brand news

In the News: Starbucks, Apple, P&G and more

Posted by Dale Buss on June 3, 2013 09:32 AM

In the News

Starbucks prohibits smoking up to 25 feet from cafes.

Apple faces start of e-book antitrust trial as it's said to be pressing for internet-radio deals.

P&G cuts online display-advertising costs.

Arby's searches for new CMO.

Chrysler sales in May rose 11 percent on strong Dodge brand sales.

Dannon teams with IBM to use big data against yogurt out-of-stocks.

Infiniti shelves EV and scales back short-term expectations.

Intel looks to shed Atom brand as it moves on from netbooks.Continue reading...

tech in the spotlight

Intel Rewards Whiz Kids at International Young Scientist Awards

Posted by Mark J. Miller on May 21, 2013 05:40 PM

Cell phone batteries always seemingly go dead at the most inopportune times, but no matter what brand you’ve got in your pocket, that may change soon enough thanks to the work of one 18-year-old whiz kid.

In fact, millions of whiz kids from around the globe showed up with similar innovations to Intel's Young Scientist Awards. Whether it was earth-friendly biofuel, a possible vaccination for colon cancer, the “effect of essential oils on viral load” in honeybees, a test strip to determine if fruit had been naturally or artificially ripened, a better gunlock, or a remedy to fight cystic fibrosis, these kids weren’t fooling around. They were out to change the world.Continue reading...

brand roadmaps

Intel Looks Inside for New CEO, While Brand Plans for Service Expansion

Posted by Alicia Ciccone on May 2, 2013 07:45 PM

While the computing world continues to shift around them, Intel has remained steady and true to form, remaing loyal to its infamous tagline: Intel Inside.

The company, which has staved off advances from competitors like Advanced Micro Devices and is posting $50 billion in annual sales has remained sure-footed even as it searched for a new CEO to take the helm after Paul Otellini retires in May. Despite rumors that the company was looking to an outsider to fill the role, its board selected current COO Brian Krzanich, an engineer who has been with the company since 1982. The company also elevated software honcho Renee James to President, Reuters reports.

While the duo will likely make a successful team, Intel hopes that the new appointments will aid in leading the company in a new, more mobile direction. While Intel's processing chips still sit inside many personal computers, the company is losing market share to companies like ARM, which makes rival chips for smartphones.Continue reading...

brand news

In the News: Coca-Cola, J.C. Penney, Twitter and more

Posted by Dale Buss on April 16, 2013 09:59 AM

In the News

Coca-Cola posts lower net and unveils U.S.-bottler deal.

JCPenney buys time with credit line.

Twitter seeks deals with NBC and Viacom for high-quality video content.

A&W plans to move upscale and test fast-casual concept.

Amazon targets older consumers with new store.

Apple dominates in best-paid executives as board retains Jobs deputies.

BMW will debut EV brand Zinoro in China in early 2014.Continue reading...

brand news

In the News: Sprint, ConAgra, Nike and more

Posted by Dale Buss on April 15, 2013 09:03 AM

In the News

Charlie Ergen's Dish Network offers to buy Sprint for $25.5 billion in a bid to one up SoftBank.

ConAgra, Heinz and Nestle lead frozen food battle to reverse negative image.

Nike seeks to regain its edge with fewer ads following Tiger Woods stumble.

Dannon uses Greek-style to leapfrog Yoplait to top of U.S. yogurt business.

Apple clearly enters post-Jobs era.

Justin Bieber sparks controversy with Anne Frank comment.

Boeing sees new inspection order on its 737s.Continue reading...

corporate citizenship

AT&T Takes Top Billing on Best Corporate Citizens List

Posted by Sheila Shayon on April 12, 2013 04:34 PM

AT&T has landed at top spot on CR Magazine's 14th annual 100 Best Corporate Citizens List, beating out other top Russell 1000 large-capitalization companies on merits including human rights and corporate governance.

Rounding out the top 10 on the new list: Mattel, Bristol-Myers Squibb, Eaton Corp, Intel, Gap, Hasbro, Merck & Co., Campbell Soup Co. and Coca-Cola. 

The ranking crunches 298 data points of disclosure and performance measures across seven categories: environment, climate change, employee relations, human rights, governance, finance and philanthropy. 

Notably, 26 companies on the 2013 list were not on the 2012 list, while 11 companies have appeared on the list every year since 2007. For those that were bestowed the honor, many were quick to highlight the significance of employee participation to the success of the company's initiatives.Continue reading...

brand news

In the News: Aereo, iPhone 5S, Billabong and more

Posted by Dale Buss on April 9, 2013 09:03 AM

In the News

Aereo TV streaming service from Barry Diller faces showdown with News Corp.'s Rupert Murdoch, who threatens to take FOX cable-only, as Intel cooks up its vision of future of TV.

Apple, which can now trademark iPad mini in U.S. and captured 74% of mobile app revenue in Q1, reportedly will release new iPhone 5S in "at least" two screen sizes.

Billabong in talks to sell out for $300 million.

Airbus juggles order book to meet record demand for A320neo Jet.

AT&T joins Boeing in backing U.S. cyber bill facing privacy fight.

Audi promotes in-vehicle Wi-Fi in new TV campaign.Continue reading...

brands under fire

Chipotle Drops Scout Sponsorship, Agrees to Hold Up Nondiscrimination Policy

Posted by Abe Sauer on March 21, 2013 11:37 AM

A sarcastic joke about diarrhea might be one of the first things one would think upon seeing the Twitter hashtag #thankschipotle. 

But no, #thankschipotle was a reaction to the food chain's decision to drop sponsorship of a Utah Boy Scout event due to the organizations stand against gay equality. It seems Chipotle's newest offering is a jumbo sized social conscience, a menu item many are finding deliciously timely. The move also has some lessons for other brands as remaining neutral on gay rights increasingly becomes a non option.

It's true that Chipotle did not exactly come up with this cancelation on its own but instead was more or less shamed into action by progressive activists at Think Progress. On March 19, Think Progress called out Chipotle for violating its own nondiscrimination policy. A day later, Chipotle's desire to stomach a potential backlash led by activists diminished significantly. It announced that it would terminate its sponsorship. It emailed Think Progress, saying, in part, that the brand "believed that terminating the sponsorship and remaining consistent with our policy was the right thing to do."Continue reading...

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