brand news

In the News: A123, Bank of America, Coca-Cola and more

Posted by Dale Buss on October 17, 2012 09:09 AM

In the News

A123 Systems files for bankruptcy.

American Airlines adds meal reservations at O'Hare flights.

Avon is warned by FDA on marketing of anti-wrinkle products.

BP nears deal to sell Russian stake.

Bank of America earnings plunge over charges related to Merrill Lynch acquisition.

Cargill launches campaign for Truvia to benefit Bolivian children.

Coca-Cola braces for China slump.Continue reading...

brand news

In the News: Facebook, BlackBerry, Beckham and more

Posted by Dale Buss on September 28, 2012 08:54 AM

In the News

Facebook launches "Gifts" under crafty data play and deletes fake "likes," dropping page views, as it teams up with Gates Foundation to launch apps for future college students.

BlackBerry maker RIM reports loss but sees cash pile grow.

Chrysler backs Motown musical.

Coca-Cola partners with Olympic medalist for soccer camp.

David Beckham nets hugely from his sponsorship deals.

GE is upbeat on industrial outlook.Continue reading...

brand news

In the News: iPhone 5, Foxconn, Fiat and more

Posted by Dale Buss on September 24, 2012 09:02 AM

In the News

Apple flirts with first trillion-dollar valuation for a company as iPhone 5 first weekend sales top five million and Apple tops YouTube and Aston Martin as "coolest UK brand." Apple also halted production at Foxconn factory after mass brawl, and seen hogging new iPhone for its own stores. Its legal team has also asked CA judge to boost award from Samsung.

Alfa Romeo plots return to USA, with Chrysler helping Fiat.

American Airlines racks up flight delays and cancellations.

Applebee's reboots its marketing with inflatable dolls.

Boeing struggles with makeover of 777.

Conde Nast launches French Vanity Fair into economic headwinds and skepticism.Continue reading...

digital advertising

MTV Gives Pepsi and Nicki Minaj Fans an All-Access Pass to VMAs

Posted by Sheila Shayon on September 6, 2012 02:02 PM

Back in April, PepsiCo announced a global marketing platform, a music-based initiative dubbed Live For Now, with Nicki Minaj as its launch brand ambassador. Already incorporating Twitter as its key social partner for Live for Now, Pepsi is now looking to tap into music fans tuning into the Video Music Awards by signing up for MTV's advertising product, Reverb, which places ads on television, MTV's website and its new WatchWith social TV app simultaneously.

The year-old app, downloaded close to one million times, lets fans follow Facebook comments and tweets about a particular program (along with information about past episodes) and as of three months ago, banner ads were introduced. So tonight, during the MTV Video Music Awards, rapper Minaj will appear in a new Pepsi commercial at 8:30 pm and anyone on the mobile app or MTV.com will see the interactive ad, too. (Minaj recently held a Live for Now concert in New York with Pepsi and Fuse.)

"It is a little bit of the Wild West but what we know the adoption and usage is only growing. We are going to have to have a solution," observed Chad Stubbs, senior director of media for beverages at PepsiCo, to the Wall Street Journal.Continue reading...

digital moves

Intel “iQ” – the Future (and Present) of Social Publishing

Posted by Sheila Shayon on July 25, 2012 05:05 PM

Intel has built a new social publishing platform called “iQ” that leverages the social actions of their global employees and curates content that is capturing Intel’s collective attention, much as it's been doing externally with such consumer-facing social digital projects as The Museum of Me Facebook integration.

According to Bryan Rhoads, iQ Editor-in-Chief, “Our modern world is the product of Moore’s Law. Every piece of technology we own or online service we consume has Gordon Moore’s 1965 law as a common denominator (Moore's Law = # of transistors doubling in microchips about every two years). It’s the innovative spark that created new industries, spawned new forms of communications and revolutionized the global economy.” 

Rhoads highlights the iQ approach:Continue reading...

digital moves

Intel App Creates Musical Version of Facebook Timeline

Posted by Shirley Brady on July 25, 2012 11:49 AM

Expanding on its Museum of Me interactive campaign, a digital brand experience invited the public to "create and explore a visual archive of your social life," Intel is now pitching a musical version of your Facebook timeline — find out more at intel.com/musical.

brand news

In the News: Apple, New York Yankees, Skype and more

Posted by Dale Buss on July 25, 2012 09:02 AM

In the News

Apple launches Mountain Lion OS and fires pre-trial salvo including $2.5 billion damage claim at Samsung while reporting cooling iPhone sales soft earnings report.

New York Yankees look to leverage Ichiro Suzuki's personal brand.

Skype founders break up as eavesdropping concerns arise.

American Airlines ready to evaluate merger possibilities.

Ann Taylor brings back Kate Hudson for fall campaign.

Canon cuts full-year outlook.

Caterpillar begins to wear down some unionists in strike.Continue reading...

brand news

In the News: Neiman Target, Starbucks Refreshers, M&S and more

Posted by Dale Buss on July 10, 2012 08:57 AM

In the News

Neiman Marcus and Target join brands for unusual Christmas collaboration: 50 limited-edition American designer items, plus $1M donation to the CFDA.

Starbucks rolls out low-cal Refreshers drinks.

Marks & Spencer fires clothing head following worst sales in three years.

American Airlines and U.S. Airways keep dancing around a merger.

Apple removes green electronics certification from products.

Chase launches Chase Liquid reloadable card.

Coca-Cola takes stake in Mexican juice company Jugos del Valle.

Conde Nast confirms London location of namesake fashion college.

DirecTV could drop 26 Viacom channels in dispute.

Dodge places major ad push behind new Dart.Continue reading...

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