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web watch

Meet the New, New Twitter - Now With Brand Pages!

Posted by Shirley Brady on December 8, 2011 06:32 PM

Remember "New Twitter"? Get ready for the "New New Twitter," as the 140-character driven social platform prepares to unveil a redesign. While the video touting the redesigned Twitter makes it sound like it's a great way to hook up with friends, the redesign is featured in a microsite that touts a consistent mobile experience, new user icons (Home, Connect, Discover, Me and Tweet) and a rearranging of the furniture.Continue reading...

social media watch

Google Beats Facebook in User Engagement ... on Facebook

Posted by Sheila Shayon on December 7, 2011 03:06 PM

Socialbakers, the most cited source for global Facebook data with over 5 million Facebook pages and places indexed, has just released a study highlighting social media effectiveness, coinciding with LeWeb’11, Europe’s premiere tech conference in Paris (taking place December 7-9).

Since its 2008 launch, Socialbakers has become the “most widely visited site for Facebook statistics and brand metrics,” and is now adding to its portfolio YouTube analytics and monitoring for Google+ brand page.

Findings showcase the companies with the largest social media presence across the major social networks. Topline observations include:

  • Google on Facebook has a 2X higher engagement rate than Facebook itself.
  • Facebook, Best Buy, Google, Nokia and Intel have the highest engagement rates in social and digital media.
  • Foursquare made the top 15 but has an unexpected low user engagement against its competitors.
  • Intel, Dell, Nokia, Foursquare, Facebook and Google are with engagement and adoption of Google+.

“From the findings, we see that companies need to think more about engagement and Google+. Little steps like posting once a day to Facebook will give optimal engagement. Companies need help understanding the data, what works and how they can improve,” said Jan Rezab, CEO of Socialbakers in a release.Continue reading...

personal brands

In the News: AIG, David Beckham, VW and more

Posted by Shirley Brady on November 22, 2011 08:55 AM

In the News

AIG's former CEO, Hank Greenberg, sues U.S. government and Federal Reserve Bank for $25 billion over takeover.

Bill Gates testifies in Novell suit vs. Microsoft.

Cadbury's trademarks its distinctive shade of purple.

David Beckham's legacy starts to be assessed as Los Angeles Galaxy ending looms and Paris beckons.

Donald Trump estimates the Trump name's worth at $3 billion.

eBay buys Hunch to help discern individuals' taste. 

GE expands to Iraq.

GM retools former Saturn site and prepares to manufacture China autos in Egypt.

HP reports spending $3.3 billion on WebOS as Meg Whitman sets course for turnaround.Continue reading...

branded entertainment

Hyundai Channels Shakespeare, With Help From Joseph Fiennes and Devlin

Posted by Sheila Shayon on November 10, 2011 01:10 PM

Leading British actor Joseph Fiennes, renowned for his rendering of Shakespearean language, recently teamed up with rising grime scene rapper Devlin to orchestrate Sonnet 129, the Bard’s most famous, as seen above (high volume recommended!).

The challenge: find common ground between Shakespearian poetry and modern street language. The result, to be featured on Devlin's next album, is part of the New Thinkers Index, an interactive digital campaign from Hyundai, resonant of their brand positioning, "New thinking, new possibilities."Continue reading...

brand bites

Brand Bites: WikiLeaks Gets Priceless, Burberry Flakes, Sappy Nappies and more

Posted by Abe Sauer on October 21, 2011 12:16 PM

Wikileaks spoofed Mastercard's "Priceless" campaign this week. Watch the spot below, along with new perfume commercials featuring Scarlett Johansson and Christina Aguilera, plus place branding with a twist and more.Continue reading...

brand inspiration

Intel and ASUS “In Search of Incredible” Stories with Jason Mraz

Posted by Sheila Shayon on October 19, 2011 12:30 PM

“When was the last time you heard something incredible?” is the question underlying submissions to ASUS and Intel’s “In Search of Incredible” campaign.

Grammy-winning musician Jason Mraz has partnered with ASUS and Intel for the global initiative celebrating the launch of the ASUS N Series notebook.

According to its website, photographer Don McCullin, video director Andy Morahan, and film director Asif Kapadia are creating a series of webisodes as Mraz travels the world in search of incredible stories, featured on InSearchOfIncredible.com as well the campaign's YouTube channel.

Entrants have until Oct. 26 to submit their incredible story, and the best submission from each of 16 countries will win an ASUS N Series laptop. The grand prize winner, meanwhile, will see their story become a short film shot by a professional film crew and exhibited at the 2012 Sundance Film Festival.Continue reading...

brand news

In the News: Apple Honors Jobs, Bank of America Loses Top Spot & more

Posted by Shirley Brady on October 19, 2011 08:55 AM

In the News

Apple reports China as its second-largest market by sales after US. Apple stores will close for a few hours today for an employees-only memorial webcast celebrating Steve Jobs' life.

Amazon's IMDb sued for disclosing actress' real age, while digital deal with DC Comics irks rivals.

Audi-Ford price gap is widest since 1999.

Bank of America is no longer America's largest bank.

Deezer to launch music streaming service in more than 100 countries.

Diageo triumphs in alcohol brand battle.

Disney battles environmentalists at parks, while fans crash website in search of princess dolls.Continue reading...

social media watch

Take This Lollipop Spooks Facebook Users

Posted by Sheila Shayon on October 18, 2011 02:57 PM

Just when you thought you had your online privacy settings all figured out, along comes Take This Lollipop.

Give this Facebook app permission to connect to your profile and up comes a video of a jittery, sweaty man sitting at a computer in a dark room scratching around on a Facebook user profile… on your Facebook user profile, to be exact.Continue reading...

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