brand vs. brand
Posted by Mark J. Miller on March 22, 2013 03:38 PM
Analysts had thought that Nike’s third quarter earnings would come in at 67 cents per share, but when the info was finally doled out Thursday, the company surprised with a 16 percent increase in net income to $662 million. That’s 73 cents per share. Not too shabby.
The sporting brand saw growth across the globe, except for a teensy consumer market called Asia. Apparently, Nike is doing just fine without China and Japan, as stocks hit a 20-month high at $58.69, Bloomberg reports.
"Our team delivered strong results in Q3. We did it with a relentless flow of innovation into our key categories," said Mark Parker, president and CEO of Nike. "Given the diversity of our portfolio, we're able to capture big opportunities that drive sustainable, profitable growth. At the same time we continue to invest in new ways to enhance athletic performance, build strong consumer communities, and improve how we design and manufacture our products. That’s how we increase our potential and drive shareholder value."Continue reading...
Posted by Abe Sauer on March 8, 2013 12:38 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's 10 reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Baby Formula is the new smuggled white powder... Nike... Luxury Cars... Yale... Japanese Putters... Ghost Malls... McDonald's goes to the mountaintop, and more.Continue reading...
Posted by Sheila Shayon on February 22, 2013 02:34 PM
What kind of ad could be more engaging than one that walks and talks? Apparently none, as on-person advertising is showing up from the street's of California to the busy intersections of Tokyo.
Absolute Territory PR, a Japanese advertising agency, is paying young Japanese women to apply stick-on tattoos to their legs and wear miniskirts to show off their “pins” for eight hours a day—and promote clients' campaigns.
“This means working that temp tattoo like you would any clothing line—only this time, your catwalk is the entire city of Japan, and your aim is capture people's attention with your legs,” according to the International Business Times.
The models—who must be at least 18 years old and have at least 20 contacts on a social network—must post pictures of themselves on Facebook, Twitter and other social media as proof they are ‘wearing’ the ads in this "legs-for-rent" advertising stunt. The women are paid between $13 and $128 for their advertising. As of last November, the comapny reports that about 1,300 Japanese women have registered their legs.Continue reading...
Posted by Barry Silverstein on February 20, 2013 01:16 PM
It's just another day in the mad, mad world of fashion. kate spade new york, the eponymous U.S.-based fashion brand is launching "kate spade Saturday," a brand whose name is being disputed by a similarly-coined NYC retailer.
The diffusion line is making its debut in Japan via an online store and a retail location in Tokyo—complete with an American-style café—with plans to have an online presence in Brazil and the U.S. later this spring. (A "sneak peek" at selected items from the new brand was offered on Fab.com through today, February 20.) CEO Craig Leavitt said the brand "saw an opportunity in the market to engage a new customer base—one that aspires to be part of the kate spade new york brand."
The new sub-brand will feature apparel, a beauty line and home decor at a notch below typical kate spade prices, with a target demographic of consumers ages 25 to 35. The price point will be "about 50 percent below" the kate spade brand, and its retail experience promises to thread digital throughout the graphic, pop art-inspired clothes. However, the brand's introduction has not been without some controversy.Continue reading...
Posted by Johnny Trinh on February 1, 2013 03:52 PM
A Bathing Ape (also known as BAPE) creator Tomoaki Nagao (who's also known as NIGO®) has linked with Beams creative director Hiroshi Kubo to produce a limited-edition collection of retro-styled Coca-Cola vendor wear.
NIGO®’s newest label, Human Made, is inspired by pre-1960s Americana. He’s placed a huge emphasis quality and authenticity while still keeping a whimsical nature to the brand with the addition of lighthearted graphics provided by Sk8thing.
As an avid collector of vintage memorabilia, it’s a no brainer that a collaboration with Coca-Cola — ranked currently by Interbrand as the world's best global brand — is a natural fit for both parties. In an interview, NIGO® reveals that he was once a Japan Coca-Cola yo-yo champion back in the '80s and also pulled from his bespoke collection of Coca-Cola memorabilia to inspire this new line.Continue reading...
Posted by Sheila Shayon on January 29, 2013 12:58 PM
The Tokyo Newspaper, aka Tokyo Shimbun, and Dentsu Tokyo have created an augmented reality app that "translates" stories from the newspaper into a child-friendly format. Replete with cartoon-character commentary on stories, headlines (pop-ups) and child-friendly text, the app makes it easier for children to understand what's on the printed page.
The app, which was chosen recently by Ad Age as a Creativity Pick of the Day, provides opportunities for advertisers as well. Companies like yogurt-maker Meiji are placing interactive ads in the paper targeting children and their parents.
The move comes as newspapers worldwide search for new ways to sustain their printed product as readers, especially young ones, become accustomed to receiving their news in the digital space. But while the focus tends to be on attracting millennials and others crucial to the papers' survival, recruiting even younger readers is also a part of other newspapers' efforts.Continue reading...
chew on this
Posted by Dale Buss on January 23, 2013 03:15 PM
McDonald's is sort of limping along in the U.S. on the strength of its value menu, and there do not seem to be prospects for a return to sizzling growth anytime soon. So the fast-food chain is relying on the historic strengths of its brand — including locations, familiarity and convenience — to carry it through what is expected to be a ho-hum near-term future.
On Wednesday, the world's biggest QSR reported a higher fourth-quarter profit, but same-store sales growth of just 0.1 percent worldwide. That measure grew slightly in the U.S. thanks to the Dollar Menu and from pushing franchisees to stay open on Christmas. But same-store sales fell by 0.6 percent in Europe —McDonald's biggest market — and fell by 1.7 percent in the region encompassing Asia, the Middle East and Africa. Japan's sales decline of more than 6 percent in the fourth quarter was especially severe.
The immediate problem for McDonald's, at least in the U.S., is that first-quarter comparisons are becoming difficult due to last year's mild winter, and the chain doesn't have much new up its sleeve right now.Continue reading...
Posted by Shirley Brady on January 9, 2013 05:05 PM
Nissan is pulling out the stops for its North American Auto Show return next week — and the stopper. In a bid to woo car-lovers heading to the Detroit trade show next week, the Japanese automaker is appealing to the senses, including testing a brand smell that it may roll out to its dealers. And it won't be that dreaded "new car smell," either; Nissan describes its brand scent as "quite a modern smell — a bit Oriental," according to a press release.
"As is tradition in luxury hotels and retailers, which pipe pleasing music and fragrance into their lobby and common spaces, the Nissan display features its own special scents and sounds, carefully choreographed to create a complete experience for visitors," Nissan added of the multisensory exhibit design, above, which will travel to ten trade shows this year. "A distinctive fragrance will be periodically released into the display area."Continue reading...