brand news

In the News: Chrysler, LG, Microsoft and more

Posted by Dale Buss on November 21, 2013 09:21 AM

In the News

Chrysler eyes December IPO.

LG investigates "unauthorized spying" claims. 

Microsoft builds line of products, apparel around "Scroogled" marketing campaign.

Abercrombie & Fitch reports loss on weak sales.

British Airways fields billboard ads that interact with planes overhead.

CCTV grapples with ad slowdown in China.

Foursquare opens up home screen to big brands.

IKEA is investigated in France for labor issue.

McDonald's plans no national launch for McRib this year.

Mondelez invests $100 million in Czech biscuit plant and expands presence in Pakistan.Continue reading...

sustainability

IKEA Turns Consumers Into Sustainable Resellers in Norwegian Campaign

Posted by Sheila Shayon on October 29, 2013 03:45 PM

It seems only right that the company responsible for everyone's love/hate relationship with assembly-required furniture is now helping customers resell their goods. 

IKEA created a campaign alongside SMFB, Oslo that asked Norwegian customers to submit requests for their lightly-used furniture to be resold. After choosing 50 pieces, the retailer advertised them in broadcast, print and outdoor ads, complete with the seller's phone number so prospective buyers could get in touch. Dubbed the "Second Hand Campaign," the effort fits nicely within IKEA's sustainability efforts.

IKEA’s Norwegian Facebook page showcased the second-hand pieces in a virtual flea market on Sundays for over two months until all the pieces sold.Continue reading...

brand news

In the News: Apple, Red Bull, Sears and more

Posted by Dale Buss on October 29, 2013 09:23 AM

In the News

Apple sees profits fall despite higher sales of iPhones and offers disappointing holiday forecast.

Red Bull is subject to big wrongful-death suit.

Sears considers spinning off Lands End unit.

Air Serbia launches in Europe.

Boeing considers non-union plant for 777x.

Burger King may rescue corporate cousin Heinz after McDonalds ketchup snub.

Consumer Reports drops Toyota Camry from its recommended list over crash test.

GM lifts Opel marketing in Russia.

Google amends EU antitrust proposals as it looks to triple number of Glass testers and prepares to launch smartwatch. 

Guess signs first Indian model, Priyanka Chopra, as new brand ambassador.Continue reading...

sustainability

Walmart Tops Brands Adopting Solar Energy Across America

Posted by Sheila Shayon on October 28, 2013 04:13 PM

Brands are—forgive the pun—warming to solar power. Retail brands, in particular, according to the latest report from the U.S. Solar Energy Industries Association, which names Walmart, Costco, Kohl's, Apple and IKEA as its top five "solar champions" in the U.S., as ranked by installed capacity.

Their respective retail footprints are using stores' huge rooftop spaces to expand into solar. Walmart, as the biggest U.S. retailer, leads the pack in the race for commercial solar power, "converting more sun into energy than 38 U.S. states," as Bloomberg puts it. The retail giant has partnered with SolarCity to install solar power at 60 stores in California, part of a company-wide goal to equip 130 stores, or 75% of its stores in the state, with the renewable form of energy.

Apple, which recently hired former EPA head Lisa Jackson as its first VP of environment initiatives to spur its goal of 100 percent renewable energy, is building utility-scale solar projects next to its data centers in partnership with SunPower. The sustainability moves advance the companies' environmental, and financial, goals—naturally.Continue reading...

brand news

In the News: Nespresso, Procter & Gamble, Ford and more

Posted by Dale Buss on October 14, 2013 09:27 AM

In the News

Nespresso sees coffee pod patent revoked by European regulators.

Procter & Gamble goes high-brow in fashion collaboration.

Ford teams with University of Michigan for new battery lab. 

Alibaba plans to blow out infrastructure spending on Chinese "e-conomy."

Alitalia set for vote that may bring Italian government back in as an owner.

California Pizza Kitchen rolls out gluten-free pizza effort.

Daytona International Speedway fires up campaign.

Foursquare opens ads to all businesses.

GM opens new stamping plant in Texas.

Google+ users may see themselves crop up in new ad campaign. 

HTC eyes China for survival.

Huawei innovates with rotating CEO system.Continue reading...

sustainability

IKEA Extends Sustainable Ethos to Consumers with Sale of Solar Panels

Posted by Sheila Shayon on September 30, 2013 06:33 PM

IKEA, best known for its ‘assembly-required’ flat-pack furniture, is extending its sustainable ethos into alternative energy. The Swedish mega-retailer has begun to sell solar panels at it's UK stores, including an in-store consultation, design service, installation and a monitoring system starting at about $9,200. 

"Highly trained Solar Advisors" will design each custom system using a simulation tool in-store, followed by a "straightforward nine-step installation process, fully managed by a personalized Hanergy Web Portal," according to the Wall Street Journal. The 'straightforward' installation won't require any handiwork from customers, either. 

While the service is only currently planned for 17 stores right now, Steve Howard, the chain's sustainability chief, indicated that the new business arm could go global and create a new source of revenue for the company.Continue reading...

brand news

In the News: Best Global Brands, JetBlue, IKEA and more

Posted by Dale Buss on September 30, 2013 09:22 AM

In the News

Apple named world's most valuable brand, passing Coca-Cola, on Interbrand's Best Global Brands 2013 report.

JetBlue launches premium brandMint

IKEA starts UK solar push.

AOL to start advertising on TV again. 

BlackBerry starts selling unlocked phones direct to US buyers. 

DirecTV plans to help finance indie films.

Ford sends the checks to soothe C-Max owners on fuel economy as company is said to retain CEO Alan Mulally's "absolute focus" despite reports about Microsoft job, while Ford prepares heir apparent.

GM can't keep up with demand for V-8 pickups.

Home Depot scales up Redbeacon service for small contracting jobs.

Intel invests in wearable device maker Recon. 

JCPenney remains on the brink.Continue reading...

brand news

In the News: Nissan, IKEA, BMW and more

Posted by Dale Buss on September 9, 2013 09:35 AM

In the News

Nissan unveils its own smartwatch.

IKEA no longer ranks as Sweden's most trusted brand.

BMW eclipses rivals at Frankfurt Auto Show with three-level test track.

Apple readies to announce two new iPhones tomorrow. 

Audi sees global sales rise 10 percent in August.

Clorox spoofs Real Housewives as "green" sales miss mark.

Daimler joins parade by aiming to launch self-driving car by 2020.

Deutsche Bank launches customer service channels on Facebook, Twitter. 

Fiat CEO Sergio Marchionne cancels two media appearances at Frankfurt Auto Show.

Holiday Inn Express debuts first ever European ad campaign. 

Instagram will introduce ads within a year, reports say.Continue reading...

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