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brand news

Brand News: GM, Gap, T-Mobile and more

Posted by Dale Buss on August 22, 2014 09:33 AM

TOP STORIES

GM sees its lawyers come under scrutiny in fed probe of recalls and cuts output in Russia as market slump continues.

Gap plans to open in India.

Ice Bucket Challenge yields $41 million so far for ALS research.

Sears burns through cash and eyes balance-sheet help.

Sprint and T-Mobile go at it in price war.

MORE BRAND NEWS

Al Jazeera made Al Gore hesitant before sale of Current TV.

Chick-fil-A tests chicken-and-waffles breakfast.

Cinnabon readies Bon Bake Shop test.

Comcast bundles pay TV with campus housing.

Coors Light UK pays Jean Claude Van Damme to attack a block of ice in latest campaign.Continue reading...

Tata Motors Looks to Rebrand "World's Cheapest" Nano with Smart Upgrades

Posted by Dale Buss on August 21, 2014 03:24 PM

Tata Motors is trying to leave the failure of the Nano behind, once and for all, by rebranding the "world's cheapest car" and relaunching it as an upgraded and repositioned "smart city car" instead.

But even adding power steering, improved amenities and better mileage may not be enough to save Nano from another title: "biggest automotive flop of the century." Nano, of course, was introduced in 2009 and touted for its $2,000 price tag—and little else. It was aimed at rank-and-file consumers in one of the world's biggest developing markets, India. 

Unfortunately for Tata, it turned out that striving Indians didn't want to be associated with a car whose main attribute was that it was so inexpensive that anyone could afford to buy a Nano. Sales have cratered from a peak of about 10,000 a month in early 2012. But Tata hopes that's all about to change.Continue reading...

automotive

Jaguar Dusts Off Iconic Lightweight E-Type for Historic Concours Event

Posted by Dale Buss on August 12, 2014 03:29 PM

The more Jaguar recovers from its near-death experience a few years ago, the more the brand can afford to look back at its original glory days. That seems to be behind Jaguar's move to revive an old racing vehicle known as the Lightweight E-type and display it at the Pebble Beach Concours in California this weekend.

Jaguar then plans to sell the new E-types, which Top Gear calls a "beauty of a time traveller," as "period competition" vehicles to some very demanding hobbyists who want to race them in classic car rallies, which is why they'll be offered first to existing Jaguar collectors.

The roots of the project date back a half century—to 1963, to be precise. That's when Jaguar—owned for the last few years, along with Land Rover, by India's Tata Group—built 12 of 18 planned "Special GT E-type" project cars for the race course. The remaining six were never built until now.Continue reading...

brand news

Brand News: Best Global Green Brands, Costco, Avon and more

Posted by Dale Buss on June 24, 2014 09:39 AM

TOP STORIES

Ford tops Interbrand's 2014 ranking of the Best Global Green Brands.

Costco tops LGBT perceptions.

Avon cuts another 600 jobs.

News Corp. former executive editor Rebekah Brooks cleared of all charges in UK phone hacking case.

Amazon and Warner Bros. near resolution of pricing dispute.

MORE BRAND NEWS

Betty Crocker debuts gay-marriage support campaign.

BMW examines cars for Takata airbag problems.

Ferrari plans to cut emissions by 20 percent while boosting performance.

Jaguar's British Villains campaign sees extension on Sundance TV.Continue reading...

brandcameo

The A,B,Cs of Branded Entertainment with Apple, Barbie, Chipotle (and more)

Posted by Abe Sauer on May 16, 2014 01:23 PM

A is for Apple, B is for Buzz Marketing, C is for Captain America 2: With the departure of product placement legend Suzanne Lindbergh, who joined Jawbone last year and just signed on as global VP of buzz marketing at AOL, Apple has posted a job opening to take over some of those duties as Buzz Marketing Manager. Duties include "Build and maintain relationships with high-profile influencers" and "work with the creative side of film & TV to place Apple products." Such as arranging opportunities like the Apple Store scene in recent hit film Captain America 2 (above).

Have your Chipotle with Malcolm Gladwell, Toni Morrison or Michael Lewis: In its new campaign, cups and bags at the chain will feature short stories by famous authors so you can feed your mind with great writing while eating. Crazier still, the whole thing was the idea of Chipotle fan and best-selling novelist Jonathan Safran Foer.Continue reading...

brand news

Brand News: Adobe, Google Glass, Sony and more

Posted by Shirley Brady on May 14, 2014 09:15 AM

TOP 5 STORIES

Brands to Watch

Adobe’s marketing cloud goes real-time with app store and celebrates 25th anniversary of Illustrator.

Amazon tops America’s Most Reputable Companies list.

Google Glass is now available to anyone in the U.S. (with $1500) as Samsung reportedly readies Galaxy Gear glasses.

Sony reports $1.3 billion quarterly loss amid restructuring costs.

Yahoo buys Snapchat rival Blink with plans to shut it down.

ALSO IN THE NEWS:

ABC brings programmatic video to U.S. upfront media buyers as TV ad dollars follow younger viewers online.

Adventr, backed by John Legend, enables build-your-own-adventure games.

Airbnb takes on hotels with last-minute bookings and wins New York legal battle.

Apple bows to pressure with splitscreen app move.Continue reading...

brand news

In the News: GM, Mondelez, Diet Coke and more

Posted by Dale Buss on March 5, 2014 09:33 AM

In the News

GM sees CEO Mary Barra personally takes over ignition-switch recall.

Mondelez sees digital-startup investments bear fruit.

Diet Coca-Cola raises eyebrows with "You're On" references.

Chevron gets huge win from US judge.

Chrysler pledges to keep minivan production in Canada but wants lower costs as slow sales hit Dodge Dart output.

Famous Dave's management continues to unravel.

GE CEO Jeff Immelt reassures investors by personally buying company stock.

Intel CMO Deborah Conrad to leave after 27 years at the company. 

Jaguar plans compact sedan with aluminum underbody.Continue reading...

branded entertainment

The Re-Hire: BMW Brings Back Trailblazing Series of Web Films

Posted by Dale Buss on February 14, 2014 07:17 PM

Reports are that BMW is going to revive in some form its initiative of more than a decade ago that helped create—and, in the eyes of many critics, still reigns over—what has become an explosion in branded video content.

Trudy Hardy, BMW's CMO in the US, has indicated that the brand will be bringing back BMW Films, which comes as great news to auto buffs and film buffs alike.

The Hire, the automaker's award-winning series of eight online films, were directed by Guy Ritchie and starring Clive Owen, were produced for the web from 2001-2002. Arguably, every significant piece of high-quality, branded video content produced since then—right up through Jaguar's Desire project last year—owes something to BMW's groundbreaking branded entertainment series.

The Hire cost BMW $25 million to produce and featured a cast of celebrity directors, such as Ang Lee, as well as stars including Madonna and Don Cheadle, who interacted with Owen's James Bond-like character as the driver whose adventures always took place in a BMW model.Continue reading...

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