Interbrand IQ: The Best Asian Brands Issue

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In the News: Sandy Whacks Google, Penguin/Random House, Honda Hit and more

Posted by Dale Buss on October 29, 2012 09:04 AM

In the News

Google Nexus NYC tablet launch delayed by Hurricane Sandy, sells out online.

Pearson and Bertelsmann strike deal to combine Penguin and Random House publishing houses, thwarting News Corp.

Honda cuts full-year outlook over anti-Japan sentiment in China.

Audi repeats goal to match 2011 operating profit in 2012.

British Airways launches customer recognition program.

Burger King third-quarter net income falls, still beats estimates.

Burt's Bees "deflakes" with billboard and video campaign.

Cadillac raises prices in bid for luxury credibility.Continue reading...

brand news

In the News: Ford, Dr Pepper, LeBron X and more

Posted by Dale Buss on September 14, 2012 09:03 AM

In the News

Acer postpones launch of Alibaba-powered phone.

Apple fights to keep iPhone cool in China as larger screen of iPhone 5 sparks developer rush and NFC omission puzzles observers.

Beef Products faces high hurdle in "pink slime" lawsuit against ABC News.

Brand USA tourism push sets sights on India.

Burger Lounge and Counter Burger offer non-traditional meats.

Disney takes film write-down.

Dr Pepper gets flack on Facebook after posting evolutionary graphic.Continue reading...

brand strategy

How Unilever is Planning to Stay On Its CPG Perch

Posted by Dale Buss on September 12, 2012 02:12 PM

Unilever is doing more and more things right and getting more and more credit for it, from constituencies ranging from investors to global consumers. Now, the task of CEO Paul Polman is to build on the many gains made by the British-Dutch company and its stable of brands.

Over the past three years, Unilever — whose competitive set includes other CPG and health-and-beauty giants including P&G and Colgate-Palmolive — has gained global market share each year, after losing it each year from 2002 to 2008, according to a new report from Sanford C. Bernstein.

While the company performed near the bottom of its global industry clusters for top-line growth from 2001 through 2005, it came in at the middle of the food category last year, ranked No. 2 in beauty and personal care behind Estee Lauder, and came in at No. 1 in the home-care arena.

Polman, a marathon runner, has waged a good race in the nearly four years since he took the helm.Continue reading...

brand news

In the News: Johnson & Johnson, the Anti-Google Wallet and more

Posted by Shirley Brady on August 16, 2012 08:44 AM

Comedy Central partners with Urban Outfitters on Indecision 2012 collection.

7-11, Walmart, Target and other big retailers team up on mobile wallet to combat Google Wallet.

Apple reportedly in talks with U.S. cable operators to develop a set-top box; and takes a swing at Amazon.

Johnson & Johnson launches ingredient transparency website for baby and beauty products as J&J removes formaldehyde from products.

Bumbo foam child seats recalled following injuries.

Calvin Klein sued by Lululemon for alleged patent infringement.

Chick-fil-A uproar may have inspired gunman.Continue reading...

brand news

In the News: Android, Citi, Lilly and more

Posted by Shirley Brady on August 8, 2012 06:50 PM

Android beats Apple for global market share while Samsung becomes top-selling mobile brand in Europe, and Apple and Samsung court battle continues.

Citi tests foreclosure rentals, steps up digital marketing.

Eli Lilly seen as last hope for Alzheimer's drug as Pfizer and J&J bow out.

Betsey Johnson rebounds from bankruptcy with lower-priced collection set for New York Fashion Week.

BlackBerry-maker RIM stock jumps on Samsung rumors.

Carmen Steffens expands fashion brand from Brazil to US.

Chiquita restructuring plan calls for new CEO.

Dairy Queen promotes Orange Julius brand.

Esprit hires Zara exec as new CEO.Continue reading...

brand news

In the News: American Airlines, Trojan, Dish and more

Posted by Dale Buss on August 7, 2012 09:01 AM

In the News

AMC tries to enlist consumers in standoff with Dish Network.

Amazon expands use of delivery lockers and expands into social gaming.

American Airlines faces record $162 million in penalties.

Apple plans to pull YouTube app from iPhone and iPad in growing rift with Google as it grills the head of strategy for Samsung in court.

Best Buy founder moves on estranged company.

Chuck E. Cheese starts new campaign aimed at moms.

Coca-Cola deals with kick-out threats from Bolivia.Continue reading...

brand news

In the News: CNBC + Yahoo, Comcast vs Netflix, and more

Posted by Shirley Brady on June 13, 2012 08:50 AM

In the News

CNBC joins with Yahoo to bolster web reach via content, programming and distribution alliance.

Comcast and fellow U.S. cable operators face DOJ inquiry over treatment of Netflix and Hulu.

New York's proposed big soda ban goes to public comment as former Coca-Cola exec switches sides.

American Express sponsors Kenny Chesney concert for live-streaming on YouTube.

Apple is likely killing Ping.

Burger King's summer BBQ menu rolls out with sweet potato fries and bacon sundae.

Citi partners with USAID to foster mobile commerce in developing nations.Continue reading...

brand news

In the News: TD, JCPenney, Sara Lee and more

Posted by Dale Buss on June 6, 2012 09:01 AM

In the News

TD takes top spot on Interbrand's new Best Canadian Brands ranking.

JCPenney continues claw-back of new business model, plans to use term "sale" again.

Sara Lee renames North American business Hillshire Brands and narrows focus to meat.

Apple uses more celebrities in marketing; what does that say about new products?

Justin Bieber debuts another fragrance concept called Girlfriend.

Burger King expands in Russia.

Clear Channel shifts royalty deal for music artists including Taylor Swift's label.Continue reading...

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