Best Global Green Brands 2014

retail watch

Gap Proposes Franchising, Seamless Shopping in Plan for Global Expansion

Posted by Mark J. Miller on April 19, 2013 03:46 PM

Gap has had rough times in recent years, with hundreds of store closures and executive swaps. But the clothing company is hedging a unique plan that it hopes will help it continue growing market share worldwide under the helm of its new, more focused Creative Director Rebekka Bay. 

Glenn Murphy, the company’s chairman and CEO, rolled out the blueprint Thursday, noting that the brand aims to franchise Old Navy locations internationally, add Old Navy and Banana Republic stores to the brand’s presence in China and have a stronger push across all channels for all of its brands, including Athleta, Piperlime and Intermix, Mediapost reports

"We see [the opportunity for global growth] particularly in some countries where in our category, you're talking about double-digit growth just to keep up with the market," an exec said during the call, according to Fool.com, which named China, Indonesia, Vietnam and Cambodia as a few of the countries in question. Old Navy is expected to be the first of the Gap brands that goes into Asian markets that it hasn’t entered just yet. Up to 85 stores are expected to be opened before year’s end and 10 of those will be outlets.Continue reading...

china

Chicken Brands Scramble to Reassure Consumers as Chickpocolypse Hits China

Posted by Abe Sauer on April 15, 2013 10:45 AM

"A friendly reminder: Kyochon Restaurant's chicken is all supplied by the Tyson Company of America. All chicken products pass strict inspection and quarantine and quality controls. All chicken products are cooked above 174° C for more than 15-18 minutes and are freshly prepared. So, everyone has nothing to worry about."

So read the second of two Weibo messages posted Sunday about H7N9 from the South Korean fried chicken chain Kyochon, the first of which asked and answered the question, "Recently, is it true one shouldn't eat chicken?" 

Meanwhile, on Tyson's Weibo account, the chicken supplier similarly asked, "Recently H7N9 avian flu has everyone running scared, should poultry and livestock meat be avoided?" Then there's KFC. Poor, poor KFC.Continue reading...

china

The Week in China: Bird Flu Woes, Slowing Car Economy, Dancing Godzilla and more

Posted by Abe Sauer on April 12, 2013 01:04 PM

Above, Hitchcock H7N9 bird flu poster featuring Shanghai's skyline, via Weibo.

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week:  What's haunting Weibo?... Chicken woes for KFC... North Korean beer... New Zealand product placement... Audi's new branded film... Car plates... Skinny Uniqlo goes bigger... Inflation... Diaosi Mike Sui... Fan Bingbing for booze... Disneyland... Jordan gets countersued... Chinese spending in Europe... Former Google China head picks a fight with a 13-year-old... and more.Continue reading...

brand vs. brand

Nike Posts Strong North American Numbers, But Adidas Gets Global Love

Posted by Mark J. Miller on March 22, 2013 03:38 PM

Analysts had thought that Nike’s third quarter earnings would come in at 67 cents per share, but when the info was finally doled out Thursday, the company surprised with a 16 percent increase in net income to $662 million. That’s 73 cents per share. Not too shabby.

The sporting brand saw growth across the globe, except for a teensy consumer market called Asia. Apparently, Nike is doing just fine without China and Japan, as stocks hit a 20-month high at $58.69, Bloomberg reports.

"Our team delivered strong results in Q3. We did it with a relentless flow of innovation into our key categories," said Mark Parker, president and CEO of Nike. "Given the diversity of our portfolio, we're able to capture big opportunities that drive sustainable, profitable growth. At the same time we continue to invest in new ways to enhance athletic performance, build strong consumer communities, and improve how we design and manufacture our products. That’s how we increase our potential and drive shareholder value."Continue reading...

china

The Week in China: Baby Formula, Ghost Malls, McDonald's Mountain and more

Posted by Abe Sauer on March 8, 2013 12:38 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's 10 reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Baby Formula is the new smuggled white powder... Nike... Luxury Cars... Yale... Japanese Putters... Ghost Malls... McDonald's goes to the mountaintop, and more.Continue reading...

ad watch

Maximum Exposure: Human Billboards a Growing Global Trend in Advertising

Posted by Sheila Shayon on February 22, 2013 02:34 PM

What kind of ad could be more engaging than one that walks and talks? Apparently none, as on-person advertising is showing up from the street's of California to the busy intersections of Tokyo. 

Absolute Territory PR, a Japanese advertising agency, is paying young Japanese women to apply stick-on tattoos to their legs and wear miniskirts to show off their “pins” for eight hours a day—and promote clients' campaigns.

“This means working that temp tattoo like you would any clothing line—only this time, your catwalk is the entire city of Japan, and your aim is capture people's attention with your legs,” according to the International Business Times

The models—who must be at least 18 years old and have at least 20 contacts on a social network—must post pictures of themselves on Facebook, Twitter and other social media as proof they are ‘wearing’ the ads in this "legs-for-rent" advertising stunt. The women are paid between $13 and $128 for their advertising. As of last November, the comapny reports that about 1,300 Japanese women have registered their legs.Continue reading...

brand extensions

Kate Spade Saturday Launches Despite Dispute Over Name

Posted by Barry Silverstein on February 20, 2013 01:16 PM

It's just another day in the mad, mad world of fashion. kate spade new york, the eponymous U.S.-based fashion brand is launching "kate spade Saturday," a brand whose name is being disputed by a similarly-coined NYC retailer.

The diffusion line is making its debut in Japan via an online store and a retail location in Tokyo—complete with an American-style café—with plans to have an online presence in Brazil and the U.S. later this spring. (A "sneak peek" at selected items from the new brand was offered on Fab.com through today, February 20.) CEO Craig Leavitt said the brand "saw an opportunity in the market to engage a new customer base—one that aspires to be part of the kate spade new york brand."

The new sub-brand will feature apparel, a beauty line and home decor at a notch below typical kate spade prices, with a target demographic of consumers ages 25 to 35. The price point will be "about 50 percent below" the kate spade brand, and its retail experience promises to thread digital throughout the graphic, pop art-inspired clothes. However, the brand's introduction has not been without some controversy.Continue reading...

brand extensions

Soda Style: Coke Teams With Bathing Ape Creator NIGO for Retro Fashion Line

Posted by Johnny Trinh on February 1, 2013 03:52 PM

A Bathing Ape (also known as BAPE) creator Tomoaki Nagao (who's also known  as NIGO®) has linked with Beams creative director Hiroshi Kubo to produce a limited-edition collection of retro-styled Coca-Cola vendor wear.

NIGO®’s newest label, Human Made, is inspired by pre-1960s Americana. He’s placed a huge emphasis quality and authenticity while still keeping a whimsical nature to the brand with the addition of lighthearted graphics provided by Sk8thing.

As an avid collector of vintage memorabilia, it’s a no brainer that a collaboration with Coca-Cola — ranked currently by Interbrand as the world's best global brand — is a natural fit for both parties. In an interview, NIGO® reveals that he was once a Japan Coca-Cola yo-yo champion back in the '80s and also pulled from his bespoke collection of Coca-Cola memorabilia to inspire this new line.Continue reading...

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