Posted by Mark J. Miller on April 3, 2012 11:04 AM
When JetBlue Airways captain Clayton Osbon started wigging out aboard Flight 191 to Las Vegas last week and saying a long list of odd, disturbing stuff that resulted in him being wrestled to the floor by passengers and the flight crew, nobody was really too concerned immediately about what it meant to the JetBlue brand. After all, there was the safety of a flight full of passengers, a crew, and a man who was having an unfortunate and unbelievable meltdown.
Now, while prosecutors are aiming to get Osbon (who's facing criminal charges) held without bail and his wife released a statement via the airline, the questions are popping up on just how Osbon ended up being approved to fly by the company and if JetBlue has procedures and training in place for such things.Continue reading...
Posted by Shirley Brady on March 28, 2012 06:01 PM
Adidas releases spot featuring David Beckham, Lionel Messi, Derrick Rose, and Katy Perry, whose single ("Part of Me") is the featured soundtrack.
Apple products can now be found in half of all U.S. households.
Charles Barkley cross-dresses in new Weight Watchers campaign.
Facebook stops secondary market trading ahead of May IPO.
Jeremy Lin meets with ESPN employee fired over racist headline.
JetBlue's unhinged pilot charged with a criminal complaint.
Netflix appears to follow through with Qwikster plan after all.
News Corp. said to plan sports network to rival ESPN.Continue reading...
Posted by Dale Buss on March 28, 2012 09:00 AM
Vows review after captain goes berserk in mid-air (and a New York Post punning cover).
Los Angeles Dodgers sell for record $2 billion to group including Magic Johnson.
Foxconn banks on Apple future with Sharp investment. And in other news:
Airbus faces more woes as A380s abandon flights.
BATS chairman plans to give up post.
Bank of America turns focus to overseas markets.
Budweiser snags naming rights at Texas Rangers' center field.
EBay targets growth in India.
Fox pulls trailer for Ben Stiller movie Neighborhood Watch in wake of Trayvon Martin death.
GM consolidates global Chevrolet ad account with Omnicom and Interpublic.Continue reading...
Posted by Dale Buss on March 16, 2012 04:57 PM
Brands must understand that customer service is an important part of the "value equation" for consumers these days even though it might seem that price remains their most important criterion for brand satisfaction because of the continued financial struggles of so many Americans.
Apple, Cadillac, Four Seasons, JetBlue, Kohl's, Saks Fifth Avenue, Scotttrade, USAA and Wegmans are among the brands that understand the importance of people as a driver of service excellence has increased substantially these days, and that's why they were among the 50 brands named this week by J.D. Power & Associates as 2012 Customer Service Champions.Continue reading...
Posted by Dale Buss on February 22, 2012 09:02 AM
Anheuser-Busch InBev considers bid for European brewer StarBev.
Apple defends rights to iPad name in Shanghai court.
Barnes & Noble sees profits crimped by digital investments.
Carbonite encourages planning for loss.
Comcast takes aim at Netflix.
Ford boosts pay for directors by 25 percent.
General Mills and Kraft promise to hold line on marketing spending in tough environment.Continue reading...
Posted by Dale Buss on February 13, 2012 08:58 AM
ANZ Bank to cut 1,000 jobs as Australia's financial sector aims to correct slump.
Arby's plans brand refresh for third quarter.
Avon bribery-case evidence goes to grand jury, Wall Street Journal says.
Boeing eyes stretched, high-capacity 787.
Dunkin' Brands plans to double U.S. units in 20 years.
Groupon defends its accounting methods.
JetBlue plane wears Boston Red Sox colors.
Kodak runs into opposition over Kodak Theatre naming rights in Los Angeles.Continue reading...
Posted by Dale Buss on February 8, 2012 09:04 AM
Airbus faces order by European regulators for checks of all A380 jets.
Anheuser-Busch demonstrates new emphasis on sophisticated consumers in its advertising as Bud Light enlists Weego, the Super Bowl dog, to continue buzz.
Apple's iPhone reportedly squeezing carriers.
Buffalo Wild Wings rejoices that NFL season came off.
Chrysler sees no let-up in criticism of Eastwood ad as plot thickens.
Coca-Cola boosts marketing and branding investment as word comes that its Super Bowl livestream exceeded expectations.
Disney sells out Oscars advertising on ABC.Continue reading...
Posted by Shirley Brady on December 8, 2011 06:32 PM
Remember "New Twitter"? Get ready for the "New New Twitter," as the 140-character driven social platform prepares to unveil a redesign. While the video touting the redesigned Twitter makes it sound like it's a great way to hook up with friends, the redesign is featured in a microsite that touts a consistent mobile experience, new user icons (Home, Connect, Discover, Me and Tweet) and a rearranging of the furniture.Continue reading...