Posted by Shirley Brady on June 30, 2011 05:00 PM
Google last month featured Lady Gaga (who had an album to promote) to plug its Chromeo browser. This week, she was joined by fellow pop star Justin Bieber, whose rise to the top wouldn't have happened without Google's YouTube, where he was discovered in 2009.
Google downplays its role in his meteoric rise while trying to convert Beliebers into Chrome fans. This video's description reads, "A young musician uses the web to become a worldwide phenomenon. Watch, and then get Chrome with an exclusive Justin Bieber theme: http://www.google.com/chrome/intl/en/p/bieber.html."
Posted by Shirley Brady on June 29, 2011 06:00 PM
Apple sued by Samsung for alleged copyright infringement.
Cisco readies Cius Android tablet
LivingSocial eyes IPO.
News Corp. sells Myspace for $35M to a group including The Social Network actor Justin Timberlake.
BJ's, the third-largest US warehouse club retailer, is sold in an all-cash deal for $2.8 billion.
JPMorgan names global head of investment banking.
Newsweek's Tina Brown defends Photoshopped "Princess Diana at 50" cover.
P&G's four-legged canine PR head retires, launches social campaign for replacement.
Paramount ordered to pull promotion dangling Justin Bieber appearance as a prize.
Toyota recalls 82,000 Lexus SUVs.
Walmart offers lower gas in co-branded deal for the summer.
respect your elders
Posted by Abe Sauer on June 14, 2011 11:00 AM
Approaching July 2, the 50th anniversary of the author's death, is a new generation embracing Hemingway as a revolt against the rise of the perm-adolescent man-child? The manly men of the early 1960s, Hemingway proteges, are current pop culture icons.
Is the man-child on the decline and a new Hemingway era coming? And what does this mean for marketers?Continue reading...
Posted by Dale Buss on June 2, 2011 09:00 AM
Acer sees stock tumble after questionable financial audit.
Amazon rolls out Groupon rival, Amazon Local.
American Airlines and Orbitz forced to play nice.
Android assails Nokia in Europe.
Anthony Weiner's Twitter scandal continues.
Asos bottom line dinged by warehouse move.
Audi sued for allegedly using Eminem's Chrysler ad music.
Borders sees bidder emerge also with Michigan roots.Continue reading...
week in review
Posted by Michael Waltzer on May 27, 2011 05:30 PM
Our most-read blog posts of the past week range from Justin Bieber's Perfume to Lady Gaga's marketing blitz for Born This Way, her new album:
#1 Justin Bieber's New Perfume Gives Back While Taking From Marc Jacobs
#2 U.S. Navy Finally Applies To Trademark "Seals"
#3 Yes, Nike Knows It Just Released The 'Air Croc'
#4 Zombies Ate My Marketing Plan: CDC Stunt Runs Amok
#5 Pepsi's Green Cups Square Off With Coca-Cola's PlantBottles
#6 Ashton Kutcher Gets an A+ for Personal Branding
#7 Brands do the Time Warp (Again)
#8 Thanks to "The King's Speech" Director, Captain Morgan is Now a Gritty Badass
#9 USAA Gets Top Marks for Customer Experience
#10 It's Lady Gaga's World (We Just Live In It)
Posted by Abe Sauer on May 27, 2011 03:00 PM
Urban Outfitters, the retail chain that franchised hipsterdom, twee sensibility and college dorm decor, found itself on Twitter's global trending list this week. It's a position most brands strive for. Urban Outfitters certainly would change places with them.
The brand is drawing heavy criticism on the social web for stealing the designs of an independent artist. On her Tumblr "i make shiny things," the artist wrote, "The World/United States of Love line that I created is one of the reasons that I was able to quit my full-time job. [Urban Outfitters] even stole the item name as well as some of my copy." As she points out, Urban Outfitters has been accused of this before.
"This will not stand." "Urban Outfitters must be boycotted." "Blah blah blah." Don't count on it. There is one way though that consumers could make Urban Outfitters genuinely feel the pain… for once. Continue reading...
Posted by Shirley Brady on May 24, 2011 09:30 AM
The commercial for Justin Bieber's new perfume, Someday, shows the tween idol flaoting in zero gravity with a model. There's also a free iPhone app, including a countdown to the perfume's June 20th release, in the Apple app store.
Posted by Shirley Brady on May 23, 2011 11:00 AM
Justin Bieber's new women's perfume (about which the 17-year-old pop star tweeted "A real man knows what a lady wants") will hit stores next month.
"Someday," as it's called, departs from last year's unisex "My World" fragrance exclusive for Walmart by selling via a more upmarket retail network that includes Macy's, Sephora, Lord & Taylor, Dillard's, Nordstrom, "and other fine department stores." Priced at an affordable $25-$35, the proceeds, a least partly, will benefit charity. The TV commercial (which will debut during Tuesday's Glee finale) was shot "on a Boeing 737 that creates a zero gravity environment."
The design, however, isn't so much "giving back" as "taking from."Continue reading...