cause marketing

With No Trademark Protection, Ice Bucket Challenge is Open to All

Posted by Mark J. Miller on September 2, 2014 05:12 PM

Bill Gates and Jennifer Lopez have done it. Martha Stewart and Donald Trump have, too. Your friends and neighbors have probably shown off their efforts on social media. Perhaps even you have done it.

“It,” of course, is the ALS Ice Bucket Challenge, the viral awareness campaign that has raised over $100 million towards research for ALS, also known as Lou Gehrig’s Disease.

The Challenge, which was briefly the focus of a US Patent and Trademark Office application that has since been pulled, is still going strong on social media channels around the globe, and in turn is inspiring other causes to attempt to adopt viral, "Challenge"-inspired campaigns.Continue reading...

health matters

Intel On the Outside: New Partnerships Could Yield Future in Wearable Tech

Posted by Dale Buss on August 18, 2014 05:22 PM

Intel has been moving outside its core brand as the "Intel on the Inside" regime from the glory days of the PC has been dumped like a three-year-old laptop.

In just the last few days, the iconic microchip maker has announced partnerships to launch new health and lifestyle products with Michael J. Fox and 50 Cent. They're the biggest evidence yet of the strategy of CEO Brian Krzanich to make Intel a leader in the aborning "internet of things," especially wearables, and to continue to veer away from Intel's traditional dependence on chips for conventional computers.

Both moves put Intel into the mix with other tech brands that have been invading the lifestyle and health care spaces, especially Apple, which recently acquired the Beats By Dre brand and has indicated a greater interest in health-monitoring devices with its new HealthKit and rumored iWatch.Continue reading...

brand news

Brand News: Monster, Samsung, Apple and more

Posted by Dale Buss on August 15, 2014 09:34 AM

TOP STORIES

Coca-Cola buys 17 percent of Monster Beverage for $2.2 billion.

Samsung buys Internet of Things startup SmartThings.

SeaWorld bows to pressure, agrees to upgrade killer-whale habitats.

Walmart sales and traffic woes continue as CEO vows to fix problems.

Apple places pricey bet on sapphire screens and stores user data in China while CEO Tim Cook participates in ALS Ice Bucket Challenge.Continue reading...

brand news

In the News: Amazon, Target, Redskins and more

Posted by Dale Buss on August 13, 2014 09:05 AM

TOP STORIES

Amazon takes on Square with launch of Local Register, a mobile credit-card reader and mobile app.

Hyundai offers settlement in Korea of SUV-mileage suit.

Target plans supply-chain reset to help fix Canada woes.

Tata Motors unveils first new model in home market of India in four years after Nano falls flat.

Washington Redskins launch campaign to defend name.Continue reading...

brand news

Brand News: Tata, Axe, Uber and more

Posted by Dale Buss on August 12, 2014 09:41 AM

TOP STORIES

Tata launches new airline Vistara on social media as Jaguar, Land Rover sales boost business

Chiquita bananas brand sparks bidding war.

Axe goes celibate in ad for new scent.

Uber goes after Lyft and vice versa as they seek to supplant taxi industry.

Robin Williams dies of suspected suicide at age 63 as brands and fans pay tribute and ABC News apologizes.

MORE BRAND NEWS

Aereo could survive on new Senate proposal. 

Alibaba poses problems for bankers with IPO.

Alitalia and Etihad Airways finalize investment deal for reinvigorated Alitalia. 

Amazon and Disney dispute more than pricing as new Fire Phone ads tout Firefly technology.Continue reading...

celebrity brandcasting

will.i.am Designs for Lexus as Celebrity Creative Director Trend Rolls On

Posted by Mark J. Miller on August 1, 2014 06:20 PM

will.i.am is not afraid to share his creative vision with any brand willing to pay to hear his thoughts. The artist formerly known as Michael Adams has previously helped Intel and Coca-Cola shape their creative vision and new products and is now lending himself to Lexus Europe.

Lexus Europe is launching a new Lexus NX model and will.i.am will design his own limited-edition “sharply styled, premium, mid-size SUV” as part of it, according to Marketing Magazine. He’ll also star in the brand's Striking Angles campaign. 

"We’re really excited to be working with will.i.am,” said Alain Uyttenhoven, head of Lexus Europe, Marketing Magazine reports. “His unrivalled passion for design and innovation, coupled with his incredible creativity, makes him the perfect partner for our Lexus NX 'Striking Angles' campaign."

But this isn't the artist's first rodeo with Lexus. Only a month ago, Lexus sponsored Pyramidi, “the debut gallery artwork by will.i.am,” according to The Auto Channel. The artwork was displayed at a gallery in London and “explores the interface between analogue and digital music in a live gallery experience featuring project-mapped visuals accompanied by a new song composed by will.i.am.”Continue reading...

tech innovation

Intel's Latest Advancement? A Talking, Tweeting Robot

Posted by Mark J. Miller on July 21, 2014 10:28 AM

C3PO will soon have some buddies. C3PO, the human-figured robot from Star Wars, was a vision of a seemingly faraway future when Episode IV was released in 1977. But now, less than 40 years later, a rush of robotic friends are hitting the market.

Honda has Asimo, while Softbank just debuted Pepper, calling it the first robot that could respond to emotions. Now Intel and Trossen Robotics have partnered to create Jimmy, a 3D-printed, open-sourced robot that Andrew Alter, chief engineer for Trossen, says “can walk, he can talk, he can tweet, he can take pictures.”

The hope is that other developers and engineers will use the framework of Jimmy to create their own robots. Consumers can simply download apps for what they would like their Jimmy to do. Intel will release a second version of Jimmy later this year for around $1,600 and launch an app store as well, according to Bloomberg.Continue reading...

brand news

Brand News: Malaysia Airlines, Apple, FedEx and more

Posted by Shirley Brady on July 17, 2014 05:51 PM

TOP STORIES

Malaysia Airlines experiences another tragedy, with attack on flight MH-17 killing all onboard.

Apple beefs up female leadership by naming Blackrock cofounder to board.

FedEx indicted for role in distributing prescription drugs to web pharmacies.

Alibaba eyes September IPO.

Starbucks promotes Fizzio soda as Teavana iced tea gets a TV commercial.

MORE BRAND NEWS 

Allstate teams with Kristin Chenoweth.

Amazon, Carnival and YouTube among best-perceived brands (per YouGov).

eBay sales show impact of data breach as site settles with LVMH over Louis Vuitton fakes.

eHarmony teams up with Limp Bizkit’s Fred Durst.

GM to use bankruptcy as a shield against recalled vehicle claims.Continue reading...

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