Best Global Green Brands 2014

brand news

Brand News: Apple/Beats, Pepsi Max, Samsung Wearables and more

Posted by Shirley Brady on May 29, 2014 08:29 AM

TOP 5 STORIES

Apple execs explain Beats acquisition as HP remains a Beats partner through end of the year.

Samsung announces prototype Simband personal health tech monitor with open cloud service.

BMW sees China as biggest electric car market, as Mercedes-Benz gives Chinese officials unprecedented access.

Pepsi Max unveils Idris Elba-directed short film (above) as part of #FutbolNow campaign.

Fender names U2's Bono and the Edge to its board.

MORE BRAND STORIES

Amazon tells customers to shop elsewhere in Hachette spat.

AriZona iced tea brand founders fight over brand value in court.

BlackBerry CEO defends strategy.

Bridgestone set to become Olympics sponsor.

Cadbury grapples with brand jihad in wake of pork discovery.Continue reading...

brand news

Brand News: Alibaba, Airbnb, HP and more

Posted by Dale Buss on May 7, 2014 09:12 AM

TOP 5 STORIES

Brands to Watch

Alibaba files for U.S. IPO that is expected to be record-breaking.

Airbnb hires Coca-Cola's Jonathan Mildenhall as CMO.

Fiat Chrysler five-year plan elevates Chrysler brand, downplays Dodge.

HP invests $1 billion in cloud computing.

Twitter stockholders sold massively as lockup expired; stock price plunges.

MORE BRAND NEWS:

AOL acquires consumer-tracking platform.

Coca-Cola lifts lid on agency bonuses for cutting-edge work and drops "You're On..." tagline for Diet Coke.Continue reading...

tech innovation

Smarter (and Sexier) Wearable Tech Looks Beyond Early Adopters

Posted by Sheila Shayon on May 1, 2014 10:45 AM

The world's biggest e-tailer is now in the wearable tech business. That's right: Amazon, that bellwether of all things retail/e-tail, just opened a Wearable Technology store this week, devoted exclusively to selling smartwatches, activity trackers, healthcare devices, wearable cameras—even trackers for your pet.

From top brands like Samsung, Jawbone, LeapFrog (yes, there are kid wearables) and GoPro, to brands-to-watch like Basis and Misfit, "Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices," says John Nemeth, Amazon's director of Wireless and Mobile Electronics.

Facebook just paid a staggering two billion dollars to acquire Oculus VR, the virtual reality startup whose Oculus Rift gaming headset resembles a scuba mask with a metal plate on the front, while Intel acquired smartwatch-maker Basis Science for $100 million and insiders say that Apple will bring its highly anticipated iWatch to market this year.

As the New Yorker observes, “Companies love the idea of wearable technology because that constant data stream would be a bonanza for marketers, measuring what people are doing every second, even while they’re asleep.” Consumers, however, are not flocking to bulky, strap-on devices as proven by hundreds of Samsung's Galaxy Gear smartwatches that popped up on eBay a mere six months after launch.Continue reading...

mobile brands

Intel Sets its Sights on Mobile at MWC '14

Posted by Sheila Shayon on February 25, 2014 12:33 PM

After a broad presentation at January's Consumer Electronics Show, debuting consumer facing products like a charging bowl, and some more in line with Intel's usual business in computing, the chip company has set out to make a global impression on the mobile market at Mobile World Congress. 

Intel is using the MWC 2014 stage to outline its product roadmap and broader strategy to gain a bigger piece of the mobile industry market in 2014, including the launch of a 64-bit Atom processor, previously code-named Merrifield, and a 64-bit mobile Atom processor, code-named Moorefield, both of which are key ingredients in next-generation smartphones and tablets.

Matt Dunford, global Chief Benchmarking Manager at Intel, said these improvements maximize overall performance above that of Apple's A7 chip in the iPhone 5S, and Qualcomm's Snapdragon 800, and the battery life is superior to both as well.Continue reading...

brand news

In the News: Nestle, PepsiCo, Twitter and more

Posted by Dale Buss on January 21, 2014 09:08 AM

In the News

Nestle opens world's first Kit Kat boutique in Tokyo as Cadbury keeps fighting candy bar's trademark shape in UK.

PepsiCo axes stevia-sweetened Gatorade products as Mtn. Dew plans big spending boost behind Kickstart and Diet Dew.

Twitter makes racial diversity an ad-selling point.

AT&T plans to take orders this week for new flexible-screen smartphone from LG.

Build-a-Bear appoints new CMO and "brand bear."

Burger King wins free primetime Super Bowl radio ads in UK.

Facebook sees leveling off of decline in teens.

Ford embarks on quality push in time to improve before important '14 product launches.

Infiniti eyes bolder sub-brand.

Intel sells under-developed online-TV line to Verizon.

Jeep eyes 37 percent sales boost this year as feds end controversial recall investigation of Grand Cherokee and Liberty models.Continue reading...

brand news

In the News: A-B InBev, Volkswagen, General Mills and more

Posted by Dale Buss on January 20, 2014 09:35 AM

In the News

A-B InBev pays $5.8 billion for Korea's largest brewer.

Volkswagen goes on offensive to bolster US product lineup.

General Mills files patent to cut salt and fat in dough.

Chevrolet endangers effectiveness of Manchester United deal by pulling back from Europe.

Dropbox value hits $10 billion.

EPrize rebrands itself as HelloWorld.

GM runs risks in how much new CEO Barra is symbolic.

GMC undergoes an overhaul.

Geely dismisses any concerns about Volvo management.

Hongqi's revival efforts are dashed by low sales in China. 

IBM revives efforts to sell low-end server unit, likely to Lenovo.Continue reading...

brand news

In the News: HP, China Mobile, Cadillac and more

Posted by Dale Buss on January 15, 2014 09:21 AM

In the News

HP sets to announce two large smartphones today.

China Mobile receives 1.2 million iPhone pre-orders.

Cadillac updates its crest. 

Axe strikes a more earnest tone in advertising.

Bud Light challenges football fans with digital gaming ad and prepares new tag line for A-B InBev's reduced Super Bowl effort.

Charter woos Time Warner Cable shareholders.

Coca-Cola releases interactive mini-bottles to honor World Cup.

Daimler wins as US Supreme Court throws out Argentine human-rights suit.

Dunkin' Donuts focuses on expansion and one-to-one marketing.

Facebook CEO calls Snapchat a "super interesting privacy phenomenon," and it makes inroads in Russia.

Fiat will give first batch of new Alfa Romeos to top-selling US dealers.Continue reading...

tech in the spotlight

CES 2014 Recap: Tech Connects to Get Up Close and Personal with Consumers

Posted by Sheila Shayon on January 10, 2014 07:16 PM

As the International Consumer Electronics Show wraps up its annual spectacle in Las Vegas, it's difficult to make the call on who or what exactly 'won' CES 2014. With brands (and marketers) big and small from nearly every sector presenting impressive tech, it's hard not to call everyone a winner—especially consumers. 

Still, this year's show presented some key themes, the most apparent being "connectivity." As consumers adopt more technology into their lives, the task at hand is to now connect those technologies—create an ecosystem of sorts that allows for seamless control and enjoyment. 

On that front, the automotive and mobile industries made a strong showing at CES, where Google's Android unveiled the Open Automotive Alliance and connected-car platform with nearly 10 major automakers signed on, including GM, Honda, Audi and Hyundai. The Alliance, meant to develop connected-car innovations with the same standards, plans to see the first vehicle with Android integration by the end of this year. 

Similarly, AT&T announced its own connected-car platform and new AT&T Drive Studio in Atlanta, where the company will partner with developers to create specialized apps for automakers like Audi and Tesla. 

But the car wasn't the only environment to get the connected treatment.Continue reading...

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