brands under fire
Posted by Mark J. Miller on July 21, 2011 01:00 PM
Marketing anti-bacterial soap and hand cleansers with fruity names "Tangelo Orange Twist" and "Sugar Lemon Fizz" and a promise of “spreading love, not germs” sure sound like they are sweet fun — but not if they contain an ingredient that some health and environmental groups say is bad for teenagers, according to the Los Angeles Times.
Bath & Body Works' anti-bacterial "gentle foaming hand soap" collection and related hand sanitizer line-up, a backpack sized "PocketBac" collection marketed to teens as part of a back-to-school promotion, apparently contain a chemical that is considered a dangerous (to humans, not just germs) pesticide called triclosan.
“Scientific studies have linked triclosan to hormone disruption, which could be hazardous to teenagers whose bodies are still developing,” the Times points out.
Brands including Johnson & Johnson, L’Oreal, Staples, and The Body Shop have stopped using triclosan or are in the process of eliminating it from their products, the newspaper adds.Continue reading...
Posted by Dale Buss on July 19, 2011 09:00 AM
News Corp. titans, Rupert and James Murdoch, face three-hour Parliamentary questioning today in spreading phone-hacking scandal.
Walmart reportedly eyes Rite Aid.
AMD stalls in CEO search, which might overshadow earnings improvements.
American Airlines leans toward Airbus over Boeing in fleet decision, Journal says, while Bloomberg hears that the airline may split the order.
American Family Insurance promotes “the American dream.”
Baidu reaches deal with major record labels.Continue reading...
and now, a word from our sponsor
Posted by Mark J. Miller on July 8, 2011 12:30 PM
Johnson & Johnson used to be a top-tier sponsor of the International Olympic Committee. When renewal time came up in 2008, though, the health-care corporation didn’t sign on. Now it appears those dollars are going to a different international sporting event.
The world governing body of soccer, FIFA, has announced that Johnson & Johnson has filled its final sponsorship slot for the 2014 World Cup in Brazil, according to the Associated Press. J&J is now the eighth second-tier worldwide sponsor of the next World Cup.
J&J joins Budweiser, Castrol, Continental, McDonald's, OI, Seara, and Yingli Solar as the global sponsors of the next Cup, according to SportBusiness.com. The top-tier partners are Adidas, Coca-Cola, Hyundai-Kia, Emirates, Sony and Visa.Continue reading...
Posted by Abe Sauer on June 22, 2011 11:00 AM
Maybe it's the simplicity, the single take, the jarringly good-humored tragedy of the young girl. Whatever it is, this Johnson & Johnson spot highlighting pediatric nurses produced by the Johnson & Johnson Campaign for Nursing's Future is tremendously moving.
In the month since it was posted on YouTube, the video has received nearly 50,000 views, hundreds of votes, of which not a single one, not one (a rarity for the crankiness that is YouTube's comments stream), is a "dislike." As one YouTuber put it: "Dammit. Now I am crying."
Of the ad, a J&J spokesperson told us, "We recognize that nurses have a unique quality beyond their medical skills and knowledge — they also bring the necessary care and compassion that helps the patient through whatever the situation might be. These spots focus on the important role nurses truly play for their patients, both physically and emotionally."Continue reading...
Posted by Shirley Brady on June 13, 2011 11:30 AM
Listerine UK has launched what's being billed as the first customizable YouTube channel. Its "Mouth vs. Life" interactive (watch clips below) lets viewers select from a variety of items to see the impact on a mouth, with actors portraying the food and other items.
The new twist for brand channels on YouTube comes as YouTube allows users to scrubs its logo from videos, as outlined on the company's recent blog post about its new logoless and HD options.Continue reading...
brand take over
Posted by Sheila Shayon on April 27, 2011 10:00 AM
Johnson & Johnson has signed a deal to buy Swiss medical device-maker Synthes for $21.3 billion.
In so doing, J&J is making "all the right moves" (as CNN recently put it) to rise from the ashes of a very bad period since early last year, plagued by more than 50 drug and device recalls, lawsuits and enforced government supervision of its McNeil Consumer Healthcare plant in Fort Washington.
The announcement from the pharma giant of its intention to purchase Synthes, the #1 maker of devices that treat bone fractures and trauma, is J&J’s biggest deal in twenty years.Continue reading...
Posted by Shirley Brady on March 10, 2011 06:00 PM
American Apparel employee lawsuit is temporarily halted.
AOL layoffs shine spotlight on its brands.
Citigroup called world's "best positioned bank" by CEO in shareholder letter.
Facebook is the leading source of evidence in divorces.
Ford declared "most considered" auto brand on KBB.com.
Google lets users block sites from search, announces it's hiring (esp. in ad sales) at YouTube.
HP's webOS plan "could irritate" Microsoft.
Johnson & Johnson's recall-plagued McNeil Healthcare unit signs FDA deal.Continue reading...
Posted by Barry Silverstein on March 8, 2011 05:30 PM
We may be witnessing a slowly developing economic recovery, but that's little consolation to the pharmaceutical industry. This year, according to the New York Times, drug companies will see annual sales of almost $50 billion evaporate. Why? Because the patents for more than 10 major drug brands will expire.
It's a reality that has lingered for years. A drug company invests huge amounts of money in R&D and finally wins approval to bring a drug to market under a brand name.
But that drug can only be protected by a patent for a certain number of years; when the patent expires, generic versions of the drug can be sold, almost always at a cheaper price. Take Tylenol, for example, one of the brand names for acetaminophen. Continue reading...