Best Global Green Brands 2014

branded entertainment

Hyundai Channels Shakespeare, With Help From Joseph Fiennes and Devlin

Posted by Sheila Shayon on November 10, 2011 01:10 PM

Leading British actor Joseph Fiennes, renowned for his rendering of Shakespearean language, recently teamed up with rising grime scene rapper Devlin to orchestrate Sonnet 129, the Bard’s most famous, as seen above (high volume recommended!).

The challenge: find common ground between Shakespearian poetry and modern street language. The result, to be featured on Devlin's next album, is part of the New Thinkers Index, an interactive digital campaign from Hyundai, resonant of their brand positioning, "New thinking, new possibilities."Continue reading...

brand bites

Brand Bites: WikiLeaks Gets Priceless, Burberry Flakes, Sappy Nappies and more

Posted by Abe Sauer on October 21, 2011 12:16 PM

Wikileaks spoofed Mastercard's "Priceless" campaign this week. Watch the spot below, along with new perfume commercials featuring Scarlett Johansson and Christina Aguilera, plus place branding with a twist and more.Continue reading...

brand inspiration

Intel and ASUS “In Search of Incredible” Stories with Jason Mraz

Posted by Sheila Shayon on October 19, 2011 12:30 PM

“When was the last time you heard something incredible?” is the question underlying submissions to ASUS and Intel’s “In Search of Incredible” campaign.

Grammy-winning musician Jason Mraz has partnered with ASUS and Intel for the global initiative celebrating the launch of the ASUS N Series notebook.

According to its website, photographer Don McCullin, video director Andy Morahan, and film director Asif Kapadia are creating a series of webisodes as Mraz travels the world in search of incredible stories, featured on as well the campaign's YouTube channel.

Entrants have until Oct. 26 to submit their incredible story, and the best submission from each of 16 countries will win an ASUS N Series laptop. The grand prize winner, meanwhile, will see their story become a short film shot by a professional film crew and exhibited at the 2012 Sundance Film Festival.Continue reading...

brand news

In the News: Apple Honors Jobs, Bank of America Loses Top Spot & more

Posted by Shirley Brady on October 19, 2011 08:55 AM

In the News

Apple reports China as its second-largest market by sales after US. Apple stores will close for a few hours today for an employees-only memorial webcast celebrating Steve Jobs' life.

Amazon's IMDb sued for disclosing actress' real age, while digital deal with DC Comics irks rivals.

Audi-Ford price gap is widest since 1999.

Bank of America is no longer America's largest bank.

Deezer to launch music streaming service in more than 100 countries.

Diageo triumphs in alcohol brand battle.

Disney battles environmentalists at parks, while fans crash website in search of princess dolls.Continue reading...

social media watch

Take This Lollipop Spooks Facebook Users

Posted by Sheila Shayon on October 18, 2011 02:57 PM

Just when you thought you had your online privacy settings all figured out, along comes Take This Lollipop.

Give this Facebook app permission to connect to your profile and up comes a video of a jittery, sweaty man sitting at a computer in a dark room scratching around on a Facebook user profile… on your Facebook user profile, to be exact.Continue reading...

brand news

In the News: CEO Shuffle, Apple's Core, Mattel Eyes HIT

Posted by Shirley Brady on October 18, 2011 08:45 AM

Air France replaces CEO, Mercedes-Benz USA CEO is ousted in Daimler exec shuffle, and Olympus shares plunge as its CEO is fired.

Apple sells 4 million iPhone 4S units in first weekend, as Samsung sues to block the device in Japan and Australia and HTC loses Apple patent case in US. Steve Jobs' Silicon Valley memorial service reportedly filled with humor and music, as company prepares to honor late co-founder and report earnings on Tuesday. Starbucks and Apple are also partnering in the UK on free music downloads.

Mattel eyes UK's HIT Entertainment, home to Thomas the Tank Engine and other kids' properties.

Bank of America posts $6.2 billion quarterly profit, while Goldman Sachs reports $428 million loss.

BlackBerry customers receive free apps and tech support to make amends for outages.Continue reading...

when brands collide

Behind Vice and Intel's Creators Project Partnership

Posted by Peter Feld on October 17, 2011 03:47 PM

It's no longer a shock that bad-boy media brand Vice would partner with Intel in The Creators Project, a global tech arts and music festival that touched base in New York this past weekend for the second straight year. Following an equally unexpected partnership with CNN, Vice is quickly becoming as known for its establishment allies as for its still-edgy editorial content (its infamous "Dos and Don'ts"; photo sets of undressed models smoking marijuana, etc.) featured in print and online (it recently relaunched at the newly acquired domain).

Though brandchannel's Abe Sauer dismissed the Vice-Intel partnership last year as evidence the brand had become (borrowing co-founder Shane Smith's words) an "old, fat man," it was clear from the lines of attractive, upscale hipsters waiting patiently for wristbands that Vice still has more than enough credibility to curate a crowd. And as Sauer then noted, the high-profile alliance is part of a conscious strategy to demonstrate Vice can transfer its "edge" onto an established brand like Intel. Continue reading...

best global brands

Apple Rises Into Top 10 on Best Global Brands Ranking

Posted by Shirley Brady on October 4, 2011 10:54 AM

As Apple gets ready to reveal the iPhone 5 today, the brand that Steve Jobs built has broken into the Top 10 of Interbrand's Best Global Brands ranking for the first time. With a brand value that increased a whopping 58%, Apple is now ranked at #8, up from #17 on last year's list, making it the biggest-rising brand this year.

Part of the rationale for Apple's leap: "great branding meeting great technology to deliver a unique overall experience," according to Interbrand's 2011 report. Looking ahead, "Steve Jobs’ recent resignation has the world curious about the impact on this innovative company as it is unclear how much of the brand’s success was due directly to Jobs’ own vision and control, and how much was due to his team—including new CEO, Tim Cook."

Technology brands dominate this year's list, accounting for seven of the top ten brands (besides Apple, there's IBM, Microsoft, Google, GE, Intel, and HP) and four of the five biggest risers. New entrant HTC, the Taiwanese mobile device-maker that recently shifted from B2B to B2C, makes its debut on the list at #98.

Check out the new 2011 report at, and watch Interbrand CEO Jez Frampton's 2011 overview below.Continue reading...

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