privacy alert
Posted by Sheila Shayon on April 3, 2013 11:15 AM

Six European nations are challenging Google's privacy policies it emerged on Tuesday—just after the announcement that its privacy director was stepping down. Later this year, when Google Glass hits the market, privacy issues are already emerging as Google’s wearable tech, estimated retail price $1,500, brings seismic change to the scientific landscape and to what's possible with personal computing.
Google, on the defensive, argues that its already-filled "Glass Explorer" program of Google Glass public beta-testers "will give all of us the chance to be active participants in shaping the future of this technology, including its features and social norms."Continue reading...
More about: Google, Technology, Privacy, Digital, Online, PR, Activism, EU, US, Safety, Google Glass, Project Glass, Google Glasses, Automotive, Traffic, Innovation
crowdsourcing
Posted by Sheila Shayon on April 1, 2013 11:01 AM

My Starbucks Idea is now five years-old and remains the gold standard of crowdsourced tip boxes that have actually worked for a brand and delivered ideas from customers (150,00 plus) with innovations (277) that have actually been implemented.
Customers today can order a “skinny” beverage and a cake pop, garner digital rewards for using their Starbucks Card and enjoy free Wi-Fi – all thanks to suggestions from fans.
“For five years, our passionate customers and partners have been sharing their ideas with us on My Starbucks Idea, and we have listened and acted upon many amazing innovations that we have received from this online community,” said Alex Wheeler, VP global digital marketing for Starbucks.Continue reading...
More about: Starbucks, Crowdsourcing, My Starbucks Idea, Innovation, Mobile, Digital, Mobile Commerce, Mobile Payments, Customer Service, Loyalty, Corporate Citizenship, CSR, Social Marketing, Social Media, QSR, Beverages, F&B, Retail
sporting brands
Posted by Mark J. Miller on March 20, 2013 06:16 PM

Nike introduced the FuelBand wristband in January 2012, and it has apparently sold well enough for the company to further invest in its growth as the device at the center of the connected universe it envisions. News on how Nike plans to boost its mobile/digital offering sets the stage for the company's quarterly earnings call on Thursday.
The athletic-wear giant's inaugural Nike Accelerator mobile development incubator, announced late last year, this week awarded $20,000 to 10 different startups that are building apps for its Nike+ products. The hope, CNET reports, is “to create a platform in much the same way that Apple has created a platform with iTunes and Microsoft with Windows.”
Hundreds of app ideas were proposed to Nike and its partner, TechStars, and the 10 that will receive funding as well as mentoring from Nike include “games that encourage users to exercise and a corporate wellness app that espouses healthy living habits,” CNET notes. The companies will work on their apps in Portland, Oregon, near Nike’s campus, and then pitch them to Nike bigwigs, venture capitalists and angel investors in June.Continue reading...
More about: Nike, Adidas, FuelBand, Digital, Mobile, Startups, Apps, iTunes, Apple, Microsoft, Sustainability, Tiger Woods, Jordan, March Madness, NCAA, Sports, Sporting Brands, Apparel, Fashion, Technology, Innovation
tech champs
Posted by Sheila Shayon on February 25, 2013 11:10 AM

Six tech stars have banded together to create the Breakthrough Prize in Life Sciences, rewarding scientists “who think big, take risks and have made a significant impact on our lives,” said Anne Wojcicki, founder of genetics company 23andMe and married to Sergey Brin, co-founder of Google.
Wojcicki along with Brin, Facebook founder Mark Zuckerberg and wife Priscilla Chan, Russian entrepreneur Yuri Milner and Art Levinson, chairman of Apple and former CEO of Genentech created the foundation in an effort to bring scientists and researchers to the forefront. “I think that our society needs more heroes who are scientists and researchers and engineers," said Zuckerberg.
The foundation plans to reward five individuals or teams every year, however in its inaugural effort this year, 11 recipients were awarded the honor.
The 11 scientists, most of them American, will each receive $3 million—more than twice the amount of a Nobel Prize—making it the world’s richest academic prize for medicine and biology.Continue reading...
More about: Technology, Science, Innovation, Awards, Facebook, Google, Breakthrough Prize in Life Sciences Foundation, Mark Zuckerberg, Priscilla Chan, Art Levinson, Yuri Milner, Sergey Brin, Anne Wojcicki, Silicon Valley, Philanthropy, Corporate Citizenship
executive decision
Posted by Shirley Brady on February 18, 2013 01:49 PM

Fresh from his Reddit "Ask Me Anything," Microsoft co-founder Bill Gates appeared on CBS This Morning. In his interview with Charlie Rose, Gates takes Microsoft to task for not being more innovative on mobile, calling the strategy taken "clearly a mistake."
Gates made comments during his chat about tech and philanthropy such as, "There's a lot of things like cellphones where we didn't get out in the lead early. We didn't miss cellphones, but the way that we went about it didn't allow us to get the leadership." Watch the interview below.Continue reading...
brand innovation
Posted by Dale Buss on February 13, 2013 01:37 PM

Procter & Gamble is redoubling efforts to tap into the emotions of consumers and the inventiveness of entrepreneurs as CEO Bob McDonald declares that he has brought the company through a rough patch and sees a brighter future.
The company has just launched a new front door for its vaunted open-innovation program, Connect + Develop. The new website aims to speed up and simplify external connections by linking would be innovators directly to top company needs, and P&G business leaders directly to external innovation submissions.
Connect + Develop, which the company describes as, "at the heart of how P&G innovates," has been responsible for a wide variety of game-changing innovations introduced by P&G over the last decade, ranging from Swiffer Dusters to Crest Whitestrips. The aim of the new site is to make the sorts of connections that lead to such innovations "easier and more effective," Laura Becker, general manager of Connect + Develop and of global business development for P&G, said in a press release. Continue reading...
More about: P&G, CPG, Innovation, Bob McDonald, Laura Becker, Jeff Weedman, Olympics, London Olympics, Tide, Tide Pods, Crest, Crest Whitestrips, Swiffer
sporting brands
Posted by Mark J. Miller on February 13, 2013 01:02 PM

After hyping its release for weeks, Adidas' new Boost running shoes finally made its debut Wednesday. The New York announcement was made in good company, with 100-meter world champ Yohan Blake of Jamaica and two-time 10,000-meter Olympic gold medalist Haile Gebrselassie of Nigeria standing close by.
Since the release of Christopher McDougall’s excellent book "Born to Run" back in 2009, a book that made a well-researched case for running barefoot, the running world has had an ongoing debate of whether it is better to workout in “barefoot” shoes or to layer on the extra cushion.
With Boost, Adidas is going "all in" (as its global tagline goes) on the cushion, although the sportswear giant is happy to capitalize on that other market as well. The Boost shoes combine two new elements: the Boost cushioning, which is supposed to be so bouncy that it’ll keep runners going forward for extended periods and the ominous-sounding Spring Blade, which helps the shoe return to its proper shape while your foot flexes.Continue reading...
More about: Adidas, Athletic Wear, Running Shoes, Footwear, Apparel, Boost, Sports, Fashion, Design, Technology, New York, Innovation, Taglines, Social Marketing, Launches, Campaigns, Nike
sporting brands
Posted by Mark J. Miller on February 12, 2013 02:39 PM

Running is about to change forever. Well, that’s what the marketing minds at Adidas want you to think about their new running shoes, the Adidas Boost trainers, which will make their debut Wednesday.
To prove the point, Adidas has released a teaser video (below) that shows off three metal balls being dropped from the top of the frame onto the base material for Boost, EVA (or ethylene vinyl acetate, which is often used in running shoes), and concrete. Guess which ball bounces the highest by far? Spoiler alert: Boost it is.
The Adidas Running website and Facebook page are also teasing the big reveal at a global press event in New York, while promoting the #boost hashtag to stir Twitter conversations.Continue reading...
More about: Adidas, Athletic Wear, Running Shoes, Footwear, Apparel, Boost, NEO, Y-3, Justin Bieber, Selena Gomez, Britney Spears, will.i.am, Celebrities, Sports, Fashion, Design, Technology, New York Fashion Week, Innovation, Taglines