2014 Brandcameo Product Placement Awards

tech innovation

Apple Core: iPad’s Halo Shines Bright on New Products

Posted by Robert Truglia on July 20, 2011 01:30 PM

Apple’s new product releases demonstrate a seemingly unstoppable drive to dominate the computing industry.

This morning, the company launched a new operating system with OS X Lion, updated its MacBook Air and Mac Mini lines, and announced the integration of Intel's Thunderbolt I/O technology, the world's first. These announcements come in the wake of the iPad and iPhone’s success, evident in the new product’s design and functionality. Here’s a first look.Continue reading...

brandcameo

At the Movies: Harry Potter Spells Cash, Trends with Benefits

Posted by Abe Sauer on July 15, 2011 06:00 PM

While Washington DC continues to fight over the nation's finances, the Harry Potter franchise has voted unanimously to increase its profit ceiling.

The total budget for the eight films was $1.15 billion, which has turned into $6.34 billion in profits, without the last film's take even added in yet. Deathly Hallows Part 2 had already earned $43 million overseas before even opening in America, where it's expected to break midnight show records. But the films aren't the only endeavors conjuring up cash.Continue reading...

brand news

In the News: HP, Krispy Kreme, PepsiCo & more

Posted by Dale Buss on July 7, 2011 09:00 AM

In the News

Apple plans iPhone fix as new iPhone rumors abound.

AT&T targets African-Americans in “Rethink” campaign.

Facebook deepens ties with Microsoft via Skype video chat integration.

Five Guys and other better-burger chains influence Americans to eat more burgers.

Google turns to TV advertising in India.

HP enlists young celebrities to help sell TouchPad.

Huffington Post launches in the UK.

Infiniti creates year-long art show in Europe.Continue reading...

brand larceny

In the News: Capital One, Branson, AARP & more

Posted by Dale Buss on June 17, 2011 09:00 AM

In the News

AARP rolls out new Betty White spots as organization ends opposition to cutting Social Security benefits.

Alibaba revamps consumer business.

BJ's Wholesale gets a serious bidder.

BP's former CEO Tony Hayward sees payday in new venture IPO.

Capital One to pay $9B for ING Direct, subject to regulatory approval.

Casey Anthony case dubbed "social media trial of the century."

Chrysler faces high expectations for 300.Continue reading...

digital marketing

Intel Launches "The Escape," Breaks Through YouTube's Third Wall

Posted by Shirley Brady on June 16, 2011 02:30 PM

As part of its global "Visual Life" campaign, Intel has launched what it's calling a first of its kind YouTube interactive: The Escape, an "immersive, impactful interactive experience that draws users into a new world of visual possibilities with Intel."

The YouTube experience (tagline: "Escape to a new world of visual possibilities") integrates with the user's Facebook profile (although non-Facebookers can participate), the viewer is drawn in as a participant in a cinematic thriller, taking part in the adventure by solving puzzles and following along with the action (the camera is from the user's point-of-view).Continue reading...

brand news

In the News: J&J, HP, ADP & more

Posted by Dale Buss on June 16, 2011 09:00 AM

In the News

ADP investigates online breach in its benefits-administration business.

Amtrak may face private interests if House Republicans get their way.

Apple and Amazon are headed for a showdown; while Apple reportedly set to ban iPhone gig filming.

BlackBerry-maker RIM faces moment of truth on sales.

Boeing and union explore settling.

Borders to avoid some closings.

Citigroup doubles estimate of hacking victims.Continue reading...

tech innovation

Skype Video Calling on TV a Game-Changer for Comcast

Posted by Sheila Shayon on June 14, 2011 06:00 PM

Want to chat on the phone and IM while you watch TV?

Comcast customers will soon be able to do just that thanks to a new deal with Skype brings a Skype-on-TV feature into America’s living rooms — or at least those living rooms found in Comcast cable-subscribing households, which will soon be able to access Skype on XFINITY, as the service will be branded.

It's the first big deal for Skype in the wake of its recent acquisition by Microsoft, which acquired the European VoIP giant for $8.5 billion in cash, and plans to integrate Skype into its devices including Xbox and Kinect, Xbox Live, the Windows Phone, Lync and Outlook, as well as non-Microsoft systems.Continue reading...

In the News: AMD, LinkedIn, Disney & more

Posted by Dale Buss on June 14, 2011 09:00 AM

In the News

AMD tries to close gap in chip-power consumption with Intel.

Apple and Nokia settle patent litigation.

Avis brands consolidate across the Atlantic with acquisition.

Big Ass Fans turns a commodity and memorable name into a brand.

Citigroup hackers got in through company’s customer website.

Disney raises theme-park prices.

Ericsson to buy Telcordia software company.Continue reading...

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