Posted by Dale Buss on March 7, 2013 09:18 AM
Facebook plans to announce facelift of its News Feed.
Taco Bell officially releases its Cool Ranch Doritos Locos Tacos today.
Time Warner to spin off Time Inc. as CEO Laura Lang exits.
Adidas posts weaker earnings on Reebok.
Baskin-Robbins plans to triple franchise size in Australia with new partnership.
Birds Eye commended for healthy eating campaign.
Boeing needs to provide more answers on Dreamliner firest to Transportation Secretary Ray LaHood.
Costco backs minimum-wage increase.
Cracker Barrel adds lower-calorie items.
Dell sees buyout deal threatened by activist investor Carl Icahn.
DirecTV bemoans rising program costs.
Google expands Street View in Europe.
Jamba Juice looks to fresh juice to boost sales.
Lego eyes tie-up with "The Simpsons" on Fox.
Moe's Southwest Grill readies first national ad campaign. Continue reading...
Posted by Dale Buss on January 17, 2013 09:02 AM
Airbus sees orders fall as Boeing's 787 Dreamliner is grounded in U.S., Japan, Europe and India.
GM woos Facebook to return to paid ads, remains cautious on 2013, defends Opel restructuring and eyes cheaper Chevy Volt.
Blockbuster faces U.K. closure after no buyers emerge.
American Airlines swings to profit and sees “good trajectory” for this year.
Apple rattles Wall Street with sharp stock-price drop.
AT&T looks to Europe for mergers.
Audi aims for 200,000 U.S. sales “sooner” rather than “later.”Continue reading...
Posted by Dale Buss on January 16, 2013 09:01 AM
Boeing's troubled 787 Dreamliner grounded in Japan.
JPMorgan cuts Jamie Dimon's pay, tops estimates with profit.
Dell falls from PC king to buyout fodder.
Apollo Group to offer course on innovation.
Audi bows out of sponsoring inaugural this time around.
Boeing sees Dreamliner make another emergency landing, in Japan.
Bristol-Myers Squibb plans to discuss settling Hepatitis C claims.Continue reading...
Posted by Dale Buss on November 20, 2012 09:01 AM
Hostess Brands gets a stay of execution as company and union agrees to mediation today.
Ikea gets green light in India.
GM launches Springo sub-brand in China.
BMW shows off speed with tire-track promotion.
Best Buy posts loss as store sales drop.
Billabong Americas head considers buyout bid for company.
Campbell Soup builds giant Pinterest board out of classic green-bean casserole.Continue reading...
Posted by Dale Buss on October 23, 2012 03:53 PM
Jamba Juice is stepping out in a big way — with a major promotional effort around the fourth film in the Twilight saga, Breaking Dawn, Part 2, which premieres in November. The Emeryville, Calif.-based brand has been gradually expanding its product line and distribution points and looking for ways to become a lifestyle brand a la Starbucks.
While its fans are used to sucking on smoothies, the vampire fan demo may seem something of a departure for the smothie stalwart — but teaming up with what is still one of the hottest movie franchises around is bound to resonate with Jamba's female target audience. That's why Jamba has partnered with Lionsgate's Summit Entertainment for a multi-element campaign around the new Twilight installment.
The tie-in includes a new mixed-berry smoothie flavor called "Berry Bitten," a collection of Twilight slap bracelets, a Facebook-based sweepstakes offering tickets to the movie's Hollywood premiere on November 12, full-pages ads in magazines in cluding In Touch and Life & Style, and regional promotions run by franchisees.Continue reading...
Posted by Dale Buss on October 23, 2012 09:02 AM
BBC sees editor step aside amid Jimmy Savile sex scandal as director goes before government inquiry.
McDonald's teams up with Rovio for Angry Birds promotion in China.
Google defends trademark challenge to its AdWords service.
Adobe campaign uses blunt language.
Apple tests ability to stay ahead of the curve with new iPad reveal today.
Brand India is promoted with China trade show.
Denny's launches menu inspired by The Hobbit.
DuPont cuts outlook and plans to cut 1,500 jobs.
Facebook surges in fan engagement with restaurants.Continue reading...
Posted by Dale Buss on August 3, 2012 08:59 AM
P&G sees results boosted by sale of snacks division as its Tide brand turns to Betty White for advertising help.
Sony attributes weak financials to PlayStation sales slump.
Chick-fil-A braces for GLAAD's Friday "kiss-in" protest.
ABC and Good Morning America finally overtake NBC and The Today Show in key demographic.
ADM profits slide on higher corn costs.
Amtrak losses examined by Congress.
Apple requests sanction for Samsung as court battle heats up.
AT&T to acquire NextWave Wireless.
Beyonce plans to direct and star in film about her life.Continue reading...
Posted by Dale Buss on June 19, 2012 09:01 AM
Microsoft unveils Surface tablet to take on iPad.
Walgreen is buying 45% stake in European pharmacy chain Boots for $6.7 billion.
Spotify rolls out free mobile radio for iPhone and iPad in U.S. to take on Pandora.
Caribou Coffee revels in being alternative to Starbucks.
Carrefour CEO offers turnaround plan.
Cisco expands use of WebEx brand.
Coca-Cola remains unbowed by New York Mayor Bloomberg's anti-soda campaign.Continue reading...