2014 Brandcameo Product Placement Awards

campaigns

Campaign Watch: Ikea UK Launches Music Video Style Advertising

Posted by Shirley Brady on October 19, 2012 10:13 AM

Ikea just launched its first music video-style campaign in the UK — find out more here, and watch the longer version below.Continue reading...

brand news

In the News: Google, HSBC, McDonald's and more

Posted by Dale Buss on October 19, 2012 09:02 AM

In the News

Google turns in soft quarter as PR fail pummels stock.

HSBC hit by worldwide cyberattack.

McDonald's profit falls as U.S. growth slows.

Abbott study of kidney drug is halted.

Apple's iPad Mini poised to cannibalize sales.

Lance Armstrong endorsement implosion toll reaches $30 million.

BBC director general to testify on Jimmy Savile scandal, as new head of BBC Worldwide named.Continue reading...

retail watch

Target, Toys R Us and Ikea Rustle Up Some Holiday Spirit

Posted by Sheila Shayon on October 16, 2012 01:14 PM

Even though we haven’t yet had Halloween, retail brands are gearing up for the holiday season. Target raised eyebrows by releasing its holiday TV commercial before Halloween, which is the marketing equivalent of wearing white after Labor Day in the U.S. But even that hoary old rule no longer applies, so get ready for the holiday blitz to start earlier than ever this year.

Toys “R” Us is already promoting its Marine Toys for Tots Foundation campaign, which is back for the ninth year with Shaquille O’Neal ("Give Back With Shaq!" for the fourth year) offering “Shaq’s Santa Sack,” the first-ever Toys for Tots Wish List filled with donation suggestions.

More than 16 million children are living in poverty in the U.S. according to the United States Census Bureau, and now through December 2, consumers can “Give Back with Shaq” by donating new, unwrapped toys at Toys“R”Us and Babies “R” Us stores or online through Christmas Eve.Continue reading...

brand news

In the News: Pizza Hut, Toyota, Spotify and more

Posted by Dale Buss on October 10, 2012 09:02 AM

In the News

7-Eleven, JetBlue and Bliss go presidential with "poll" promotions as Pizza Hut comes up with a controversial dare ahead of next week's debate.

Toyota recalls 7.4 million vehicles globally for power-window glitch and 2.5 million Lexus vehicles, as it plugs Prius on the Home Shopping Network.

Samsung signs TV deal with Spotify.

BAE and EADS terminate merger talks.

Bain Capital buys maker of Craftsman Tools.

Ballmer touts new era at Microsoft as bonus trimmed.

Cadbury tells bishop it's not precious about purple.

Chevron is rejected by Supreme Court in Ecuadorian case.Continue reading...

brand news

In the News: Avon, Mondelez, Foxconn and more

Posted by Dale Buss on October 8, 2012 09:02 AM

In the News

Avon's Jung to leave board early, shifting focus to new CEO.

Mondelez creates Oreo and Cadbury Dairy Milk hybrid chocolate bar, acquires Italian biscuit maker from Danone.

Foxconn faces more unrest at iPhone factory as new battle brews between Apple and Samsung.

BAE deal with EADS is questioned by major shareholder.

Baxter looks to its medical-product pipeline to sustain growth.

Budweiser donates to military families via tie-in with Major League Baseball.

BuzzFeed bets on online sharing of sponsored content.

Coca-Cola India signs Bollywood star Salman Khan as brand ambassador.Continue reading...

brand news

In the News: 2012 Best Global Brands Revealed, Samsung v Apple, and more

Posted by Shirley Brady on October 2, 2012 08:45 AM

In the News

Interbrand's 2012 Best Global Brands report sees Coca-Cola on top, Apple and Samsung make gains, Disney and HP decline, and BlackBerry lose 39 percent of brand value.

Samsung files to add iPhone 5 to Apple patent lawsuit as US court lifts injunction against Galaxy Tab sales and Galaxy S3 outsells iPhone 5 in UK.

Amazon plans to hire 10,000 British temp employees for the holidays.

American Airlines accuses pilots of sabotage as loose seats embarrass execs.

American Express ordered to refund $85 million to customers and pay $27.5 million in penalties.

Apple's iPad Mini rumored for Oct. 17 unveiling.

Cadbury wins exclusive right to its signature purple color in legal battle.

Disney unveils new homepage with entertainment focus.

Facebook sells more access to members as part of ad analytics push; Wall Street approves.

Google's stock market value passes Microsoft's for the first time.

Guinness launches "cloud TV" campaign.Continue reading...

brand news

In the News: Ikea, JCPenney, Kodak and more

Posted by Dale Buss on October 1, 2012 09:02 AM

In the News

3M plans to acquire ceramics maker Ceradyne.

Amazon comes under fire for offering Nazi death-camp puzzle.

AutoNation makes big digital push.

BMW brings performance school online.

Simon Cowell proposes truce in competition between his X Factor on Fox and The Voice on NBC.

Fender tries to stay plugged in.

Ford hits the road to tout new C-Max nameplate.

GM recalls cars over fuel leak problem.Continue reading...

brand news

In the News: Diageo, Estee Lauder, Google and more

Posted by Dale Buss on September 25, 2012 09:04 AM

In the News

Apple takes a subtle dig at Samsung in new iPhone ad as its supply is tested by record sales thanks to use of thin display.

Burberry tops London Fashion Week tweets thanks to One Direction's Harry Styles.

Dave & Busters prices IPO lower than expected.

Diageo is in talks about buying stake in United Spirits.

Estee Lauder develops brand just for China.

Ford's CMO promotes social- and product-dirven brand.Continue reading...

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