brand news

In the News: Amazon, Target, Redskins and more

Posted by Dale Buss on August 13, 2014 09:05 AM

TOP STORIES

Amazon takes on Square with launch of Local Register, a mobile credit-card reader and mobile app.

Hyundai offers settlement in Korea of SUV-mileage suit.

Target plans supply-chain reset to help fix Canada woes.

Tata Motors unveils first new model in home market of India in four years after Nano falls flat.

Washington Redskins launch campaign to defend name.Continue reading...

brand news

Brand News: Tata, Axe, Uber and more

Posted by Dale Buss on August 12, 2014 09:41 AM

TOP STORIES

Tata launches new airline Vistara on social media as Jaguar, Land Rover sales boost business

Chiquita bananas brand sparks bidding war.

Axe goes celibate in ad for new scent.

Uber goes after Lyft and vice versa as they seek to supplant taxi industry.

Robin Williams dies of suspected suicide at age 63 as brands and fans pay tribute and ABC News apologizes.

MORE BRAND NEWS

Aereo could survive on new Senate proposal. 

Alibaba poses problems for bankers with IPO.

Alitalia and Etihad Airways finalize investment deal for reinvigorated Alitalia. 

Amazon and Disney dispute more than pricing as new Fire Phone ads tout Firefly technology.Continue reading...

celebrity brandcasting

will.i.am Designs for Lexus as Celebrity Creative Director Trend Rolls On

Posted by Mark J. Miller on August 1, 2014 06:20 PM

will.i.am is not afraid to share his creative vision with any brand willing to pay to hear his thoughts. The artist formerly known as Michael Adams has previously helped Intel and Coca-Cola shape their creative vision and new products and is now lending himself to Lexus Europe.

Lexus Europe is launching a new Lexus NX model and will.i.am will design his own limited-edition “sharply styled, premium, mid-size SUV” as part of it, according to Marketing Magazine. He’ll also star in the brand's Striking Angles campaign. 

"We’re really excited to be working with will.i.am,” said Alain Uyttenhoven, head of Lexus Europe, Marketing Magazine reports. “His unrivalled passion for design and innovation, coupled with his incredible creativity, makes him the perfect partner for our Lexus NX 'Striking Angles' campaign."

But this isn't the artist's first rodeo with Lexus. Only a month ago, Lexus sponsored Pyramidi, “the debut gallery artwork by will.i.am,” according to The Auto Channel. The artwork was displayed at a gallery in London and “explores the interface between analogue and digital music in a live gallery experience featuring project-mapped visuals accompanied by a new song composed by will.i.am.”Continue reading...

tech innovation

Intel's Latest Advancement? A Talking, Tweeting Robot

Posted by Mark J. Miller on July 21, 2014 10:28 AM

C3PO will soon have some buddies. C3PO, the human-figured robot from Star Wars, was a vision of a seemingly faraway future when Episode IV was released in 1977. But now, less than 40 years later, a rush of robotic friends are hitting the market.

Honda has Asimo, while Softbank just debuted Pepper, calling it the first robot that could respond to emotions. Now Intel and Trossen Robotics have partnered to create Jimmy, a 3D-printed, open-sourced robot that Andrew Alter, chief engineer for Trossen, says “can walk, he can talk, he can tweet, he can take pictures.”

The hope is that other developers and engineers will use the framework of Jimmy to create their own robots. Consumers can simply download apps for what they would like their Jimmy to do. Intel will release a second version of Jimmy later this year for around $1,600 and launch an app store as well, according to Bloomberg.Continue reading...

brand news

Brand News: Malaysia Airlines, Apple, FedEx and more

Posted by Shirley Brady on July 17, 2014 05:51 PM

TOP STORIES

Malaysia Airlines experiences another tragedy, with attack on flight MH-17 killing all onboard.

Apple beefs up female leadership by naming Blackrock cofounder to board.

FedEx indicted for role in distributing prescription drugs to web pharmacies.

Alibaba eyes September IPO.

Starbucks promotes Fizzio soda as Teavana iced tea gets a TV commercial.

MORE BRAND NEWS 

Allstate teams with Kristin Chenoweth.

Amazon, Carnival and YouTube among best-perceived brands (per YouGov).

eBay sales show impact of data breach as site settles with LVMH over Louis Vuitton fakes.

eHarmony teams up with Limp Bizkit’s Fred Durst.

GM to use bankruptcy as a shield against recalled vehicle claims.Continue reading...

brand news

Brand News: LEGO, Tesla, Walmart and more

Posted by Dale Buss on July 8, 2014 09:09 AM

TOP STORIES

Crumbs Bake Shop closes its doors.

Greenpeace criticizes LEGO tie-in with Shell with LEGO-animated short film.

Samsung warns of slumping profits on weaker demand as it looks beyond hardware.

Tesla sued in China for trademark infringement.

Walmart embraces smaller store formats. 

IN OTHER NEWS:

ADM buys Wild Flavors.

Abuelo’s refreshes menu and look for 25th anniversary.

Air New Zealand pulls in-flight safety video featuring scantily clad models.

Herb Allen’s Sun Valley media mogul conference kicks off.

Alibaba sees red flags raised by deals by founder Jack Ma.Continue reading...

sustainability

How Ford, Intel and McDonald’s Align Sustainability Perception and Performance

Posted by Paola Norambuena on June 30, 2014 06:47 PM

At the June 24th New York City launch of the Interbrand and Deloitte Best Global Green Brands 2014 report, the theme, the Power of Participation, highlighted the most important aspect of sustainability: that the challenges we face—climate change, water crisis, resource depletion—are challenges we face collectively. And it requires collective action.

With Ford replacing Toyota as the #1 brand on the study, Susan Rokosz, Senior Environmental Engineer at Ford Motor Company, took the stage as part of a panel to discuss a critical aspect of the ranking: the alignment between performance and perception.

Even when people are provided with sustainable product options, “Consumers only see a Ford.” Which is why Ford’s commitment is at the very complex, global supply chain level—recognizing that this is where collective action matters a great deal.Continue reading...

brand news

Brand News: Apple iWatch, Bezos Defends Amazon Fire Phone and more

Posted by Shirley Brady on June 20, 2014 07:30 AM

TOP STORIES

At Cannes Lions, Unilever CMO Keith Weed bans word “consumer” in people-first focus; Beats CMO explains Apple acquisition; Facebook’s Sandberg promises no ads in messaging; Microsoft launches suite of ad targeting tools; and Google, Publicis and Conde Nast announce “La Maison” content partnership.

Sprint moves closer to $40 billion T-Mobile financing, as T-Mobile CEO apologizes for insulting rivals.

Apple's looming smartwatch will reportedly include 10 sensors to track health and fitness.

American Apparel CEO ouster could trigger loan defaults.

Amazon Fire Phone described as "chocolate ice cream" to WSJ by Jeff Bezos, who also defends move to New York Times.

MORE BRAND NEWS

Adobe turns iPad into drafting board with smart stylus.

Ben & Jerry’s is releasing Saturday Night Live-themed flavors.

BMW aims to make the MINI more masculine in China.

Cadbury customizes chocolates based on Facebook preferences.

Cheerios considers reviving 1980’s campaign to promote new dayparts.Continue reading...

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