Best Global Green Brands 2014

brand news

In the News: McDonald's, Barilla, BlackBerry and more

Posted by Dale Buss on September 27, 2013 09:33 AM

In the News

McDonald's draws praise for healthier-food initiative.

Barilla CEO apologizes for anti-gay comments.

BlackBerry loses nearly $1 billion in quarter as customers are urged to be cautious about company's future.

Allstate spreads "Mayhem" across social media.

Apple issues update for iOS 7 to fix lock-screen bug.

Bloomberg News shuffles management.

Chrysler fixes problem that had stalled output of new Jeep Cherokee.

Dove marketing execs take home 'Grand Brand Genius' award at Ad Week for viral 'Sketches' ad. 

Dunkin' Donuts launches t-shirt design contest.

EA settles suit but pauses NCAA game over outcome.

Eight O'Clock Coffee launches TV spots after seven-year hiatus.Continue reading...

brand news

In the News: Apple, Aramark, Target and more

Posted by Dale Buss on September 11, 2013 09:19 AM

In the News

Apple gets license to run phones on China Mobile network.

Aramark files for $100 million IPO.

Target launches digital movie and TV service.

BMW fights SUV lead by Mercedes-Benz with new "Boss" version of X5.

Best Buy CEO sells shares to help pay for his divorce.

Four Seasons Hotels starts a food truck.

GM sees Canada sell part of its stake in automaker and perceives opportunity in Europe to push Chevy as value brand.

Gevalia launches frothy K-cups.

Google Play gets a new logo

Home Depot is accused of shaking down suspected shoplifters.

Intel unveils line of chips for wearable devices.

J&J reintroduces Tylenol.Continue reading...

digital moves

Sony Jumps Ahead in Online Pay-TV Race with Pending Viacom Deal

Posted by Sheila Shayon on August 16, 2013 01:40 PM

With the announcement of a pending deal with Viacom to stream content from such channels as MTV, Comedy Central and Nickelodeon, Sony has essentially put itself far outfront in the race to create a workable online pay-TV model. 

The deal is the first of its kind, further pitting the company against a long list of rivals, including Google, Intel, Apple, Netflix and Microsoft, that are all racing to nail down a subscription-based TV streaming system. 

Sony's “over the top” model could disrupt the current ecosystem, pitting cable companies against each other, however it “might also be the tonic that slows the arrival of the 'capocalypse'—where enough people 'cut the cord' and drop cable altogether that the whole industry collapses," Forbes explains. Sony’s not-yet-named service works on Sony-branded TVs and PlayStation but will not offer a la carte channel selection, still delivering content through cable's tried and true bundled model.Continue reading...

corporate citizenship

Google Seeks STEM Programs for 2013 RISE Awards

Posted by Sheila Shayon on August 6, 2013 11:47 AM

Google's fifth-annual RISE Awards are officially open for applications now through Sept. 30. The awards, which offer grants between $15,000 to $50,000 to non-profit programs focused on science, technology, engineering, mathematics and computer science, hopes to support organizations that represent minorities, especially young girls in the effort to "become creators—and not just consumers—of tomorrow's technological innovations." 

Applications are accepted in five languages, with winners being notified in December. Among last year’s 30 organizations receiving RISE grants were projects ranging from robotics contests in Germany to programming challenge days for girls in New Zealand.Continue reading...

brand news

In the News: Coca-Cola, GM, Sony and more

Posted by Dale Buss on August 6, 2013 09:33 AM

In the News

Coca-Cola recalls Minute Maid sold in China over botulism scare.

GM slashes price of Chevrolet Volt by $5,000.

Sony rejects spinoff of Hollywood properties. 

23andMe "personal genetics" firm launches first ad push.

Christie's is asked to appraise the art pieces in City of Detroit collection.

Chrysler explains its struggles with launch of crucial new Jeep Cherokee.

DreamWorks Animation CMO resigns

Farmers Insurance launches zany online videos.Continue reading...

branded entertainment

Intel, Toshiba Team Up for Another 'Inside' Experience with New Social Film

Posted by Sheila Shayon on July 29, 2013 07:14 PM

Intel and Toshiba are at it again with their second social film, The Power Inside, set for launch on Facebook on August 15. The six-episode series, which follows a pending alien invasion from an evil, mustached race allows fans to jump in on the action via social media.

The technology partners invite consumers to audition for a part in the branded entertainment campaign via Facebook, where users can snap a photo of their face and superimpose a mustache (for men) and unibrows for women.Continue reading...

media brands

Pay-TV Operators Gear Up for Internet TV Invasion

Posted by Sheila Shayon on July 17, 2013 06:39 PM

As if traditional pay-TV operators weren't already feeling the heat from streaming companies like Netflix and Hulu, the internet TV space is ramping up with some of the tech world's biggest players throwing in their bids. 

“If launched, the Internet-TV services could have major implications for the traditional TV ecosystem, creating new competition for pay-TV operators that are already struggling to retain video subscribers," notes the Wall Street Journal. “Existing online-video players like Netflix, Hulu and Amazon.com offer on-demand TV, but the latest efforts are aimed at offering conventional channels, allowing consumers to flip through channels just as they would on cable, as well as on-demand programming.”

Google’s service would offer live TV broadcasts via consumer’s internet connections, bypassing cable operators, with channels bundled so less popular networks would be included—like it or not.Continue reading...

brand news

In the News: Chanel, General Mills, Smith & Wesson and more

Posted by Alicia Ciccone on June 27, 2013 09:30 AM

In the News

Chanel is China's favorite luxury fashion brand, according to new report. 

General Mills recasts Yoplait Greek yogurt with new agency, formula. 

Smith & Wesson fourth-quarter earnings double on boosted sales. 

21st Century Fox will hitch a ride on Team Sky's Tour de France uniforms. 

Paula Deen hires crisis PR firm as sponsors continue to flee.

Facebook rolls out rainbow 'pride' emoji after DOMA decision. 

FDA rejects four new tobacco products, exercising tobacco regulation for first time. 

Intel has internal launch date for Pay-TV service.Continue reading...

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