Posted by Paola Norambuena on June 30, 2014 06:47 PM
At the June 24th New York City launch of the Interbrand and Deloitte Best Global Green Brands 2014 report, the theme, the Power of Participation, highlighted the most important aspect of sustainability: that the challenges we face—climate change, water crisis, resource depletion—are challenges we face collectively. And it requires collective action.
With Ford replacing Toyota as the #1 brand on the study, Susan Rokosz, Senior Environmental Engineer at Ford Motor Company, took the stage as part of a panel to discuss a critical aspect of the ranking: the alignment between performance and perception.
Even when people are provided with sustainable product options, “Consumers only see a Ford.” Which is why Ford’s commitment is at the very complex, global supply chain level—recognizing that this is where collective action matters a great deal.Continue reading...
Posted by Shirley Brady on June 20, 2014 07:30 AM
At Cannes Lions, Unilever CMO Keith Weed bans word “consumer” in people-first focus; Beats CMO explains Apple acquisition; Facebook’s Sandberg promises no ads in messaging; Microsoft launches suite of ad targeting tools; and Google, Publicis and Conde Nast announce “La Maison” content partnership.
Sprint moves closer to $40 billion T-Mobile financing, as T-Mobile CEO apologizes for insulting rivals.
Apple's looming smartwatch will reportedly include 10 sensors to track health and fitness.
American Apparel CEO ouster could trigger loan defaults.
Amazon Fire Phone described as "chocolate ice cream" to WSJ by Jeff Bezos, who also defends move to New York Times.
MORE BRAND NEWS
Adobe turns iPad into drafting board with smart stylus.
Ben & Jerry’s is releasing Saturday Night Live-themed flavors.
BMW aims to make the MINI more masculine in China.
Cadbury customizes chocolates based on Facebook preferences.
Cheerios considers reviving 1980’s campaign to promote new dayparts.Continue reading...
Posted by Sheila Shayon on June 18, 2014 01:58 PM
With corporate citizenship, gender equality and diversity the name of the game nowadays in the corporate ecosystem, one must wonder if the bigwigs throwing support behind these movements are actually walking the walk.
That's unfortunately not always the case when it comes to the billion-dollar brands in Silicon Valley, including Google, Yahoo and Twitter.
“Out of 36 executives and senior officials in the United States, Google reports exactly one African American and zero Latinos," the San Francisco Gate reports, according to Google's first-ever public diversity report. The report showed that women occupy just 21 percent of leadership positions and 17 percent of tech jobs at the company. Google has no female executive officers and only one woman on its senior leadership team.
In reaction to Google's transparency, Yahoo released a similar report on Tuesday, revealing that just 23 percent of people in vice president roles or higher were female, including CEO Marissa Mayer. Yahoo, mirroring the tech industry as a whole, is dominated by white and Asian males and among tech staff, the male-female ratio is 85 percent to 15 percent.Continue reading...
Posted by Shirley Brady on June 12, 2014 09:05 AM
The 2014 World Cup kicks off with a memorable moment as embattled FIFA head Sepp Blatter says his "mission is not finished."
Facebook gives marketers more access to your data.
Amazon launches Prime music service in US today.
Starbucks to offer wireless phone charging with Duracell.
Twitter fights TweetDeck hack (make that accident) as C-Suite shake-up rumored.
MORE BRAND NEWS
Alibaba's 11 Main: US shopping site or R&D experiment?
Apple's influence extends to white being most popular car color.
AT&T accuses Netflix of "double-talk" over Comcast and Verizon.
Google now owns a satellite, and a platform to connect businesses with customers.
HP takes a crack at reinventing the computer.Continue reading...
Posted by Craig Stout on June 6, 2014 04:32 PM
No one argues with music’s power to elicit an emotional response. Yet brands so often fail to use audio to emotionally connect with customers. And as the Internet of Things becomes a reality and machines need to communicate with their human counterparts, sonic branding is more important than ever.
As a part of being the brand's FIFA World Cup sponsorship, Coke released the “Happy Beep” video, using the brand's iconic five-note audio mnemonic to turn everyday beeps of a Brazilian grocery store's checkout barcode scanner into a moment of surprise and delight. It’s difficult not to smile as the familiar Coke musical notes, which also played a role in its 2010 World Cup campaign, materialize.
But sonic branding goes beyond audio equivalent of visual logos and advertising. It’s not just the NBC chimes, Justin Timberlake’s “I’m Lovin' It” jingle for McDonald's, or the MGM lion’s roar. It is about managing the ecosystem of sonic elements that a brand has at its disposal—which is only going to increase as everything gets connected. These sonic elements can make experiences more intuitive, navigable and aid awareness of a brand’s presence. To see something, we need to be looking where as we don’t need to be actively listening to hear.Continue reading...
Posted by Abe Sauer on June 6, 2014 02:02 PM
Samsung's Galaxy of 54 Million Views: As World Cup fever reigns, kudos to FIFA sponsor Samsung for its breakout hit video, #GALAXY11: The Training. The short film, which features footballers Leo Messi, Cristiano Ronaldo, Wayne Rooney, Landon Donovan and Iker Casillas playing soccer in the world of Tron against early prototypes of Star Wars' droid army (we think), is already closing in on 54 million views in just a two weeks. And will Samsung-sponsored Team England use their new Galaxy phones to recreate the brand's Oscar selfie success? Stay tuned...Continue reading...
Posted by Shirley Brady on June 5, 2014 07:55 AM
TOP 5 STORIES
Sprint and T-Mobile move closer to $32 billion merger in joint bid to take on AT&T and Verizon Wireless.
Amazon video teases rumored smartphone, as Apple plays up HealthKit app—which faces potential legal action.
Alibaba nears blockbuster tech IPO (on lucky 8/8 date?) and buys stake in Chinese soccer team.
BP and Andarko face, potentially, billions in fines relating to Gulf of Mexico spill.
NFL scraps Super Bowl Roman numerals for 50th anniversary year.
MORE BRAND NEWS
Adobe research finds online video consumption is soaring.
AT&T aims to prevent credit card fraud with geolocation tech.
Expedia wants consumers to "regrette rien" in Paris.
GM will release report on three-month internal inquiry today.
Google tests email encryption, receives 10,000 EU requests daily to be "forgotten."Continue reading...
Posted by Shirley Brady on May 29, 2014 08:29 AM
TOP 5 STORIES
Apple execs explain Beats acquisition as HP remains a Beats partner through end of the year.
Samsung announces prototype Simband personal health tech monitor with open cloud service.
BMW sees China as biggest electric car market, as Mercedes-Benz gives Chinese officials unprecedented access.
Pepsi Max unveils Idris Elba-directed short film (above) as part of #FutbolNow campaign.
Fender names U2's Bono and the Edge to its board.
MORE BRAND STORIES
Amazon tells customers to shop elsewhere in Hachette spat.
AriZona iced tea brand founders fight over brand value in court.
BlackBerry CEO defends strategy.
Bridgestone set to become Olympics sponsor.
Cadbury grapples with brand jihad in wake of pork discovery.Continue reading...