media meltdown

From MTV to ONE to Vice, Why Social Innovation Drives Tom Freston

Posted by Shirley Brady on January 3, 2012 02:39 PM

Forbes' piece on Vice breaking the billion-dollar valuation for its mix of original video programming — including Vice's VBS.tv partnership with MTV, YouTube's original-channel push this year and content for MTV and CNN) and branded entertainment partnerships such as the Creators Project with Intel — is as interesting for its insights into Vice as it is for surfacing Tom Freston's role as an advisor to the rising media brand.

The former chairman and CEO of MTV Networks has been keeping a relatively low profile since being chucked out of Viacom in 2006 after disagreeing with Sumner Redstone. Now an entertainment and media investor via his Firefly3 LLC and the chairman of the ONE Campaign, Freston is more committed than ever to social innovation, cause marketing and corporate citizenship, as he outlines in an interview with Kinsey last month.

kidding around

Jell-O Tempts Adults (Kids Not Allowed) With Intel Face Recognition

Posted by Dale Buss on December 21, 2011 11:01 AM

"There's always room for Jell-O." But Jell-O may not have room for you — at least if you're a kid.

In one of the latest applications of the facial-recognition technology that is intriguing more CPG brands and retailers, Kraft's Jell-O unit is testing a vending machine that doles out free samples of Jell-O's Temptations line.

The catch: you don't get the sample if the machine's Intel-developed facial-recognition optics and software identify you as a child (based on your height) instead of an adult.Continue reading...

brand news

In the News: From AT&T to Zynga

Posted by Dale Buss on December 13, 2011 08:55 AM

In the News

AOL reorganizes into four business units.

Apple softens stance to lure mobile ads, as iAds seen as rare failure for Steve Jobs.

AT&T deal with T-Mobile granted a delay by judge.

BBC to make World News available through Comcast.

China Mobile tops Millward Brown ranking of Chinese brands.

Deloitte sees gamification as one of the top tech trends of 2012.

Facebook seen as not needing Wall Street to go public; tests private messages between people and pages.

HP dumps its iPad rival on eBay.

IHOP opens fast-casual IHOP Express.

Ikea sues Irish home retailer for allegedly copying prints.

Intel tells customers they can turn up the heat in server rooms.

Interbrand named branding agency of the year by Marketing magazine.Continue reading...

web watch

Meet the New, New Twitter - Now With Brand Pages!

Posted by Shirley Brady on December 8, 2011 06:32 PM

Remember "New Twitter"? Get ready for the "New New Twitter," as the 140-character driven social platform prepares to unveil a redesign. While the video touting the redesigned Twitter makes it sound like it's a great way to hook up with friends, the redesign is featured in a microsite that touts a consistent mobile experience, new user icons (Home, Connect, Discover, Me and Tweet) and a rearranging of the furniture.Continue reading...

social media watch

Google Beats Facebook in User Engagement ... on Facebook

Posted by Sheila Shayon on December 7, 2011 03:06 PM

Socialbakers, the most cited source for global Facebook data with over 5 million Facebook pages and places indexed, has just released a study highlighting social media effectiveness, coinciding with LeWeb’11, Europe’s premiere tech conference in Paris (taking place December 7-9).

Since its 2008 launch, Socialbakers has become the “most widely visited site for Facebook statistics and brand metrics,” and is now adding to its portfolio YouTube analytics and monitoring for Google+ brand page.

Findings showcase the companies with the largest social media presence across the major social networks. Topline observations include:

  • Google on Facebook has a 2X higher engagement rate than Facebook itself.
  • Facebook, Best Buy, Google, Nokia and Intel have the highest engagement rates in social and digital media.
  • Foursquare made the top 15 but has an unexpected low user engagement against its competitors.
  • Intel, Dell, Nokia, Foursquare, Facebook and Google are with engagement and adoption of Google+.

“From the findings, we see that companies need to think more about engagement and Google+. Little steps like posting once a day to Facebook will give optimal engagement. Companies need help understanding the data, what works and how they can improve,” said Jan Rezab, CEO of Socialbakers in a release.Continue reading...

personal brands

In the News: AIG, David Beckham, VW and more

Posted by Shirley Brady on November 22, 2011 08:55 AM

In the News

AIG's former CEO, Hank Greenberg, sues U.S. government and Federal Reserve Bank for $25 billion over takeover.

Bill Gates testifies in Novell suit vs. Microsoft.

Cadbury's trademarks its distinctive shade of purple.

David Beckham's legacy starts to be assessed as Los Angeles Galaxy ending looms and Paris beckons.

Donald Trump estimates the Trump name's worth at $3 billion.

eBay buys Hunch to help discern individuals' taste. 

GE expands to Iraq.

GM retools former Saturn site and prepares to manufacture China autos in Egypt.

HP reports spending $3.3 billion on WebOS as Meg Whitman sets course for turnaround.Continue reading...

branded entertainment

Hyundai Channels Shakespeare, With Help From Joseph Fiennes and Devlin

Posted by Sheila Shayon on November 10, 2011 01:10 PM

Leading British actor Joseph Fiennes, renowned for his rendering of Shakespearean language, recently teamed up with rising grime scene rapper Devlin to orchestrate Sonnet 129, the Bard’s most famous, as seen above (high volume recommended!).

The challenge: find common ground between Shakespearian poetry and modern street language. The result, to be featured on Devlin's next album, is part of the New Thinkers Index, an interactive digital campaign from Hyundai, resonant of their brand positioning, "New thinking, new possibilities."Continue reading...

brand bites

Brand Bites: WikiLeaks Gets Priceless, Burberry Flakes, Sappy Nappies and more

Posted by Abe Sauer on October 21, 2011 12:16 PM

Wikileaks spoofed Mastercard's "Priceless" campaign this week. Watch the spot below, along with new perfume commercials featuring Scarlett Johansson and Christina Aguilera, plus place branding with a twist and more.Continue reading...

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