super bowl

5 Questions: Frito-Lay CMO Ram Krishnan on Crash the Super Bowl 2015

Posted by Dale Buss on January 28, 2015 04:04 PM

Doritos Crash the Super Bowl Trouble in the Back Seat 2015

It's late January, meaning it's almost time for the big event on February 1. That would be the reveal of the winner of the 2015 Doritos Crash the Super Bowl ad contest.

True, there will be a football game played that day and telecast on NBC. But Frito-Lay's nine-year-old crowdsourced annual commercials for its popular chip brand have become such a cultural fixture that they'd probably fare pretty well on their own, without the backdrop of the Super Bowl and football and all that other stuff.

Of course, the game and its viewership are required to justify the approximately $4.5 million per 30 seconds that Frito-Lay will pay to air the two winning ads. Doritos already has selected 10 finalists and posted online the shortlist from the amateurs' submitted ideas—nearly 50,000 this year.

Fans can vote for their favorites until midnight tonight, with the popular winner and another selected by the Doritos team getting the air time.Continue reading...

tech in the spotlight

Microsoft Stuns Tech World With Windows 10 Holographic

Posted by Shirley Brady on January 21, 2015 02:29 PM

Microsoft Hologragraphic

The drop-the-mic showstopper at Microsoft's Windows 10 reveal today?

Judging from the one-word reaction by the tech press, "Holograms!"Continue reading...

retail

Tesco Launches Google Glass App, Sustainable Supplier Network

Posted by Shirley Brady on January 19, 2015 10:51 AM

Tesco Google Glass

Tesco is moving ahead following last week's announcement that it's closing stores in a bid to refocus its business.

The British grocery giant today launched a new platform for suppliers that focuses on collaboration, innovation and sustainability.

It's also testing the Google Glass wearable tech platform, itself evolving, with a new mobile app designed to explore the future of shopping. Continue reading...

brand challenges

Uber Faces More Legal Challenges—and Its Own Uberization

Posted by Mark J. Miller on January 16, 2015 11:14 AM

Uber Mumbai India

Since driver-hailing app Uber launched in 2009, it has faced its share of troubles: unhappy drivers, lawsuits of all sorts, and drivers running over pedestrians or accused of sexually assaulting passengers, among other woes. Now the state of South Carolina would like to ban it entirely—at least until it gets the proper certifications, USA Today reports.

It's been a brief visitor to the lovely state of SC, as Uber only launched there in July. "Consumers benefit from, and deserve choices in, the marketplace," the state commission wrote. "However, those choices must be consistent with state law intended to protect the public.”

As it cuts its pricing across the US to stay competitive, Uber is taking a three-month break from picking up passengers in Portland, Ore., while the city's taxi regulations get updated; a second driver has been charged with sexual assault in Chicago; and in California, the city of Los Angeles is launching its own Uber-style app for customers to hail taxi drivers.Continue reading...

CES Watch

CES 2015: 10 Opportunities for Brands to Address the Forgotten Consumer

Posted by brandchannel on January 15, 2015 07:27 PM

CES 2015 Forgotten Consumer

Year after year, the Consumer Electronics Show provides a perfect snapshot into the innovation landscape at that given moment.

Ready Set Rocket and brandchannel parent Interbrand were once again present for this year’s cavalcade of technology, and the message was clear: Innovation is alive and well, but maybe a little lopsided.

CES 2015 was bright, bloated and, at times, underwhelming. But as the noise in the electronics space continues to grow, the opportunities for companies to build visionary things that people want and to communicate that story clearly grow even greater.Continue reading...

retail

NRF 2015: Levi's Brand President Calls for a Retail Revolution

Posted by Sheila Shayon on January 15, 2015 12:27 PM

Levi's 501 CT custom taper women

Levi’s invented blue jeans and it's still the world’s denim leader, but with increased competition, the old-schooler is looking to boost its brand (and sex) appeal with youths. One solution: skinnier jeans by offering custom tapered 501s, a new feature it's just starting to promote in response to consumer demand. 

As brand president James Curleigh told the US National Retail Federation trade show this week, Levi’s wants you back, and it's listening.

“You love us, but you left us … something influenced you to leave us, and our challenge is to get you back,” he told NRF Big Show attendees in New York during his keynote address, admitting what keeps him up at night is how to keep a 160-year-old brand relevant in 2015. 

Or as Curleigh put it (after singing a few lines from The Beatles' Revolution), “Making icons matters, but you have to continue to innovate.”Continue reading...

detroit auto show

NAIAS 2015: Ford Aces High-Tech Segue from CES to Detroit Auto Show

Posted by Dale Buss on January 12, 2015 06:25 PM

NAIAS 2015 Detroit Ford GT Supercard

In case there were any doubts that the annual Consumer Electronics Show in Las Vegas is starting to rival the North American International Auto Show as a showcase for cutting-edge car tech such as the autonomous self-driving car, consider the case of Ford.

Last week at CES 2015 in Las Vegas, Ford CEO Mark Fields detailed in a keynote speech the automaker's high tech vision and plans, including a goal to deploy a self-driving car for the masses within five years and investments in mobility projects to help promote digital connectivity and other transportation issues for the planet's urban populations.

On Monday, in the much colder and wetter climes of Detroit, Fields conducted a bull session of sorts with college science, tech, engineering and math majors about automotive careers—and he led by asserting how relevant Ford and its technology had become to CES, and vice versa, in recent years.Continue reading...

CES Watch

The Comeback Brand: 5 Questions With Kodak CMO Steven Overman

Posted by Shirley Brady on January 9, 2015 04:04 PM

Kodak technology innovation graphic

The Consumer Electronics Show this week in Las Vegas saw the return and reinvention of a well-loved brand across a new array of consumer products.

Returning to the show for the first time in three years, and just a year after emerging from bankruptcy, Kodak came to CES 2015 with a roster of licensing partners who are bringing its iconic logo to some unexpected places, from a baby monitor (a CES Innovation Awards honoree) to the brand's first smartphone.

brandchannel caught up with Steven Overman, Kodak's Global Chief Marketing Officer (since Oct. 1st) and President of its Consumer and Film Division, during the CES fray to find out more about the comeback strategy—and also some insights into his new book, The Conscience Economy, about why and how brands must embrace corporate citizenship.Continue reading...

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