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brand challenges

Ding Dong, Coty Calling (for Avon)

Posted by Mark J. Miller on May 10, 2012 05:36 PM

Sherilyn McCoy hasn’t even been the CEO of Avon Products for a full week and she’s already right in the middle of a potential takeover of the company by fellow beauty-product manufacturer Coty, Inc., an offer that had shareholders excited before Avon nixed the bid. 

Coty sent another letter over to Avon on Wednesday that said that it would love to end the stalemate between the two companies and it's more keen than ever to buy the company, according to a press release issued by Avon.

McCoy, a former Johnson & Johnson exec, is hardly getting a chance to ease into her new role. The previous CEO of the company, Andrea Jung, had been in that spot for a dozen years, apparently asked to be replaced, CNN reports. It’s no wonder. Even with Reese Witherspoon as a brand ambassador, the wobbly company’s stock has plummeted 27% since the start of 2010.Continue reading...

brand news

In the News: Delta, Facebook, Walmart and more

Posted by Dale Buss on May 1, 2012 09:01 AM

In the News

Delta Air Lines signs deal to purchase refinery to reduce jet fuel costs.

Facebook urges members to add "organ donor" status in Good Morning America announcement.

Walmart expands conservation program and urban push as pension plans in New York prepare to vote against its board at annual meeting.

Adidas deals with Derrick Rose injury.

Apple and Samsung hope to end bitter litigation.

Avon continues financial slide.

Bank of America plans to cut jobs from its upper ranks.Continue reading...

brand news

In the News: Apple, Nestle, Tumblr & more

Posted by Dale Buss on April 12, 2012 09:04 AM

AB InBev is warned by U.K. regulators about ad linking Budweiser to "sexual success"; emerges as main suitor for maker of Presidente beer.

Apple and five book publishers are sued by Justice Department over e-book pricing, elevating role of Amazon in setting prices.

BrightSource Energy withdraws IPO in a blow to green power.

Conde Nast furthers its push into Hollywood.

Dish Network names P&G vet as new CMO.

Dollar General expands presence nationwide.

Dollar Shave Club puts men in a lather.

Dos Equis stalls marketing push because of recall of amber bottles. Continue reading...

logo-a-gogo

Band-Aid's New Logo No Band-Aid Solution

Posted by Mark J. Miller on March 29, 2012 01:03 PM

Johnson & Johnson’s Band-Aids have been around since 1920 and it feels like its logo has been around even longer. But now the iconic brand owned by Johnson & Johnson is changing its look a wee bit, something that hasn’t happened since the ‘80s.

There’s a new logo coming soon to a scraped knee near you. It's designed by Kevin Dresser of the New York design firm Dresser Johnson. The challenge: Since the iconic Band-Aid logo has been around for so long, the hope with the redesign is to show that the adhesive bandage has “a new direction that represented the future of the brand.” So Dresser created “a bolder, more distinctive look that better stands out on drugstore shelves,” J&J's press release notes.

"My goal for the logo restoration was to create a timeless design," stated Dresser. "Band-Aid is an iconic American brand. I wanted to honor that heritage and at the same time create something that feels contemporary and modern."Continue reading...

brand news

In the News: Angry Birds, Hot iPad, American Idol Clothing and more

Posted by Dale Buss on March 21, 2012 09:04 AM

In the News

Adobe gets more social.

Amazon wrings profit from fulfillment.

AmLactin taps Olympic swimmer Dara Torres as brand ambassador.

Angry Birds to launch retail partnership

Apple iPad users find high video use can crunch data plans as Consumer Reports finds that the new version runs hotter than the old one.

Arby's readies brand relaunch.

Boeing gains 787 Dreamliner clearance by U.S. regulators.Continue reading...

brand news

In the News: J&J, PepsiCo, Kenneth Cole and more

Posted by Dale Buss on February 24, 2012 09:01 AM

In the News

AIG reports a profit.

Apple CEO Tim Cook says company has more money than it needs and moves to appease shareholders as Proview brings China iPad trademark spat to US.

Best Western launches Facebook hotel reservations.

BP Gulf spill settlement looms.

Burger King eyes India's fast food market.

Cadbury Dairy Milk promotes fair trade chocolate in UK campaign.

Chevy-Ford rivalry heats up via NASCAR.

Chrysler and Carhartt discuss clothing collaboration.

Clorox CEO targets healthcare brands for acquisition.Continue reading...

brand news

In the News: Do Not Track, Michael Jordan, Tide Pods and more

Posted by Dale Buss on February 23, 2012 09:03 AM

In the News

Airbus and Boeing are building too many planes, plane-leasing exec warns.

Amazon pulls some independent titles from Kindle in dispute.

Campbell Soup counts on new products for turnaround.

Fuller Brush files for bankruptcy.

GM hopes Peugeot can help solve riddle of European market.

Google agrees to add "Do Not Track" button and support coalition of Internet companies.

HP continues struggles with PC business.

Hyundai prepares for its own show during Oscars.Continue reading...

brand news

In the News: Apple, Facebook, RIM & more

Posted by Dale Buss on January 31, 2012 09:03 AM

In the News

Apple hires Dixons CEO as new retail chief, while iPad sales propel Apple to top of PC market over HP. Apple patent challenger Samsung, meanwhile, faces EU inquiry.

AT&T names new strategy officer in management shuffle.

Bang & Olufsen debuts cheaper line of high-tech gadgets.

Belstaff brings luxury leather jackets to London and New York with dual flagships.

BSKyB to start movie service rivaling Netflix.

BlackBerry-maker RIM posts corporate governance report indicating why co-CEO role was scrapped.

Carrefour names yet another CEO in turnaround struggle.Continue reading...

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