Posted by Dale Buss on July 23, 2013 06:20 PM
Not wanting to be left standing outside a big pool of potential cutomers, Jaguar Land Rover has indicated that it wants to catch up with its German luxury-car rivals in China by developing new models, expanding its sales outlets and forging more local joint ventures.
The company, owned by India's Tata Motors conglomerate, has only had a presence in China for three years and sold just fewer than 20,000 units there in June—versus 45,000 sold by Audi and 35,000 by BMW.
And while car sales across the board have been cooling a bit in China, Bob Grace, Jaguar Land Rover's president in China, told Livemint that the luxury segment in China will continue to grow enough for expansion by all brands. "There is enough headroom for everyone to grow," he said.Continue reading...
Posted by Mark J. Miller on July 8, 2013 01:54 PM
Andy Murray became the first British man to win Wimbledon in 77 years on Sunday—a feat that could boost his endorsement value to $74 million annually, Bloomberg Businessweek reports. “A British man winning Wimbledon hasn’t happened for such a long time,” branding consultant Jonathan Gabay said. “The sky really is the limit for him.”
The 26-year-old Murray demonstrated his loyalty to his endorsement partners when he showed up Monday in central London to take part in an Adidas UK event. Murray, after finishing off the sport's top-seeded athlete in a heated final, took on 100 fans for the brand's #hitthewinner contest. Adidas made sure to show its gratitude as well, releasing a congratulatory post on its social media channels.
Currently, Murray has deals with Adidas, the Royal Bank of Scotland, Jaguar and watchmaker Rado, which signed a seven-figure deal with him last summer before he won the US Open, the Telegraph notes. Other unofficial sponsors, like British soft drink brand Robinsons are hanging on to Murray's promotional coattails after the long-awaited victory.Continue reading...
Posted by Dale Buss on June 17, 2013 09:17 AM
Coca-Cola introduces itself to Myanmar.
DreamWorks and Netflix reach deal for new TV programs.
Smithfield Foods is urged by major shareholder to carve itself up rather than sell to Chinese firm.
Airbus tracks to double profit margin.
Al Jazeera will demonstrate deep pockets in US debut.
Apple will become big—but not dominant—player in automotive "center stack."
Chrysler launches nationwide ad blitz for SRT performance brand.
Facebook to unveil video support for Instagram, reports say.
Ford buckles on adding knobs for infotainment controls.
GM expands SUV recall for fire risk as it poises to jump out of "lease hole."
Hooters debuts late-night menu.Continue reading...
Posted by Dale Buss on May 31, 2013 09:22 AM
Tumblr brings sponsored posts to users' feeds.
P&G lines up race for Lafley's successor.
Camel cigarette brand under fire for targeting kids.
Caterpillar reaches tentative deal with union in Milwaukee.
Conde Nast opens up Vogue cafe in Dubai.
DC Entertainment unveils new 75th anniversary Superman logo.
Dell proceeds with its buyout effort.
Fiat awaits court's verdict on share price before proceeding with Chrysler merger.
Jaguar speeds to early success with F-Type launch.Continue reading...
Posted by Dale Buss on May 21, 2013 01:49 PM
After nearly a quarter century under American and then Indian ownership, the Jaguar brand is making a concerted effort to reassert its fundamental Britishness. Jaguar is going from dealer to dealer in the United States discussing new corporate-identity standards meant to wear the English origins and sensibilities—and production—of the cars on their hoods, as it were.
At least in part, the branding moves are meant to contrast Jaguar from its German rivals as Jaguar scraps anew for share in the crowded part of the luxury market around $70,000, with its new F-Type sports car.
The new standards—including a canopy for the service drive, a "heritage wall" and a performance center for the latest models—will "bring out the Britishness and aspects of our heritage," Andy Goss, CEO of Jaguar Land Rover North America, told Automotive News Europe. "We want to convey the message that we are not a Teutonic brand. We will appeal more to the senses. The biggest difference is a lot more color." Cranberry will accent the traditional British racing green in the new standards.Continue reading...
Posted by Dale Buss on May 17, 2013 09:16 AM
Dell reports 79 percent drop in profit as takeover battle continues.
Dow Chemical is ordered to pay $1.2 billion in price-fixing case.
Google Glass expands apps and integrates Facebook and Twitter.
Apple fights back in antitrust case over e-book pricing as it loses luster in global poll.
Audi shifts to high-performance models to propel sales.
BlackBerry regains lost market share in Canada.
Citigroup bans traders from using Bloomberg terminal chat groups.Continue reading...
Posted by Dale Buss on May 13, 2013 07:22 PM
Jaguar is trying to emerge from its musty past and zoom into direct competition with Porsche with a new advertising campaign to back its all-new F-Type sports car. Utilizing outlets from digital media to TV spots, and featuring partners ranging from San Francisco 49ers quarterback Colin Kaepernick to Playboy, the brand is pulling out all the stops in its "Your Turn" campaign to attempt to get America's young and upscale car buyers to embrace a marque that hasn't been especially relevant in the US market for several years.
"It's not creating a brand from scratch; it has a storied history," Rob Filipovic, general manager of product planning for Jaguar North America, told brandchannel. "It's more about reconnecting with the performance and design attributes that Jaguar used to stand for, and bringing them to the forefront for a new generation that isn't necessarily familiar with our brand or cars."
Even in launching the new effort behind an all-new vehicle, Jaguar has reached a high-water mark under its ownership by Tata, the India-based industrial conglomerate that bought Jaguar and Land Rover brands nearly five years ago from Ford, which was battening down the hatches for the tough global economy at the time. Since that purchase, Tata has brought the brands through the subsequent financial collapse and Great Recession, fought through its own unfamiliarity with luxury auto brands and suffered from the continuing recession in Europe.Continue reading...
Posted by Abe Sauer on May 10, 2013 01:52 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Cadillac sales... stretching Jag... dim sum Puma... Met ball influence... Porsche... Luxury brands... Jets... Avril Levine's tea... Hyundai pop... Lenovo... Shanghai Disney... Bitcoin... LeTV... Tainted L'Occitane... Pearson Ed... Iron Man badminton... and more.Continue reading...