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media brands

Leno Resumes His Crown With The Help Of Boomers

Posted by Sheila Shayon on April 14, 2010 11:55 AM

Jay Leno is back where he should be, reigning late-night king, all is right again with NBC’s “The Tonight Show,” and the buzz word on the Leno audience is “older.”

That audience is up by fifty percent since the re-shuffle and departure of Conan O’Brien, and the average age is fifty six years old. Among the factors contributing to Leno’s resurgence is NBC’s strong 10 P.M. lead-in, which includes the new drama “Parenthood,” comedy reality show “The Marriage Ref,” and reinstated long-time audience pleaser “Law & Order: Special Victims Unit.”

“Even though everyone can go to their remote control, the lead-in audience is still a very impactful part of a network television strategy,” commented Brad Adgate, SVP, Horizon Media. “Over all, I can’t imagine NBC isn’t happy with the results it has gotten so far.”Continue reading...

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media brands

The Tonight Show Debuts New Logo To Mark Change

Posted by Abe Sauer on February 18, 2010 12:52 PM

After weathering the disastrous departure of Conan O'Brien from The Tonight Show, NBC was optimistic about the return of Jay Leno. However, Leno's brand has been significantly damaged over the affair. In fact, in one survey, nearly 70 percent of respondents said they wouldn't watch Leno anymore.

NBC would love for The Tonight Show to return to the way it was a year ago, but it's clear that isn't going to happen – at least not now. So what is NBC doing to reinvigorate The Tonight Show brand? That's right: a new logo. Continue reading...

media brands

Vonn Injury Hurts NBC More

Posted by Abe Sauer on February 12, 2010 11:17 AM

Pity NBC – as if the network needed more programming woes after the Jay Leno/Conan O'Brien disaster. Now, with the Olympics beginning tonight, top-ranked skier and "very photogenic" Olympic superstar Lindsey Vonn is injured. She might not even compete. In addition to her personal pain and disappointment, it's bad news for all of the brands involved.

Before severely injuring her leg, skier Vonn was the favorite for medals in the women's downhill and super-G and several other races. She also boasts a blonde, all-American-girl look that the media salivates over. With no big-time female American ice-skating princess to focus on, Vonn was to be NBC's "queen of the ski hill." She was to be the Michael Phelps of these winter Olympics. Consequently, Vonn has been the feature of a disproportionate amount of promotion. She was even included in the annual Sports Illustrated swimsuit issue just a week after being on its cover.Continue reading...

media brands

Poll Shows Leno Brand May Be Beyond Repair

Posted by Abe Sauer on February 11, 2010 12:31 PM

The NBC network is finally moving beyond its Conan O'Brien debacle, and is now reinvesting in Jay Leno as its Tonight Show host. This week, Leno unceremoniously wrapped-up his short-lived NBC prime time, variety show. Behind the scenes, NBC must be relieved to have the popular Jay Leno back in The Tonight Show seat.

However, the circumstances that led Jay Leno back to The Tonight Show might be exactly the same forces that will make him a failure of equal proportions. Leno’s personal brand has sustained considerable damage.

On March 1, Jay Leno returns to The Tonight Show. Yet, a recent TV Guide poll revealed that 69 percent of respondents expressed that they won't watch Leno anymore. More specially: "An overwhelming 69 percent of voters in a TVGuide.com poll said they used to watch Jay Leno, but will not watch anymore after what happened to Conan O'Brien."Continue reading...

follow the money

Super Bowl Branding Bazaar: More Winners In Our Eyes

Posted by Dale Buss on February 8, 2010 04:57 PM

Cars.com: The online brand’s ad tapped into consumers’ primordial fears with the compelling story of a prodigious superman who could perform miraculous feats dauntlessly – but was afraid to buy a car, a process that made him “just as nervous as the rest of us.” Cars.com is there to hold our hands. Genius.

Continue reading...

brand news

Headline Roundup: Next Steps

Posted by Sara Zucker on January 18, 2010 12:05 AM

Sony and Samsung, with similar products, have different priorities. [Business Week]

Verizon text messages donate $3 million to the Haiti relief effort. [Daily Finance]

Ford's MyTouch software adds smartphone-like applications to its vehicles. [CNN Money]

AT&T launches unlimited plans available for all phones. [Consumerist]

"Moldy" odors causes Johnson & Johnson to recall several over-the-counter drugs. [CNN Money]

Electric bikes are the future of transportation. [NY Times]Continue reading...

media brands

Is Fox The Perfect Place For Conan O'Brien?

Posted by Abe Sauer on January 13, 2010 10:35 AM

If there was any doubt about Conan O'Brien's future at the NBC network, there isn't anymore. In a statement yesterday, the (lame duck) "Tonight Show" host said of NBC's decision to move him to midnight after Jay Leno:

"I sincerely believe that delaying the Tonight Show into the next day to accommodate another comedy program will seriously damage what I consider to be the greatest franchise in the history of broadcasting... My staff and I have worked unbelievably hard and we are very proud of our contribution to the legacy of The Tonight Show. But I cannot participate in what I honestly believe is its destruction."

Awkward, considering O'Brien is set to host the "Tonight Show" for at least another month. After that, there have been rumors O'Brien could go to Fox. Would an O'Brien-Fox pairing be good for either brand? Continue reading...

brand trainwrecks

NBC Bungles Late Night Franchises And Brand Equity For Leno, O'Brien

Posted by Anthony Zumpano on January 11, 2010 03:49 PM

Not since the early 1990s has there been so much hoopla over late night talk shows.

In 1992, NBC anointed Jay Leno as Johnny Carson’s “Tonight Show” replacement, setting off a bitter series of events that involved David Letterman -- considered by many to be Carson's logical successor -- and CBS, where only a year later Letterman began hosting “The Late Show” during the same timeslot.

A 16-year rivalry between Letterman and Leno ensued, an epic standoff of Coke/Pepsi proportions. Then, in 2009, Leno stepped aside -- amicably but against his will -- so the popular Conan O’Brien could helm the show. NBC, wanting to have its cake and gorge on it too, gave company-man Leno the 10pm slot to do what he had been doing at 11:35pm in order to prevent Fox or ABC from grabbing him.Continue reading...

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