Posted by Barry Silverstein on November 20, 2013 12:41 PM
Holiday hysteria is officially upon us, and with it brings new attempts by brand marketers to break through the clutter, pitch new products, and attract the gift-buying public. And something intriguing is happening this year: Even online tech brands are reaching out to consumers via more traditional retail channels so they can serve up better customer experiences.
While most consumers may think of Google as the de facto standard search engine, the company is in fact as much into hardware as software; it owns smartphone-maker Motorola and also manufactures its own smartphones, tablets and laptops. These are products people need to see, feel, and play with_and that means the physical items need to be accessible.
Rather than enter the crowded retail store environment and compete for attention, Google's answer is to create its own environment in the form of Winter Wonderlab, not only a play on "Winter Wonderland" but also a unique pop-up store open for the holiday season in six locations: New York City, Paramus, NJ, Washington, DC, Chicago, Los Angeles, and Sacramento. Interestingly, except for the downtown New York location, the others are all located at malls run by Westfield. And no barges are involved in this seasonal experiential branding effort.Continue reading...
Posted by Dale Buss on October 31, 2013 09:14 AM
Facebook encounters decline in teen engagement as mobile ads fueled profit jump.
Starbucks enjoys best year in its history.
Politico launches a print magazine.
American Airlines and US Airways trying to work with government to clear merger.
BMW recalls 176,000 vehicles to fix power brakes.
Bank of America sees $1 billion stake held by Qatar sovereign-wealth fund.
Boeing intends new 777X to subsume role of jumbo jets.
Burger King plans "fewer, more impactful" new menu items.
Chrysler vows to learn from botched rampup of Jeep Cherokee production.Continue reading...
Posted by Alicia Ciccone on October 2, 2013 07:27 PM
Intel is turning research into action with its "She Will Connect" initiative—a program born out of the company's "Women and the Web" report that showed the gender gap between men and women in developing countries concerning digital literacy.
The program aims to reach five million women in Africa beginning this year, with the help of local and global governments and NGOs, according to MarketingDaily's MediaPost.
The task will be tackled two ways: with a mobile gaming app that will teach digital literacy skills, and with a partnership with World Pulse, which will help create a peer network for the platform's digital training software.Continue reading...
Posted by Dale Buss on October 2, 2013 09:25 AM
Apple is pressed for $150-billion buyback by Carl Icahn as the new #1 Best Global Brand is estimated to be sitting on top of 10% of all US corporate cash.
Volkswagen plans to use augmented reality to service cars.
Google is accused of wiretapping in Gmail scans.
Intel commits to women's digital education.
BlackBerry reveals even more doom in restructuring.
Bravo signs four major new brand partners to integrate in Top Chef.
Campbell Soup sells European simple-meals business.Continue reading...
Posted by Dale Buss on September 30, 2013 09:22 AM
Apple named world's most valuable brand, passing Coca-Cola, on Interbrand's Best Global Brands 2013 report.
JetBlue launches premium brand, Mint.
IKEA starts UK solar push.
AOL to start advertising on TV again.
BlackBerry starts selling unlocked phones direct to US buyers.
DirecTV plans to help finance indie films.
Ford sends the checks to soothe C-Max owners on fuel economy as company is said to retain CEO Alan Mulally's "absolute focus" despite reports about Microsoft job, while Ford prepares heir apparent.
GM can't keep up with demand for V-8 pickups.
Home Depot scales up Redbeacon service for small contracting jobs.
Intel invests in wearable device maker Recon.
JCPenney remains on the brink.Continue reading...
Posted by Dale Buss on September 27, 2013 09:33 AM
McDonald's draws praise for healthier-food initiative.
Barilla CEO apologizes for anti-gay comments.
BlackBerry loses nearly $1 billion in quarter as customers are urged to be cautious about company's future.
Allstate spreads "Mayhem" across social media.
Apple issues update for iOS 7 to fix lock-screen bug.
Bloomberg News shuffles management.
Chrysler fixes problem that had stalled output of new Jeep Cherokee.
Dove marketing execs take home 'Grand Brand Genius' award at Ad Week for viral 'Sketches' ad.
Dunkin' Donuts launches t-shirt design contest.
EA settles suit but pauses NCAA game over outcome.
Eight O'Clock Coffee launches TV spots after seven-year hiatus.Continue reading...
Posted by Dale Buss on September 11, 2013 09:19 AM
Apple gets license to run phones on China Mobile network.
Aramark files for $100 million IPO.
Target launches digital movie and TV service.
BMW fights SUV lead by Mercedes-Benz with new "Boss" version of X5.
Best Buy CEO sells shares to help pay for his divorce.
Four Seasons Hotels starts a food truck.
GM sees Canada sell part of its stake in automaker and perceives opportunity in Europe to push Chevy as value brand.
Gevalia launches frothy K-cups.
Google Play gets a new logo.
Home Depot is accused of shaking down suspected shoplifters.
Intel unveils line of chips for wearable devices.
J&J reintroduces Tylenol.Continue reading...
Posted by Sheila Shayon on August 16, 2013 01:40 PM
With the announcement of a pending deal with Viacom to stream content from such channels as MTV, Comedy Central and Nickelodeon, Sony has essentially put itself far outfront in the race to create a workable online pay-TV model.
The deal is the first of its kind, further pitting the company against a long list of rivals, including Google, Intel, Apple, Netflix and Microsoft, that are all racing to nail down a subscription-based TV streaming system.
Sony's “over the top” model could disrupt the current ecosystem, pitting cable companies against each other, however it “might also be the tonic that slows the arrival of the 'capocalypse'—where enough people 'cut the cord' and drop cable altogether that the whole industry collapses," Forbes explains. Sony’s not-yet-named service works on Sony-branded TVs and PlayStation but will not offer a la carte channel selection, still delivering content through cable's tried and true bundled model.Continue reading...