Tesco Launches Google Glass App, Sustainable Supplier Network

Posted by Shirley Brady on January 19, 2015 10:51 AM

Tesco Google Glass

Tesco is moving ahead following last week's announcement that it's closing stores in a bid to refocus its business.

The British grocery giant today launched a new platform for suppliers that focuses on collaboration, innovation and sustainability.

It's also testing the Google Glass wearable tech platform, itself evolving, with a new mobile app designed to explore the future of shopping. Continue reading...

brand challenges

Uber Faces More Legal Challenges—and Its Own Uberization

Posted by Mark J. Miller on January 16, 2015 11:14 AM

Uber Mumbai India

Since driver-hailing app Uber launched in 2009, it has faced its share of troubles: unhappy drivers, lawsuits of all sorts, and drivers running over pedestrians or accused of sexually assaulting passengers, among other woes. Now the state of South Carolina would like to ban it entirely—at least until it gets the proper certifications, USA Today reports.

It's been a brief visitor to the lovely state of SC, as Uber only launched there in July. "Consumers benefit from, and deserve choices in, the marketplace," the state commission wrote. "However, those choices must be consistent with state law intended to protect the public.”

As it cuts its pricing across the US to stay competitive, Uber is taking a three-month break from picking up passengers in Portland, Ore., while the city's taxi regulations get updated; a second driver has been charged with sexual assault in Chicago; and in California, the city of Los Angeles is launching its own Uber-style app for customers to hail taxi drivers.Continue reading...

CES Watch

CES 2015: 10 Opportunities for Brands to Address the Forgotten Consumer

Posted by brandchannel on January 15, 2015 07:27 PM

CES 2015 Forgotten Consumer

Year after year, the Consumer Electronics Show provides a perfect snapshot into the innovation landscape at that given moment.

Ready Set Rocket and brandchannel parent Interbrand were once again present for this year’s cavalcade of technology, and the message was clear: Innovation is alive and well, but maybe a little lopsided.

CES 2015 was bright, bloated and, at times, underwhelming. But as the noise in the electronics space continues to grow, the opportunities for companies to build visionary things that people want and to communicate that story clearly grow even greater.Continue reading...


NRF 2015: Levi's Brand President Calls for a Retail Revolution

Posted by Sheila Shayon on January 15, 2015 12:27 PM

Levi's 501 CT custom taper women

Levi’s invented blue jeans and it's still the world’s denim leader, but with increased competition, the old-schooler is looking to boost its brand (and sex) appeal with youths. One solution: skinnier jeans by offering custom tapered 501s, a new feature it's just starting to promote in response to consumer demand. 

As brand president James Curleigh told the US National Retail Federation trade show this week, Levi’s wants you back, and it's listening.

“You love us, but you left us … something influenced you to leave us, and our challenge is to get you back,” he told NRF Big Show attendees in New York during his keynote address, admitting what keeps him up at night is how to keep a 160-year-old brand relevant in 2015. 

Or as Curleigh put it (after singing a few lines from The Beatles' Revolution), “Making icons matters, but you have to continue to innovate.”Continue reading...

detroit auto show

NAIAS 2015: Ford Aces High-Tech Segue from CES to Detroit Auto Show

Posted by Dale Buss on January 12, 2015 06:25 PM

NAIAS 2015 Detroit Ford GT Supercard

In case there were any doubts that the annual Consumer Electronics Show in Las Vegas is starting to rival the North American International Auto Show as a showcase for cutting-edge car tech such as the autonomous self-driving car, consider the case of Ford.

Last week at CES 2015 in Las Vegas, Ford CEO Mark Fields detailed in a keynote speech the automaker's high tech vision and plans, including a goal to deploy a self-driving car for the masses within five years and investments in mobility projects to help promote digital connectivity and other transportation issues for the planet's urban populations.

On Monday, in the much colder and wetter climes of Detroit, Fields conducted a bull session of sorts with college science, tech, engineering and math majors about automotive careers—and he led by asserting how relevant Ford and its technology had become to CES, and vice versa, in recent years.Continue reading...

CES Watch

The Comeback Brand: 5 Questions With Kodak CMO Steven Overman

Posted by Shirley Brady on January 9, 2015 04:04 PM

Kodak technology innovation graphic

The Consumer Electronics Show this week in Las Vegas saw the return and reinvention of a well-loved brand across a new array of consumer products.

Returning to the show for the first time in three years, and just a year after emerging from bankruptcy, Kodak came to CES 2015 with a roster of licensing partners who are bringing its iconic logo to some unexpected places, from a baby monitor (a CES Innovation Awards honoree) to the brand's first smartphone.

brandchannel caught up with Steven Overman, Kodak's Global Chief Marketing Officer (since Oct. 1st) and President of its Consumer and Film Division, during the CES fray to find out more about the comeback strategy—and also some insights into his new book, The Conscience Economy, about why and how brands must embrace corporate citizenship.Continue reading...


From CES to NRF, the Future of Retail is All About the New Boss: The Customer

Posted by Sheila Shayon on January 9, 2015 03:12 PM

Going from CES 2015 in Las Vegas to the National Retail Federation's annual convention in New York might be a big hop, skip and jump—but the focus at both is on the consumer.

While cutting-edge retail tech is certainly part of the fray at CES, from Lowe's robots to mobile and virtual innovations, it's the NRF Big Show where the future of retail is figured out.Continue reading...

CES Watch

CES 2015: From Robots to Beacons, the Future of Retail is at Hand

Posted by Catherine Straut on January 8, 2015 05:01 PM

New research from Deloitte indicates that digital technologies now markedly impact up to 50 percent ($1.5 trillion) of in-store sales. But despite these statistics, a divide separates shoppers' digital needs and wants from what experiences retailers can provide.

At CES 2015 this week in Las Vegas—and ahead of next week's National Retail Federation Big Show in New York—technologists and marketers are hoping to close this gap.

Some of the CES exhibitors pitching their vision of the omnichannel, personalized shopping experience—and how to better engage shoppers online, on mobile and in stores:Continue reading...

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