Posted by Sheila Shayon on January 7, 2014 01:19 PM
Riding the wave of wearable tech at CES 2014, Intel CEO Brian Krzanich took center Monday night to announce that the company is "in the midst of a transformation from world of screens and devices to a world of immersive experiences," as he proceeded to show-off Jarvis, a smart headset with earbuds designed for runners with embedded heart-rate sensors, eliminating the standalone chest strap design.
Jarvis, a speech-driven VPA like Siri, draws power from a phone's microphone jack, so there’s no need for a separate charger. Paired with an Android smartphone app, it lets users check directions or check out nearby restaurants, too. Krzanich also showcased a geo-fencing smartwatch that isn't dependent on a smartphone connection that could be used to track children's whereabouts.
But if it's going to be wearable, it must be fashionable. And so just as Apple has added several fashion heavyweights to its executive arsenal, such as Yves St Laurent's Paul Deneve and Burberry's Angela Ahrendts, Intel announced it has partnered with Barneys New York, The Council of Fashion Designers of America (CFDA), and global fashion retailer Opening Ceremony to bring couture to worn devices. "As we go through the year, you will see more partnerships as we develop these technologies," Krzanich added.Continue reading...
Posted by Dale Buss on January 7, 2014 09:22 AM
Intel jumps into wearables with earbuds, watch.
BMW rolls out driverless car at CES racetrack.
Apple says App Store sales topped $10 billion in 2013.
AT&T lets content firms subsidize users' data costs.
American Airlines lands a flight after camera is found in bathroom.
Audi and BMW both plan laser headlamps this year.
BYD says Chinese cars are headed to US by late 2015.
Fitbit partners with Tory Burch for high-fashion wearable tech.
GE to spend $1 billion on Thermo Fisher buyout.
GM sees Opel/Vauxhall increase European share thanks to new Adam minicar.
Goodyear sees tire workers in France hold managers hostage.Continue reading...
Posted by Mark J. Miller on December 19, 2013 06:37 PM
The world may be turning its attentions to mobile devices that don’t have Intel chips, but the company that came to fame for powering PCs still wants to stay front and center in the minds of consumers. So it is placing a bet on sports marketing to help keep the name alive and thriving.
Its name popped up in sports-business stories last week when the company signed a five-year, $25 million deal with Spanish soccer giant Barcelona to stick the Intel logo on the inside of its jerseys so that fans can see it when their favorite players lift their shirts after scoring a goal.
“I know it’s bizarre and strange because it’s not shown on a day-to-day basis, but it’s more about the symbolic space,” said David Haroldsen, Intel’s vice president of sponsorship, according to the Washington Post. “It authentically tells the story of who we are rather than just being another brand that is visible with all the other logos that exist. We believed we would have more value with the symbolic placement with occasional pop-up moments within the game.”Continue reading...
Posted by Dale Buss on December 19, 2013 09:18 AM
Target hit by credit card breach of as many as 40 million customers that started on Black Friday.
Whole Foods stops selling Chobani in favor of non-GMO yogurts.
Chipotle joins fast-casual pizza race.
A&E suspends patriarch Phil Robertson from Duck Dynasty over anti-gay remarks.
Allstate launches new online game to help avoid holiday mayhem.
AstraZeneca buys out Bristol-Myers Squibb in diabetes joint-venture.
Bayer buys cancer-drug partner Algeta for $2.9 billion.
Boeing loses out to Saab in providing fighter jets for Brazil and taps likely CEO successor.
Chevrolet sees a top US marketer leave.
Christie's finalizes appraisal of Detroit Institute of Arts collection.
Daimler gets stake in Aston Martin with engine supply deal.
Darden spins out Red Lobster amid shareholder pressure.Continue reading...
Posted by Dale Buss on December 13, 2013 09:19 AM
Boeing sees collapse of its renewed talks with machinists for 777X work.
Coca-Cola shakes up Americas management.
Ford plans to add 5,000 US jobs in 2014, hatches three new plants globally, and announces driverless-car initiative.
Bolthouse Farms leverages innovative Instagram tech.
DaVinci Wines debuts Facebook promo.
DirecTV explores online-video service and counts on addressable ads for future growth.
Google mulls designing its own server chips in threat to Intel.
Hilton explores creating new hotel brand aimed at affluent Millennials.
Hyundai plans to tout Genesis, Elantra in Super Bowl.Continue reading...
Posted by Dale Buss on November 26, 2013 09:22 AM
Just launched: Interbrand IQ - BRIC and Beyond
Coach moves into 'lifestyle' territory with opening of new flagship store in New York.
H&M aims to pay living wage for garment workers.
23andMe ordered to "discontinue marketing" DNA tests by FDA.
Anschutz Entertainment ousts CEO of concert promoter AEG Live.
Books-A-Million unveils book publishing on demand.
Chivas Regal runs first-ever branded web-video series.
Diageo set to sell most of Whyte & Mackay brand.
El Al launches low-cost airline 'Up.'
Godiva meets Chinese flavor demands.
Google tightens security to prevent government data snooping.
Hyundai's 2015 Genesis aims to burnish brand.Continue reading...
Posted by Dale Buss on November 22, 2013 09:14 AM
IKEA under investigation in France for snooping on workers.
Walgreens opens nation's first energy-net-zero retail store.
Microsoft heats up gaming-console wars with debut of Xbox One.
Air New Zealand launches "Middle Earth" campaign tied to release of The Hobbit movie.
Acer brings back founder without pay to help struggling PC maker.
Amazon amps up for winning holiday as executive predicts quantum leap in online alcohol sales.
Apple wins a patent retrial against Samsung.
Bauer Media launches digital brand aimed at wealthy young women.
Beam and Cinnabon to introduce co-branded vodka.
Caterpillar is probed for possibly dumping parts in the ocean.Continue reading...
Posted by Barry Silverstein on November 20, 2013 12:41 PM
Holiday hysteria is officially upon us, and with it brings new attempts by brand marketers to break through the clutter, pitch new products, and attract the gift-buying public. And something intriguing is happening this year: Even online tech brands are reaching out to consumers via more traditional retail channels so they can serve up better customer experiences.
While most consumers may think of Google as the de facto standard search engine, the company is in fact as much into hardware as software; it owns smartphone-maker Motorola and also manufactures its own smartphones, tablets and laptops. These are products people need to see, feel, and play with_and that means the physical items need to be accessible.
Rather than enter the crowded retail store environment and compete for attention, Google's answer is to create its own environment in the form of Winter Wonderlab, not only a play on "Winter Wonderland" but also a unique pop-up store open for the holiday season in six locations: New York City, Paramus, NJ, Washington, DC, Chicago, Los Angeles, and Sacramento. Interestingly, except for the downtown New York location, the others are all located at malls run by Westfield. And no barges are involved in this seasonal experiential branding effort.Continue reading...