Best Global Green Brands 2014

brand news

In the News: Boeing, Coca-Cola, Ford and more

Posted by Dale Buss on December 13, 2013 09:19 AM

In the News

Boeing sees collapse of its renewed talks with machinists for 777X work.

Coca-Cola shakes up Americas management.

Ford plans to add 5,000 US jobs in 2014, hatches three new plants globally, and announces driverless-car initiative.

Bolthouse Farms leverages innovative Instagram tech.

DaVinci Wines debuts Facebook promo.

DirecTV explores online-video service and counts on addressable ads for future growth.

Google mulls designing its own server chips in threat to Intel.

Hilton explores creating new hotel brand aimed at affluent Millennials.

Hyundai plans to tout Genesis, Elantra in Super Bowl.Continue reading...

brand news

In the News: Coach, H&M, 23andMe and more

Posted by Dale Buss on November 26, 2013 09:22 AM

In the News

Just launched: Interbrand IQ - BRIC and Beyond

Coach moves into 'lifestyle' territory with opening of new flagship store in New York. 

H&M aims to pay living wage for garment workers.

23andMe ordered to "discontinue marketing" DNA tests by FDA.

Anschutz Entertainment ousts CEO of concert promoter AEG Live.

Books-A-Million unveils book publishing on demand.

Chivas Regal runs first-ever branded web-video series.

Diageo set to sell most of Whyte & Mackay brand. 

El Al launches low-cost airline 'Up.'

Godiva meets Chinese flavor demands.

Google tightens security to prevent government data snooping.

Hyundai's 2015 Genesis aims to burnish brand.Continue reading...

brand news

In the News: IKEA, Walgreens, Microsoft and more

Posted by Dale Buss on November 22, 2013 09:14 AM

In the News

IKEA under investigation in France for snooping on workers.

Walgreens opens nation's first energy-net-zero retail store.

Microsoft heats up gaming-console wars with debut of Xbox One.

Air New Zealand launches "Middle Earth" campaign tied to release of The Hobbit movie.

Acer brings back founder without pay to help struggling PC maker.

Amazon amps up for winning holiday as executive predicts quantum leap in online alcohol sales.

Apple wins a patent retrial against Samsung.

Bauer Media launches digital brand aimed at wealthy young women. 

Beam and Cinnabon to introduce co-branded vodka.

Caterpillar is probed for possibly dumping parts in the ocean.Continue reading...

retail watch

Tech Giants Get Into the Holiday Game with Unique Take on Retail Experience

Posted by Barry Silverstein on November 20, 2013 12:41 PM

Holiday hysteria is officially upon us, and with it brings new attempts by brand marketers to break through the clutter, pitch new products, and attract the gift-buying public. And something intriguing is happening this year: Even online tech brands are reaching out to consumers via more traditional retail channels so they can serve up better customer experiences.

While most consumers may think of Google as the de facto standard search engine, the company is in fact as much into hardware as software; it owns smartphone-maker Motorola and also manufactures its own smartphones, tablets and laptops. These are products people need to see, feel, and play with_and that means the physical items need to be accessible.

Rather than enter the crowded retail store environment and compete for attention, Google's answer is to create its own environment in the form of Winter Wonderlab, not only a play on "Winter Wonderland" but also a unique pop-up store open for the holiday season in six locations: New York City, Paramus, NJ, Washington, DC, Chicago, Los Angeles, and Sacramento. Interestingly, except for the downtown New York location, the others are all located at malls run by Westfield. And no barges are involved in this seasonal experiential branding effort.Continue reading...

brand news

In the News: Facebook, Starbucks, Politico and more

Posted by Dale Buss on October 31, 2013 09:14 AM

In the News

Happy Halloween!

Facebook encounters decline in teen engagement as mobile ads fueled profit jump.

Starbucks enjoys best year in its history.

Politico launches a print magazine.

American Airlines and US Airways trying to work with government to clear merger.

BMW recalls 176,000 vehicles to fix power brakes.

Bank of America sees $1 billion stake held by Qatar sovereign-wealth fund.

Boeing intends new 777X to subsume role of jumbo jets.

Burger King plans "fewer, more impactful" new menu items.

Chrysler vows to learn from botched rampup of Jeep Cherokee production.Continue reading...

corporate citizenship

Intel Aims to Spread Digital Literacy to African Women

Posted by Alicia Ciccone on October 2, 2013 07:27 PM

Intel is turning research into action with its "She Will Connect" initiative—a program born out of the company's "Women and the Web" report that showed the gender gap between men and women in developing countries concerning digital literacy. 

The program aims to reach five million women in Africa beginning this year, with the help of local and global governments and NGOs, according to MarketingDaily's MediaPost. 

The task will be tackled two ways: with a mobile gaming app that will teach digital literacy skills, and with a partnership with World Pulse, which will help create a peer network for the platform's digital training software.Continue reading...

brand news

In the News: Volkswagen, Google, Intel and more

Posted by Dale Buss on October 2, 2013 09:25 AM

In the News

Apple is pressed for $150-billion buyback by Carl Icahn as the new #1 Best Global Brand is estimated to be sitting on top of 10% of all US corporate cash.

Volkswagen plans to use augmented reality to service cars.

Google is accused of wiretapping in Gmail scans.

Intel commits to women's digital education.

BlackBerry reveals even more doom in restructuring.

Bravo signs four major new brand partners to integrate in Top Chef.

Campbell Soup sells European simple-meals business.Continue reading...

brand news

In the News: Best Global Brands, JetBlue, IKEA and more

Posted by Dale Buss on September 30, 2013 09:22 AM

In the News

Apple named world's most valuable brand, passing Coca-Cola, on Interbrand's Best Global Brands 2013 report.

JetBlue launches premium brandMint

IKEA starts UK solar push.

AOL to start advertising on TV again. 

BlackBerry starts selling unlocked phones direct to US buyers. 

DirecTV plans to help finance indie films.

Ford sends the checks to soothe C-Max owners on fuel economy as company is said to retain CEO Alan Mulally's "absolute focus" despite reports about Microsoft job, while Ford prepares heir apparent.

GM can't keep up with demand for V-8 pickups.

Home Depot scales up Redbeacon service for small contracting jobs.

Intel invests in wearable device maker Recon. 

JCPenney remains on the brink.Continue reading...

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