

mobile commerce

Target Snaps Up Mobile Shopping Innovation with Image Recognition App

Posted by Mark J. Miller on July 23, 2014 01:49 PM

Whoever tries to hack into Target’s data next is going to have a lot more to dig through. The retailer's new app, In a Snap, aims at improving its foothold in the mobile shopping space by allowing users to take pictures of Target products in print (magazines, catalogs and newspapers) and then simply click to buy.

The free app, which uses advanced image recognition technology, allows consumers to have their product shipped or held for them at a local store—all part of Target's big push to ramp up e-commerce and click-and-collect efforts as it continues to feel the pressure from Amazon, Walmart, and fast-fashion retailers. In a Snap joins Target's other app, Cartwheel, which serves as a coupon-serving shopping companion. 

“It’s a single-purpose app that will appeal to Millennials and college students or anyone not averse to downloading an app,” Target spokesman Eddie Baeb told the Minneapolis Star Tribune.

The app's launch is timed to Target advertising running in Real Simple and Domino magazines, part of the brand's back to school campaign for college-aged consumers with a new registry and web video series, Best Year Ever, that features YouTube stars helping students with dorm room makeovers.Continue reading...

china

China's Latest Meat Scandal Could Deal a Death Blow to Brands Like KFC

Posted by Abe Sauer on July 23, 2014 11:52 AM

Restaurants in China can take heart in the fact that their newly found brand nadirs are not unilateral. A new tainted chicken supply scandal has seen Burger King, Starbuck's, McDonald's, Papa John's, Subway, TGI Friday's and Pizza Hut caught in a PR disaster with Japan's Yoshinoya, 7-Eleven and even a local sacrificial lamb, China's Dico's chain.

As Apple (and McDonald's and other foreign brands) know, China's state media loves nothing more than picking national brands up by knocking foreign brands down. Indeed, there is already a whole microsite dedicated to bashing the foreign brands (and even Dico's) that have been linked to supplier Shanghai Husi Food Co. Ltd. Taking a note from America's Watergate-based nomenclature, the scandal is being called "Foul Meat-gate" ("臭肉门").

Even as Chinese food scandals go—and there are a lot to choose from—the latest one is pretty ugly. But in a situation where everyone is a loser, there is one brand that's losing worse than others.Continue reading...

social marketing

Instagram is Ground Zero for Innovative Campaigns from IKEA, Marc Jacobs

Posted by Sheila Shayon on July 11, 2014 11:52 AM

IKEA is pushing the edges of retailing innovation once again with an Instagram account that acts like a website.

Together with Moscow-based ad agency Instinct, the Swedish retailer built the IKEA PS 2014 account on Instagram to showcase 34 items in its latest designer collection, was created by 14 young designers to target a younger, urban, mobile-first crowd “always on the move.” The account has already garnered over 19,000 followers. 

By clicking on a picture, users are redirected to an Instagram account dedicated to that piece of furniture. Tagging capabilities let users explore the main site, specific items and add photos of PS 2014 items tagged with the Instagram product name.Continue reading...

brand news

Brand News: #BRA v #GER World Cup-apalooza Edition

Posted by Shirley Brady on July 9, 2014 08:01 AM

Brazil's "nightmare" of a World Cup loss to Germany sets Twitter record as most-tweeted sporting event ever (inspiring endless memes and Mick Jagger-blamefest) as Nike claims ambush marketing victory over official FIFA sponsor Adidas.

Adidas, meanwhile, is wooing Manchester United with US$100 million deal after Nike ends 13-year sponsorship, while GM-owned Europe-exiting team sponsor Chevrolet releases ManU limited edition vehicles for India and auctions off ticket packages.

Apple loses voice recognition patent lawsuit in China, launches "secret" eBay store.

Ellen DeGeneres signs five-year NYC lease as base to launch upcoming E.D. lifestyle brand with Christopher Burch.

Duke University sued by John Wayne's family in bourbon trademark battle.

More brand headlines by sector:Continue reading...

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