2014 Brandcameo Product Placement Awards

brand news

In the News: Samsung, Wall Street Journal, Nike and more

Posted by Dale Buss on March 18, 2013 09:11 AM

In the News

Samsung appoints co-CEOs.

Wall Street Journal was subject of Justice Department investigation tied to News Corp. hacking scandals.

Nike is propelled by basketball shoes and ties to NFL.

Adidas brings girls together in new worldwide social-media program.

Apple's next iPhone may be unlockable by fingerprint.

Beechcraft is dealt a new setback by Pentagon in Afghan contract.

BuzzFeed plans to launch a business section.

Chrysler plans to launch an all-new version of the Chrysler 200.Continue reading...

brand news

In the News: Carnival Cruise Lines, J.C. Penney, Facebook and more

Posted by Dale Buss on February 28, 2013 09:07 AM

In the News

Carnival Cruise Lines sees brand perceptions drop to all-time low.

J.C. Penney losses snowball as boost in ad spending can't reverse sales declline.

Facebook inks deal to show ads based on shopping habits.

AC/DC rocks their own signature brand of beer.

American Express pushes e-commerce to TV commerce.

Apple preaches patience.

Boeing apologizes for Dreamliner fiasco.

Caesars looks to web gambling for financial help.

Flowers Foods set to buy Wonder, other Hostess brands for $390 million.Continue reading...

retail watch

JCPenney Hopes to Breathe Life into Retail Sales with Pop-Up Shops

Posted by Brittany Waterson on February 27, 2013 12:37 PM

JCPenney, seemingly a permanent fixture in the news these days, seeks to push past the negative financial and branding headlines and tap into customer experience with their new pop-up shops, which will hopefully garner appeal from designer collaborations. 

The store, which is currently embroiled in a high-stakes trial with Macy's and Martha Stewart over product licenses, has had a rough time since CEO Ron Johnson took over a year ago. The brand's "no markdown" strategy backfired, and word on the street is that employee morale has hit an all-time low at the company's Plano, Texas headquarters. 

However, the company had a moment during the Oscars broadcast. The new campaign, a series of commercials introducing JCP’s latest brand partnerships expanded on last year's rebranding campaign with Ellen DeGeneres. It also boosted activity on Facebook and Twitter, rewarding some followers with gift certificates.

Now, with the success of shop-in-shop brands like Sephora, MNG by Mango, Levi's Denim Bar and Liz Claiborne, the retailer is adding more designers to its in-store boutique lineup and plans to expand to home goods later this spring. Each brand will have their own design aesthetic within their individual shop.

With its in-store designer additions, J.C. Penney joins Target, Macy's (now battling JCP in court over Martha Stewart) and Bloomingdale's as the latest department store to experiment with boutique-style shops. In fact, JCP is stealing from Target's playbook with a new exclusive home goods collection by American architect Michael Graves—Target's first designer partnership, which launched in 1999 and produced a whopping 2,000 items—and Justin Timberlake's William Rast collection, which launched as a Target exclusive in 2010.

Other upcoming JCPenney designer collaborations include in-store boutiques for Happy Chic by Jonathan Adler, Designs by Conran, Watchgear by Tourneau, Carters and Giggles. Here's a look at the in-store boutiques now hitting its stores:Continue reading...

see you in court

Terry Lundgren's Testimony Questions Future of Macy's Without Martha

Posted by Dale Buss on February 26, 2013 05:12 PM

Testimony by Macy's CEO Terry Lundgren this week helped answer one of the questions raised by his company's determined pursuit of perceived justice in its suit against J.C. Penney and Martha Stewart Living Omnimedia: Why does this dispute seem so personal? Macy's helped the company after Stewart got out of prison eight years ago and Lundgren had come to consider her a friend.

But Lundgren's remarks on Monday about the centrality of the Martha Stewart deal to Macy's business raised another, more important question for all three brands: Why is the Martha Stewart imprimatur so important to the dean of department-store chains and why does Penney believe her brand has so much appeal that it's willing to allow its CEO to share company secrets in court about its tremendous potential?

As first of the three most important people in the trial to actually take the stand, Lundgren left no doubt about how important sales of Stewart-branded merchandise have become to the chain. While the home department is usually the least profitable section of a Macy's store, because of its long lead time and slow turn of products, he testified according to Advertising Age, 40 percent of Macy's advertising is attached to the home business. And that's largely because Macy's wants consumers to know it's got Martha's stuff. Continue reading...

red carpet

2013 Oscars: Brands Seek Star Power With Tim Burton, Jennifer Aniston, Naomi Watts and more

Posted by Shirley Brady on February 25, 2013 10:02 AM

As promised, a slew of new ad campaigns made their red carpet debut during the Oscars telecast Sunday night on ABC and in local markets. Below, check out new campaigns for Samsung Mobile (starring director Tim Burton and a unicorn), Kristen Chenoweth for Royal Caribbean, Jennifer Aniston for Aveeno, Naomi Watts for Pantene and more. Then tell us which (if any) you think deserve best in show—and which marketers should have saved a million dollars or so.Continue reading...

brand news

In the News: KFC, Barnes & Noble, IKEA and more

Posted by Dale Buss on February 25, 2013 09:07 AM

In the News

"Argo" wins Oscar for Best Picture as 85th Academy Awards widely distribute recognition among films, actors and others, while The Onion runs into critical barrage over tweet about young actress.

KFC launches campaign in China after an antibiotics scandal damaged the brand.

IKEA withdraws Swedish meatballs from store restaurants in 14 European countries on horsemeat scare.

Barnes & Noble chairman mulls buyout that could split it in two and put B&N's Nook e-reader up for sale.

BP may be closing in on a settlement as spill trial nears.

BYD targets electric-vehicle sales.

Darden warns of sales declines at its restaurant brands including Olive Garden.Continue reading...

red carpet

Hyundai, Diet Coke, Samsung Stage Big Ads for The Oscars

Posted by Dale Buss on February 22, 2013 06:33 PM

Little do the stars know, by the time it comes to Oscars night, the most important performances are on the little screen, not the big one.

During the "Super Bowl of the entertainment industry" on Sunday evening, the ABC telecast of the Oscars, Hyundai and a handful of other advertisers will be leveraging the big stage in big ways for their brands. The prospect of the largest TV audience for the Academy Awards in several years would make achieving their goals easier.

Hyundai, for instance, will be running seven commercials during the telecast—the most of any advertiser—and it has the sole automotive rights to the automotive ad category during the show. Keeping with the show biz theme, it's fitting that Hyundai's voiceover talent is, once again, its longstanding brand voice: Academy Award-winner Jeff Bridges. At a time when Hyundai continues to dimensionalize the brand along both luxury and performance lines, the Oscars are at least as important a forum for the carmaker as for any actor or director.

"We're bullish on the chances for ratings this year, with the combination of films that were critically acclaimed and that also did big box office," Steve Shannon, CMO for Hyundai of America, told brandchannel. "We just like the feel of the Oscars."Continue reading...

brand wars

Macy's-Stewart-J.C. Penney Case Off to a Catty Start—And That's Just the Lawyers

Posted by Dale Buss on February 21, 2013 06:12 PM

Sure, we get the occasional brand vs. brand dustup in court, but the three-ring circus that opened this week, pitting Macy's against J.C. Penney and Martha Stewart Living Omnimedia already has brought more color than that Apple-Samsung dispute last year—and that's without any of the colorful principals even making an appearance yet.

In the first day of testimony in a Manhattan court on Wednesday, the Stewart-Penney alliance and Macy's made the outlines of their arguments pretty clear.

Macy's believes that an agreement by Stewart's company to supply some of her homeware designs to a giant J.C. Penney "store within a store" violates Macy's agreement for its own Stewart-brand merchandise that has been renewed through 2018. Besides, they believe Martha Stewart and her company owe Macy's some loyalty because it struck a deal with her in 2004 when she was just out of prison for conspiracy.

J.C. Penney and Stewart, on the other hand, believe they're doing nothing wrong in planning to sell Stewart-designed stuff as long as it doesn't bear her actual name and likeness, which they concede would violate terms of the Macy's deal. Besides, this argument goes, a bunch of the stuff has already been manufactured overseas and is on boats on the way to the U.S. for their debut in Penney stores—and does Macy's really intend on asking these ships to turn around?Continue reading...

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