Every day brings more news of brands signing up celebs as the face and ambassador of their product or service. But with Fifty Cent making almost $8.8 million from a single tweet — if that estimate is to be believed — it has to be asked if the power of celebrity endorsements still holds true. The Kardashians' kollective future is riding on it!Continue reading...

They're no longer hawking a pre-paid kredit kard, but the Kardashians aren't missing a beat. Kim, Khloe and Kourtney are launching their Kardashian Kollection at more than 400 Sears locations in August. The line will feature clothing, jewelry, handbags, wallets and other accessories. 

"We love Sears," Kourtney stated. "There is a Sears right near our house.  It's such a great store that is part of America's retail history." The sisters put their name on a resortwear collection that was sold at Bebe last year.

We're not saying that the Taiwanese mock news video above is to thank for killing the so-called Kardashian Kredit Kard — a prepaid Mastercard debit card that the overexposed Kardashian clan lent their name to earlier this month. But shortly after the Connecticut Attorney General launched an investigation and the Apple Daily video parody above went viral, Kim and her sisters abruptly pulled out of the venture.Continue reading...

Apple's iPad eats into global PC market.

Big East conference adds Texas Christian University in 2012.

Bing search trends: The Year of the Kardashian (even as sisters cut ties with prepaid credit card).

British Airways and Iberia agree to £5bn merger amidst strike action.

Cadillac returns to PGA sponsorship following two-year break.

Clinique tops L2 Digital IQ study on beauty.

Disney may make Tangled its last animated fairytale feature.Continue reading...

Wonderful Pistachios' new keyboard cat spokesman is perrrrrfect — and certainly an improvement over Rob Blagojevich.

Thanks to Gucci, you can now see your low-brow 3D entertainment without losing any high-brow cool.

Reinventing a symbol of charity: "Pimp My Poppy."

Starbucks pours too-hot-tea lawsuit down the drain.

Michigan family not pleased with the "crazy New York City" story it brought home: Waldorf Astoria sued for bed bugs.

Methods for paying Hades ferryman Cahron: Old and busted: Two coins. The new hotness: Kardashian prepaid Mastercard. Continue reading...

Conan O'Brien's upcoming TBS show is for night owls — get it? (above)

What iWant and you will too: The Situation's new iPhone app.

GE to politician: "Get our logo out of your ad." Grocer in Texas: "Yeah, me too!"

You can pray for pancakes all you like, but not as IHOP.

Refreshing! The structure of the soft drink industry, visualized.

Google CEO Eric Schmidt must stop freaking people out.Continue reading...

* New York Fashion Week may be whetting appetites (and chopping trees) for Spring/Summer 2011, but back on earth, Kmart's busy wooing fashionistas for fall, above.

* The Kardashians are also in NYC this week pitching their K-Dash line for QVC to fashionistas, while real designers ply their wares, goody bags, sex toys?

* The memorably-named Acne denim brand, meanwhile, is launching a line seemingly targeted at transvestites and cross-dressers.

* Chanel's relaunched Soho boutique for NY's Fashion Week features a gotta-get-it Yeti look.Continue reading...

BP tells U.S. officials its cement plug for damaged well was a success, and that its Gulf clean-up costs have passed $6 billion.

H-P faces questions over whether its board acted too rashly in demanding the resignation of CEO Mark Hurd, as the woman at the center of his ethics scandal identifies herself. The New York Times writes, "turning the page on the scandal won't be easy" for HP.

BlackBerry-maker Research in Motion faces a deadline of today to test proposed solutions to its security challenges in Saudi Arabia, as a temporary agreement keeps its services intact there.Continue reading...