IKEA Extends Sustainable Ethos to Consumers with Sale of Solar Panels

Posted by Sheila Shayon on September 30, 2013 06:33 PM

IKEA, best known for its ‘assembly-required’ flat-pack furniture, is extending its sustainable ethos into alternative energy. The Swedish mega-retailer has begun to sell solar panels at it's UK stores, including an in-store consultation, design service, installation and a monitoring system starting at about $9,200. 

"Highly trained Solar Advisors" will design each custom system using a simulation tool in-store, followed by a "straightforward nine-step installation process, fully managed by a personalized Hanergy Web Portal," according to the Wall Street Journal. The 'straightforward' installation won't require any handiwork from customers, either. 

While the service is only currently planned for 17 stores right now, Steve Howard, the chain's sustainability chief, indicated that the new business arm could go global and create a new source of revenue for the company.Continue reading...

brand news

In the News: Best Global Brands, JetBlue, IKEA and more

Posted by Dale Buss on September 30, 2013 09:22 AM

In the News

Apple named world's most valuable brand, passing Coca-Cola, on Interbrand's Best Global Brands 2013 report.

JetBlue launches premium brandMint

IKEA starts UK solar push.

AOL to start advertising on TV again. 

BlackBerry starts selling unlocked phones direct to US buyers. 

DirecTV plans to help finance indie films.

Ford sends the checks to soothe C-Max owners on fuel economy as company is said to retain CEO Alan Mulally's "absolute focus" despite reports about Microsoft job, while Ford prepares heir apparent.

GM can't keep up with demand for V-8 pickups.

Home Depot scales up Redbeacon service for small contracting jobs.

Intel invests in wearable device maker Recon. 

JCPenney remains on the brink.Continue reading...

brand news

In the News: Nissan, IKEA, BMW and more

Posted by Dale Buss on September 9, 2013 09:35 AM

In the News

Nissan unveils its own smartwatch.

IKEA no longer ranks as Sweden's most trusted brand.

BMW eclipses rivals at Frankfurt Auto Show with three-level test track.

Apple readies to announce two new iPhones tomorrow. 

Audi sees global sales rise 10 percent in August.

Clorox spoofs Real Housewives as "green" sales miss mark.

Daimler joins parade by aiming to launch self-driving car by 2020.

Deutsche Bank launches customer service channels on Facebook, Twitter. 

Fiat CEO Sergio Marchionne cancels two media appearances at Frankfurt Auto Show.

Holiday Inn Express debuts first ever European ad campaign. 

Instagram will introduce ads within a year, reports say.Continue reading...


The Week in China: Victoria's Secret Angel Knock-Offs, Xiaomi Takeover, Vanity Economy and more

Posted by Abe Sauer on September 6, 2013 12:38 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Victoria's Secret knock-offs... G. Patton SUV at the Chengdu Auto Expo… Xiaomi beats Apple… Coke… IKEA… drone deliveries… Samsonite sales… Jiang Wen goes Taobao… adult diapers... and more.Continue reading...


The Week in China: Cherry Fire Sale, Xiaomi's Blood Rice Phones, Metallica Comes to Town and more

Posted by Abe Sauer on August 16, 2013 12:34 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Audi romances Qixi… Xiaomi's "Blood Rice"… "The Meat Shop"… Cleavage Creek… Disneyland Shanghai… Novartis… Ikea in trouble... blue jean pollution... "The Pickle Index"... 500,000 shoppers… and more.Continue reading...

app watch

IKEA Enhances Retail Experience with App-Based Furniture Demo

Posted by Sheila Shayon on August 7, 2013 03:57 PM

Never have sofa shock again. IKEA'a 2014 Catalog offers an augmented-reality function that allows consumers to check the size and fit of intended purchases in their own homes—virtually. 

Using an app, consumers can scan a specific product marked with a plus symbol in the print catalog, which then appears through the camera of a smartphone or tablet, allowing consumers to visualize what the piece of furniture will look like in a room.Continue reading...


IKEA Curbs Global Resource Consumption with Sustainable Goals

Posted by Barry Silverstein on July 15, 2013 12:13 PM

All of that put-it-together-yourself furniture that IKEA sells around the world has to come from somewhere... and most of it is made of wood. That's why IKEA may very well be the largest global user of wood, consuming an estimated one percent of the world's supply annually to stock its 300-plus stores around the planet with cost-effective, wood-based products, according to the Daily Mail

The Swedish retailer is not only conscious of its massive wood usage, but it's also doing something about it. In January 2012, for example, IKEA started using corrugated cardboard pallets instead of wooden ones. In its 2012 annual Sustainability Report, Chief Sustainability Officer Steve Howard says the company has "a long-term sustainable supply of wood" and uses Forest Stewardship Council (FSC) certified wood that supports the improvement of forest management.

"All our wood," writes Howard, "is sourced from suppliers that meet our forestry standards and in FY12, 22.6 percent of our wood was from forests certified by the FSC."Continue reading...


Brands Pursue Sustainability through Circular Economy Initiative

Posted by Sheila Shayon on July 2, 2013 12:51 PM

Business leaders, academics and innovators came together at the first annual Circular Economy 100 Summit in London recently to create a "global wrap-up" of the most current thinking on circular economics and accelerate the transition to that model over a three year period.

An initiative of the Ellen MacArthur Foundation, the goal is to “inspire a generation to rethink, redesign and build a positive future through the vision of a circular economy” as an alternative to our current traditional linear economy—make, use, dispose.

Dame Ellen MacArthur said about the launch of her Foundation in 2010, “if we don't have an entire generation of young people leaving education realizing what's possible, seeing what's possible, and then seizing what's possible, this cannot happen at the scale that's needed.”Continue reading...

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