brand news

In the News: Heineken, NASA, Unilever and more

Posted by Dale Buss on August 6, 2012 08:51 AM

In the News

Heineken to assume control of Tiger Beer producer Asia Pacific Breweries for $4 billion.

NASA sees $2.5 billion Mars Rover "Curiositysuccessfully land, Twitter explodes.

Unilever sets sights on overtaking Skinny Cow with Magnum brand.

London 2012 Olympics boosts personal brands of Usain Bolt, Jessica Ennis, Michael Phelps, Gabby Douglas, and Andy Murray

Abercrombie & Fitch leads brands entering India via web partnerships.

Apple iPad grabs 68% of global tablet sales.

Applebee's woos late-night diners.

AT&T plans to phase out 2G networks.Continue reading...

London 2012

London 2012 Watch: Olympics Social Media Spoilers vs. #SavetheSurprise

Posted by Sheila Shayon on July 24, 2012 03:18 PM

Social media mavens can't help themselves, as details leaked virally this week following Monday's technical dress rehearsal (that's the crowd above) for Friday's opening ceremonies of the London 2012 Olympic Games. The ceremony's artistic director, filmmaker Danny Boyle, begged those in attendance to "save the surprise" and even projected a Twitter hashtag (#savethesurprise) on the stadium's giant screens, but spectators tweeted pictures of the event and chatted up that the theme (spoiler alert!)...Continue reading...

brand news

In the News: iPad Mini, Getty, Barclays and more

Posted by Dale Buss on July 4, 2012 08:55 AM

In the News

Apple plans smaller iPad to compete with Google Nexus, as Nokia gets touchy too.

Getty Images bidding nears $4 billion.

Barclays ex-CEO Diamond faces UK MP grilling as Bank of England faces tough decision.

Asian tourists flock to Europe for luxury bargains.

Asus aims to help athletes "find their zen."

Branded content shown to have limited impact in US.

China bans shark fin consumption in luxury crackdown, as mainland slowdown affects Hong Kong luxury spending.Continue reading...

follow the money

Crocs Expands in India With New Tagline, Styles

Posted by Sheila Shayon on July 2, 2012 11:09 AM

Crocs is expanding the availability of its spongy footwear into the booming Indian market with a new tagline, “Walk in comfort, wear in style.” Asia is rapidly growing and may replace the U.S. as the largest market for the billion-dollar brand that is in almost 100 countries and posting a year-on-year sales increase of 40.5% in the first quarter.

Crocs entered India in 2007 through a franchising and licensing agreement, and the little shoe that could is now available in 13 cities across India through 26 exclusive stores (and one kiosk in Pune). 

“The new brand campaign sends the message that Crocs can be worn every day, for every occasion,” says Florent Andre Bailly, Crocs VP for West Asia, India and Africa.

“We are constantly touching new consumers because many people still think that Crocs is a clog company, and when they find out the wide range of shoes which are comfortable yet stylish. This in itself is a whole new growth driver for the business.”Continue reading...

brand news

In the News: Apple China, Barclays, Bristol-Myers and more

Posted by Shirley Brady on July 2, 2012 08:45 AM

In the News

Apple pays $60M to end iPad trademark dispute in China, looks to secure domain.

Barclays scandal forces out chairman, saying "the buck stops with me."

Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.

Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.

AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.

Applebee's rolls out fresh menu, look and campaign.Continue reading...

sip on this

Coca-Cola Eyes Sustainable Growth With $5 Billion India Investment

Posted by Mark J. Miller on June 26, 2012 09:55 AM

When you’ve got more than 1.2 billion residents, marketers want you in the worst way. And so Coca-Cola is going big-time after the Indian market, upping its investment there by $3 billion to a whopping $5 billion through 2020. That means the next time you go to there to climb the world’s third-highest mountain, Kanchenjunga, or visit with the Dalai Lama, a Coke product shouldn’t be too far away from your grasp.

According to Fox Business, the money will go toward helping Coca-Cola's India subsidiary expand “its distribution network, cold drink equipment placement and manufacturing capacity.” The company had a good first quarter with earnings rising 7.9% and revenue going up almost 6%. In India, though, the company had a 20% increase. Not too shabby. In fact, sales have gone up in India for 23 straight quarters and Coke’s Thums Up and Sprite are the two leading soft-drink brands there, Fox reports.

"Achieving continued sustainable, responsible growth in India is core to achieving our 2020 Vision of doubling system revenues in this decade," said Muhtar Kent, chairman and CEO of the Coca-Cola Company in a press release. "Our ongoing investment in India is focused on delivering innovation, partnerships and a portfolio that enhances the consumer experience, ensures product affordability and builds brand loyalty to deliver long-term growth."Continue reading...


Ikea Looks to Asia for Growth, as Russia's Old Growth (Trees) Cause Concerns [Updated]

Posted by Mark J. Miller on June 12, 2012 11:01 AM

(Editor's note: The following has been updated with comment from Ikea.)

About 80 percent of furniture maker Ikea’s revenue comes from its stores in Europe — not the idea place you want to depend on your cash flow these days as the continent’s collective economy struggles to stay above water.

So Ikea is keeping itself busy expanding into – where else? – Asia, where it made $31.4 billion in its last fiscal year, which ended Aug. 31. Ikea had been opening one store a year in China but has now upgraded that to three, according to Bloomberg. And it is waiting to see what happens with legislation in India in hopes of entering that country’s retail space as well.

“Cautiously we are adding new markets,” Ikea CEO Mikael Ohlsson told Bloomberg. “We have big interest in opening in India. When the conditions are ripe in India we can start to prepare for an opening there.”Continue reading...

brand accolades

Zippo, Burning Bright at 80, Hits 500M Benchmark

Posted by Mark J. Miller on June 11, 2012 05:02 PM

It can be difficult to find anyone holding up a lighter anymore at concerts. There are few smokers, for one thing, and most concertgoers just hold up their phones (annoying anyone behind them not doing the same). There’s an app for everything, apparently.

But that doesn’t mean that lighters aren’t out there. Zippos has continued to crank them out no matter what the music of the day or what exactly needs to be set on fire. The brand just passed a major milestone, celebrating the production of its 500 millionth windproof pocket lighter on June 5th. The event (coincidentally?) fell on the birthday of the Pennsylvania company’s late founder, George G. Blaisdell.Continue reading...

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