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Jamba Juice Looks for Kids-Meal Takeoff Via Partnership with Disney's 'Planes'

Posted by Dale Buss on July 17, 2013 07:37 PM

Jamba Juice has seen the future, and it is children. That's why the aggressive California-based better-for-you QSR brand is launching its biggest marketing campaign of any kind, ever, behind its new kids' menu.

In a partnership with Walt Disney and American Airlines, Jamba has signed up for the new movie Planes, a spinoff from Disney's Cars franchise, for a Facebook sweepstakes, in-store marketing, digital marketing and radio spots.

"Both Disney and Jamba Juice understand the challenges faced by parents regarding their family's health and are deeply committed to bringing awareness and solutions for better kids' nutrition," Julie Washington, chief brand officer for Emeryville, Calif.-based Jamba Juice, said in a press release. Jamba "is excited to align with Disney's high standards of nutrition, making our unique collaboration not only fun, but also very meaingful."

Jamba CEO James White told Advertising Age that the company paired with Disney in part because it was among the first of kid-oriented media companies to adopt nutritional guidelines for children, in 2006, and Jamba's core business is smoothies. The chain launched a kids menu early this year featuring four nine-ounce fruit and vegetable smoothies meant to be paired with two food items developed especially for kids: a Pizza Swirl with turkey or a Cheesy Stuffed Pretzel.Continue reading...

brand news

In the News: Google, Billabong, Chobani and more

Posted by Dale Buss on July 17, 2013 09:36 AM

In the News

Google pitches online-TV service as it faces more demands by European regulators.

Billabong gets financial-rescue package.

Chobani gets caught in crosshairs of GMO debate.

Apple is said to be developing ad-skipping as part of its TV strategy.

Bank of America's Q2 profit rises 62 percent on cost-cutting campaign.

Big Ten and Detroit Lions plan to announce new bowl game at Detroit's Ford Field.

Robert Downey Jr. tops Forbes' list of highest-paid celebrities.

EA Games' creative director jumps ship to start own gaming company. 

ESPN set to announce next X Games site this morning and finalize deal to bring back Keith Olbermann.

Fancy Feast turns to Pinterest.

Jamba Juice launches big blitz for kids' menu.

KFC tests fast-casual concept.Continue reading...

brand news

In the News: Best Retail Brands, Coca-Cola, Starbucks and more

Posted by Shirley Brady on March 19, 2013 09:07 AM

In the News

Interbrand announces the 2013 Best Retail Brands report.

Coca-Cola honored with first Clio brand icon award.

Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.

Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.

BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.

Burger King hopes folks gobble up new turkey burger.

Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.

Clorox introduces smart tube technology to packaging design.Continue reading...

brand news

In the News: Facebook, Taco Bell, Time Warner and more

Posted by Dale Buss on March 7, 2013 09:18 AM

In the News

Facebook plans to announce facelift of its News Feed.

Taco Bell officially releases its Cool Ranch Doritos Locos Tacos today. 

Time Warner to spin off Time Inc. as CEO Laura Lang exits.

Adidas posts weaker earnings on Reebok.

Baskin-Robbins plans to triple franchise size in Australia with new partnership.

Birds Eye commended for healthy eating campaign.

Boeing needs to provide more answers on Dreamliner firest to Transportation Secretary Ray LaHood.

Costco backs minimum-wage increase.

Cracker Barrel adds lower-calorie items.

Dell sees buyout deal threatened by activist investor Carl Icahn.

DirecTV bemoans rising program costs.

Google expands Street View in Europe.

Jamba Juice looks to fresh juice to boost sales.

Lego eyes tie-up with "The Simpsons" on Fox.

Moe's Southwest Grill readies first national ad campaign. Continue reading...

brand news

Brands in the News: Dreamliner, GM, Blockbuster and more

Posted by Dale Buss on January 17, 2013 09:02 AM

In the News

Airbus sees orders fall as Boeing's 787 Dreamliner is grounded in U.S., Japan, Europe and India.

GM woos Facebook to return to paid ads, remains cautious on 2013, defends Opel restructuring and eyes cheaper Chevy Volt.

Blockbuster faces U.K. closure after no buyers emerge.

American Airlines swings to profit and sees “good trajectory” for this year.

Apple rattles Wall Street with sharp stock-price drop.

AT&T looks to Europe for mergers.

Audi aims for 200,000 U.S. sales “sooner” rather than “later.”Continue reading...

brand news

In the News: Boeing, JPMorgan, Dell and more

Posted by Dale Buss on January 16, 2013 09:01 AM

In the News

Boeing's troubled 787 Dreamliner grounded in Japan.

JPMorgan cuts Jamie Dimon's pay, tops estimates with profit.

Dell falls from PC king to buyout fodder.

Apollo Group to offer course on innovation.

Audi bows out of sponsoring inaugural this time around.

Boeing sees Dreamliner make another emergency landing, in Japan.

Bristol-Myers Squibb plans to discuss settling Hepatitis C claims.Continue reading...

brand news

In the News: Hostess, Ikea, GM and more

Posted by Dale Buss on November 20, 2012 09:01 AM

In the News

Hostess Brands gets a stay of execution as company and union agrees to mediation today.

Ikea gets green light in India.

GM launches Springo sub-brand in China.

BMW shows off speed with tire-track promotion.

Best Buy posts loss as store sales drop.

Billabong Americas head considers buyout bid for company.

Campbell Soup builds giant Pinterest board out of classic green-bean casserole.Continue reading...

brand strategy

Jamba Juice Tryst with Twilight Saga is a Bite in the Right Direction

Posted by Dale Buss on October 23, 2012 03:53 PM

Jamba Juice is stepping out in a big way — with a major promotional effort around the fourth film in the Twilight saga, Breaking Dawn, Part 2, which premieres in November. The Emeryville, Calif.-based brand has been gradually expanding its product line and distribution points and looking for ways to become a lifestyle brand a la Starbucks.

While its fans are used to sucking on smoothies, the vampire fan demo may seem something of a departure for the smothie stalwart — but teaming up with what is still one of the hottest movie franchises around is bound to resonate with Jamba's female target audience. That's why Jamba has partnered with Lionsgate's Summit Entertainment for a multi-element campaign around the new Twilight installment.

The tie-in includes a new mixed-berry smoothie flavor called "Berry Bitten," a collection of Twilight slap bracelets, a Facebook-based sweepstakes offering tickets to the movie's Hollywood premiere on November 12, full-pages ads in magazines in cluding In Touch and Life & Style, and regional promotions run by franchisees.Continue reading...

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