Posted by Sheila Shayon on July 11, 2014 11:52 AM
IKEA is pushing the edges of retailing innovation once again with an Instagram account that acts like a website.
Together with Moscow-based ad agency Instinct, the Swedish retailer built the IKEA PS 2014 account on Instagram to showcase 34 items in its latest designer collection, was created by 14 young designers to target a younger, urban, mobile-first crowd “always on the move.” The account has already garnered over 19,000 followers.
By clicking on a picture, users are redirected to an Instagram account dedicated to that piece of furniture. Tagging capabilities let users explore the main site, specific items and add photos of PS 2014 items tagged with the Instagram product name.Continue reading...
Posted by Shirley Brady on July 9, 2014 08:01 AM
Brazil's "nightmare" of a World Cup loss to Germany sets Twitter record as most-tweeted sporting event ever (inspiring endless memes and Mick Jagger-blamefest) as Nike claims ambush marketing victory over official FIFA sponsor Adidas.
Adidas, meanwhile, is wooing Manchester United with US$100 million deal after Nike ends 13-year sponsorship, while GM-owned Europe-exiting team sponsor Chevrolet releases ManU limited edition vehicles for India and auctions off ticket packages.
Apple loses voice recognition patent lawsuit in China, launches "secret" eBay store.
Ellen DeGeneres signs five-year NYC lease as base to launch upcoming E.D. lifestyle brand with Christopher Burch.
Duke University sued by John Wayne's family in bourbon trademark battle.
More brand headlines by sector:Continue reading...
Posted by Dale Buss on June 27, 2014 09:54 AM
IKEA joined a still-limited list of US retailers that is raising minimum wages voluntarily even as the issue of boosting the legally required minimum pay for low-wage workers continues to roil American business and politics.
The maker of inexpensive Scandinavian furniture said that it will raise the average hourly minimum at its 38 US stores to $10.76 an hour, a 17 percent increase, with actual new pay rates varying locally depending on the cost of living in a particular area. The new average would be $3.51 above the current federal minimum wage of $7.25 an hour. The new policy will raise the pay of about half of IKEA’s 13,120 US employees.
“This stems back to Ikea’s decision to create a better everyday life for our people,” Rob Olson, IKEA’s acting president for the US and its CFO, told the New York Times. “We of course are investing in our co-workers. We believe they will invest in our customers, and they will invest in IKEA’s stores.”
Plus, he told USA Today, the company can absorb the pay increase partly because it has cut costs in recent years. The wage hike will narrow profit margins but ultimately should benefit the bottom line, he said. IKEA has no plans to raise prices, cut staff or reduce hiring. The move also is a “shrewd business tactic that helps retailers attract top talent,” an economic analyst told The Huffington Post.Continue reading...
Posted by Dale Buss on June 26, 2014 09:41 AM
Kellogg's opens Recharge Bar with special branded concert from The Roots.
Aereo sees US Supreme Court knock out its props, raising questions about future of broadcast industry innovation.
GM stops selling certain Chevrolet Cruze models for possible Takata air-inflator problem as CEO says recalls will continue. The company plans to close an Opel plant in Germany, as well.
IKEA raises minimum wage at US stores.
P&G aims to change what it means to be “like a girl” with Always campaign.
MORE BRAND NEWS
Carnival foresees end to cheap Caribbean cruises.
Chipotle angers Texas agricultural industry over Australian beef imports.
Darden shifts focus to Olive Garden update.
Del Taco parent is exploring sale of chain.
El Pollo Loco files for $100 million IPO.Continue reading...
Posted by Dale Buss on June 12, 2014 03:01 PM
It's always interesting to see a non-tech brand stretch itself to adapt and explore the latest technology, especially when such explorations directly attribute to growth ambitions and a positive brand culture.
That’s what Lowe’s is attempting with its new “Holoroom” augmented reality project and related efforts that stem from the home improvement chain’s earnest ambition to envision the future of its industry and to help consumers access the possibilities. The new Lowe’s Innovation Labs will focus on “uncommon partnerships” with tech consultants Singularity University and SciFutures.
Holoroom is the first fruits of their cooperation, a 20-by-20-foot room that allows customers to simulate renovation projects. They can create realistic spaces on an iPad stocked with Lowe’s goodies and then “enter” the Holoroom to experience a 3D version of their creation, Ad Age reported. An app allows them to work on their 3D creation at home.Continue reading...
Posted by Shirley Brady on June 11, 2014 08:30 AM
TOP 5 STORIES
Coca-Cola Life, in green can, marks first new Coca-Cola in UK since Coke Zero launched in 2006.
Abercrombie & Fitch revises mission to be more inclusive.
Amazon reportedly plans local services marketplace as eBay local deliveries may be in trouble.
Uber faces protest by London's black cab drivers.
Lululemon founder calls for shake-up of board.
MORE BRAND NEWS
Apple, Starbucks and Fiat face EU tax inquiry, putting Irish government on defensive.
Audi tests real-time Snapchat content with ABC Family.
Beckham launches soccer channel for Sky Sports.
Bic crowdsources handwriting styles to create a universal typeface.
BP will fly first commercial drone in the US.Continue reading...
Posted by Abe Sauer on May 23, 2014 02:10 PM
Someday, everything will be narrated by Kevin Spacey: The Oscar winner's voiceover can be heard on Oakley's "A Story of Disruption" short documentary exploring the brand's philosophy and 40 years of product design. "Disruption" comes complete with a fancy-pants microsite, too.
Ford's Lincoln Theatrical Aspirations: Not only is it the signature sponsor of the Tribeca Film Festival, Lincoln Motors is producing its own film. The noir short Alethea follows actress Elsa Carette as she is transported through New York City in a Lincoln MKZ:Continue reading...
Posted by Shirley Brady on May 16, 2014 09:13 AM
TOP 5 STORIES
As contentious net neutrality proposal gets FCC greenlight, Comcast tightens data limits and firms up new "SpinCo" unit.
Red Lobster is sold by Darden for $2.1 billion.
Pinterest funding round brings valuation to $5 billion.
GM agrees to pay "substantial fine" over switch recall.
Microsoft celebrates Nokia acquisition with stylish brand book, and gets ready to reveal new Surface tablet.
ALSO IN THE NEWS:
Abbot Labs to buy CFR Pharmaceuticals for $2.9 billion.
Barclays stars in London Pride event's first ad campaign.
Cadbury's Dairy Milk touts ice cream in the UK with #freezethejoy push.
CBS unveils plans for 24-hour digital news channel.Continue reading...