sip on this
Posted by Dale Buss on February 15, 2012 04:29 PM
With all the pontificating about the performance of traditional PepsiCo beverage brands such as Pepsi, it's easy to lose sight of a bright spot shining forth from the company's voluminous beverage portfolio, and one emanating from its controversial stable of better-for-you products as well: Trop50.
The low-calorie juice brand, sweetened with stevia and marketed in a campaign featuring 30 Rock's Jane Krakowski that originated in Canada, is headed to $300 million a year in sales after only three years on the market — a pittance, revenue-wise, compared with conventional orange juice, where PepsiCo's Tropicana brand is one of the leaders. But it's been an impressive ramp-up for a new product in a mature segment where all sorts of things have been tried before.
"We went after a segment who love the goodness of juice without also limiting calorie consumption," Kate Keller, Trop50's director of marketing, told brandchannel. "And they don't want to sacrifice the great taste of juice. They're getting the goodness of juice and taste and sugar at half the sugar and calories — it's pretty simple for them."Continue reading...
Posted by Mark J. Miller on February 13, 2012 03:58 PM
Nearly two decades ago, Coca-Cola bought a lime drink in India called Citra from Ramesh Chauhan but then discontinued it and pushed its own Sprite instead. Now, the soda maker is testing out how Citra sells in some Indian cities and is planning a national rollout, according to the Economic Times.
The Economic Times hears that the drink “will be priced about 20% cheaper than existing lime-lemon drinks” such as Coke’s own Sprite and Limca as well as local soft drink brands owned by PepsiCo, Mountain Dew and 7Up. That will help Coke “target a wider audience and take on smaller brands” in the world’s second-most-populated country.
Industry observers are a little surprised by Coke’s plan, since Sprite is already India’s second-most-popular soda behind a drink even Roger Ebert would love, Thums Up, which is now manufactured by Coke. Sprite also leads the field in the “lime-lemon drinks segment, which is the fastest-growing soft drink category in India's 13,000-crore fizzy drinks market,” the paper notes.Continue reading...
Posted by Mark J. Miller on February 10, 2012 04:01 PM
Big-time press conferences across the globe may need to make room for two more microphones soon. Disney is reportedly in talks to launch a 24-hour Spanish-language all-news channel later this spring with Univision, in a bid to create a cable news channel for English-speaking Latinos.
The Los Angeles Times reports that the Spanish TV giant and the Walt Disney Co., which owns ABC and a host of other cable networks including ESPN, are developing a 24-hour, all-news, English-language channel. Univision “could use the channel to reach more acculturated viewers that advertisers prefer: Latinos who predominately speak English,” the Times reports.
The move would bolster Disney's ABC News division, which has “struggled to be more competitive and has shed hundreds of staff members from its ABC News division because the network produces only a few newscasts.” It would also give a direct line to America's booming Latino population, with roughly 50 million Americans ticking the Hispanic or Latino census box in 2010, a 43% jump up from the 2000 Census.
Disney is also looking for multicultural growth outside the U.S. Residents of India, prepare to encounter Aladdin at 3 a.m. on your TV.Continue reading...
Posted by Barry Silverstein on February 1, 2012 02:37 PM
Second only to China, India continues its rise as a very desirable emerging market. With the cool-down of Western economies, global brand marketers are aggressively seeking out new opportunities in India. Marketers of luxury goods have had a tough time making their presence known, however. As noted here, outlets for luxury brands are scarce in India, because there are few centers of luxury. Instead, luxury brands are sold primarily in top luxury hotels or in a handful of exclusive malls.
That may be why Saloni Lodha, an up and coming Indian designer based in London, is using a different tactic: She is trying to put a luxury spin on the fact that her clothing line carries the "Made in India" label. Lodha recently told Agence France-Presse, "I have great faith in the made-in-India idea, and wanted to see an Indian, made-in-India brand in the world's best stores."
If anyone can pull it off, it is likely to be this thirty-year old.Continue reading...
Posted by Mark J. Miller on January 16, 2012 03:03 PM
Young residents of India, meet the Billy bookcase. The ubiquitous Billy, made by Ikea, is poised to continue its march across the world’s living rooms into India, the world’s second most populated country.
Up until last week, non-Indian-owned companies such as Ikea couldn’t be found in India — although they were free to help locals, as the Ikea Foundation has been doing for a few years. A vote Tuesday now allows foreign companies full ownership of stores selling a single brand, a shift from the 51 percent ownership that had been voted on in November, according to Bloomberg Businessweek.
Single branders such as Ikea and Starbucks can now move on into India’s $400 billion retail market, while multibrand retailers such as Walmart and Carrefour have to watch from the sidelines. The BBC notes that those single branders that make their way into India do have to do one thing: “They are required to buy 30% of their goods from domestic small industries.”.Continue reading...
Posted by Dale Buss on January 13, 2012 04:56 PM
Last year was a banner year for western auto brands selling their wares in China, but it may have been a high-water mark. So while General Motors, Ford, Volkswagen and BMW were among European and American automakers that enjoyed big increases in sales in the world's largest car market last year, they're likely to find the going at least a bit rougher in 2012.
Meanwhile, the reverse — the influence of the fast-developing auto industry in China on the rest of the world — increasingly is making itself felt through these brands. GM, for instance, now plans to offer in India later this year the Chevrolet Sail sedan that was conceived in Shanghai and already is sold in Chile, Ecuador and Algeria.
Two years ago, auto deliveries in China spurted by 32 percent as the government offered big consumer tax breaks and rebates, and the size of the market finally overtook that of the much less populous United States. But after the government's stimulus measures ended last year, China's auto sales slowed to just a 2.5-percent increase over 2010, or a total of about 18.5 million vehicles.Continue reading...
in the spotlight
Posted by Mark J. Miller on January 13, 2012 09:58 AM
As many as 25,000 people died in India back in 1984 due to the Union Carbide gas leak in Bhopal, and residents are still understandably upset about the experience that left many without family members, spouses, or friends.
In 1999, Carbide was bought by Dow Chemical, a purchase that Dow execs are likely muttering about to one another these days. The lasting unhappiness with Union is now being manifested in what seems to be a growing protest against Dow having anything to do with this summer’s Olympic Games in London.
Dow has forked over big bucks to be a top-tier IOC sponsor and was all set to “wrap” the main London 2012 Olympic stadium in a massive banner as part of its deal. However, the company responded to activists last month by scrapping to scraps its plans for the stadium wrap. That, apparently, has not been enough.Continue reading...
Posted by Dale Buss on January 11, 2012 09:01 AM
A&P prepares to emerge from bankruptcy.
ABC plans to screen new TV show in theaters.
Amazon backs Hollywood film-streaming format.
Apple's Tim Cook is America's highest-paid CEO.
Daimler still trying to fix Smart brand.
Fiat will begin to emphasize product marketing over brand in U.S.
Ford cites Thai flood impact on bottom line, while U.S. car-buyers are lukewarm to hybrids.
Fox Sports settles legal dispute with Los Angeles Dodgers.
Friendly Ice Cream exits Chapter 11.Continue reading...