Posted by Shirley Brady on January 9, 2015 04:04 PM
The Consumer Electronics Show this week in Las Vegas saw the return and reinvention of a well-loved brand across a new array of consumer products.
Returning to the show for the first time in three years, and just a year after emerging from bankruptcy, Kodak came to CES 2015 with a roster of licensing partners who are bringing its iconic logo to some unexpected places, from a baby monitor (a CES Innovation Awards honoree) to the brand's first smartphone.
brandchannel caught up with Steven Overman, Kodak's Global Chief Marketing Officer (since Oct. 1st) and President of its Consumer and Film Division, during the CES fray to find out more about the comeback strategy—and also some insights into his new book, The Conscience Economy, about why and how brands must embrace corporate citizenship.Continue reading...
Posted by Sheila Shayon on January 9, 2015 03:12 PM
Going from CES 2015 in Las Vegas to the National Retail Federation's annual convention in New York might be a big hop, skip and jump—but the focus at both is on the consumer.
While cutting-edge retail tech is certainly part of the fray at CES, from Lowe's robots to mobile and virtual innovations, it's the NRF Big Show where the future of retail is figured out.Continue reading...
Posted by Catherine Straut on January 8, 2015 05:01 PM
New research from Deloitte indicates that digital technologies now markedly impact up to 50 percent ($1.5 trillion) of in-store sales. But despite these statistics, a divide separates shoppers' digital needs and wants from what experiences retailers can provide.
At CES 2015 this week in Las Vegas—and ahead of next week's National Retail Federation Big Show in New York—technologists and marketers are hoping to close this gap.
Some of the CES exhibitors pitching their vision of the omnichannel, personalized shopping experience—and how to better engage shoppers online, on mobile and in stores:Continue reading...
Posted by brandchannel on January 6, 2015 06:25 PM
Marketers and brands are out in full force at the Consumer Electronics Show this week, with more than a few (AT&T, Intel, Kimberly-Clark) hosting hackathons and courting mobile developers.
Kimberly-Clark's Digital Innovation Lab (D'Lab) met with the 10 finalists in its second KChallenge, a two-day event that included SCiO, a hand-held sensor that can scan food. The winner will develop a pilot tech project with one of KC's global brands such as Kleenex or Huggies.
As Mayur Gupta, Kimberly-Clark's head of marketing tech and innovation, told us, "CES creates excitement and a focal point for the process because it brings our brands face-to-face with cutting-edge technologies, both for our present and future needs."Continue reading...
Posted by Jonathan Redman on January 6, 2015 02:29 PM
The Consumer Electronics Show this week in Las Vegas is all about the connected car, from in-car infotainment systems to cutting-edge tech innovations that make driving a vital part of the #Mecosystem—the connected ecosystem of integrated brand experiences that reorganize and reorient themselves around individuals.
As Global Chief Marketing Officer for Chevrolet and Global GM and Marketing Operations Leader at General Motors, Tim Mahoney is on the forefront of that evolution. GM and Chevy are at CES 2015 to highlight a host of intelligent features coming to select 2016 models.
Leveraging 4G connectivity, for example, the new OnStar Driver Assurance will predict and flag potential problems with engine parts before there’s an issue, marking a much-needed evolution of the “check engine” warning light. brandchannel contributor Jonathan Redman asked Mahoney for details on how Chevrolet is already planning to continue innovating into 2016.Continue reading...
Posted by Shirley Brady on January 5, 2015 06:28 PM
Although one of Twitter users’ biggest new year's resolutions is unplugging from technology, global tech spending last year surpassed $1 trillion last year and is likely to get even bigger in 2015.
Part of the reason is the hype that starts each January at the annual Consumer Electronics Show, the world's biggest tech showcase and launchpad.
With CES 2015 now underway in Las Vegas, here are some of the brands generating buzz ahead of Tuesday's official opening:Continue reading...
Posted by Dale Buss on January 5, 2015 05:24 PM
Audi has been enjoying a great run in the US market, with its restrained styling, sleek engines and younger personality helping the brand rack up its fifth straight year of record US sales, up more than 15 percent from a year ago.
The brand keeps taking luxury-segment share from rivals Mercedes-Benz and BMW, with Audi's US premium market share hitting 11 percent in 2014, up by three percent in just a few years. (As automotive brands released their full-year sales for 2014 on Monday, most had a good year in the US.)
Another aspect of Audi's brand identity, its leadership in digital connectivity, is getting some extra attention this week as well, as the automaker renews its trailblazing relationship with the Consumer Electronics Show in Las Vegas. Among other things Audi is highlighting at CES 2015 is its so-called "piloted driving" technology.Continue reading...
Posted by Mark J. Miller on December 24, 2014 10:31 AM
Making prototypes can cost a company a few pennies, particularly if it immediately finds that the new whizbang idea that looked so great on paper isn’t going to quite make it on the road.
Chevrolet has found a way to help it be efficient and spur the creative design process with virtual reality—a technology that Volvo has been using to help it sell cars online. Chevy's massive, 24-foot "PowerWall" screen has "more pixels than an IMAX theater" and "ultra-fine resolution," according to a press release.
"That’s the beauty of this kind of high definition. Using the math data, we can render the vehicle as the customer will see it in the ‘as manufactured state,'" stated Joe Guzman, engineering group manager for Global Virtual Design Process & Operations. "Designers and engineers can then scrutinize every detail to make sure they are spot-on." Continue reading...