ad watch

At Cannes, Brands Find Themselves Redefining the Boundaries of Advertising

Posted by Sheila Shayon on June 21, 2013 11:48 AM

As this year's Cannes Lions Festival of Creativity comes to a close, it seems that the word 'advertising' is no longer big enough to encompass the varied amount of content that brands are charged to produce nowadays. 

With more distractions than ever, brands are fighting for consumer attention as they expand from traditional media into more mobile and social endeavors. Ad content needs to be more fluid, and with that, Cannes needs to be more all-knowing. 

“The word advertising for advertising's sake is hopefully going to die," James Hilton, co-founder and chief creative officer AKQA told AdAge. "Brands are producing things that contribute to people's lives and the time of advertising as interruption is very much over. It's time for festivals like Cannes to redefine what the word advertising means."Continue reading...

brand news

In the News: KFC, Honest Tea, Myspace and more

Posted by Dale Buss on June 13, 2013 09:16 AM

In the News

KFC drags down May results for Yum! Brands in China.

Honest Tea predicts over $100 million in sales in 2013.

Myspace runs first TV ad in revival bid.

Airbus takeoff of A350 pressures Boeing.

Amazon's Kindle debuts in India

Apollo Tyres of India buys Cooper Tires for $2.5 billion.

Audi develops "road frustration index" as it sees new sedan variant becoming best-selling version of its A3.

BMW is sued by US over criminal background checks in hiring.

Burger King faces PR mess in razor-blade mishap.

Cosi CEO resigns.

ESPN pulls plug on 3-D channel.Continue reading...

brand makeovers

Intel Focuses on Present With New, Simplified Brand Identity

Posted by Sheila Shayon on June 4, 2013 02:50 PM

Since 2009, Intel has been touting themselves as the "Sponsors of Tomorrow," but now, the storied brand is focusing more closely on the present as it encourages a new wave of tech-savvy consumers to "Look Inside."

The new slogan, a play on the brand's longtime marketing campaign "Intel Inside" is indicative of a shift towards a more focused, crisp brand identity. "'Sponsors of tomorrow' didn’t leverage our heritage as much as 'Look inside' does," Deborah Conrad, VP and CMO at Intel told The New York Times. "'Look inside' is a call to action, and 'Intel inside' says, 'Hey, here I am.'"

The change in market messaging coincides with Intel’s announcement of its fourth-generation Core microarchitecture, formerly code-named Haswell. The hybrid processor-graphics combo on a single chip can deliver 50 percent better battery life than current-generation laptops and twice the graphics performance for computers, gaming machines, desktops and laptops. “The chips use extensive “power gating,” where unused transistors—the on-off components of digital computing—are turned off when they are not in use and reawakened quickly when needed,” explains VentureBeat.Continue reading...

brand news

In the News: Zynga, Lululemon, Monsanto and more

Posted by Dale Buss on June 4, 2013 09:20 AM

In the News

Zynga cuts staff to pre-IPO level.

Lululemon brings back yoga pants.

Monsanto plans to quit lobbying on GMO issues in Europe.

Apple is accused by prosecutors of helping drive up e-book prices.

Birchbox rebrands its beauty and lifestyle subscription service. 

Cadillac posts biggest sales surge since 1976.

Chipotle expands ShopHouse Asian concept.

Dunkin' Donuts to roll out glazed-doughnut sandwich nationwide.

eBay forms partnership with India's Snapdeal.

FedEx parks jets sooner to cut costs as economy slows.Continue reading...

brand news

In the News: Starbucks, Apple, P&G and more

Posted by Dale Buss on June 3, 2013 09:32 AM

In the News

Starbucks prohibits smoking up to 25 feet from cafes.

Apple faces start of e-book antitrust trial as it's said to be pressing for internet-radio deals.

P&G cuts online display-advertising costs.

Arby's searches for new CMO.

Chrysler sales in May rose 11 percent on strong Dodge brand sales.

Dannon teams with IBM to use big data against yogurt out-of-stocks.

Infiniti shelves EV and scales back short-term expectations.

Intel looks to shed Atom brand as it moves on from netbooks.Continue reading...

tech in the spotlight

Intel Rewards Whiz Kids at International Young Scientist Awards

Posted by Mark J. Miller on May 21, 2013 05:40 PM

Cell phone batteries always seemingly go dead at the most inopportune times, but no matter what brand you’ve got in your pocket, that may change soon enough thanks to the work of one 18-year-old whiz kid.

In fact, millions of whiz kids from around the globe showed up with similar innovations to Intel's Young Scientist Awards. Whether it was earth-friendly biofuel, a possible vaccination for colon cancer, the “effect of essential oils on viral load” in honeybees, a test strip to determine if fruit had been naturally or artificially ripened, a better gunlock, or a remedy to fight cystic fibrosis, these kids weren’t fooling around. They were out to change the world.Continue reading...

brand roadmaps

Intel Looks Inside for New CEO, While Brand Plans for Service Expansion

Posted by Alicia Ciccone on May 2, 2013 07:45 PM

While the computing world continues to shift around them, Intel has remained steady and true to form, remaing loyal to its infamous tagline: Intel Inside.

The company, which has staved off advances from competitors like Advanced Micro Devices and is posting $50 billion in annual sales has remained sure-footed even as it searched for a new CEO to take the helm after Paul Otellini retires in May. Despite rumors that the company was looking to an outsider to fill the role, its board selected current COO Brian Krzanich, an engineer who has been with the company since 1982. The company also elevated software honcho Renee James to President, Reuters reports.

While the duo will likely make a successful team, Intel hopes that the new appointments will aid in leading the company in a new, more mobile direction. While Intel's processing chips still sit inside many personal computers, the company is losing market share to companies like ARM, which makes rival chips for smartphones.Continue reading...

brand news

In the News: Coca-Cola, J.C. Penney, Twitter and more

Posted by Dale Buss on April 16, 2013 09:59 AM

In the News

Coca-Cola posts lower net and unveils U.S.-bottler deal.

JCPenney buys time with credit line.

Twitter seeks deals with NBC and Viacom for high-quality video content.

A&W plans to move upscale and test fast-casual concept.

Amazon targets older consumers with new store.

Apple dominates in best-paid executives as board retains Jobs deputies.

BMW will debut EV brand Zinoro in China in early 2014.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements