Best Global Green Brands 2014

brand news

Brand News: NASCAR PR Crisis, Dish Network Daytona 500 'Memoriam' TV Ad

Posted by Shirley Brady on February 24, 2013 11:06 AM

NASCAR brand refresh thwarted by P.R. crisis and YouTube takedowns after Saturday's fan-injuring accident during Nationwide race, while Danica Patrick is poised to make history as first female driver in pole position at Daytona 500. Dish Network, meanwhile, released "Memoriam" Daytona 500 campaign yesterday for its Hopper ad-skipping feature, a campaign that Fox has refused to run and Dish is trying to circumvent.

Microsoft joins list of hacked brands as Internet Explorer 11 rumored and Toyota Racing creates trackside app for Microsoft Windows 8.

Huawei unveils "Make it Possible" global branding campaign for Ascend P2 at Mobile World Congress, where Orange unveils own-brand 4G smartphone.

Coca-Cola forms major co-branding partnership in the Middle East.

Donald Trump tells the Financial Times his brand is worth $8 billion.

Dunkin' Donuts tops Brand Keys loyalty index for seventh straight year.Continue reading...

brand news

In the News: American Airlines, Comcast, Yahoo, Adidas and more

Posted by Shirley Brady on February 13, 2013 08:43 AM

In the News

American Airlines and US Airways finalize merger details.

Comcast buys balance of GE's stake in NBCUniversal for $16.7 billion.

Yahoo CEO Mayer looks to focus mobile, expresses disappointment in Microsoft search deal.

Adidas will reveal Boost running innovation at New York event.

Apple CEO Cook feels brand's stores are too small; a Google payday might help.

Barclays CEO pressured to get moving on revamp.

BBC Worldwide appoints global editorial director.

Blockbuster UK closes 164 more stores.

Dior sees former designer John Galliano re-offend Jewish community.

Facebook eyes books, movies and TV content as Zuckerberg's full philanthropy revealed.

Ford assures dealers on Lincoln MKZ supplies.Continue reading...

brands under fire

IKEA Apologizes to Thai Transgender Community for TV Commercial

Posted by Shirley Brady on January 24, 2013 12:27 PM

IKEA is in hot water in Thailand for its holiday campaign that aimed for the funny bone and ended up hitting the Adam's apple — and offending some viewers in the process. The TV commercial, released on Dec. 25th and promoting an end-of-year sale, shows a couple strolling through the store, only the gentleman doesn't realize his companion is transgender.

As Reuters reported, "The 20-second commercial shown on YouTube and on Bangkok's trains in December and January entitled 'Luem Aeb' ('Forget to Keep Hidden'), was disrespectful to transsexuals, according to the Thai Transgender Alliance, which demanded an explanation from IKEA. Transgenders, or "Ladyboys" as they are often referred to, are widely accepted in Thailand and are commonplace in the fashion, beauty and entertainment industries, but are not officially recognized as women."

According to Reuters, a letter of apology from the company to the transgender group is now in the works. See the commercial, along with other holiday spots from IKEA Thailand, below.Continue reading...

brand news

In the News: Apple, Boeing, Google and more

Posted by Dale Buss on January 23, 2013 09:07 AM

In the News

Apple continues to demonstrate brand cachet but faces worry about budget-conscious iPhone buyers and iPad rival in China.

Boeing's largest plane buyer praises its communications during Dreamliner safety crisis as battery woes put FAA on hot seat.

Google stems ad-price drop but keeps struggling with mobile.

Acer defies PC industry downturn.

Allergan plans to buy MAP for $958 million.

Air New Zealand launches "blind gate" promotion.

Beam sells off value brands to focus on premium as Global Brands shakes up drinks portfolio.Continue reading...

corporate citizenship

Bangladesh Factory Fire Highlights Brands' Supply Chain of Ethics

Posted by Sheila Shayon on December 7, 2012 03:21 PM

As countries like Bangladesh move up the food chain from aid to trade, the global eco-system fueling the fire, literally and figuratively, is largely the retail fashion industry, feeding the western world’s insatiable appetite for fashion. 

The November 24th factory blaze that killed 112 garment workers in an illegal factory in Bangladesh showed the world, as Reuters puts it, that “pressure from big Western brands to produce huge volumes of apparel fast and at rock-bottom prices, [is making] Bangladeshi suppliers routinely sub-contract their orders.”

As the victims — many of them young women and mothers, all of them poor — are mourned and the Clean Clothes Campaign organizes vigils at C&A and beyond as part of a bigger shame campaign for brands whose labels were found in the ashes, what’s really on trial, as the New York Times points out in a scathing article today, is ethical sourcing and a severely out-of-balance equation claiming the lives of impoverished workers with no options.Continue reading...

brand news

In the News: Netflix, GSK, Tesco and more

Posted by Dale Buss on December 5, 2012 09:05 AM

In the News

Disney and Netflix sign landmark agreement for the web streaming service.

GlaxoSmithKline begins assembling new global branding effort on its impact around the world.

Tesco bails out of Fresh & Easy venture in U.S.

AOL's Advertising.com group acquires Buysight.

Apple upgrades iTunes, secures USPTO patent for "retina."

Beer tax dispute heats up in Europe.

Blu Dot tests Twitter game of musical chairs.

BMW has US luxury auto sales crown in its sights.

Campbell Soup Company donates $500K to Salvation Army.

Citigroup announces 11,000 job cuts and $1B charge.Continue reading...

corporate citizenship

Bangladesh Factory Fire Puts Ethical Sourcing, Factory Conditions in Spotlight

Posted by Sheila Shayon on November 26, 2012 04:04 PM

In a fiery furnace of déjà vu, a garment-factory fire in Bangladesh on Saturday killed 112 people trapped inside the building, or jumping to their deaths in buildings where safety is ignored in a retail rush for products to export.

It was just over a century ago — March 25, 1911 — when the now infamous fire in the Triangle Shirtwaist Factory on New York's Washington Square left 146 workers dead because the owner had blocked exits and stairwells to keep employees from leaving or taking a break. The tragedy led to reforms and unionization for U.S. garment workers, but here we are a century later, and it's happening again in Bangladesh.

About this latest firetrap, which has sparked mass protests in Bangladesh, AP writes: “The fire alarm: Waved off by managers. An exit door: Locked. The fire extinguishers: Not working and apparently 'meant just to impress' inspectors and customers. 'Had there been at least one emergency exit through outside the factory, the casualties would have been much lower,' said Maj. Mohammad Mahbub, fire department operations director.

The factory is owned by Tazreen Fashions Ltd., a subsidiary of the Tuba Group, and has produced garments for Walmart, Carrefour, C&A and IKEA, since opening in 2009 and employing about 1,700 people. Walmart's connection to the factory is still "unclear," as Salon notes. A 2011 Walmart ethical sourcing audit gave Tuba Group a yellow rating and requested that it address unacceptable conditions at its factories.

Update: Walmart stated on Monday that the factory in question was indeed producing pieces for the retailer — but without its knowledge, due to a subcontractor arrangement. "Today, we have terminated the relationship with that supplier," America's biggest retailer said in a statement. "The fact that this occurred is extremely troubling to us, and we will continue to work across the apparel industry to improve fire safety education and training in Bangladesh."Continue reading...

brand news

Weekend Headlines, From Black Friday to Psy's Gangnam YouTube Record

Posted by Shirley Brady on November 25, 2012 09:01 PM

K-pop phenom Psy's "Gangam Style" video beats Justin Bieber record to become YouTube's most-viewed video ever, with 805 million views on Friday (knocking on 824 million views now) to Bieber's 803 million for "Baby." Bieber, meanwhile, insults fellow Canadians by wearing overalls to pick up award from Prime Minister.

GM considers Buick logo change and bets it can make the 54-year-old Chevy Impala a head-turner again.

Black Friday in-store sales undercut by Thanksgiving early bird shoppers, mobile and e-commerce shoppers.

GSK and other pharma anger critics by paying for studies.

Hostess Brands eyed by Flower Foods.

Mango replaces Kate Moss with Miranda Kerr.

McDonald's testing Egg White McMuffin and variations on Quarter Pounder.

Mercedes-Benz taps Kate Upton for Super Bowl.

Nintendo's revamped Wii takes aim at a changed game world.Continue reading...

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