Posted by Shirley Brady on September 6, 2011 05:59 PM
Sprint sues AT&T to block T-Mobile USA merger; AT&T replies 'bring it on.'
Groupon delays IPO.
Yahoo ousts CEO Carol Bartz in surprise shake-up.
Bing and Twitter renew partnership.
BMW signs Big Ten sponsorship deal.
BP's former CEO, Tony Hayward, is staging a comeback.
China to overtake Japan in luxury demand.Continue reading...
Posted by Abe Sauer on September 5, 2011 04:09 PM
The initial jarring element of Palladium Boots' (maybe) exploitative new campaign is the use of "3/11" in the same way "9/11" is used in the US to describe the terrorist attacks of Sept. 11, 2001. While the earthquake and tsunami that turned much of Japan upside down in March 2011, the moniker "3/11" is hardly a mainstay, making Palladium's use all the more intentionally evocative… and exploitative.
Tokyo Rising, its new video "exploration" of the city hosted by Pharrell, faces "a new reality after the tragedy of 3/11." This makes Palladium, maybe, the first brand to heavily leverage the disaster for a brand campaign. (It is something American brands have already mastered with 9/11.)Continue reading...
video killed the _____ star
Posted by Sheila Shayon on September 5, 2011 02:02 PM
The Hulu mission, “to help people find and enjoy the world's premium video content when, where and how they want it,” and “to create a service that users, advertisers and content owners unabashedly love,” has a yen to expand. Undeterred amidst domestic bidding acquisition battles in the U.S., Hulu has just launched a subscription service in Japan (at hulu.jp), the company’s first international foray.
Japanese subscribers will have access to thousands of U.S. television episodes like 24, Bones, Criminal Minds, Desperate Housewives, Fringe, Grey’s Anatomy, Gossip Girl, Heroes, LOST, NCIS, Private Practice, Prison Break and Ugly Betty; and hundreds of feature films like Pirates of the Caribbean, Armageddon, Men in Black and more.Continue reading...
Posted by Sheila Shayon on August 10, 2011 02:00 PM
American Express just launched “Friends of Japan,” its first-ever global social media program on Facebook.
Every ‘Message of Hope’ posted on American Express Japan's Facebook page, where there's a dedicated tab for the initiative, the company will donate $1 towards earthquake relief in the nation.
Public support was generous when the disaster struck five months ago, but since then has faded from news headlines and people’s consciousness — although the aftermath, of course, is far from over.Continue reading...
Posted by Dale Buss on August 8, 2011 12:00 PM
In yet another sign that Japanese auto brands aren’t just sitting on their hoods waiting for vehicle supplies to return to normal, Nissan has pioneered the use of Quick Response (QR) codes among auto retailers in the U.S. market.
The codes perform functions for Nissan, its dealers and products similar to the information and communication assistance they lend shoppers at the supermarkets, department-store chains and other brands that quickly have flocked to using QR. Recently, Toyota disclosed its own innovative mobile-information apps using SpyderLynk's SnapTags.
Launched in June with the 2012 Nissan Altima and Sentra models, Nissan’s QR codes are found on individual window stickers of the vehicles along with standard equipment, options, mileage, price and other information that is there by law. Smartphone users can snap a photo of the code and access specific vehicle information such as key features, available accessories, incentive offers and even dealer inventories.
The program “puts important decision-making information at shoppers’ fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a ‘silent salesperson’ if they are shopping the lot after hours,” stated Jon Brancheau, vice president of marketing for Nissan North America. “It’s a true mass-market effort across all products and all Nissan dealerships nationwide.”Continue reading...
Posted by Chana Mayefsky on August 8, 2011 09:00 AM
Tiger Woods loses $10 million Tag Heuer endorsement deal.
Groupon addresses accounting complaints as rivals fall by wayside.
Verizon hit by strike action affecting 45,000 workers.
Airbnb continues beefing up security.
Alexander McQueen show at New York's Metropolitan Museum breaks records in final weekend.
American Apparel expands ASOS partnership.
Bank of Scotland launches integrated campaign.Continue reading...
brand and bottle
Posted by Mark J. Miller on August 5, 2011 02:53 PM
If you’ve got a piece of $2.53 billion coming your way, do you try to stop it? Well, you do if you’re a minority shareholder in Brazil’s second-biggest brewery, Schincariol. The Associated Press reported that the brewer’s minority investors "are seeking an injunction against the … bid by Japan’s Kirin Holdings Co. for a controlling stake in the Schincariol Group."
The three shareholders looking to stop the deal, which emerged earlier this week? Gilberto, Daniela and Jose Augusto Schincariol, who own 49.55% of the family-held company’s shares.Continue reading...
brand and bottle
Posted by Mark J. Miller on August 3, 2011 04:30 PM
Japan’s national men’s soccer team is ranked 19th in the world and has qualified for the last four World Cups. There’s no reason to think the team won’t be making it to Brazil for the next one in 2014. And when it does, it looks like their fans will be able to enjoy the fine taste of Kirin beer.
Japan’s beer giant Kirin Holdings just purchased a majority stake in Brazil’s second-biggest brewer, family-held Schincariol.
According to Dow Jones Newswires, Kirin is shelling out $2.56 billion for a 50.45% stake in Schincariol, which only accounts for 10% of Brazil’s beer sales. (Meanwhile, 70% of those sales are going to industry leader AmBev.)Continue reading...