brand news

In the News: IKEA, P&G, Rovio and more

Posted by Dale Buss on January 29, 2014 09:13 AM

In the News

IKEA CEO vows e-commerce and delivery expansion as store sales fall. 

P&G will cut phosphate in all laundry soaps by 2016. 

Rovio reassures Angry Birds users it’s not complicit with NSA, rethinks ad relationships. 

Abercrombie & Fitch strips CEO of chairman title.

Beats by Dre stars Ellen Degeneres in Super Bowl ad.

Bruegger's unveils new restaurant prototype.

Cheerios plans Super Bowl spot reprising mixed-race family.

Chrysler posts third straight annual profit but Fiat scraps dividend to save cash.

Comcast grows TV subscribers for first time in 6 years.

Coors Light wants NHL Stadium Series in Rockies.

Dow Chemical swings to profit on sales growth in most businesses.

EA sees sales of older games drop.Continue reading...

brand news

In the News: Samsung, Ford, Puma and more

Posted by Dale Buss on January 28, 2014 09:23 AM

In the News

Samsung keeps lead over Apple as Chinese smartphones gain share and evidence mounts that iPhone mania wanes.

Ford posts bullish earnings as company and James Franco get a jump on GM in Super Bowl promo.

Puma outfits English soccer club in brand-renewal attempt.

AT&T sees overwhelming demand for Beats music service.

Bitcoin exec accused of money laundering.

Comcast and Charter near deal for Time Warner Cable systems.

Disney finds success with ESPN app.

Gillette promotes Sochi Olympics campaign.

Girl Scouts test gluten-free cookies.

Google sees less geeky future with new glass designs, adding VSP prescriptions.

HSBC apologizes for UK ATM snafu. 

Honda exported more vehicles from US factories than it imported from Japan last year.Continue reading...

traveling brands

Hip to Millennials' Travel Demands, Hilton Works On New Brand for Them

Posted by Dale Buss on December 16, 2013 03:37 PM

Millennials worldwide may not be getting jobs, but they're getting more places to stay. Hilton now expects to introduce a new hotel brand in 2014 aimed at young travelers to match a new offering by Marriott and one by Starwood.

The new Hilton brand of boutique, "lifestyle" hotels would emphasize style and design and be aimed at Millennials with enough money to travel for work or pleasure. It would aim to compete with W Hotels, a brand developed by Starwood, and with both Marritt's fledgling Edition hotels as well as the Moxy chain that it is developing for Europe with Ikea, according to the Wall Street Journal.

"It's something we're working on," Christopher Nassetta, Hilton's CEO, told the newspaper. Hilton currently has 10 brands and a wide range of hotels ranging from Hampton Inn to Waldorf Astoria.Continue reading...

privacy alert

French Prosecutors: You May Not be Building That Ikea Furniture by Yourself

Posted by Dale Buss on November 22, 2013 03:36 PM

You can still make do-it-yourself furniture with IKEA. It's just that other people may be watching in secret.

Specifically, IKEA itself. Prosecutors have placed three senior IKEA executvies in France under investigation amid allegations that they authorized illegal spying on customers and employees, including collecting unflattering background information on shoppers who brought complaints or lawsuits, according to the New York Times.

In an alleged case of big data run amok, French prosecutors even said that IKEA France CEO Stefan Vanoverbeke was among those people being investigated for possible involvement in such a conspiracy. The executives were thought to be gathering a range of personal informatin including criminal records, automobile registrations and property records.Continue reading...

brand news

In the News: IKEA, Walgreens, Microsoft and more

Posted by Dale Buss on November 22, 2013 09:14 AM

In the News

IKEA under investigation in France for snooping on workers.

Walgreens opens nation's first energy-net-zero retail store.

Microsoft heats up gaming-console wars with debut of Xbox One.

Air New Zealand launches "Middle Earth" campaign tied to release of The Hobbit movie.

Acer brings back founder without pay to help struggling PC maker.

Amazon amps up for winning holiday as executive predicts quantum leap in online alcohol sales.

Apple wins a patent retrial against Samsung.

Bauer Media launches digital brand aimed at wealthy young women. 

Beam and Cinnabon to introduce co-branded vodka.

Caterpillar is probed for possibly dumping parts in the ocean.Continue reading...

brand news

In the News: Chrysler, LG, Microsoft and more

Posted by Dale Buss on November 21, 2013 09:21 AM

In the News

Chrysler eyes December IPO.

LG investigates "unauthorized spying" claims. 

Microsoft builds line of products, apparel around "Scroogled" marketing campaign.

Abercrombie & Fitch reports loss on weak sales.

British Airways fields billboard ads that interact with planes overhead.

CCTV grapples with ad slowdown in China.

Foursquare opens up home screen to big brands.

IKEA is investigated in France for labor issue.

McDonald's plans no national launch for McRib this year.

Mondelez invests $100 million in Czech biscuit plant and expands presence in Pakistan.Continue reading...

sustainability

IKEA Turns Consumers Into Sustainable Resellers in Norwegian Campaign

Posted by Sheila Shayon on October 29, 2013 03:45 PM

It seems only right that the company responsible for everyone's love/hate relationship with assembly-required furniture is now helping customers resell their goods. 

IKEA created a campaign alongside SMFB, Oslo that asked Norwegian customers to submit requests for their lightly-used furniture to be resold. After choosing 50 pieces, the retailer advertised them in broadcast, print and outdoor ads, complete with the seller's phone number so prospective buyers could get in touch. Dubbed the "Second Hand Campaign," the effort fits nicely within IKEA's sustainability efforts.

IKEA’s Norwegian Facebook page showcased the second-hand pieces in a virtual flea market on Sundays for over two months until all the pieces sold.Continue reading...

brand news

In the News: Apple, Red Bull, Sears and more

Posted by Dale Buss on October 29, 2013 09:23 AM

In the News

Apple sees profits fall despite higher sales of iPhones and offers disappointing holiday forecast.

Red Bull is subject to big wrongful-death suit.

Sears considers spinning off Lands End unit.

Air Serbia launches in Europe.

Boeing considers non-union plant for 777x.

Burger King may rescue corporate cousin Heinz after McDonalds ketchup snub.

Consumer Reports drops Toyota Camry from its recommended list over crash test.

GM lifts Opel marketing in Russia.

Google amends EU antitrust proposals as it looks to triple number of Glass testers and prepares to launch smartwatch. 

Guess signs first Indian model, Priyanka Chopra, as new brand ambassador.Continue reading...

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