2014 Brandcameo Product Placement Awards

branded entertainment

Intel, Toshiba Team Up for Another 'Inside' Experience with New Social Film

Posted by Sheila Shayon on July 29, 2013 07:14 PM

Intel and Toshiba are at it again with their second social film, The Power Inside, set for launch on Facebook on August 15. The six-episode series, which follows a pending alien invasion from an evil, mustached race allows fans to jump in on the action via social media.

The technology partners invite consumers to audition for a part in the branded entertainment campaign via Facebook, where users can snap a photo of their face and superimpose a mustache (for men) and unibrows for women.Continue reading...

media brands

Pay-TV Operators Gear Up for Internet TV Invasion

Posted by Sheila Shayon on July 17, 2013 06:39 PM

As if traditional pay-TV operators weren't already feeling the heat from streaming companies like Netflix and Hulu, the internet TV space is ramping up with some of the tech world's biggest players throwing in their bids. 

“If launched, the Internet-TV services could have major implications for the traditional TV ecosystem, creating new competition for pay-TV operators that are already struggling to retain video subscribers," notes the Wall Street Journal. “Existing online-video players like Netflix, Hulu and Amazon.com offer on-demand TV, but the latest efforts are aimed at offering conventional channels, allowing consumers to flip through channels just as they would on cable, as well as on-demand programming.”

Google’s service would offer live TV broadcasts via consumer’s internet connections, bypassing cable operators, with channels bundled so less popular networks would be included—like it or not.Continue reading...

brand news

In the News: Chanel, General Mills, Smith & Wesson and more

Posted by Alicia Ciccone on June 27, 2013 09:30 AM

In the News

Chanel is China's favorite luxury fashion brand, according to new report. 

General Mills recasts Yoplait Greek yogurt with new agency, formula. 

Smith & Wesson fourth-quarter earnings double on boosted sales. 

21st Century Fox will hitch a ride on Team Sky's Tour de France uniforms. 

Paula Deen hires crisis PR firm as sponsors continue to flee.

Facebook rolls out rainbow 'pride' emoji after DOMA decision. 

FDA rejects four new tobacco products, exercising tobacco regulation for first time. 

Intel has internal launch date for Pay-TV service.Continue reading...

brand innovation

AT&T Goes Full Steam Ahead on Innovation with New Foundry Centers

Posted by Taylorann Miller on June 25, 2013 07:02 PM

AT&T is looking to be better, faster and it hopes to achieve that with the help of two new Foundry facilities. The innovation centers, located in Atlanta and the Dallas-Fort Worth areas, will serve as open spaces designed for developers and engineers to collaborate in designing technology and applications. 

“We said we’ve got to change the velocity of this business. It all has to be oriented toward speed," AT&T CEO Randall Stephenson said, according to the Atlanta Business Chronicle. "How do we move faster? How do we get things to market faster? And there is no way you could achieve the type of speed we sought to achieve if you didn’t do it an open environment.”

The centers, which already have locations in Palo Alto, Calif. and Israel have been supported through AT&T's corporate partners Alcatel-Lucent, Amdocs, Cisco, Ericsson, Intel and Microsoft. The Foundry program allows third party developers access to the framework and infrastructure needed to build out technologies while also providing AT&T a leg up in terms of differentiating itself in a highly competitive market.Continue reading...

ad watch

At Cannes, Brands Find Themselves Redefining the Boundaries of Advertising

Posted by Sheila Shayon on June 21, 2013 11:48 AM

As this year's Cannes Lions Festival of Creativity comes to a close, it seems that the word 'advertising' is no longer big enough to encompass the varied amount of content that brands are charged to produce nowadays. 

With more distractions than ever, brands are fighting for consumer attention as they expand from traditional media into more mobile and social endeavors. Ad content needs to be more fluid, and with that, Cannes needs to be more all-knowing. 

“The word advertising for advertising's sake is hopefully going to die," James Hilton, co-founder and chief creative officer AKQA told AdAge. "Brands are producing things that contribute to people's lives and the time of advertising as interruption is very much over. It's time for festivals like Cannes to redefine what the word advertising means."Continue reading...

brand news

In the News: KFC, Honest Tea, Myspace and more

Posted by Dale Buss on June 13, 2013 09:16 AM

In the News

KFC drags down May results for Yum! Brands in China.

Honest Tea predicts over $100 million in sales in 2013.

Myspace runs first TV ad in revival bid.

Airbus takeoff of A350 pressures Boeing.

Amazon's Kindle debuts in India

Apollo Tyres of India buys Cooper Tires for $2.5 billion.

Audi develops "road frustration index" as it sees new sedan variant becoming best-selling version of its A3.

BMW is sued by US over criminal background checks in hiring.

Burger King faces PR mess in razor-blade mishap.

Cosi CEO resigns.

ESPN pulls plug on 3-D channel.Continue reading...

brand makeovers

Intel Focuses on Present With New, Simplified Brand Identity

Posted by Sheila Shayon on June 4, 2013 02:50 PM

Since 2009, Intel has been touting themselves as the "Sponsors of Tomorrow," but now, the storied brand is focusing more closely on the present as it encourages a new wave of tech-savvy consumers to "Look Inside."

The new slogan, a play on the brand's longtime marketing campaign "Intel Inside" is indicative of a shift towards a more focused, crisp brand identity. "'Sponsors of tomorrow' didn’t leverage our heritage as much as 'Look inside' does," Deborah Conrad, VP and CMO at Intel told The New York Times. "'Look inside' is a call to action, and 'Intel inside' says, 'Hey, here I am.'"

The change in market messaging coincides with Intel’s announcement of its fourth-generation Core microarchitecture, formerly code-named Haswell. The hybrid processor-graphics combo on a single chip can deliver 50 percent better battery life than current-generation laptops and twice the graphics performance for computers, gaming machines, desktops and laptops. “The chips use extensive “power gating,” where unused transistors—the on-off components of digital computing—are turned off when they are not in use and reawakened quickly when needed,” explains VentureBeat.Continue reading...

brand news

In the News: Zynga, Lululemon, Monsanto and more

Posted by Dale Buss on June 4, 2013 09:20 AM

In the News

Zynga cuts staff to pre-IPO level.

Lululemon brings back yoga pants.

Monsanto plans to quit lobbying on GMO issues in Europe.

Apple is accused by prosecutors of helping drive up e-book prices.

Birchbox rebrands its beauty and lifestyle subscription service. 

Cadillac posts biggest sales surge since 1976.

Chipotle expands ShopHouse Asian concept.

Dunkin' Donuts to roll out glazed-doughnut sandwich nationwide.

eBay forms partnership with India's Snapdeal.

FedEx parks jets sooner to cut costs as economy slows.Continue reading...

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