Posted by Mark J. Miller on October 6, 2014 10:12 AM
When IKEA discovered that nearly half of Brits surveyed didn’t receive a single compliment during the span of week and that a third of the UK population thinks it looks its worst (but don't we all) before 9 a.m. on Monday mornings, the Swedish furniture giant decided to do something about it.
Faster than you can say "Mirror, Mirror..." the retailer's UK arm developed a talking mirror that (thanks to a little digital wizardry) compliments customers with pick-up lines such as “Have you been working out?” and “Your eyes are mesmerizing?” or “You look fabulous today.” The mirror even wolf-whistles at shoppers strolling by.
While the words are spoken (although not, alas, in Billy Crystal-as-Fernando's "You look mahvelous" voice), they are written across the mirror as well. The impact on customers, as you might expect, was immediate and hilarious, as you can see below.Continue reading...
Posted by Sheila Shayon on September 23, 2014 06:15 PM
During the kick-off to the United Nations Climate Summit on Tuesday, business leaders and political leaders vowed to action plans on behalf of their companies or countries. Commitments made to UN Secretary General Ban Ki-moon and the General Assembly included, on the corporate side:
• IKEA announced it's expanding the availability of residential solar panels from the UK to the Netherlands and Switzerland and six additional countries and also unveiled "a new commitment for all plastic material used in its home furnishing products to be 100% renewable and/or recycled by 2020."
• Mondelez International Chairman and CEO Irene Rosenfeld "joined world leaders at the UN Climate Summit to announce the first global timeline to slow and then end forest loss. The New York Declaration on Forests strives to cut forest loss in half by 2020, and end it by 2030—and also calls for restoring at least 350 million hectares of degraded forest lands by 2030, an area greater than the size of India." She also pledged "new support for the UNDP Indonesia Sustainable Palm Oil Platform."
• In all, 39 major companies (incuding Walmart, Unilever and McDonald's) and 32 countries (but not, alarmingly, Brazil) signed the Declaration on Forests, including Asia Pulp and Paper, whose longtime foe Greenpeace welcomed the Declaration but also urged that voluntary action not replace government action.Continue reading...
Posted by Sheila Shayon on September 22, 2014 02:01 PM
A tipping point has been reached vis-à-vis climate change. Sunday's People’s Climate March (supported by Ben & Jerry's and a host of organizations) drew an estimated 400,000 people in New York alone, making it the largest climate march in history. And it's not just private citizens, but corporate citizens that are taking a stand in response to customer demands ahead of Tuesday’s opening of the UN Climate Summit in New York.
UN Secretary General Ban Ki Moon has identified the issue as a top priority and is using NYC's Climate Week to set the stage for the UN Framework Convention on Climate Change taking place in Paris in December 2015.
On the eve of this week's Climate Summit, companies are speaking out and aligning their brands with popular sentiment by making pledges to help fight global warming, with the Climate Group announcing commitments by "100 of the world's largest companies" to adopt renewable power by 2020.
Case in point: Apple CEO Tim Cook, barely catching his breath from a record opening weekend for iPhone 6 sales, flew from California to attend a Climate Week kick-off event in New York, where he commented that "Apple has a very core value of leaving the world better than we found it."
In addition to calling Apple's new HQ the "greenest building on the planet," Cook announced that the company's 2013 goal to get its data centers fully powered by renewable energy sources is six percent shy of that goal.Continue reading...
Posted by Dale Buss on September 9, 2014 09:09 AM
Apple launch today of new iPhone (starring U2) is biggest test yet for CEO Tim Cook.
General Mills buys Annie's organic foods brand.
Home Depot confirms major data breach that could rival Target's breach.
Jimmy Choo plans $1 billion IPO.
McDonald's August sales slump as US decline reaches fourth month.
MORE BRAND NEWS
AbbVie and other drug makers are sued by FTC for delaying generic competition of testosterone-replacement drugs.
Amazon slashes price of Fire smartphone.
Baltimore Ravens fires player Ray Rice after domestic-violence video surfaces, and NFL suspends him indefinitely.
Coach names new president and COO.
Dave & Buster's Entertainment files for second IPO attempt in three years.Continue reading...
Posted by Abe Sauer on September 5, 2014 01:22 PM
This week in branded content, Kahlua tells a cocktail tale, Lee finds a new audience in China, Reebok pumps it up for its birthday in France and more. Check out the latest branded videos from New Balance, Jack Daniels and IKEA after the jump, and keep your eyes peeled for an upcoming content collaboration between Leonardo DiCaprio, Brad Pitt, Robert De Niro and Martin Scorsese for a short film for a Macau casino.Continue reading...
Posted by Dale Buss on September 5, 2014 09:36 AM
Apple beefs up security (as BlackBerry touts its own) after celebrity hacking, amid plans for new smartwatch and larger iPhones and appeal in hiring ruling.
Starbucks plans smaller, express-style stores.
US Postal Service cuts e-commerce delivery rates in pre-holiday move and delivers Amazon groceries in test.
Visa teams with NFL to push new online-payments service.
Voya completes metamorphosis from ING US.
MORE BRAND NEWS
Barclays tests finger vein scanners.
Boeing closes in on $10 billion Ryanair order.
BP is exposed to civil liabilities following $50 billion fine in Gulf Oil disaster.
Burberry leverages social media for new fragrance.Continue reading...
Posted by Mark J. Miller on August 22, 2014 05:14 PM
Most consumers who use Airbnb are generally expecting to find themselves sleeping in a house or apartment, but a few lucky Australians may wake up in an IKEA.
According to the Sydney Morning Herald, the two brands have partnered up for a social experiment of sorts: a one-night-only slumber party in one of the retailer’s locations in Sydney. A group of lucky guests will be selected to spend the night of August 31 in the store, getting to choose from bedrooms sets like "rustic charm, inner city living or moden elegance." They'll get to keep the sheets and pay only a $12 administration fee to Airbnb, but they will have to endure a communal dinner. Swedish meatballs, anyone?
"Airbnb gives people access to the most unique listings around the world from treehouses to yurts to villas, and now we're adding IKEA to the list," Eva Ross, Local Operations Lead at Airbnb Australia, said in a statement. "The experience is sure to thrill any guest."Continue reading...
Posted by Dale Buss on August 5, 2014 09:16 AM
Gannett buys out Cars.com for $1.8 billion and separates broadcasting and publishing businesses via latest US media spinoff.
Rupert Murdoch's 21st Century Fox withdraws bid for Time Warner.
Walgreens reportedly capitulates to critics and will remain US-based following $16 billion merger with Alliance Boots.
Xiaomi passes Samsung as China's top smartphone maker.
Vitaminwater struggles over use of stevia as Coca-Cola shifts formulas.
Samsung takes stance on child labor as it takes golf fans behind the tournament.
MORE BRAND NEWS
adidas boosts marketing spending especially in the west.
Aflac invents the downward duck:Continue reading...