Learn more about Sustainable Brands 2015 San Diego


Johnson & Johnson Tackles Big Problems in the Smallest Room

Posted by Sheila Shayon on October 21, 2013 11:07 AM

With 9 billion people in the world by 2050, and natural resources already depleted almost beyond restoration, Johnson & Johnson is launching a campaign on Tumblr to encourage people to recycle bathroom products.

Care To Recycle, the first recycling awareness campaign of its kind to be hosted exclusively on Tumblr, focuses on the “Smallest Room” in the house—the bathroom.

Market research conducted by the Shelton Group found that 40 percent of Americans report recycling no bathroom items at all, as it either never occurred to them, or, as 20 percent reported, they didn't even know that products in the bathroom are recyclable.

"After reviewing the results of the research, we saw a very real opportunity to help reduce waste by educating people about recyclable bathroom items,” said Paulette Frank, VP, Sustainability for Johnson & Johnson Family of Consumer Companies, in a press release. “With its active community of highly engaged content seekers, Tumblr seemed like the ideal platform to help spread the word about recycling in the smallest room of the house and how it can make a big difference to our planet."Continue reading...

wisdom of the crowd

Ahead of UN Assembly, Global Leaders Convene to Promote Social Change

Posted by Sheila Shayon on September 24, 2013 04:41 PM

It's UN Week in New York City, as global leaders descend to discuss challenges facing the world population. But before the members of the United Nations sit, several other initiatives and events are poised to take advantage of the influx of global leadership. 

Running through Thursday, Mashable's Social Good Summit brings together a broad group of societal and business leaders to tackle social problems with technology, including Richard Branson, co-founder of Warby Parker Neil Blumenthal, the CEO of Water For People, executives from Johnson & Johnson and dozens more. 

Former Vice President Al Gore, a featured speaker at the event, announced the launch of his latest environmental initiative, "What I Love," at the event. 

The experiential site asks visitors what they love to do, eat, wear and more, and then serves up a “personalized canvas of the immediate effect of carbon pollution on what they love, be it chocolate, beer, skiing, or shoes.” The site utilizes a partnership with the Climate Reality Project, an NGO that provides the scientific data behind the questionnaire results.Continue reading...


Following Major CPG Brands, Walmart Takes Steps to Eliminate Hazardous Chemicals from Products

Posted by Dale Buss on September 16, 2013 03:41 PM

It may be time for Walmart's leadership to bring about another huge change in retailing. This time, the chain has forged a new requirement that suppliers disclose and eventually phase out several hazardous chemicals from Walmart products, and the move could lead to making such a practice standard across the American marketplace.

"It's a significant step forward," Stacy Malkan, co-founder of the Campaign for Safe Cosmetics, told USA Today about the move Walmart announced late last week. Walmart could "shift the whole industry," she said.

Specifically, Walmart said that, beginning in January, it will begin to monitor suppliers' progress on reducing 10 different chemicals from fragrances, cosmetics, household cleaners and personal-care products at its stores. The requirements will also apply to its private-label cleaning products as well as the "Design for the Environment" label promoted by the Environmental Protection Agency to identify "eco-friendly" goods.Continue reading...

brand partners

YouTube Invites Brands into Partner Program to Help Create Better Content

Posted by Sheila Shayon on June 20, 2013 06:22 PM

YouTube’s audience, dubbed Gen C by Google for its ubiquitous connectivity, is an irresistible sweet spot for marketers and brands that can now be more nimble in creating their own content thanks to a partnership with YouTube.

Announced Thursday at the Cannes Lions Festival, YouTube has signed American Express, GE, Johnson & Johnson and PepsiCo as the inaugural class of brands to join its Partner Program, which will team content creators with brands to produce engaging, branded content on YouTube. 

“The move comes as more brands look to become custom publishers themselves and create content that consumers care about," Ad Age notes. The program launches in the fall, and aims to have 100 partners on board by the end of 2014.Continue reading...

campaign tactics

Johnson & Johnson Hopes 'Love' Campaign Will Restore Trust in Troubled Brand

Posted by Mark J. Miller on May 7, 2013 11:40 AM

It hasn’t been a great couple of years for Johnson & Johnson. Since 2009, “faulty manufacturing” caused J&J to “recall millions of bottles and packages of Tylenol, Benadryl, Motrin and other over-the-counter medicines,” NBC News reports. While that was happening, pharmacies were starting to push their own private labels.

It got so bad that this past winter, CVS didn’t even stock Tylenol at a number of its stores. That isn't all. The company is facing over 10,000 lawsuits regarding the alleged failure of its Depuy metal-on-metal hip transplants, and it just got done paying $181 million in settlements over off-label marketing of its antipsychotic drug, Risperdal, Ad Age notes.

As Mad Men’s Don Draper says, if you don’t like what people are saying, you change the conversation. So J&J is going all-in on a rebrand, putting up to $30 million into a play-to-the-heartstrings Band-Aid of a campaign called “For All You Love.”Continue reading...

brand news

In the News: Coca-Cola, J.C. Penney, Twitter and more

Posted by Dale Buss on April 16, 2013 09:59 AM

In the News

Coca-Cola posts lower net and unveils U.S.-bottler deal.

JCPenney buys time with credit line.

Twitter seeks deals with NBC and Viacom for high-quality video content.

A&W plans to move upscale and test fast-casual concept.

Amazon targets older consumers with new store.

Apple dominates in best-paid executives as board retains Jobs deputies.

BMW will debut EV brand Zinoro in China in early 2014.Continue reading...

brand news

Surveys Find Amazon's Good Reputation Growing Among Customers

Posted by Sheila Shayon on February 12, 2013 01:41 PM

Amazon is off to a banner year with its customers, according to two studies from Harris Interactive  and Foresee

According to the 2013 Harris Poll RQ Study — "RQ" standing for "reputation quotient" — Apple and Google join Amazon in the top five as companies that are seen as more than simply "tech" firms, while the Walt Disney Company, Johnson & Johnson, and The Coca-Cola Company maintain their "great reputations."

In the survey, “16 percent of the public said that the reputation of corporate America showed some improvement — 7 percent more than in 2012 — while 49 percent said it declined, which was 11 percent less than those who felt this way last year.” 

Amazon.com is at the top of the heap, edging out Apple’s position last year as the most reputable company, while AIG and Goldman Sachs again hold bottom positions along with Halliburton, American Airlines, and Bank of America.Continue reading...

brand news

In the News: Cadillac, Hostess Brands, HP and more

Posted by Dale Buss on January 14, 2013 08:59 AM

In the News

Cadillac sees its ATS named North American Car of the Year at the North American International Auto Show, while Ram celebrates naming of 1500 as truck/utility vehicle of the year.

Hostess strikes a deal to sell Wonder Bread and other brands plus production facilities to Flower Foods.

HP CEO Meg Whitman receives $15.4 million.

American Express travel cuts point to end of an era.

Apple cuts orders for iPhone parts.

Billabong receives another takeover bid. 

Deutsche Bank reportedly considers 20-percent bonus cuts in Europe.

GM's Chevrolet division relaunches Corvette brand.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia